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How Video Games Are Made: from Idea to Sale

It’s hard to imagine a time when video games didn’t exist, as its primary source of revenue is now in the billions. But have you ever thought about how someone creates these engaging and complex pieces of virtual entertainment with game development services? This article can give a detailed insight into every step behind the process starting from the idea to selling it on platforms.


The startup stage of GameDev is the most creative, conceptualization. As iLogos states, this stage involves ideation and brainstorming -coming up with concepts that will eventually shape the video game. The concept could be based on a previous game franchise or a new innovative idea for the storyline or gameplay mechanic. Once the core ‘idea’ has been finalized: it’s time to put it on paper.

In this process, development teams would deeply craft out details in terms of characters, settings, and mechanics that they plan to implement in their upcoming video games. Crafting these intricacies go a long way in achieving an end rewarding result that gamers and critics alike can find intriguing had adequate effort gone into them right from this inception stage.


Having established the idea for a game, the next step is pre-production. It’s essential to establish clear goals. Doing so sets up a reliable base leading us towards an effective and efficient development process.

We can think of our development team as artists working on a canvas or maker building something new – depending on how you want to approach it. While creating something innovative is exciting, we need to know what we’re going for before we start adding brushstrokes or cutting wood.

Pre-production involves constructing ideas into action through detailed documentation of the game’s features, mechanics, and story in a design document that serves as a measure thoroughly tying loose ends by documenting every detail about common objectives throughout various levels from timelines to characters’ personality traits.

The design document not only reduces confusion between members but also aids in the successful execution of the game’s vision & establishing proper communication within various teams is important during this phase.

Apart from the design document, other pivotal components that the development team will create are concept art, storyboards, and gameplay prototypes. Concept art aids in building an aesthetic essence for the game, while storyboards assist in constructing a storyline.

Gameplay prototypes provide developers with the opportunity to try out various mechanics and features of the game to ensure that players find it enjoyable.


The production stage is where the real magic happens. In this phase, the development team takes on an entirely different tone working tirelessly every day with no break. They create critical game assets such as graphics, sound design, and even music. 

Developing from start to finish involves programming mechanics into the game which will enhance the gameplay experience that players enjoy. You can imagine that such thorough development takes both time & patience; some games take years of extensive work others months are still equally complex.

The dream may be in sight though challenging along the way – for if there are any setbacks, they must be dealt with one by one until completion. It’s important for developers to keep their eyes fixed on delivering a high-quality product at the end: hardworking teams know this better than anyone.


Once game development and testing are done, comes the make-or-break moment: Release. The success of the game depends largely on how well it’s received in the market. To ensure favorable profits from it, promotional materials need to be created and distributed over various platforms such as Steam, Xbox, and PlayStation.

Marketing is indeed a crucial aspect that helps with generating interest and builds anticipation for any product. As so with games! With effective marketing through trailers, and social media promotions expertly crafted by teams involved in game development – buzz will naturally follow suit leading to an inquiry regarding the said product.

Marketing can help spike initial fan interest levels way before its actual release date paving the way for players eagerly waiting for their chance to enter new worlds of gameplay.


In conclusion, we note that the process of creating and selling video games includes several key stages on which the final product depends. Conceptualization is the initial phase in which ideas are generated and refined, laying the foundation for game development. This is followed by preparation for video games production when clear goals are set and detailed documentation is created to guide the development process.

This stage includes the creation of design documentation, concept art, storyboards, and gameplay prototypes. During the production phase, the actual development takes place and the team works tirelessly to create game assets and software mechanics to improve the gameplay experience. Finally, after careful development and testing, the game enters the market, where effective marketing plays a critical role in creating interest and expectations among potential players.

Through strategic promotion and distribution across multiple platforms, video game developers strive to capture the attention of gamers and create a successful and engaging gaming experience.