Referral traffic – a cornerstone of a robust referral campaign helps you know how many people are coming from external sources to visit your website. When a person clicks on your webpage link that their friend shared from another site, it will contribute to your site’s referral traffic.
Owning a website and sticking to just one form of referral traffic isn’t the right move if you want to stand out & fill your bag with more sales and revenue. The best thing you need to focus on is diversity!
So, fold up curtains & check out some of the diverse yet proven tips that will help you gain more referral traffic to your business website.
1. Submit Your Site To The Online Business Directories
Getting your website on different online business directories is a minimal effort, but it will drive more referral traffic to your site. Be on the hunt for your product or service type.
For instance, if you’re in the tech industry, directories like TechCrunch or CNET could be beneficial. Wide-ranging online business directories are available on the web sky – each has its own specific customer base.
Therefore, invest some time in figuring out your niche-relevant directories with the same target demographic. Once you narrow down a list of directories, it’s time to submit your business details – website name, URL, business description, contact details, address, etc., to them, thereby resulting in more referral traffic to your site.
2. Build Authoritative & High-Quality Backlinks
Building backlinks – the most powerful strategy not only boosts your site’s SEO but also compels curious searchers to follow and be on your site, eventually. Writing value-driven, solution-oriented, and engaging content and publishing on other websites with High DA and the same relevancy can help earn high-quality backlinks.
Do meticulous research to find websites with well-written and quality articles that will link back to your website. Additionally, creating attention-grabbing and information-rich infographics and submitting them on relevant sites will also boost referral traffic within no time.
If people start sharing your infographics to various marketing platforms, the prospects of more referral traffic will skyrocket even more. Want Google to rank your website higher in the search results? Look for a trusted resource to reap the top-notch Manual link building service and fill a bucket with more referral traffic for your website.
3. Don’t Underestimate the Power of Social Media
Social media, often seen as the final frontier of marketing, holds immense potential. With the right approach and enough patience, it can be a powerful tool to steer traffic your way, offering a promising avenue for website traffic growth.
Running campaigns or posting content on social media profiles consistently has the potential to grow your audience and drive more traffic to your site. Therefore, spend your time and money to showcase your brand and its products to your target demographic and satisfy their needs, interests, and preferences.
Be sure that the right post can go viral instantly – you are never aware of when you’re going to hit a nerve and get that exhilarating surge in traffic from referral sources. This will definitely make the journey of website growth an exciting one.
4. Work with Influencers In Your Industry
Reaching out to influencers in your niche might seem daunting, but it’s actually quite feasible nowadays. If you can offer them something unique or valuable, they’ll be open to promoting your site.
Most influencers have a process for companies to reach out to them, so it’s worth taking the time to identify someone who aligns with your niche and inquire about their partnership opportunities.
Once you’ve established a strong rapport with an influencer, there are abundant possibilities for receiving referrals. They could share links on Twitter, feature your brand on Instagram, or create dedicated videos to highlight the advantages of using your product.
5. Attend & Participate in Local Events
If you are running a business at a physical location, too, take advantage of attending local events – a great source of giving your website traffic a boost. In addition to establishing your name out there, the prospects of creating a trust element with your target audience will also be boosted.
Engaging with your market leaders, business owners, and other professionals during local events can help you build and strengthen relationships with them.
You can take a further step to make a huge difference, which is sponsoring an event. It will benefit your business in many ways, such as investing in the local community and introducing your products to them can make your brand worth noting.
6. Collaborate with Other Well-Known Brands
Rest assured that you aren’t the only brand that’s trying to bolster your website’s referral traffic. Concentrate on finding other companies with the same target demographic. Once you do so, take your next move to communicate with them in a way that fosters better collaboration in the market.
In exchange for a commission, you can cross-promote each other’s products and services and make the most out of your businesses. What’s more, their customers would be more excited to know about you and your offerings. So, they will prioritize buying from your brand and refer it to people in their social circles.
On both ends, there will be a win-win situation in terms of more referral traffic and a new audience for their websites. In other words, they will collaboratively experience a broader audience, market reach, and brand exposure to the maximum extent.
7. Publish Press Releases On News-Related Sources
Want to spread the word about exciting company developments? Consider sharing your news with local news sources through a press release. A press release serves as an official announcement about noteworthy events within your company, such as a new product launch, a significant achievement, or the addition of a new team member.
To get started, you need to search for “press release submission” or “press release distribution” within your industry. In doing so, you can find out platforms that facilitate press release submissions.
Distributing press releases to various news sources can increase your website’s referral traffic & its online visibility by introducing it to a broader audience. Additionally, if a major news outlet picks up your press release, you may experience a substantial surge in your website’s referral traffic.
Wrapping It Up
If you want to increase your website’s referral traffic, boost its rankings on Google, and expand its reach, following the tips we’ve mentioned above will do wonders.
Whether you take advantage of social media platforms for sharing your products & services or collaborate with market influencers, the outcomes will surprise you! So, be wise in your decisions and move ahead to implement SEO strategies and grow your business exceptionally.