Millions of businesses on TikTok are using the platform to market their products and services. These brands need to create a TikTok business account to access the features and reach their target audience.
Whether you’re a well-known brand or a small one, a TikTok for business account makes it easier to make money on TikTok. The key lies in the features it offers.
In this blog, we’ll explore the features of a TikTok business account and how to set it up. We’ll also discuss why you need a business account and compare it to a personal one. Stay tuned!
What Is a TikTok Business Account?
A TikTok for business account is a public, professional account designed for brands and businesses to create a clear marketing strategy and engage with their audience effectively.
TikTok business accounts can access marketing tools and platforms like performance insights, creative tools, TikTok ads manager, and more.
TikTok for Business Accounts Features
You can use various powerful tools and platforms with a business TikTok account. These tools can help you build brand awareness, understand your audience, and get followers on TikTok.
Here are some key features and platforms:
1. TikTok Business Suite
Once you create a business account on TikTok, Business Suite becomes available, providing you access to Analytics, Growth Center, and Creative Hub.
Let’s explore each of these features to understand what they offer.
Also, read: Top TikTok Marketing Agencies
1. TikTok Analytics
Within Analytics, you’ll gain valuable insights into your videos, audience, and Live broadcasts. This includes data on video views, profile views, engagement metrics, conversions, top-performing content, new follower growth, audience demographics, most active times, and much more.
2. Growth Center
This feature allows TikTok shop sellers to manage their stores and gain rewards.
3. Creative Hub
TikTok Creative Hub provides trending hashtags and videos within your niche and location.
2. TikTok Ads Manager
With a TikTok for business account, you can set up an Ads Manager account and run campaigns. This platform offers many tools and features like audience manager, creative library, and video editor.
You’ll also gain in-depth insights into your ad campaign, including video performance, audience engagement, and comment analysis.
3. TikTok Creative Center
TikTok Creative Center is a free platform for businesses to discover the following:
- Latest trends (hashtags, sounds, and videos),
- Top ads,
- Top products,
- Keywords insights,
- Creative tools like Video Generator, Script Generator, TikTok Symphony, and Commercial Music Library.
4. TikTok Business Center
Another feature for business accounts is TikTok Business Center, a more comprehensive platform compared to TikTok Business Manager (ads manager) which offers businesses tools to organize and manage both their accounts and ads on TikTok. Here are what you can do on TikTok Business Canter:
- Manage several TikTok Ads Manager accounts from one place,
- Assign roles and permissions to different team members (e.g., owner, operator, analyst),
- Share creative assets, audiences, pixel data, and more across different accounts,
- Agencies managing multiple clients can use the Business Center to manage different clients’ ad accounts.
Advantages of a TikTok Business Account
If you want to use TikTok for business purposes, you have to create a business account. Here are the benefits a tik tok business account offers:
- Analytics: It offers valuable insights into your audience, content performance, and campaign effectiveness to optimize your social media marketing efforts.
- Advertising: With a business account, you can reach a wider audience and promote your products or services through targeted ads.
- Creator Partnerships: It also allows you to collaborate with influencers to promote your brand and reach new audiences.
- Commerce Features: A TikTok business account lets you sell products directly on TikTok through features like TikTok Shop.
- Business Tools: Access resources and support to help you grow your business on TikTok.
Disadvantages of a TikTok Business Account
While business accounts offer many benefits on TikTok, there are some disadvantages to consider:
- Limited Music Library: Business accounts have restricted access to TikTok’s music library due to copyright issues, limiting the use of trending sounds.
- Competition: The platform can be highly competitive, making it difficult to stand out.
TikTok Business Account Vs. Personal Account
To decide whether a TikTok business account is right for you, aligning your goals with the unique features and benefits each account type offers is essential.
The following table provides a comprehensive comparison of personal and business accounts, helping you make an informed decision:
| Feature | TikTok Business Account | TikTok Personal Account |
| Target Audience | Brands, companies & influencers | Individuals, influencers, and casual users |
| Profile Customization | Includes features like adding a website link, email contact, and business category | Basic profile customization with fewer promotional tools |
| Analytics (TikTok Insights) | Detailed analytics on audience, performance, and trends | Basic video views, likes, comments, and followers |
| TikTok Ads | Available | Not Available |
| TikTok Business Center | Available | Not Available |
| TikTok Creative Center | Available | Available |
| Call-to-Action Buttons | Can add “Shop Now,” “Contact,” or other CTA buttons | No CTA buttons available |
| Monetization Features | Eligible for TikTok’s Creator Rewards, in-app purchases, and shoppable content | Not Available |
| Music Library | Limited to royalty-free music for commercial use | Full access to TikTok’s music library (including popular songs) |
| TikTok Shop | Available | Available |
| API Access | Available for third-party integrations and automation tools | Not Available |
TikTok Business Account Vs. Personal Account
How to Create a TikTok Business Account?
If you’re a brand looking for marketing tools, analytics, or ad management on TikTok, you need to create a business account. Follow these steps to set up your account and start using these features:
- Download the app from the Google Play Store or App Store and sign up using your email or phone number.
- Now, tap the hamburger icon at the top right corner.
2. Open ‘Settings and privacy’.
3. Next, tap ‘Account’.
4. Tap ‘Switch to Business Account’.
5. Then, choose the category that best describes your business.
6. Tap ‘Edit profile’ to set a clear and relatable profile picture. This could be your company logo or a professional photo that represents your brand.
7. Under ‘Edit profile’, tap ‘Bio’ to add a bio.
8. Finally, tap the ‘Action buttons’ to add contact information like your email, phone number, or physical address.
7 Reasons Why You Should Use TikTok for Business
TikTok has become a popular platform for businesses to grow. Here are some reasons why you should consider adding it to your marketing strategy:
1. Large, Engaged Audience
As of April 2024, TikTok has over 1.5 billion monthly active users, making it the fifth-most popular social media platform after Facebook, YouTube, Instagram, and WhatsApp.
Image Source: Statista
It’s worth noting that TikTok is the most engaging social media platform with an average engagement rate of 2.65%.
2. Viral Potential
TikTok’s algorithm is designed to promote engaging content, regardless of the creator’s follower count. This allows businesses to go viral and reach a massive audience organically.
So, even small businesses have the chance to achieve significant visibility. Moreover, it focuses on short-form videos that are ideal for capturing attention and delivering key messages quickly. Creating such videos usually takes less effort and time.
Creating viral-potential content on TikTok can be challenging. You need to understand the platform well and invest time in designing, scheduling, and publishing your content. At AiGrow, a TikTok account manager designs and publishes high-quality videos daily, saving you time and increasing your engagement.
3. Advanced Marketing Tools
As we discussed earlier, TikTok offers various marketing and advertising tools for businesses of different sizes. The most important one is Ads Manager which allows you to run ad campaigns in various formats.
4. Access to Influencer Marketing
TikTok’s Creator Marketplace connects brands with TikTok influencers, allowing them to collaborate for branded content. So, if you’re looking for an alternative to traditional influencer marketing platforms, this tool is a great option!
However, if you want to go beyond TikTok features for influencer marketing, you can join Ainfluencer. Ainfluencer is a free DIY marketplace that connects you to millions of Instagram and TikTok influencers in your niche. Let’s find out what Ainfluencer offers:
- The ability to search through over 2 million influencers based on location, niche, and the number of followers,
- Easy-to-use Android and iOS app for brands and influencers to manage their campaigns,
- Providing valuable data on each influencer including their reviews and past collaborations,
- Receiving real-time analytics like comments, likes, and clicks about influencer marketing campaigns.
Start Collaboration with Influencers!
5. Branded Hashtag Challenges
Hashtag challenges are one of the most effective TikTok features that encourage user-generated content.
Within these challenges, users create videos around a specific theme or idea. This way, they can engage audiences while driving brand awareness in an interactive and viral format.
6. Music and Trending Culture
TikTok is all about music, trends, and funny memes. Businesses can easily hop on the latest trends and pop culture stuff.
TikTok reports reveal that using popular music in brand videos can make a big difference in how well users remember and connect with the brand. 68% of TikTok users recall brands that feature popular songs, and 58% feel a stronger connection to these brands
By using TikTok trends, brands can get more people to see them and connect with users in a way that’s relevant and up-to-date.
7. Valuable Insights
Business accounts on TikTok provide detailed analytics and insights into audience behavior, content performance, engagement, and more.
This allows businesses to adjust their strategy and make data-driven decisions to improve results over time.
FAQs
Now, let’s answer a few FAQs about the topic:
1. How Can I Access TikTok Business Center?
To access this platform, you need to go to TikTok Business Canter. If you already have an account, simply go to the TikTok Business Center login page. Otherwise, first, create a Tik Tok for business account.
2. Is TikTok Business Account Free?
Yes, creating a business account on TikTok is free.
Final Thoughts
In summary, creating a TikTok business account is a must for brands and businesses looking for growth on the platform. With a business account, you can access various features such as Ads Manager, Business Center, Analytics, and Business Suite.
However, this doesn’t mean you can’t monetize a personal account. You can still make money by selling your products or creating sponsored content.