How to Benefit from Social Media Integration Strategies

Almost any marketing strategy can benefit from using social media. You can make your social profiles more interesting and accessible for your target audience and use them for communication, building trust, and social proof.

One impactful way to enhance your strategy is by incorporating platforms like Telegram. If you’re looking to broaden your reach, considering Views4You to increase your Telegram members can be a strategic move. This not only expands your audience but also bolsters your community engagement. 

You can also connect your social media to website pages, driving your followers to interesting and useful posts that can earn you even more authority, trust, and, of course, sales.

In this guide, our goal is to familiarize you with this technique and explain how you can make it as beneficial as possible.

What Is Social Media Integration?

Social media integration is the process of improving your marketing strategy using social media platforms. You can redirect your followers to your website and push them down the sales funnel with interesting posts, CTAs, and offers. Redirection to a certain landing page or even an application is also possible.

Another approach to this strategy is making your SNS (social networking service, a.k.a social media) pages interesting, engaging, and, most importantly, accessible.

Some of the best platforms to use for integration are:

• Facebook – 2.9 billion MAU (monthly active users)
• YouTube – 2.5 billion MAU
• Instagram – 1.4 billion MAU
• Twitter – 436 million MAU

For many businesses, LinkedIn is also a great choice. It may not be as popular as Twitter, but you can find narrow audiences based on their occupations and interests.

Using both the website and social media for marketing is also highly beneficial. We’ll talk about the benefits in a minute, but first, let’s just point out that, according to SproutSocial, 78% of consumers are more likely to buy from a brand after a great social media experience.

Benefits of Website Social Media Integration for Your Business

There are many advantages of going social and integrating your pages with the website, including:

• Communication encouragement.
  Social platforms are perfect for connecting and communicating with your audience. You can answer questions, discuss issues, thank and apologize to people, and simply reply to Stories’ reactions (for example).
  
  Being honest and open with your followers is very important nowadays. One devastating review from someone who didn’t get a timely reply from you can destroy your customer trust-building efforts, so take each conversation seriously.
• Better user experience.
  When exploring your brand, potential customers will land on your social media pages sooner or later. If you have a chance to show them how open, friendly, and transparent you are with your followers, use it to enhance user experience.
  
  Also, when users see how actively you use social media buttons, widgets, and reviews on your website, they will better understand you as a brand. Social media integration makes a company seem more wholesome, and its website – is easier to use. A simple social login option resolves a lot of UX issues.
• More backlinks.

When sharing content on social media, there is always an opportunity to get noticed by an influencer, website owner, content maker, or any other person who can refer to your website. When you get quality backlinks from third-party websites, they not only help with referral traffic but also increase the trustworthiness of your site and positively impact SEO.

To check the quality of gained backlinks, you can use SE Ranking backlink analysis. It will show you all the new and lost backlinks, their referring domains, domain and page scores, and other vital information.

• Trust-building.
  Integrating social media into your website’s blog can also build social proof. By seeing that a post received 1,000 retweets, a potential reader (and then a lead or even a customer) will see that your source, and business, can be trusted. 

A smart website social media integration strategy can make your marketing more wholesome while encompassing a larger audience and expanding your customer base.

Social Media Integration Techniques to Adopt

Let’s see how you can incorporate your social media page on your website.

“Share” and “Follow” buttons

An excellent way to combine your website and social media is by simply placing the “Share” and “Follow Us” buttons on your pages. This will help you build social proof and drive traffic to your website from social platforms.

Here you can see how Billboard wisely incorporates the buttons at the beginning of the article. They are customized to fit the website’s design, don’t look sloppy, and are easy to find, regardless of the article’s length.

Social share plugins on product pages

If you have an eCommerce website, consider adding social share plugins to the product pages so that it’s more convenient to save and share popular items.

You can allow not only for sharing your products on Twitter, Facebook, Pinterest, or other SNS but also for commenting/reviewing items using social accounts. This is much more convenient than creating an account on the website to leave a comment like, “Very good sweater, loved it!” 

Social proof and shoppable UGC

One of the best ways to incorporate social media into a website is by featuring user-generated content. You can simply share an Instagram feed on your website to show how many people buy from you and mention you in their photos and Tweets.

But by making UGC shoppable, you can increase sales while building potential customers’ trust in your brand.

Here you can find an example of a shoppable UGC by Monsoon. Users posted their looks with items from the store, adding the #MyMonsoon hashtag. The posts were then added to the website with tags for the purchased items.

It’s convenient, encourages users to share content with your items, and allows others to see that people buy from you and are satisfied.

Social media widgets

What if you could share your whole feed on your website to encourage people to follow you on social media?

This is what Ferrari does.

A Twitter feed makes your website look alive and encourages visitors to visit your social accounts. If you post news about upcoming events, new product launches, etc., it’s only logical to share these posts as a neat, interactive feed on your site.

Social login

One more social media integration idea that may bring your brand to life is a social login. It eliminates the burden of creating new accounts and remembering multiple passwords. Social login takes just a couple of clicks and doesn’t require much personal information from users.

ASOS, for example, has not one but four options, one of which is even for an Apple account.

Over 70% of 18-25-year-old Internet users prefer to use social login, according to the LoginRadius’ 2020 report. So it is safe to say that social login should be on your list of integration approaches.

Social media videos 

Sharing videos from your social media accounts or those of your customers will help you diversify content on your website, showcase testimonials, and spark interest in your brand. Make sure it’s high-quality content and easily accessible.

For example, CodeCademy is well-known for its learner stories. They share posts on their website for future potential customers to get inspired.

Social media reviews 

If you receive many reviews on social media, it’s only fair to exhibit them on your website. You can do this by integrating the live Twitter feed with your hashtag or sharing the same Facebook or Google reviews and comments.

House+Co Property, for example, uses Google reviews on its homepage to show visitors from the very beginning how helpful the team was for other customers.

Summary

Social media integration on your website can improve your marketing strategy and make it more efficient. A social presence offers various benefits, such as increased trust in your business, more opportunities for communication, more backlinks, etc.

There are several things you can do to enhance your integration. For example, you can offer a social login on the site and add SNS widgets for the convenience of your visitors. You should also try showcasing videos, user-generated content, and reviews from social media on the website’s pages.

Combine your website and media profiles as much as you can to create transparency and build trust!