As far as influencer marketing platforms go, Influence.co is as simple as it gets. In this Influence.co review, we’ll go over why this is the simplest platform out there, and whether or not that’s really a good thing.
This Denver-based company markets itself as a platform only. To quote their own website, they “Don’t run campaigns and we don’t represent talent”. Influence.co is simply an influencer marketing platform for brands and influencers to find each other.
Our Influence.co review includes everything you need to know about the platform, from features and limitations to pricing structure. We’ll wrap this article up by introducing a few alternatives you can check out as well.
Influence.co Review in 2025: Pricing & Features + Best Alternatives
The platform was founded in 2015, which is pretty early on. At that time, influencer marketing platforms were simpler and didn’t offer much else. Influence.co has maintained that philosophy ever since.
Influence.co’s main advantage is that it’s easy to work with. Let’s start with going over the features the platform has to offer and then the other important details you should consider about Influence.co.
Influence.co Feature
To get to know a platform, you first need to know what it can do for you. Then, you can decide whether you should consider Influence.co alternatives. First and foremost, Influence.co offers influencer discovery:
1. Influencer Discovery
If there is one thing that every influencer marketplace has to offer, it’s influencer discovery. Influence.co offers search filters such as reach, engagement, location, rate, and category.
2. Campaign Creation
To make campaign creation easier for users, Influence.co allows you to create your campaign and wait for influencers to come to you. This is especially useful if you don’t have a specific creator in mind.
Influence.co markets your campaign to influencers and delivers their applications to brands. This means all the creators you’re browsing through are also excited to work with you.
3. Analytics and Live Tracking
Results and analytics are great, but what’s better is live-tracking. Being able to observe how a marketing effort is going as it happens is a great way to adjust and make changes as necessary.
Those are the features of Influence.co. If you’re familiar with influencer marketing platforms, you might have expected more features such as advanced filtering, AI translations, affiliate marketing, and more.
If a platform like that tickles your fancy, we recommend using Ainfluencer. As opposed to Influence.co, Ainfluencer offers tons of modern and unique features that can help you grow your business. We’ll explore this platform in more detail in the alternatives section.
Influence.co Pricing
In the spirit of delivering the most complete Influence.co review, we’ll be taking an in-depth look into the different plans this platform has to offer.
The Free Plan
Influence.co markets itself as a free platform, but there’s an issue. If you’re using the free plan, there are almost no features you can use. On this plan, you get 25 conversations a month, and 50 results per search.
It’s highly unlikely that you’ll be able to find the creators you need. If you want to have access to any real features, you will need to purchase the Pro plan.
The Pro Plan
This plan starts at $600/month and actually offers you a few useful features. Filtering for searches, unlimited influencer marketing campaigns, and full access to all influencers per search. What’s surprising is even with $600 a month, you’re still facing limitations on simple things like conversations.
However, if you choose a platform like Ainfluencer, you’ll have access to plenty of reliable features without having to pay a penny to the platform. You read that right, Ainfluencer is a completely free platform with unlimited access to tens of unique features.
What Real Users Say About Influence.co
You can’t write a comprehensive review about any platform without including real experiences. That’s why we’ve included real Influence.co reviews.
Our first review is from a Reddit user who’s been heavily disappointed with Influence.co. The platform has been completely unresponsive after an influencer scammed this user:
Another user found the platform to have an outdated look toward influencer marketing in general, remarking that it makes the whole process too transactional. Take a look at this Influence.co review:
And a couple of other users had issues with too many fake influencers. It seems like the platform is aware of this issue, just uncaring:
If you want to use an influencer marketing platform but don’t want to deal with the issues that these users experienced, consider using Ainfluencer.
Ainfluencer: Best Alternative for Influence.co
There is a lot Ainfluencer and Influence.co have in common. However, there are several important differences that make Ainfluencer a strong alternative to Influence.co. While both platforms connect brands and influencers, Ainfluencer offers a more comprehensive and modern suite of tools, catering to a variety of needs in influencer marketing. Also, Ainfluener is %100 free. Let’s take a closer look:
Ainfluencer Features
To get to know Ainfluencer a little bit better, let’s take a look at some of the core features this platform has to offer:
1. AI-Powered Matching
Ainfluencer makes use of advanced AI algorithms to connect brands with over 1 million influencers. The platform considers criteria like niche, audience demographics, and engagement rate. This smart matching system saves time and helps brands target their desired audience effectively.
2. 100% Free Platform
Standing out as a completely free influencer marketing platform, Ainfluencer is the only platform that doesn’t have hidden fees and paid plans. The only fee involved is the 20% commission Ainfluencer takes from influencer payments after a successful collaboration.
3. Transparent Communication
The platform eliminates third-party apps by offering a built-in chat inbox for direct communication between brands and influencers. Brands can negotiate deals, discuss campaign details, set expectations, and finalize terms without third-party interference, all without leaving the platform.
4. Secure Escrow Payment System
Ainfluencer protects both brands and influencers with its escrow payment system. Brands deposit funds, which are held securely until influencers deliver the agreed-upon work. Payments are only released after a 7-day approval period, ensuring quality control and trust.
5. Unlimited Campaigns and Collaborations
Allowing brands to create as many campaigns as they want without incurring additional costs, Ainfluencer delivers on its free claims. Brands can invite unlimited influencers, send unlimited offers, and collaborate with as many creators as needed. This makes the platform scalable for businesses of any size, from startups to large enterprises, and maximizes ROI by enabling extensive outreach.
6. AI-Based Video Translation
The platform revolutionizes global influencer marketing with its AI-powered video translation feature. Brands can translate influencer-created videos into multiple languages, including subtitles, voiceovers, or localized audio.
7. E-commerce Integration
This platform integrates with Shopify, to help brands sync their product catalogs and manage campaigns directly from their e-commerce stores. Brands can also issue affiliate links and coupon codes to influencers, track their performance in real-time, and drive sales through influencer-driven campaigns.
8. Detailed Insights and Analytics
The platform provides brands with data on influencer performance. Ainfluencer requests all creators to upload audience demographic screenshots directly from their social media accounts, ensuring accuracy. Brands can access insights on engagement rates, reach, impressions, and conversions.
9. Public Reviews and Ratings
Ainfluencer fosters transparency through its public review and rating system. Brands can leave feedback on influencer performance, helping others in the community make informed decisions.
10. Multilingual Support
The platform supports six languages — English, Spanish, Portuguese, French, Russian, and Hindi — making it accessible to a global audience. This multilingual approach allows brands to collaborate with influencers worldwide, ensuring seamless communication and inclusivity.
Ready to elevate your influencer marketing? 🚀 Start using Ainfluencer for free today and access AI-powered matching, real-time analytics, and secure payments.
Other Influence.co Alternatives
Even though Ainfluencer is the best financial decision you could make, there are other options available. To name a couple, you can check out:
1. Collabstr
Another platform with a free plan is Collabstr. Although this platform’s free plan does not compare to Ainfluencer, it’s still an upgrade from Influence.co. It’s also worth mentioning that Collabstr offers three different tiers, and none are as expensive as Influence.co. This video covers the best alternatives to Collabstr, so make sure to watch it:
2. Heepsy
Speaking of platforms with free plans and flexibility, Heepsy also offers a free plan in addition to three others. Something interesting about Heepsy is that the offered plans are among the more affordable platforms, however, the platform bills users annually. So if you’re a smaller business looking for stability, this platform may be a good choice. In this Heepsy review, we take a closer look at this tool and its features and pricing.
FAQs
Here are some of the most commonly asked questions about Influence.co:
1. Is Influence.co Really Free?
Yes and no. Limited access to the influencer marketplace is free. However, you need to upgrade to pro for the simplest things such as search filters. So there is a small section of the platform that’s free, but no real use of it is possible.
2. Does Influence.co Offer a Demo?
Yes. Although only on request, the platform does offer a free demo to most clients. To get access to this, you will have to contact the sales team and mention exactly what features you need and hope that your request gets agreed with.
3. Is Influence.co Legit?
It depends on what you’re asking exactly. While they’re not going to scam you and take your money without offering any services, there have been user reports of fake creators on the platform scamming users.
Influence.co Review: Final Words
Influence.co is a simple platform for connecting brands and influencers, but its limited features and high pricing may not justify the cost. While its free plan offers minimal functionality, Ainfluencer provides a more comprehensive, cost-effective solution with advanced features like AI-powered matching, secure payments, and unlimited campaigns. For brands seeking more value and flexibility, Ainfluencer and other alternatives may be a better choice. Give it a try!
