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What Instagram Advertising Is and How It Works in 2023

With over a billion monthly active users, Instagram provides a diverse and engaged audience that no business can overlook. To harness the full potential of this platform, you need to understand the intricacies of advertising on this social network. 

In this comprehensive guide, we’ll cover all aspects of Instagram advertising, from fundamental concepts to advanced Instagram marketing strategies. In the end, you’ll be well-equipped to use advertising to boost your brand’s visibility.

Demystifying Instagram Ads: What Is It?

In today’s digital age, Instagram has cemented its status as one of the most influential social media platforms, giving businesses a huge potential to reach their target audience, especially in the case of online casino sk.

Now, before we delve into the intricacies, let’s define what Instagram advertising is. At its core, Instagram advertising is a paid marketing strategy that allows businesses to showcase their products and services on the platform. 

Such ads fit seamlessly into the feed, stories, or Explore section, providing a natural and unobtrusive user experience.

The Mechanics Behind Advertising on Instagram

Let’s break down step-by-step how Instagram ads work:

1. Variety of advertising formats

Instagram offers a wide range of ad formats, each designed to address different marketing objectives:

  • Photo Ads: These single images appear in users’ feeds and are ideal for strong visual content.
  • Video Ads: Engage your audience with engaging video content, with videos up to 60 seconds long.
  • Carousel Ads: Display multiple images or videos in a single ad, providing a dynamic narrative.
  • Stories Ads: Place full-screen ads in Instagram Stories, creating an intimate connection with viewers.
  • IGTV Ads: Reach users with longer video content on IGTV, perfect for in-depth brand stories.

2. Precision targeting capabilities

The hallmark of Instagram advertising is the precise targeting capabilities. You can define your audience based on demographics, interests, behaviors, and even specific geographic location. 

This level of precision ensures that your message reaches the right people at the right time.

3. Strategic advertising placement

Choose where your ads appear – in the feed, stories, or Explore section. Each placement has unique benefits depending on your campaign goals and the type of content you want to promote.

4. Budget and rate control

Instagram advertising gives you complete control over your budget and bidding strategy. Set your budget and bidding strategy to keep control of your ad spend and optimize your ROI. Flexibility is key, allowing you to adjust spending as needed to meet your goals.

5. Creative excellence

Creating compelling ad creatives is paramount to Instagram advertising. Visual appeal, storytelling and a clear call to action are the key elements of success. Promotional content should blend seamlessly with organic content in users’ feeds.

Methods of Advertising on Instagram

Now that you understand the mechanics, let’s look at the different methods available to advertisers:

  • Post Promotion. Increase the visibility of your organic content by promoting regular posts on Instagram. This method is great for increasing engagement, driving traffic to your profile, or directing users to your website.
  • Sponsored Ads. For complete creative control, create sponsored ads from scratch. Sponsored ads are perfect for showcasing new products, running special campaigns, or communicating a unique brand message.
  • Influencer Marketing. Partner with popular Instagram Influencers in your niche to leverage their authority and reach. Influencer marketing will help you attract their loyal followers and increase brand awareness organically.
  • Instagram Shopping. If you sell products online, Instagram Shopping is your ally. Tag items in your posts and stories so users can shop directly through the platform, simplifying the purchase process.
  • Branded content. Partner with other companies or authors to co-create content that showcases your products or services. This approach can increase audience reach and authenticity.
  • Dynamic Ads. For e-commerce businesses, dynamic ads automatically show users the most relevant products based on their browsing behavior, increasing the chances of conversion.

Advanced Instagram Advertising Strategies

To really succeed with Instagram advertising, consider the following advanced strategies:

  • Captivating storytelling. Create stories that evoke an emotional response from your audience. Stories can leave a lasting impression and increase user engagement, creating a stronger connection between your brand and its subscribers.
  • User-generated content campaigns. Reward your customers for creating content related to your products or services. Sharing user-generated content can help build trust, authenticity, and a sense of community around your brand.
  • A/B testing for optimization. Conduct regular A/B testing of various advertising elements such as headlines, images, and calls to action. This data-driven approach allows you to determine what resonates best with your audience and refine your strategy for better results.
  • Data-driven analytics and optimization. Utilize the power of Instagram’s analytics tools to track ad performance. Dive into metrics to gain valuable insights to make informed adjustments and maximize your return on investment.
  • Advanced audience segmentation. Take targeting to the next level by segmenting audiences based on their interaction with your brand. Create custom audiences, similar audiences, and retargeting campaigns to maximize ad effectiveness.

Legal and Compliance Aspects

Before diving into Instagram advertising, you need to be aware of legal and regulatory aspects such as data protection and copyright. 

Make sure your advertising campaigns meet all the legal requirements and advertising policies of the social network to avoid possible mishaps.

  • Budgeting and tracking ROI. To achieve success with Instagram advertising, it’s important to set a clear budget that aligns with your goals.

Carefully track your return on investment (ROI) to make sure your ad spend is producing the desired results. 

Utilize the social network’s built-in, tracking tools, as well as external analytics platforms to get a complete picture of campaign performance.

  • Stay up-to-date with the latest developments. Instagram’s advertising landscape is constantly evolving.

To stay on top of new features, updates, and best practices, regularly review official Instagram resources, industry publications, and attend relevant webinars and conferences.

Example of an Advertising Campaign On Instagram

Not only the best online casinos 2023 are advertised on the Instagram platform, but also many other brands. 

To better understand how advertising campaigns launched on this social network work, below we will give a concrete example of launching an advertising campaign with a detailed description of the steps. 

So, let’s begin.

Campaign goal: To increase the number of downloads of the Slovenian Casino app, dedicated to casinos in Slovakia.

Ad format: Carousel ads

Create an engaging carousel ad showcasing the wide range of features and offers of the Slovenský Kasíno app. 

Each slide should reveal different aspects of the app, such as the variety of games, promotions, user experience, and the app’s user-friendly interface.

Visual effects

Use high-quality images and screenshots that showcase popular casino games featured in the app. The visuals should convey the casino atmosphere but should be tasteful and uncluttered.

Publicity announcement

Compose a persuasive advertisement in Slovak that emphasizes the fun and engaging nature of the app without focusing on the financial benefits. The ad should resonate with potential users. For example:

  • First slide: “Welcome to the Slovak Casino! 🎰”
  • Second slide: “Play your favorite Casino Games Anytime!”.
  • Third slide: “Get Special Bonuses and Exclusive Wins!”
  • Fourth slide: “Download ‘Slovak Casino’ today and Start Playing!”

Call to Action (CTA)

Include a clear and attractive CTA in Slovak that encourages users to take action, such as “Stiahnite Si Teraz” (Download now) or “Inštalujte Aplikáciu” (Install the app).

Audience Targeting

Here are the necessary steps you need to look out for when targeting your audience:


  • Age: Target users aged 18 years and older, in accordance with age restrictions for gambling-related content.
  • Gender: Include all genders in the target audience.
  • Location: Precisely target users within Slovakia.


Select interests related to casino gaming, online gambling, mobile gaming, and entertainment to reach users who are likely to be interested in casino apps.

Budget and Rates

Set an appropriate daily or lifetime budget for your campaign. Instagram’s automated bidding system optimizes ad delivery to reach users who are more likely to install the app.


Choose Instagram Feed and Stories as your primary ad placements so that your carousel ads appear discreetly in users’ feeds and stories, maximizing visibility among your target audience.

Compliance With Instagram Policies

Ensure strict adherence to Instagram’s policy on gambling-related content:

  • Age restriction. Implement age targeting to ensure your ads are only shown to users aged 18 and older.
  • Transparent disclosure. Include responsible gambling messages in your ads, such as “18+”, “Hrajte Zodpovedne” (“Play responsibly”), and “Platia Podmienky” (“Terms and conditions apply”).
  • Avoid statements that are misleading. Avoid any language or statements that may mislead users about their chances of winning or imply a guaranteed financial gain. Focus on the entertainment and enjoyment aspect of the app.
  • Responsible gambling resources. Include information in the app about responsible gambling resources, such as helplines and support services for those who may need help with gambling problems in Slovakia.

Use Instagram ad tracking tools to monitor campaign performance. Regularly evaluate key metrics such as app installs, clicks, and cost per install to determine campaign performance.

Continually evaluate campaign performance and make data-driven adjustments to improve results. Experiment with different ad creatives, targeting options, and CTAs to optimize campaign ROI.

Unlocking Potential: The Future of Instagram Advertising

In the ever-evolving digital marketing landscape, Instagram advertising has become a powerful tool offering companies around the world unprecedented opportunities to connect with their target audience. 

Looking into the future of Instagram advertising, we see that the platform is poised to continue its meteoric rise, for example, The New York Times will publish AR journalism on Instagram and launch an AR lab, to name a few. 

Below, we take a look at the latest trends and strategies that will shape the future of Instagram advertising.

Hyper personalization

adapting content to individual preferences. In the coming years, Instagram ads will become even more personalized. 

Thanks to advanced algorithms and user data, companies will be able to create highly targeted ads tailored to individual preferences. 

This hyper-personalization will lead to increased engagement, better click-through rates (CTR), and, ultimately, higher conversions.

Video Dominance

The dominance of stories and clips. Video content is already a driving force behind Instagram, and it will only grow in importance in the future. 

Instagram Stories and Reels are expected to become the primary formats for advertising. To keep up with competitors, companies should invest in creating engaging short videos that resonate with audiences.

Ephemeral content

FOMO marketing. The ephemeral nature of Instagram Stories creates a sense of urgency and fear of missing out (FOMO) in users. 

Advertisers can capitalize on this by creating time-sensitive promotions and exclusive offers that increase engagement and conversion. 

Utilizing features like countdown stickers can be crucial to your Instagram advertising strategy.

Collaborate with influencers

Authentic brand advocacy. Influencer marketing will remain a key strategy in the future of Instagram advertising. 

Collaborating with local influencers who align with your brand values and launching influencer marketing campaigns can greatly increase your audience reach and credibility. Authenticity is key, so make sure that collaborations with influencers are genuine and not overly promotional.

Augmented Reality (AR) Advertising

As technology advances, integrating AR into Instagram ads will become more common. 

AR filters and effects can provide an interactive and immersive experience for users, allowing them to interact with your products or services in a new way. 

This technology can be particularly effective in industries such as fashion, beauty, and gaming.


Instagram advertising is a dynamic and powerful tool for companies looking to expand their online presence and increase sales. Armed with a full understanding of its inner workings, from fundamental concepts to advanced strategies, you can confidently use Instagram to connect with your target audience. 

Now is the time to develop an Instagram advertising strategy, and you’ll see your brand blossom in the vibrant landscape of social media marketing.