Influencer marketing is a powerful strategy many brands and businesses use to expand their reach and maximize revenue. That is if they know which influencer marketing platforms to try!
Per influencer marketing predictions, a dollar spent on influencer marketing could generate up to $5.78 in profit with a good strategy. However, not all businesses have direct access to influencers.
The process of pitching, selecting, and collaborating on an influencer marketing campaign can be overwhelming. Influencer marketing platforms bridge this gap by streamlining the entire process, helping businesses make money through TikTok, Instagram, and other social channels.
In this article, we’ve compiled a list of the 14 best influencer marketing platforms in 2025. These platforms vary in features, pricing, and focus, so make sure to read carefully to make the best decision!
Top 14 Influencer Marketing Platforms
Since there are hundreds of influencer marketplaces out there, we have gathered the most popular influencer marketing platforms here for you. So, let’s get started.
1. Ainfluencer
One of the top influencer marketplaces in 2025 that is available for free is Ainfluencer. It is a marketplace full of worldwide brands and Instagram and TikTok influencers ready to connect and collaborate. It is among the simplest, quickest, and most secure methods to carry out Instagram influencer marketing campaigns.
Brands can create campaigns on Ainfluencer, search for their targeted influencers through numerous filters, invite them for collaboration, use the in-app chatbox to negotiate with influencers, and close the deals -all for free.
Let’s take a look at some of the key features of Ainfluecer for brands and influencers:
Something that puts Ainfluencer above other platforms is its focus on safety and delivering the best quality through its escrow payment system. Using this system, Ainfluencer holds the funds as a third party and won’t deposit the money into the influencer’s wallet until the brand’s approval.
So, brands can track their campaign only after they are happy with the results the influencer gets paid. The platform holds the money for up to 14 days.
Pricing
Ainfluencer is the only influencer marketing platform that is free to use. You don’t need to pay the platform to use its features. The platform only receives 20% of the commissions from influencers.
Overall, Ainfluencer is the best influencer marketing platform for brands looking to run effective campaigns and maximize their sales with zero costs!
2. Upfluence
Upfluence is a rather well-known influencer marketing platform founded in 2013. It helps brands and businesses discover relevant influencers in different niches across channels such as Amazon, Instagram, Twitter, TikTok, and more.
Using Upfluence, brands can discover and reach out to influencers, manage their campaigns, and analyze important performance metrics. They also offer an influencer audit tool that estimates the percentage of real and fake followers of the influencers. Although the platform seems great, you can still find some Upfluence alternatives offering more features at a lower price.
Pricing
While there are no details about Upfluence’s pricing on their official website, one thing is for certain—it’s not cheap. In fact, Upfluence is among the pricier influencer marketing platforms and requires a substantial budget to make the most out of it. There are also no free trials available.
According to multiple sources, you should be ready to pay at least $478 a month to use Upfluence’s basic features.
3. Grin
Grin is another influencer marketing management system created specifically for eCommerce businesses. In addition to giving you control over your interactions with influencers, Grin gives you access to tools such as:
- KPI report generator,
- Influencer discovery tool,
- E-commerce integration for shipping products to the influencers.
It also offers some basic information on influencers.
Grin allows brands and businesses to discover potential influencers, reach out to them, and track the progress of their campaigns. Although Grin’s customer support is unresponsive, it is still one of the popular influencer marketing platforms.
Pricing
Grin is among the most expensive services. Its pricing is based on your required features and how many collaborations you want to make during a month. However, according to online sources, Grin is going to cost more than $2500 per month. So, if you are not a large enterprise, you may want to consider other Grin alternatives.
4. Aspire
According to Aspire, it is a self-service platform with access to more than 6 million influencers on the most popular social media platforms such as Instagram, TikTok, Pinterest, YouTube, and more. It is an ideal fit for big marketing firms or businesses with big budgets and internal marketing strategies.
Some of the key features of AspireIQ are influencer discovery, content and campaign management, sales generation, and campaign analytics. According to their website, Aspire is trusted by enterprises such as Samsung, Monos, and Walmart.
Pricing
While there are no details on their pricing on AsipreIQ’s official website, the annual cost of this influencer marketing platform would be at least $30,000.
There are three main plans available for customers and the pricings are available on request.
Considering how much the platform is going to cost for the platform, most brands may want to consider alternatives available with lower prices and more features.
5. CreatorIQ
CreatorIQ is one of the well-known influencer marketing platfroms with a refined and streamlined Frontend. It was founded in 2013 and has been enabling brands to create long-lasting relationships with influencers ever since.
CreatorIQ’s interface is a bit complicated, so it best suits large organizations or enterprises looking for a genuinely all-in-one solution. But the good news is that they use an AI-powered discovery tool for finding influencers (same as Ainfluencer) which makes finding the right influencers much simpler.
Although This influencer marketing platform has positive reviews on many platforms, some of the comments are too positive which makes you question the legitimacy of the reviews.
Pricing
The pricing of this tool is considered expensive, starting at $36000 per year, according to GetApp. So, if you’re looking for more affordable influencer marketing platforms, CreatorIQ might not be the ideal choice for you. But overall, it’s a popular marketplace.
6. Klear
Next on our list, we have Klear, a social media analytics and influencer marketing platform founded in 2011.
Originally designed for Twitter accounts under the name Twtrland, Klear aimed to enhance user reach and provide insights into social media trends. Over time, it rebranded as Klear and began supporting Instagram, TikTok, and YouTube.
Klear helps brands and marketers identify influencers, analyze their audience, and measure the performance of influencer campaigns.
It also provides insights into audience demographics, engagement metrics, and content trends. Klear also provides you with an Instagram influencer pricing calculator which won’t be available until you sign up. So, it’s not clear how accurate it would be.
The platform promises up to a 200% increase in ROI which would be amazing if it’s true.
Pricing
It seems that Klear only accepts annual contracts and it costs at least $2300 per month. Keep in mind that Klear has steep pricing and limited filtering options for influencer discovery. In addition to that, the learning curve is also steep, which can be challenging for most marketers.
7. Influencity
Influencity is an influencer marketplace that claims to feature over 200 million influencers across various social media platforms, with 130 million of them on TikTok.
It’s not an easy-to-use platform, but it helps you locate appropriate influencers, assess their following, and track real-time marketing outcomes.
Influencity is a well-known brand among influencer marketing platforms, and it offers features such as creator searching, campaign management, influencer analytics, and reporting.
Pricing
Influencity offers 3 plans, all of which are relatively limiting:
- Basic: The basic plan is $198 per month and generates 5,000 results monthly for influencer search, 30 profile analysis, and for only 1 user.
- Professional: this plan is $398 per month and even though it offers more than the Basic plan in addition to dedicated customer success, it’s still quite restrictive.
- Business: the business plan costs $998 per month, which can be expensive for many businesses. The higher price tag might justify the additional features, but the restrictions on the number of monthly profile analyses and influencer searches could be a dealbreaker, especially when compared to competitors.
8. Traackr
Traackr is a software platform designed for influencer marketing. It helps brands and marketers manage their influencer campaigns and offers tools to discover, track, and measure influencer relationships and performance.
Traackr is considered a data-based influencer marketing platform and can offer more than two years of historical data in influencer posts. However, many reports show that there are many fake influencers on their database, and sifting through these accounts can be time-consuming.
Pricing
There are three different pricing plans available for Traackr, and you must agree to sign up for annual payments to use the platform:
- Growth plan: Starts at 20,000/year,
- Standard plan: Starts at 32,500/year,
- Plus plan: Starts at 50,000/year.
9. Creator.co
Creator.co is a marketplace that allows brands and influencers to connect and collaborate. Considering its payment system and features, Creator.co is mostly suitable for large businesses that are not worried about stretching their budget.
Creator.co offers all the key features of influencer marketing platforms, including creator discovery, campaign management, analytics, and email templates.
Pricing
This service offers 4 plans to cover all types of customers.
Self-server plan: This plan costs $495 per month, which is DIY and only useful if you want to use it for your product. It’s too limited to be used for brands, even startups.
The star-up plan: This plan costs $1995 per month and offers an account manager and basic campaign strategy. It can be a bit expensive for what it’s offering though.
Trailblazer plan: Costing around $3000/month, it’ll offer a dedicated account manager who tries to handle the most of influencer marketing for you.
Bespoke plan: Starting at $3995/month, you can customize the features in this plan according to your requirements your monthly costs will increase.
10. IMAI
IMAI (InfluencerMarketing.AI) is an influencer marketplace with a massive database of influencers on TikTok, Instagram, YouTube, Twitter, and Twitch.
It is a data-driven influencer marketing SaaS that makes it easier to find influencers by giving users access to detailed psychographic and demographic information on influencers.
According to their claims, there are 230 million influencers on IMAI.
IMAI’s pricing starts at $2.5k per month, which can be expensive for businesses with a smaller budget. Additionally, many users have reported frequent glitches that interfere with the user’s experience.
Pricing
IMAI’s pricing starts at $20 per month, which enables you to use its search tool and find influencers. However, if you want to use this platform as a full-fledged influencer marketplace you should try its other plans:
- Influencer Search & Analytics (Price Starts at $20/month)
- Influencer Affiliation System ($99 per month)
- Dedicated Client Dashboard ($269 per month)
- Full Automation Solution ($1200 per month)
11. Neoreach
NeoReach was founded in 2011 by Jesse Leimgruber at the age of 19. This platform promotes itself as a self-service solution for influencer marketing.
With features such as influencer discovery, campaign management, analytics, and paid media amplification, NeoReach is among the top influencer marketing platforms.
Unfortunately, NeoReach’s influencer database lacks the presence of enough micro and nano influencers, which is a huge disadvantage considering the role of these influencers in influencer marketing campaigns.
Pricing
NeoReach’s target customers are large companies and enterprises. Therefore, the platform only accepts annual subscriptions. It’s not clear how much this influencer marketing platform is going to cost but it won’t be anything less than 50K/year depending on the number of campaigns you’ll run among other factors.
12. TrendHERO
TrendHero is an influencer marketing platform primarily focused on Instagram. It’s designed to help brands and agencies find the right influencers. It provides detailed analytics on engagement, follower growth, and audience quality. You can also track influencer campaigns, detect fake followers, and monitor competitor activity.
However, there are a few downsides to consider. First, it’s limited to Instagram influencers. Also, reaching out to influencers is only possible through emails, which can be time-consuming, and many influencers don’t check their emails regularly.
Pricing
ThrendHero is a budget-friendly option for smaller brands. They offer a free plan which is no help because it’s too limited and pushes you to try other plans which are:
- Lite: $15.99/month,
- Pro: $39.99/month,
- Advanced: $119/month.
13. IZEA
With over 18 years of experience in influencer marketing, Izea is one of the established influencer marketing tools in the market. You can create, organize, evaluate, and optimize influencer marketing initiatives with the aid of IZEA.
It makes it possible for small and big enterprises to locate influencers and content producers that match their target audiences.
Pricing
There are two main plans for brands on Izea, Izea Flex and Izea Managed Services.
Izea Flex starts at $165/month and its advanced version costs $600/month. However, Izea Managed Services is at another level and starts at $100K. To get more info about Izea Managed Service, you need to request information from them.
Although Izea is a great option, you may still want to check out some of its best alternatives to try, if the $100K price tag is too high for you.
14. Captiv8
Captiv8 was founded in 2015 by Krishna Subramanian and Sunil Verma.
It’s an AI-powered influencer marketing tool that helps marketers find influencers, produce exciting content, manage campaigns, and monitor outcomes.
Pricing
Considering that Captive8’s plans are highly costume affairs and their target customer are large agencies and brands, it won’t be possible for everybody to try them.
In fact, Captiv8’s pricing is unclear, but their most basic plan starts at $2k per month. Also, the company only allows contracts with a minimum term of six months.
How to Choose the Right Influencer Marketing Platform?
Influencer marketing can work for businesses of all sizes. Big brand names like Coca-Cola, Adidas, or small eCommerce businesses can all benefit from it. Influencer marketing platforms provide you with the ease of an influencer database and the necessary features you need to succeed.
However, there are a few things to remember before choosing the right one. Here’s a list of things to check before selecting an influencer marketing platform:
- Ease of use,
- Extensive database of influencers,
- Provides return on investment,
- Reasonable pricing.
FAQs
In this section, we’re going to answer some common questions about influencer marketing platforms.
Q1. What Platform Is Best for Influencer Marketing?
Ainfluencer is the best influencer marketing platform on the market. It’s completely free and has a massive database of over 2 million legitimate TikTok and Instagram influencers. It allows brands to create unlimited campaigns, discover related influencers based on various criteria, and track their progress, all in one place.
Q2. What Is an Influencer Marketing Platform?
Influencer marketing tools are that connect brands with influencers. These platforms make it easier for businesses to find the right influencers for their products or services, track campaigns, and manage relationships. Influencer marketing services help brands choose influencers based on factors like audience size, engagement rate, niche, and location.
Q3. Is Influencer Marketing Worth It?
Yes, influencer marketing is completely worth it if you do it right and use the best influencer marketing tool. This way, you can collaborate with influential influencers in your niche and reach a wider audience, ultimately maximizing your online presence.
Conclusions
Influencer marketing can be a great strategy for brands and businesses to grow their audience. Influencer marketing platforms help businesses use influencers more effectively by streamlining the process online.
For businesses of any size, influencer marketing services allow them to locate and collaborate with influencers. However, make sure to also select a platform that delivers all the components of a successful campaign. It should also help you manage and assess your influencer marketing activities and their results.