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The Power Duo: Integrating Instagram Content Marketing & SEO for Maximum Impact

In the content marketing world, there’s always a need for improvement and if you aren’t following what’s new, you might be facing numerous issues. 

Social media integration strategies and SEO are excellent forms of allowing you to have a high impact on your marketing business. 

A popular social media channel most businesses use is Instagram. Most users are spending on average 12 hours a month on Instagram. It’s a platform mostly used by Gen Z and is used by many businesses for promoting their product and services.

When you combine Instagram and SEO rankings together, it can have a huge impact on your business. Let’s dive deeper into this article to find out more. 

12 Tips to Follow When You Want to Integrate Instagram Content Marketing With SEO to Skyrocket Your Growth

You’re probably generating lots of content on your Instagram social media channel and want to apply SEO practices for maximizing your business growth. There are numerous practices you can follow to do this and we’ve set them up for you. 

#1 Create Quality Content

No matter how good your SEO is, or how popular your Instagram social media account is, you won’t promote efficiency as much if you don’t have the right quality there. 

Content marketing is revolving around the creation and distribution of high-quality content that fits your target audience. 

SEO is what optimizes the content so it can rank higher on search engines, but if the quality lacks, your ranking can only go as high. After all, you want to attract the right blog traffic to your site. 

However, SEO is good when you are using it to search for the right keywords and strategically use them for your content marketing. 

This collaborative approach allows you to effectively optimize your SEO and deliver quality content to your target audience. 

#2 Hire a Content Marketing Agency

Content marketing agencies are an excellent choice when it comes to helping you save time and leverage your business. 

However, before you choose which content marketing agency you need to hire, here are a few factors you need to first clarify: 

  • Pricing: What is the marketing agency charging you? How do they compare to the other agencies and what kind of benefits are you getting?
  • Experience: You don’t want to hire an agency that lacks experience. You’re here to gain experience and the last thing you would want is to hire inexperienced professionals. Therefore, ask them about their achievements and what they’ve helped clients with. Even ask them for testimonials to clarify it.
  • Flexibility: How flexible is the agency when working with you and developing new strategies?
  • Reliability: Is the content you’re creating reliable and can you count on the agency you’re hiring?

There are plenty of things to look at, but you want to pay attention to how reliable the company is. Depending on your local area, you can search for top content marketing agencies. Read the reviews first and see how they compare; exactly what we just mentioned. 

For example, if you are based in the UK, you would need to search for content marketing agencies in the UK. You can do this by searching on Google and reading ratings. 

The more people rate it, the better it’s. Avoid believing a few ratings because they might not always be accurate. 

In this case, you’re based in the Uk, and the top content marketing agencies we recommend are: 

  • Skale: Provides B2B SEO content management, keyword research, technical SEO audits, link-building, and more.
  • Brafton: Content strategy and creation, social media management, and SEO services.
  • Bright Content: Provide training and marketing services. Specialize in content creation and SEO.

There are more agencies we can recommend to you, but this was more of an example. Google has lots of information available and when it comes to recommendations, you can easily find numerous reviews on a marketing agency and read about them. 

#3 Target the Right Audience

Especially if you are creating content on Instagram, the last thing you want to do is to try and target a general audience. Content marketing is all about understanding your target audience and this can be done by creating content based on your target audience’s needs, preferences, and pain points. 

After you identify the pain points of your audience, you can naturally include them in the content and optimize it for search engines

Even if you’re only posting on Instagram, you can mention the keyword in the description. This type of alignment allows you to reach the right people at the right time. 

#4 Encourage Authentic Storytelling

Storytelling is something natural that our brain goes through. In fact, if someone loves a brand story, they’re 55% more likely to buy a product from you in the future. 

Storytelling is something you can easily do on Instagram. Especially with the story options you have, it makes it even easier to do so. 

Brands to be transparent about their product and set up some emotional connection between them and their users when they tell a story. Effective stories can only be told in the following ways: 

  • Understand your target audience: In order to achieve this, you need to start understanding your target audience. What motivates your target audience and what are they focused on? Create stories based on their values and even use their testimonials as proof.
  • Create effective stories: Make your stories simple and don’t complicate them. Focus on your customers and make them the center of attention. You need to leverage emotions and see how the reader feels. In this case, you’re ending strongly.

#5 Use Chatbots

Chatbots are there 24/7 when you aren’t. They are one of the most powerful social media management tools that resolve and communicate all consumer issues without requiring any human intervention. 

Additionally, chatbots can integrate with other social media platforms and it makes consumers feel like they are interacting. There are plenty of platforms you can use for integrating an AI-powered chatbot into your social media strategy. 

Overall, when you’re creating a chatbot, you have the following benefits: 

  • Coding knowledge,
  • Allows you to directly answer customer questions,
  • Allows you to take orders directly from social media platforms,
  • Integrates with all of the major payment systems.

#6 Incorporate Personalization

Personalization is the key to automating your everyday tasks and if it’s implemented correctly, it allows you to create much more personalized experiences for your customers. This is even easier to do on Instagram because it’s a social media channel that promotes personalization. 

Maybe from time to time, you can create content on your Instagram page that asks users for a questionnaire and post it as a testimonial. This way, you can also add it to your website and optimize it for SEO purposes. 

Personalizing your content offers the following benefits: 

  • Breaking traditional views consumers have,
  • Personalizing the consumer experience,
  • Increasing sales,
  • Creating loyal fan bases.

Especially considering that we live in the digital age, personalization is becoming a trend and most businesses that fail to follow it, might not get the same amount of loyalty as those who do follow it. 

#7 The Duo Integration Increases Brand Awareness

Brand awareness is what counts on your reputation. Have you ever scrolled through social media apps and noticed that there might be a brand that you’ve never noticed before? 

We guarantee that you’ve come across it. This is proof of how powerful social media is and how it can increase brand awareness. 

Social media duo, in this case, Instagram, along with SEO in your content, is an excellent way to increase brand awareness and engage with your target audience by increasing visibility and sharing content. 

In short, it allows businesses to interact with their current customers in real-time and allows them to build long-lasting relationships, helping build loyalty in the long term. 

#8 Promote Your Content Everywhere

Content marketing is not limited to publishing content only on Instagram, your website, or anywhere else. Promoting content everywhere is the same, regardless of where you post it. 

By leveraging social media channels for distributing and promoting your content, it allows content markets to attract and reach a broader audience. 

This not only increases exposure but also positively impacts SEO rankings and social media exposure also contributes to your brand’s visibility. 


The increased exposure will impact SEO rankings and create a well-integrated SEO strategy that ensures your content is properly optimized for search and reaching a wider audience. 

#9 Encourage Influencer Marketing

You’d be surprised by how many influencers you can find on Instagram. As of now, there are more than 500,000 influencers on Instagram

However, try to find one that is part of your niche and can help you leverage your business. Influencers are good at having an engaging audience and making them follow other accounts. 

This is beneficial for you, but something you want to do is hire micro-influencers. These are influencers that have a small fan base but have high engagement rates. 

Moreover, you never know, sometimes, influencers might DM you first, so always make sure to manage your messages on Instagram to make sure you’re receiving the right ones. 

On the other hand, macro-influencers have a larger fanbase, but their engagement rates might be much lower compared to micro-influencer. 

The worst part is that you’ll definitely need to pay a macro influencer much more money. That is if you want to sponsor your content on their Instagram page. It’s definitely not worth it in the long term. 

This type of approach will not only reach a new fan base but also contribute to brand awareness in the long term. 

#10 Use User-Generated Content (UGC)

User-generated content (UGC) is a frequent strategy that many business owners use to combine both social media and SEO practices. 

In this case, it’s an excellent duo between both Instagram and SEO rankings. Showing UGC more often is an excellent way of increasing exposure and your site’s ranking. 

UGC creates a higher level of product showcase and helps build higher levels of trust for potential consumers. A great example of UGC is writing content on your site, and after, posting a link to it on your Instagram post. Keep in mind that you can’t post links in the description, but you can include them in your profile’s bio. 

Moreover, this is a great integration between both Instagram and your SEO ranking. 

#11 Use Social Media Management Software

Popular social media management software like Buffer, are excellent ways to schedule your posts. You can set up a schedule of what you think of posting in the long term. 

Sometimes, it might be time-consuming to continuously think of what to post, so if you have a long-term plan, it’s better for you. 

Once you set up your schedule regarding social media management, it’ll be much easier for you not to waste time since everything will be ready. 

This way, you’re saving money when setting up your Instagram posts and even have enough time to think of new future posts you can create. 

#12 Create Your Content Creation Budget

Since you’re combining Instagram and SEO, you need to set up a budget for both. Most businesses spend from $200 to $350 a day on social media ads. Regardless of how much you spend on content creation, you need to make sure that the money you spend is effective. 

Leveraging your budget with the right strategy will be the most cost-effective strategy you can use for reaching your KPIs and target audience. 

Overall, content marketing is supposed to be personalized and allows you to set up a deeper connection with your consumers. 

The Whole Point of the Instagram and SEO Duo

Combining content creation on Instagram and optimizing it for search engines is one of the best ways you can expose your content on the internet. 

After all, you have a significant advantage if you’ve used Instagram a lot before and your target audience is highly active on it. 

You can let Instagram handle the advertising part after you optimize your content for SEO purposes on your website. Combine them both and you’ll have high-quality content ready.