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Understanding Instagram’s Data Collection – How to Protect Your Privacy in 2023

Instagram has become one of the world’s most popular social media platforms, with more than 1 billion monthly active users. However, such a vast network comes with its own set of concerns about data privacy. People often wonder about Instagram’s data collection and how it can affect their privacy. 

The truth is that Instagram stores considerable amounts of data about its users, from your interests, activities, and preferences to your location and device information. It’s important to know what data it collects in order to protect your Instagram account.

In this blog post, we will explore what data Instagram collects and how you can protect your privacy by using software to track this data.

Let’s Get to the Bottom of Instgagram’s Data Collection

As an avid Instagram user, you might have noticed that the platform strategically places ads in your feed that match your interests. This is because Instagram’s data collection uses machine learning algorithms to collect information about you, including your interests, hobbies, and behaviors, and then delivers tailored ads based on your digital behavior. 

Instagram also tracks your activity on the platform, such as the content you ‘like,’ the accounts you follow, and your search history. This information helps Instagram understand its users better and make the app more user-friendly.

Moreover, Did you know that Instagram’s data collection includes your location information to give you more location-based features? When you use the app, the platform collects GPS data to identify your location. 

Instagram can also collect information from your photograph’s metadata and store data about the camera type and date on which you took the photo. 

However, if you are a privacy-conscious user, you can disable all these features on your phone settings or Instagram settings. You can also learn more about how Instagram tracks your data through the Haqerra project.

Another piece of data that Instagram tracks is your device information. Instagram collects information about the device you use when you access the app. 

This includes your device’s type, model, operating system, version, and unique identifiers like your phone’s International Mobile Equipment Identity (IMEI) number, allowing Instagram to identify your device even if you change your SIM. This information helps Instagram optimize the app for various devices and improve the user experience.

How to Protect Your Privacy on Instagram

How do you protect your privacy on Instagram? While Instagram gives users control over their data, taking the necessary steps to protect your privacy is essential. 

The first step is to secure your account by enabling two-factor authentication. This ensures that no one can log in to your account without a unique code sent to your phone. You can also use third-party software to track any data Instagram collects about you regularly. 

For instance, you can use a privacy tool like MySudo to create a temporary phone number or email address and avoid using your real credentials on social media accounts.


Here are some frequently asked questions regarding Instagram’s data collection:

Q1. Does Instagram Share My Data With Third Parties?

Yes, Instagram may share your data with third-party advertisers and partners to deliver targeted ads. These partnerships allow advertisers to reach users with relevant content. However, you can control data sharing by adjusting your privacy settings within the app.

Q2. Can I Request a Copy of the Data Instagram Has Collected About Me?

Yes, you have the right to request a copy of the data Instagram has collected about you. Under regulations like GDPR, you can submit a data access request to Instagram. They should provide you with a copy of your data within a specified time frame. To initiate this process, you can visit Instagram’s Data Download Request page.

Q3. Is Instagram’s Data Collection Compliant With Privacy Regulations?

Instagram strives to comply with privacy regulations like GDPR and CCPA. However, the level of compliance may vary depending on your location and the specific regulations in place. 

To ensure Instagram is handling your data in accordance with the law, it’s advisable to review the platform’s privacy policy and settings to understand how your data is being used and take necessary actions to protect your privacy.


In conclusion, Instagram’s data collection includes various types of information about its users. While the platform uses this information to enhance user experience, it can be alarming to consider how much knowledge of your digital behavior is collected 24/7. 

However, you can take steps to protect your data and enjoy using Instagram worry-free. By being aware of the data Instagram collects and using tools to track your data daily, you can ensure you control your privacy and digital identity.