Are you a brand that has used Influencity for influencer marketing and feels it’s time to explore Influencity alternatives? You’re not alone!
Despite its affordable pricing and extensive database of 200M+ creators, Influencity still has drawbacks such as a lack of a transparent cancellation policy, slow loading times, and limited tracking capabilities.
These disadvantages have led many brands to seek more efficient influencer marketing platforms. But what are the best alternatives to Influencity? Here, we’ve gathered five top platforms, their features, pricing, and how they can improve your influencer marketing efforts. Let’s dive in.
Influencity Alternatives: Key Features & Pricing Comparison
Let’s explore these 5 strong alternatives to Influencity! We’ll break down their features, pricing, and how they differ from Influencity.
1. Ainfluencer
Ainfluencer tops our list as a 100% free, DIY marketplace for Instagram and TikTok influencer marketing. It enables brands to connect with over 1M influencers with 5K to 30M followers and create campaigns in a few simple steps.
Renowned for its user-friendly interface and extensive database of micro and nano-influencers, it offers a great alternative to Upfluence, Influencity, and other industry giants.
Key Features
- Unlimited Campaign Creation: The first and most important feature is the ability to create unlimited campaigns and receive creator offers without additional fees.
- Advanced Influencer Search: Use AI-powered filters to find the right influencers based on gender, location, follower size, and niche.
- In-depth Insights: Gain valuable insights into influencer performance metrics such as engagement, reach, audience demographics, and conversions.
- Built-in Chat Inbox: Ainfluencer lets you communicate directly with creators through a built-in chat feature to discuss offers, negotiate terms, and make payments within the platform.
- Track Collaboration History: Access information on influencers’ past collaborations, reviews, and brands they’ve worked with to make informed decisions.
- Secure Payment System: Utilize a secure escrow system to protect both brands and influencers from fraudulent activities.
- End-to-end CRM System: This feature allows brands and creators to manage campaigns from start to finish within the platform.
- Built-in Affiliate Programs: Integration with Shopify and Google Analytics to set up affiliate program details for each influencer, including unique links and coupon codes.
Price: 100% free
2. Grin
Grin is a popular influencer marketing platform, best known for its advanced relationship management tools like gifting and CRMs.
This tool is not only a strong competitor to Influencity but also one of the top IZEA alternatives for running campaigns on Instagram, TikTok, YouTube, Facebook, Pinterest, and Twitch.
Key Features
- Identify relevant influencers based on criteria like location, language, and gender.
- Monitor online conversations to discover influencers discussing your brand or industry.
- Organize and search creator content within a centralized platform.
- Monitor key performance indicators (KPIs) and campaign goals through comprehensive analytics.
- Integrate with email, Slack, Shopify, WooCommerce, and other tools to optimize workflow and communication.
Price: $2.2K/Monthly.
Free Trial: No
3. Kolsquare
Next on the list of best Influencity alternatives is Kolsquare, which allows brands to find creators on TikTok, Instagram, Facebook, YouTube, and X.
One of the features that makes Kolsquare stand out is its extensive database with 80+ customizable filters.
Key Features
- AI-powered semantic search engine to find targeted influencers in 180 countries.
- Manage influencer campaigns in one place.
- Integrated reporting system to manage data collection, analysis, and visualization automatically.
- Social listening tool to track competitors.
- Free Chrome Extension to access audience statistics.
Price: Starting from €420 per month.
Free Trial: No
4. AspireIQ
AspireIQ is a powerful influencer marketing tool that connects brands with ambassadors, influencers, and affiliates across Instagram, Facebook, YouTube, Pinterest, and TikTok.
With the following features, AspireIQ is a notable alternative to Grin, Influencity, and many other platforms.
Key Features
- Discover influencers using filters like location, industry, engagement metrics, audience demographics, hashtags, and keywords.
- Automating tasks such as product shipments, tracking, and content approvals.
- Social listening tools to track content as soon as it’s posted.
- Relationship management with seamless integration with Outlook or Gmail.
- Measure campaign performance, and track ROI with robust analytics.
- Leverage Meta’s allowlisting to boost top-performing influencers’ posts.
Price: $2,500/Monthly.
Free Trial: No
5. NeoReach
And finally, we have NeoReach, a data-driven platform that allows you to search through 3M+ influencers on Instagram, YouTube, TikTok, X, Facebook, and LinkedIn.
While this tool has some limitations that might lead users to explore NeoReach alternatives, it offers the following features:
Key Features
- Influencer discovery using 40 different filters, including demographics, interests, engagement rates, and brand affinities.
- Data-driven insights into key demographics and performance metrics.
- End-to-end management dashboard to manage campaigns from contracting and negotiation to payment within the platform.
- Automated outreach features and a personalized influencer CRM.
- Syndicating (promoting) influencer content across all social media platforms to reach a broader audience.
Price: N/A
Free Trial: No
To Wrap Up
Choosing the right influencer marketing platform is crucial for brands looking to use the power of social media. While Influencity is a popular option, it’s important to consider competitors that offer more advanced features, better pricing, and a more seamless user experience.
In this article, we’ve explored five top Influencity alternatives, each with its own unique strengths. From the free, user-friendly Ainfluencer to the comprehensive platforms like Grin, Kolsquare, AspireIQ, and NeoReach, there’s an option to suit every brand’s needs and budget.
FAQs
Now, let’s answer some FAQs about Influencity competitors:
1. What Are the Best Influencity Alternatives?
Here’s the list of the top 5 competitors to Influencity:
- Ainfluencer,
- Grin,
- AspireIQ,
- Kolsquare,
- NeoReach.
2. What Are Free Influencity Alternatives?
Among the 5 alternatives explored in this article, Ainfluencer stands out as the only 100% free platform for both brands and creators. It offers a wide range of features typically found in paid platforms. These features include:
- AI-powered advanced filtering,
- Detailed campaign insights, including reach, conversion, and engagement rates,
- End-to-end campaign management CRM,
- Integration with Shopify and Google Analytics.
3. How Much Does Influencity Cost?
Influencity offers three pricing plans: Basic ($198/month), Professional ($398/month), and Business ($998/month). A 7-day free trial is also available.
4. Why Do Users Consider Influencity Alternatives?
Although users appreciate Influencity’s vast pool of influencers, detailed analytics, and responsive customer service on platforms like G2, they have complained about the following weaknesses:
- Reports take a long time to load,
- Limitation on the number of profiles to analyze,
- The lack of ability to search on two platforms at the same time,
- Vague canceling policy.