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Influencer marketing, which entails a partnership between businesses and influencers, is a powerful strategy that can aid businesses in expanding. Per influencer marketing predictions, a dollar spent on influencer marketing could generate up to $5.5 in profit with a good strategy. This explains why the utilization rate of influencer marketing over the previous three years has noticeably increased.
Not all businesses have direct access to influencers. The process of pitching, selecting, and collaborating on an influencer marketing campaign can be overwhelming. As an intermediary in the influencer marketing process, influencer marketing platforms provide these services to your business.
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Influencer marketing can work for businesses of all sizes. Big brand names like Coca-Cola, Adidas, or small eCommerce businesses that sell, for example, custom tote bags, can all benefit from it. Influencer marketing platforms provide you with the ease of an influencer database and the personalized attention of an agency without hefty service costs.
However, there are a few things to remember before choosing the right one. Here’s a list of things to check before selecting an Influencer Marketing Platform:
We have compiled a list of 50 Best Influencer Marketing Platforms and marketplaces in 2023 to help you pick the right platform for your business. Let’s dive in!
One of the top influencer marketplaces available in the DIY influencer industry is Ainfluencer.
Ainfluencer is a marketplace full of worldwide brands and Instagram influencers who are ready to connect and collaborate. It is among the simplest, quickest, and most secure methods to carry out Instagram influencer marketing campaigns.
Brands can create campaigns on Ainfluencer, search for their targeted influencers through numerous filters, invite them for collaboration, use the in-app chatbox to negotiate with influencers, and close the deals -all for free.
Although Ainfluencer is a DIY marketplace, you can also use one of its pricing plans and let the experts run and manage campaigns for you.
Upfluence works towards organizing, producing, and executing content marketing plans for brands by emphasizing bloggers.
It provides two independent services that can be used individually or combined – Reachr and Publishr. Reachr allows brands to locate influencers to generate content, and Publishr enables them to collaborate with writers for blogs, articles, and more.
This marketing platform is mostly suitable for professionals due to its complex structure and only provides annual plans.
It’s free, to begin with, a self-service platform for businesses with a younger audience. It doesn’t have a large database, but yet, it’s a good platform for companies and enterprises to build profiles and submit “sponsorship opportunities,” which are effectively open requests for content.
Influencers may browse ads to locate anything that piques their interest and bid on the opportunity to generate branded content.
Grin is a complete influencer marketing management system created specifically for eCommerce businesses. It gives you access to the tools and some basic information on influencers while giving you total control over your interactions with influencers.
Grin makes it simple to communicate with your influencers by allowing you to integrate many of your applications. This covers Magento, Gmail, Shopify, WooCommerce, Office 365, Slack, and SMS.
Unfortunately, there is no transparent pricing plan available for Grin.
According to AspireIQ, it is a self-service platform with access to more than 150,000 influencers on the most popular social media podiums. It is an ideal fit for big marketing firms or businesses with big budgets with internal marketing strategies.
CreatorIQ is an end-to-end influencer platform with a refined and streamlined Frontend. It provides an entirely configurable, white-labeled gateway via which authorized influencers can register and undergo the onboarding process.
You may utilize your platform to develop campaign briefs, distribute them, advance campaigns forward, approve or refuse material, and make payments. Its interface is a bit complicated, so it best suits large organizations or enterprises seeking a genuinely all-in-one solution.
Klear has approximately 900 million influencers on various social media platforms. They provide free influencer analytical techniques for Facebook and Twitter accounts.
Klear’s AI categorizes influencers into more than 60,000 subject areas and provides detailed information on their audiences. Despite their prowess in data analysis, Klear has grown to incorporate campaign management, tracking, and vital listening capabilities to watch rivals.
Still, you need to be careful that you may face some troubles obtaining your previous data.
Post For Rent provides a wide range of solutions for your influencer marketing requirements.
Although it works slowly at times, you can use this influencer platform to look through its massive database of influencers, or you can delegate all management tasks to them. Setting your campaign goals is required if you choose Post For Rent’s managed services.
LTK or LikeToKnow offers a sizable, well-managed creative community dispersed over 100 countries. It provides a comprehensive platform to handle all the operations required to execute campaigns, from identifying and enlisting influencers to post-campaign analysis. However, the mobile version doesn’t work so well.
Dovetale is Shopify’s creator management tool, making it simple to expand your affiliate network. It is an influencer network with a data emphasis on expanding companies on social media.
Dovetale allows you to find internet trends, save time, and develop connections with individuals who can help you achieve your goals by providing more detailed data.
If you’re an influencer wanting to use this platform, notice that you can only connect via your Facebook account; if you have one!
According to Mavrck, a business should transform its current consumers into influencers who espouse the brand’s virtues rather than hunting for ideal influencers to recruit customers.
Despite the fact that Mavrck doesn’t have a friendly interface, it uses an algorithm to determine the outreach of a brand’s clients and evaluate their degree of influence. It then suggests to the business if they would be helpful for an influencer campaign.
#paid targets consumers that are more prominent brands with substantial marketing expenditures. It works similarly to other influencer marketplaces, but it varies in two crucial ways:
Rather than being simply a platform, Influencer Intelligence is a powerful hybrid influencer marketing solution that combines data-driven insights from machine learning with a committed staff of professional advisers.
To identify influencers, they research and carry out behavior analysis. This comprises audience affinities, interest themes, engagement rates, and social channel preferences, which are sometimes overwhelming.
Influencity can build, manage, deploy, and assess influencer efforts. It’s not an easy-to-use platform, but it helps you locate appropriate influencers, assess their following, and track real-time marketing outcomes. Influencity suits Small And Midsize Businesses (SMBs), and the platform allows:
Traackr is a rare business that recognizes trust as the main feature of influencer marketing. It emphasizes what they term “Influencer Relationship Management.”
Its main interest is creating a lasting effect on the audience of the businesses. The platform enables brands to interact with influencers and audiences significantly, promoting familiarity and establishing trust. It just doesn’t provide you with much significant analytics.
Creator.co places equal emphasis on producing content and disseminating it. It’s not a good choice for starters, but professionals can use its services. It provides two different services:
Digimind is one of the top social listening & market intelligence systems. It aids in your thorough understanding of market trends, your competitive environment, and customer insights.
Although it gives you so much unnecessary data, you can get a good evaluation of your marketing campaign that helps with developing your brand’s reputation.
You can identify the ideal influencers eager to work for your company with the aid of TapInfluence. It has a complex interface, but it helps you choose what’s best for you by giving a complete view of the influencers to learn more about them, their audience, and their current cost per engagement (CPE).
Finding your perfect influencer is fast and straightforward using Instajet.io. It doesn’t include many influencers, but you can use its lengthy sales procedure; you can place an order and immediately view their rates. This simplicity is the height of luxury offered by a platform.
Grapevine, a tool for medium-sized and big enterprises, enables you to link with the best content creators to support your marketing goals.
There are so many influencers with a low engagement rate and fake audiences on the platform, but if you search well, you can find good ones as well. You can also design, evaluate, and expand influencer campaigns to engage your target audience. You can also directly discuss campaign specifics, make offers, negotiate costs, and securely handle money to advance campaigns with influencers.
IMAI (InfluencerMarketing.AI) was founded in 2009 by Israeli agency, Leaders. It is a data-driven influencer marketing SaaS that makes it easier to find influencers by giving users access to detailed psychographic and demographic information on more than 230 million influencers and the audiences they serve on social media. It has a large database, but it works a bit slowly.
They maximize their reach and assist companies in avoiding wasteful expenditure using industry-standard fraud detection solutions.
NeoReach promotes its platform as a self-service solution for influencer marketing. Still, at the same time, this platform offers the opportunity to hire them for total management, where they plan and carry out whole campaigns on behalf of their customers. Unfortunately, NeoReach’s plans might not be affordable for small businesses.
Businesses may use Shoutcart to select influencers based on various criteria, including industry, viewership, follower characteristics, keywords, and more. Additionally, it enables businesses to monitor influencer effectiveness. Influencers from multiple industries, like fashion, nutrition, automobiles, and others, are part of its network. It also offers a free trial, but with many limited features.
Pitchboard is an AI-powered platform for influencer marketing. Although the payment fees on this platform are too high, it facilitates collaboration between companies and social media influencers by establishing pertinent relationships, streamlining workflow, handling payments, and monitoring outcomes.
One of the most sophisticated Influencer Discovery tools initially, Julius later developed into a fully functional end-to-end platform.
Julius caters to major clients with substantial marketing expenditures because of its extensive influencer network, filled with well-known sportspeople and celebrities.
As it only offers annual plans, if you have a big budget, Julius can be a suitable option.
Viral Nation, a leading influencer marketing firm, created Influsoft. The platform may seem hard to use for newbies, but it provides many features and four functions:
Open Influence is meant for finding influencers and heavily emphasizes images for discovery and planning campaigns. However, there is no audience analysis in the campaign reporting.
The AI of Open Influence employs picture recognition to classify photos with descriptions, making them all searchable. You don’t need to submit a photo of a yoga enthusiast to uncover influencers on that subject. Instead, you have to enter “yoga” in the search box and any other parameters, and you’ll receive relevant results.
The industry’s most influential artists, companies, and social media networks team up with Whalar. They find inspiration and content from the audiences they want to interact with and impact the most.
Other than the payment discrepancies and some disorganizations, it can be a good choice.
The only influencer marketing platform that integrates workflow, content management, and shoppable media to support social commerce is gen.video.
The platform offers e-commerce capabilities for boosting your influencer marketing, including inventory management, performance metrics, and sales conversion data at Amazon, Walmart, Target, Best Buy, and dozens more retailers. It just doesn’t give you any audience information.
Affable allows you to collaborate with many influencers, especially mega ones, as there are not so many nano and micro influencers on their database, in a short time. One of its key features is that it provides brand and rival analysis and industry listening.
You can discover material from other businesses, influencers, and popular hashtags. You can remain one step ahead of the competition by keeping an eye on competitive influencer trends.
TrendHERO is a powerful yet straightforward Instagram influencer monitoring tool. It now enables search, analytics, surveillance, audience overlapping, and competition surveillance in addition to its previous fake follower-detecting solution.
Their free plan is not enough for deciding to purchase one of the packages, but when you buy one of them, you can streamline influencer selection with its report of detecting fraudulent followers, likes, and comments. It analyzes 90+ parameters, including influencer engagement and returns on investment.
Influence.co, which has been operating since 2016, is described as LinkedIn for influencers. Their database is not so large, containing approximately 250,000 users, 150,000 of whom are influencers and 70,000 companies.
It serves as a social network and a marketplace. It cultivates and nurtures genuine and long-term connections that are key to influencer marketing.
Impact helps businesses to reach out to prospective influencers across the globe with a robust platform for managing collaborations with influencers, writers, advertisers, and important business contacts. Although there is no clear data about their pricing plans, companies may use automated nurturing programs to recruit influencers.
A complete influencer marketing system, Find Your Influence uses proprietary technologies. Businesses can find influencers, start campaigns, and monitor outcomes using the platform. They can also get some basic reports; however, they could be more accurate and functional.
You can also hire a Managed Services team of seasoned marketers to carry out your campaign with assured success.
Humanz is a young company created in 2019, but has already earned a name for itself. One of its major highlights is a marketplace where businesses may search a database of over 50K influencers. On the other hand, it doesn’t give you many filters to find your targeted influencers.
While you can collaborate with any influencer, it is preferable if the influencers enroll on the network to centralize and simplify chores like planning, correspondence, and material approval.
BrandBacker is a rapidly expanding blogger, vlogger, and influencer network that links over 10,000 bloggers and influencers searching for opportunities with businesses trying to get visibility on blogs and social networks. Although it still has a small database, it’s worth trying.
Tagger collects unimaginable data from over 9 billion social discussions and 3.5 million influencer profiles.
It is a digital marketing research instrument that analyzes people’s interests and inclinations via social listening. Its pricing plans have some limited options, but brands and agencies can choose one and pinpoint the content that engages these consumers.
By initially identifying and comprehending audiences, Audiense assists you in locating the right influencers for you. You may look for the target demo and psychographics that the business needs and learn about the influencers they actively follow using a potent mix of algorithms and AI. Audiense only gives reports of Twitter influencers.
Refersion provides affiliate marketing services and considers many requirements for businesses looking to use influencer marketing. The Refersion marketplace allows you to make offers to an influencer with services to organize your suggestions logically for each campaign, but you can not make the payment on the platform. The top eCommerce systems, including Shopify, BigCommerce, WooCommerce, Magenta, Stripe, and Chargebee, have app connections with Refersion.
Pixlee TurnTo built its reputation by emphasizing content. It then took the next step to include influencer marketing tools without compromising its content-first philosophy. Here are some benefits of the platform:
The platform is just a bit slow and can be time-consuming to get reports.
You can create, organize, evaluate, and optimize influencer marketing initiatives with the aid of IZEA. It makes it possible for small and big enterprises to locate influencers and content producers that match their target audiences. But it’s mostly good for big ones, as its plans are so expensive. IZEA allows you to:
In the beginning, Webfluential stood out for markets. However, several rivals have subsequently launched, yet it remains worth checking out.
Webfluential is not free to use and doesn’t allow you to connect with influencers on the platform, but it offers flexible pricing suitable for any size business’s budget. Influencers with Webfluential must apply and be accepted before they may join.
In addition to the services offered by more typical influencer marketing platforms, Storyclash can assist you in monitoring the influencers already promoting your brand. However, you should notice that there is no location filter on the platform.
There are three different subscription types available. The base package is $499 per month for companies just beginning their creator marketing.
There is Brybe for participants who believe that even a standard influencer marketplace takes too much time. Although it functions like a marketplace, influencers and producers may also build a menu of service packages to avoid the haggling process. Brybe’s transaction fees are so high, and it can be annoying for some brands and influencers.
IndaHash is a global influencer marketing network where businesses may communicate with influencers from all around the world.
Over 500 companies and over 1,000,000 influencers have been connected by IndaHash thus far in 80 different countries. Facebook, Instagram, and Snapchat are the three social media sites on which it primarily focuses. Be careful when choosing an influencer on this platform; as influencers only get paid in IndaHash branded crypto tokens, there are not so many great and verified influencers on their database.
Captiv8, the biggest AI-Powered Branded Content Platform, allows entrepreneurs to deliver engaging stories with digital influencers and artists.
Although it doesn’t provide enough onboarding, the platform helps marketers find influencers, produce exciting content, manage campaigns, and monitor outcomes. Insights, and real-time social listening technology, powers the platform.
In-depth analytics provided by Onalytica enable companies and influencers to collaborate to produce engaging content. You can find those pertinent to your business from their worldwide database of over 700K influencers. You just can not connect with them on the platform.
Brands can interact with consumers, engage with them, and create and adjust products with Emplifi. Even though working with this platform can be hard, it offers the following images:
As a complete platform for audience intelligence and partnership assessment, Zoomph assists you in determining the worth of influencer sponsorships and comprehending your audience. It is a fantastic tool for estimating the value that influencers provide to companies. It’s just a bit expensive and slow.
To assist in turning data from brand partnerships and social media postings into a compelling narrative, the team offers incredible tools.
With the aid of Intellifluence, companies can find, evaluate, and establish connections with high-caliber influencers pertinent to their target market.
Additionally, it enables businesses to control the whole process, freeing them to concentrate on producing excellent content rather than handling agreements and payments. It offers its customers the following:
Make sure not to forget to use the coupon code when signing up; otherwise, you will miss the chance to have the 30-day free trial.
Influencer marketing can be a great strategy for SMBs to grow their audience. Influencer marketing platforms help businesses use influencers more effectively by streamlining the process online.
For businesses of any size, such platforms allow them to locate and collaborate with influencers. All you need to do is research the specific features they offer and assess if their social media management pricing options suit your business.
However, make sure to also select a platform that delivers all the components of a successful campaign. It should also help you manage and assess your influencer marketing activities and their results.