Top 6 Social Media Design Trends for 2023

Despite the fact that graphic design work has altered significantly recently, the discipline is still in high demand. Good social media design will aid companies in standing out visually, connecting with their consumers, and building the brand loyalty they so sorely need as they fight to survive the impending recession.

In addition to that, with the combined power of exceptional design and social media, businesses can create a holistic brand experience that not only captures attention but also nurtures long-lasting relationships, ultimately turning customers into dedicated brand advocates.

The greatest graphic designers should thus not struggle to get employment in 2023, however, you could also be required to do more tasks than before. The good news is that great design works well on every platform. As long as you continue to use the same design principles that have served you well so far, you should be in a good position.

Now let’s get familiar with the top social media design trends in 2023, so keep scrolling!

Social Media Design Trends of 2023

Here are the trends you need to keep an eye on in order to create exceptional designs in 2023:

#1 1990s Nostalgia

One of the trendiest trends in contemporary art and design is the resurgence of nostalgia for the 1990s. This fashion in design is not new. The styles from the 1990s, however, have made a significant return in 2022 and are anticipated to develop further in 2023.

The popularity of this approach among art directors and designers today may be attributed to a number of factors. First off, a lot of individuals who grew up in the 1990s have happy recollections of some of their favorite childhood television episodes or films, which may cause intense nostalgia when rewatched. Graphic design services have quickly learned this trend and are able to easily customize it. But you can learn all the subtleties yourself and deftly use them in your projects.

#2 “Risograph” Images

Since the 1990s and the era’s appreciation of various textures and print have already been discussed, it would be dishonest to leave out another social media design trend that drew significantly from print: risograph-style images. 

Time to consult the thesaurus! The printing method known as the risograph was invented in Japan in 1946. A small selection of vibrant colors and endearing flaws (such as dust, grain, and scratches) are some of the salient characteristics of riso. 

#3 Functional Aesthetics

Utilitarian aesthetics makes use of practical design features. One of the factors influencing the popularity of utilitarian design is the unavoidable transition to digital places. 

Future apps and websites will use these design elements to make them more user-friendly and convenient. By using utilitarian design principles, brands, and designers may make their applications and websites simpler. They’ll be able to provide experiences that are more user-friendly as a result.

#4 Maximalism in Surrealism

See you later, minimalism and realism! Surrealism and maximalism are the two new sheriffs in town.

That’s accurate. People no longer want to be confined or restrained in the post-pandemic society, which has replaced the COVID-19 age of isolation.

There are fresh opportunities to push boundaries right now. Designers are in turn reacting with psychedelic visuals that aren’t afraid to obstruct space or make a statement.

#5 Principles for 2D/3D MASHUP Designs

A 2D/3D MASHUP design is a distinctive technique to incorporate disparate parts into a single work of art. Designers must be knowledgeable of both 2D and 3D design concepts.

They need to be familiar with the fundamentals of typography, composition, and color theory. Additionally, they must be able to comprehend ideas like depth perception, texture mapping, and shadow play.

#6 Visual Narrative

One of the most effective weapons a designer can use is visual storytelling. Designers anticipate using visual components more skillfully in 2023, resulting in immersive narratives that engage people with their content.

The brain can detect visuals as soon as 13 milliseconds, which is far faster than the time it takes for humans to perceive and understand spoken communication.

Creative usage of film and animation, interactive components like quizzes and polls, or simple scale and perspective manipulation are all examples of visual storytelling.

Visual Content’s Significance in Social Media

Across almost all online platforms, videos and photographs have shown to be more interesting than postings that are just text-based. The average comment rate on LinkedIn postings with photos is 98% higher, and tweets with visual information are three times more likely to get interaction.

Carousel posts on Instagram get the greatest interaction levels. The average engagement rate for every post on an Instagram business page is 1.94%, according to statistics from Statista from 2022. However, the engagement rate for carousel postings is just 3.15% (what can we say, folks love to swipe left).

Pro Tip: Make Your Social Media Integration Strategies Effective

FAQs on Social Media Design Trends

Here are some frequently asked questions to help you better understand our subject:

Q1. What Is a Social Media Design?

Social media design refers to the visual elements and aesthetics used in creating engaging and attractive content for various social media platforms. 

It involves the use of images, graphics, colors, typography, and layout techniques to capture the attention of the audience, convey brand messaging, and enhance the overall user experience on social media channels.

Q2. Where Can I Find Social Media Design Inspiration?

There are several places where you can find social media design inspiration to fuel your creativity. Here are a few popular sources:

1. a) Social media platforms: Explore popular social media platforms such as Instagram, Pinterest, and Behance. Follow accounts or boards that showcase creative designs and gather inspiration from their posts.
2. b) Design communities: Join design communities like Dribbble or Behance where designers share their work. You can find a wide range of social media design examples, mockups, and concepts to inspire your own designs.
3. c) Competitor analysis: Study your competitors’ social media profiles to see how they design their content. While you should never copy directly, analyzing their successful designs can give you ideas for your own unique creations.
4. d) Online design galleries: Browse websites like Awwwards or SiteInspire, which curate and showcase exceptional web and social media designs. These platforms often have categories specifically dedicated to social media design.
5. e) Design blogs and publications: Keep up with popular design blogs and publications such as Smashing Magazine or Creative Bloq. They often feature articles and showcases highlighting the latest trends and innovative social media designs.
6. f) Design tools and templates: Utilize design tools like Canva, Adobe Spark, or Crello, which provide pre-made templates and design resources specifically for social media. These platforms can serve as a starting point for your own creative ideas.

Conclusion

No matter what approach you use for your social media design, keep in mind that your audience can tell when you’re cool.

The next time you develop a graphic for your social media, keep in mind the tips you’ve learned about effective social media design and choose the ones that apply to your particular situation.