On Instagram, TikTok, and even YouTube, fashion influencers turn their feeds into digital runways and share daily inspiration for their fans. These creators know how to set trends, styling timeless classics, and helping you enhance your wardrobe.
In this post, we’ll explore the most inspiring fashion influencers. If you love fashion and want to discover the latest trends or learn how to match pieces to improve your style, this list is for you.
You can also use influencer marketing platforms to find more influencers in this industry.
Top 25 Fashion Influencers
Let’s explore some leading fashion influencers on Instagram, TikTok, and YouTube, noting the key characteristics that distinguish them. Many of these creators have used Instagram growth services at the start of their careers to boost their growth.
1. Aimee Song
Born in 1987 in Los Angeles, Aimee Song is one of the popular fashion influencers with 7.2M followers on Instagram. She started blogging in 2008 while studying Interior Architecture. Over the years, she has worked and collaborated with known fashion names including Dior, Louis Vuitton, Prada, Gucci, Valentino, YSL, etc.
In 2025, she founded her own fashion luxury collection called Amiya. As one of the most prominent American influencers on Instagram, she shares a diverse mix of fashion, lifestyle, design, and personal moments on her page.
- Country: U.S.
- Followers: 7.2M
- Instagram: @aimeesong
2. Danielle Bernstein (@weworewhat)
Starting her career in her second year in college, Danielle Bernstein is one of the popular fashion influencers on Instagram.
In 2011, Danielle Bernstein founded the fashion blog WeWoreWhat, and in 2020, she launched her own brand under the same name.
Her popularity led her to being placed on the Forbes 30 Under 30 list in 2017.
This fashion influencer has 3.3M followers on Instagram and shares fashion, entrepreneurship, and lifestyle content. She frequently showcases new collections and try-ons from her own brand.
- Country: U.S.
- Followers: 3.3M
- Instagram: @weworewhat
3. Camila Coelho (@camilacoelho)
As the founder of two brands, Camila Coelho is one of the top fashion influencers on our list. At the age of 14, she worked at her local Macy’s Dior beauty counter as a makeup artist. She began building her online presence in 2010 by posting videos to YouTube.
Her appealing videos earned her a spot on Forbes’ list of top 30 content creators in 2022. Camila Coelho is currently one of the famous fashion bloggers, and her Instagram is filled with beauty, fashion, travel, and lifestyle content.
- Country: Brazil
- Followers: 10.4M
- Instagram: @camilacoelho
4. Leonie Hanne (@leoniehanne)
Now it’s time for a German influencer with over 4.8M followers on Instagram. Leonie Hanne is a young model and fashion enthusiast born in 1988 in Hamburg, holding degrees in business, fashion, and textile management. Leonie Hanne posts very polished fashion and luxury lifestyle content.
A big part of her feed is high-end outfits, international runway or red-carpet looks, and travel content.
- Country: Germany
- Followers: 4.8M
- Instagram: @leoniehanne
5. Caroline Daur (@carodaur)
Born in 1995, Caroline Daur is one of the popular fashion influencers with over 4.6M followers on Instagram. In 2014, she created a fashion blog, CaroDaur.com, and has collaborated with known names such as Adidas, Dolce & Gabbana, Fendi, etc.
Her Instagram feed is filled with bold, stylish outfits, such as leather minis, sheer fabrics, and statement accessories.
Additionally, Caroline travels a lot and shares shots from beautiful destinations, vacations, poolside relaxations, and glam events. So, we can put her name on the list of travel influencers, too.
- Country: Germany
- Followers: 4.6M
- Instagram: @carodaur
6. Chriselle Lim (@chrisellelim)
Following the footsteps of her mother, Chriselle Lim is one of the most popular fashion influencers in the U.S. Chriselle attended the Fashion Institute of Design & Merchandising in 2004, and her role model was Victoria Beckham.
In 2011, she started blogging by showing her personal style and fashion tips. Her content was engaging enough to make her one of the well-known fashion influencers, with 2.7M followers on TikTok and 1.7M followers on Instagram.
However, her social media content isn’t just about fashion; she also shares her routines and her life as a mom. If you’re looking for a stylish mom influencer, Chriselle shows how it’s done.
- Country: U.S.
- Followers: 1.6M
- Instagram: @chrisellelim
7. Brittany Xavier (@brittanyxavier)
Awarded as the Breakthrough Fashion Blogger Of The Year by the 2015 Bloglovin’ Awards, Brittany Xavier is one of the top fashion influencers. She was born in 1986 in LA and founded her blog, Thrifts and Threads, in 2013.
Brittany is active on Instagram with 1.6M followers, TikTok with 5M followers, and YouTube with 1.5M subscribers. Her content includes highly styled fashion photos, travel shots, lifestyle moments, and longer-form vlogs on YouTube.
- Country: U.S.
- Followers: 1.5M
- Instagram: @brittanyxavier
8. Jessica Wang (@jessicawang)
Based in New York City, Jessica Wang is a Chinese-American fashion influencer and blogger. She was born in 1991 and founded her fashion blog, NotJessFashion, in 2014. Over the years, she has collaborated with known names such as Burberry, Bulgari, Coach, and YSL Beauty.
As one of the top fashion influencers, Jessica has 1.9M followers on Instagram and 4.6M followers on TikTok. Her content includes runway / red-carpet looks, editorial-style shots, and mixes high-end and accessible pieces.
- Country: China
- Followers: 1.9M
- Instagram: @jessicawang
9. Negin Mirsalehi (@negin_mirsalehi)
Mostly known for her haircare brand, Gisou, Negin Mirsalehi is one of the famous beauty and fashion influencers. This Dutch creator was born in 1988 and started fashion blogging in 2012. She built up a large following on Instagram and YouTube over the years of consistent style, beauty, and lifestyle content.
On Instagram and YouTube, she often posts outfit inspiration, showing her feminine and luxe taste. Negin also shares hair routines and promotes her own brand.
- Country: Netherlands
- Followers: 7.1M
- Instagram: @negin_mirsalehi
10. Emma Chamberlain (@emmachamberlain)
With over 12M subscribers on YouTube, Emma Chamberlain is one of the most popular fashion YouTubers. In 2016, she created her YouTube channel and started uploading content in 2017. Her YouTube content includes cooking videos, fashion hauls, car vlogs, and collaborations with other creators.
As one of the famous fashion influencers in the US, Emma is also active on Instagram with 14.6M followers. She posts outfit experiments, quirky day-to-day snippets, and glimpses into her business ventures.
- Country: U.S.
- Followers: 14.6M
- Instagram: @emmachamberlain
11. Camille Charriere (@camillecharriere)
Founded the luxury fashion blog Camile over the Rainbow, Camille Charriere is one of the most popular fashion influencers. In 2010, she started blogging and has been featured in known magazines such as Vogue, Elle, Grazia, and the Wall Street Journal.
Camille has 1.4M followers on Instagram and shows her unique style and lifestyle, which is a blend of Parisian elegance and British edge.
- Country: France
- Followers: 1.4M
- Instagram: @camillecharriere
12. Gala Gonzalez (@galagonzalez)
Born in 1986, Gala Gonzalez is a Spanish model, socialite, blogger, and fashion influencer with 1.7M followers on Instagram. She began her journey in 2007 with her blog, Amlul, which quickly gained attention for its chic street style.
This fashion blogger has studied fashion at the University of the Arts London and has collaborated with different brands such as Mango, Superga, and Pedro García.
On Instagram, she shares curated content that reflects her sophisticated style and commitment to sustainability.
- Country: Spain
- Followers: 1.7M
- Instagram: @galagonzalez
13. Mariano Di Vaio (@marianodivaio)
Now it’s time for a male fashion influencer who has 7M followers on Instagram and has been a brand ambassador for Hugo Boss, Dolce & Gabbana and Calvin Klein.
Mariano Di Vaio was born in 1989 and started blogging in 2012. On social media, Mariano shares a blend of fashion inspiration and lifestyle content.
- Country: Italy
- Followers: 7M
- Instagram: @marianodivaio
14. Chiara Ferragni (@chiaraferragni)
The Italian model and one of the best fashion influencers, Chiara Ferragni, has become famous throughout the world because of her fashion content.
The start of the Chiara fashion business is her blog, which she used to capture her daily outfits and provide style and fashion inspiration to her fans. She soon began conducting runway shows for well-known fashion brands, such as Guess.
With more than 29 million Instagram followers, Chiara is currently regarded as one of the leading Italian fashion influencers.
- Niche: Lifestyle, beauty, fashion
- Followers: 28.6 Million
- Engagement Rate: 6%
- Avg Likes per Post: 438,800
15. Dixie D’ Amelio (@dixiedamelio)
Another fashion influencer who has an elegant scene of style is Dixie. This renowned TikTok star and social media fashion influencer has become famous online because of her original and imaginative material. Dixie is a face who first started her work on TikTok and then continued it on Instagram to gain more followers and fame.
With over 20 million followers, she has worked with some of the largest brands in the world such as Puma. Dixie also owns a footwear line alongside her sister, Chalie D’Amelio that has led to more fame.
- Niche: Beauty, fashion
- Followers: 20.3 Million
- Engagement Rate: 7.5%
- Avg Likes per Post: 359,800
16. Olivia Palermo (@oliviapalermo)
Another American fashion influencer on this list is Olivia Palermo. She is celebrated for her shiny sense of style. One of the many activities Olivia is famous for is attending fashion events and reality TV shows. Olivia has started a recent adventure into fashion partnerships and entrepreneurship which will bring her more fame as a result and add up to her 8 million followers.
- Niche: Beauty, fashion
- Followers: 8.2 Million
- Engagement Rate: 5%
- Avg Likes per Post: 119,400
17. Julie Sariñana (@sinserelyjules)
Sincerely Jules, also known as Julie Sariñana, is an American blogger, businesswoman, and social media fashion influencer with over 7.5 million followers. Located in Los Angeles, she rose to a famous face by displaying her stylish style on her blog and Instagram.
Her style is more accessible to the majority of people and this has made her work unique. Her position as a key player in fashion is secured by partnerships with well-known fashion brands and a big social media presence.
- Niche: Beauty, Fashion
- Followers: 7.7 Million
- Engagement Rate: 5.8%
- Avg Likes per Post: 147,600
18. Wisdom Kayne (@wisdm)
Wisdom Kaye is one of the most famous black fashion influencers with Nigerian-American origins commonly known online as “Wisdm”. He has a unique eye for fashion and rose to fame for his distinctive and fashionable sense of style.
On Instagram, where he frequently takes part in brand endorsements, Kaye currently has over 6 million followers. He is also praised for embracing individualism and diversity in the fashion industry and for shattering conventional fashion conventions.
- Niche: Fashion, LifeStyle
- Followers: 6.4 Million
- Engagement Rate: 6.86%
- Avg Likes per Post: 440,600
19. Alexa Chung (@alexachung)
British fashion influencer, designer, and model Alexa Chung is a very famous character just because of her sense of style and how she chooses its combinations. She currently has a follower count of over 6 million which shows an immense amount of fame.
What she has achieved in the fashion industry and her fashion company have earned her the recognition she deserves. Alexa is a sought-after fashion figure and an innovator because of her diverse choices.
- Niche: Fashion, LifeStyle
- Followers: 6.3 Million
- Engagement Rate: 2.6%
- Avg Likes per Post: 48,900
20. Irene Kim (ireneisgood)
Irene Kim is a Korean-American model and fashion influencer. She is from Seattle and began her career as a model before rising to fame as a social media influencer, amassing 2.8 million Instagram followers.
She has collaborated with many high-end fashion labels, including Calvin Klein, Dior, and Channel and she has appeared in prominent fashion magazines like Elle and Vogue. Additionally, Irene frequently appears on Korean television.
It is obvious that Irene Kim has become a global fashion star and a role model for young women worldwide thanks to her daring style, contagious charisma, and dedication to removing barriers between cultures.
- Niche: Fashion, Beauty
- Followers: 2.8 Million
- Engagement Rate: 2.9%
- Avg Likes per Post: 37,480
21. Adam Gallagher (@iamgalla)
Adam Gallagher is the first of many male fashion influencers on the list from New York City. He is well-known for his blog and social media channels, which highlight his creative fusion of easy boho aspects and East Coast elegance in his clothing. These aspects are the product of his lifelong enthusiasm for fashion and photography.
With 2.1 million Instagram followers, Adam Gallagher is one of the most well-known figures in men’s fashion blogging. He is one of the most popular menswear influencers around the world and has everything you want from a person in this business.
- Niche: Fashion, Fitness
- Followers: 1.7 Million
- Engagement Rate: 1.1%
- Avg Likes per Post: 6,480
22. Adut Akech (@adutakech)
With 1.8 million followers, Adut Akech has become a sensation in the fashion world. Since being seen by a modeling agency when she was sixteen, Adut has emerged as one of the most famous models in the business, appearing on the catwalks for luxury brands like Valentino.
Adut Akech is a unique person with unique insight. She has broken down barriers and challenged conventional beauty standards in the fashion industry by inspiring women of color globally with her beauty.
- Niche: Fashion, Beauty
- Followers: 1.8 Million
- Engagement Rate: 8%
- Avg Likes per Post: 146,480
23. Carla (@carlacrnt)
Based in Geneva, Switzerland, Carla Cournot is a fashion influencer who goes by the handle @carlacrnt on social media. Her elegance has helped her gain the fame she has in the business. Carlas’ style is wearing high-end vintage accessories, including somewhat bigger belt buckles from vintage watches. She also enjoys wearing items from Burberry and Ralph Lauren with mid-range labels like Mango, Goelia, and LilySilk.
In addition to being an avid fashionista, Carla is also an intelligent legal student. She is currently studying at the University of Geneva and will graduate as a lawyer shortly. With more than 870k followers, Carla is the definition of beauty and brightness in one person for everyone who understands beauty.
- Niche: Fashion, Beauty
- Followers: 867K
- Engagement Rate: 3.70%
- Avg Likes per Post: 32,000
24. Joel Mcloughlin (@gallucks)
Joel Mcloughlin is one of the most famous mens fashion influencers on social media with 322k followers only on Instagram. He is located in London and is the creator of the site Gallucks and a male fashion YouTube channel. Joel’s fame is mostly because of his blog and how he connects with his audience. His blog has a function that allows users to browse his Instagram and shop his ensembles, which are frequently assembled from a variety of simple pieces in muted hues like gray and black.
It must be mentioned that the majority of his male following is interested in hip-hop, rap, streetwear, and fashion.
- Niche: Fashion, Beauty
- Followers: 321K
- Engagement Rate: 0.45%
- Avg Likes per Post: 1,420
25. Ryan Clark (@ryanstylesnyc)
Ryan Clark is one of the NYC fashion influencers who has a bright future in his field. After dropping out of medical school to pursue fashion in New York City, he has emerged as a significant player on the fashion-related social media scene with 196k followers.
He portrays a gentleman’s lifestyle and wears expensive clothing. He offers his thoughts on the fashion industry on his blog, High Fashion Living. His profile is where you can find stylish and incisive styles.
- Niche: Fashion
- Followers: 196K
- Engagement Rate: 0.73%
- Avg Likes per Post: 6,780
How to Find a Suitable Fashion Influencer?
Finding suitable influencers can be an overwhelming task. There are lots and lots of influencers with more advertisements that you can’t easily distinguish the right choice for yourself. This is the part where platforms dedicated to this matter can be a huge help.
Influencer marketing platforms are platforms that are the best choice to find influencers in the easiest possible way. You probably have heard names like Ainfluencer. There are many more out there but this app is something else in so many ways.
Here we are going through some of the more important features of Ainfluencer:
- Free: Ainfluencer is 100% free of charge.
- Unlimited campaigns: There is absolutely no limit to your campaigns.
- Precise Targeting: The platform enables marketers to precisely target the proper audience, guaranteeing that campaigns are well-received by the intended audience.
- Performance Tracking: With the information that Ainfluencer provides, brands can easily analyze influencer performance and maintain a close watch on campaigns at the influencer or campaign level.
- User-friendly Design: Because of its user-friendly design, Ainfluencer is the perfect platform for do-it-yourself influencer marketing.
- Scalable Collaboration: Influencers and brands can work together at scale to raise brand recognition and improve product visibility.
- End to End communication: Safe communication with your influencers without any middle app.
- Escrow Payment System: You can be sure that you pay your influencer after you are satisfied with the product and not before.
FAQs
Now is the time for some of the most frequent questions asked about fashion influencers and their impact on social media:
1. What Do Fashion Influencers Do?
Those who produce and distribute fashion-related pictures or videos on blogs, social media, and other online platforms are known as fashion influencers.
2. How Much Does Collaboration With Fashion Influencers Cost?
Fashion influencers’ prices can vary greatly and are dependent upon several elements, such as their niche, engagement, reach, and the particulars of the partnership. But based on the Shopify survey the average number is around $1300.
3. Who Is a Good Fashion Influencer?
Good fashion influencers are the ones who bring something new to the table and are not afraid of experiencing unknown domains. These characteristics will make the difference between the best and the normal ones.
4. Who is Gen Z’s Fashion Icon?
There are lots of Gen Z models and fashion bloggers who are shaping trends through their social media posts or runways. Here are some of the known faces:
- Bella Hadid
- Zendaya
- Alix Earle
- Timothée Chalamet
- Devon Lee Carlson
Conclusion
Fashion influencers are an important part of social media and have a big impact on our wearing habits and choices. In this article, we introduced some of the best fashion influencers out there who can represent the way you like to wear. Follow them, see if you like what they represent, and remember you can always change your taste.
These influencers also can be good for collaboration and partnerships if that’s on your mind. So, don’t waste time and contact them.