Back in 2014, scheduling your Instagram posts was a huge deal. There were apps dedicated to it since the social media platform itself didn’t have an option of any sort. In this Later review, we’ll go over how scheduling was the main reason behind this platform’s founding, and what it is now.
These days Later is more than just a scheduling tool. The platform is also a place for brands and influencers to connect and collaborate. In short, Later is now an influencer marketing platform that also allows for content scheduling.
To offer a fully comprehensive Later review, we’ll be going over all of the features the platform offers, the pricing, and the top alternative your business can try. Without further ado, let’s get into it.
Later Review in 2025: Pricing, Features, and Alternatives
Since it was founded, Later has gone through many changes. Originally, you were only able to create photo posts, or video posts if you paid extra. The platform later added support for Twitter, Facebook, and Pinterest as well.
With queuing posts becoming an option on IG, platforms like Later were losing their purpose. So Later pivoted and evolved, incorporating influencer marketplace support to stay relevant. This is why we’ll break Later’s features into two parts:
1. Influencer Marketing Features
The platform offers four features that are distinctly related to influencer marketing:
Influencer Discovery: The first feature on the list is influencer discovery. This feature allows you to search through the 10 million influencers on the platform, reach out to them, and negotiate your deal.
Campaign Creation & Management: Later allows you to manage your campaign from one centralized tab. Messaging influencers, moving content, repurposing, and reusing are all possible without having to leave the software.
Automated Payments: The platform automates all payments and shipments. This can help build trust between you and your creator partner and save you the hassle of marking and remembering the dates.
Reports & Analytics: Last but not least, Later gives you reports of how each effort has performed. You can track conversions, ROI, and EMV metrics, all within the software.
2. Social Media Management Features
The second section of Later features goes back to its roots. From Instagram post scheduling in 2014 to social media management in 2025, Later tries to make it easier for all users.
Content Creation: The first thing Later helps with is content creation. You can create, edit, and optimize your content using this platform. This minimizes the need for using multiple apps and software.
Scheduling: This part is pretty self-explanatory. You can schedule your posts to be published at the exact time you need.
Caption & Hashtag Generator: Another feature regarding content is the automatic caption and hashtag generator. If you don’t know what to write or how to tag your posts, this may be very helpful.
Insights: Later research the best time for your posts to go public, and recommend it to you. This isn’t a generalized time for all users. Each recommendation is based on your specific audience.
Social Listening: This tool notifies you every time your business is mentioned on social media. Later claims to give you the necessary information rather than overloading you with data. This claim is not confirmed by users.
Later Pricing
To better understand the pricing in our Later review, we’ll be separating the pricing as well.
- The Social Media Management Pricing
There are five different plans you can pick from and they are all billed yearly:
- The Starter Plan: This plan is priced at $16.67 per month and includes one social set which is eight profiles, one user, 30 posts per profile, limited analytics, five AI credits, a customizable Link in Bio page, and brand collaboration tools.
- The Growth Plan: Coming in at $30 per month, the growth plan suits small teams. Offering three social sets with 24 profiles, three users, 150 posts per profile, full analytics, 30 AI credits, customizable Link in Bio pages, brand collaboration tools, and team management tools, with add-ons available.
- The Advanced Plan: At $53.33 per month, this plan is best for growing teams and provides six social sets with 48 profiles, six users, unlimited posts, full analytics, 50 AI credits, and everything from the previous plan.
- The Agency Plan: Priced at $133.33 per month, this plan includes 15 social sets, 10 users, unlimited posts, full analytics, 100 AI credits, everything from the previous plans, and content approval workflows.
- The Enterprise Plan: This plan is unlimited and customizable for everything you need. So is the price. To determine how much this plan costs, you will need to contact the sales team.
- The Influencer Marketing Platform Pricing
Unfortunately, the pricing for this section of the platform is not disclosed. There are three different plans, the platform alone, platform + services, and services alone. If you’re looking for a better Later alternative that offers more transparency, you can check out Ainfluencer.
The platform is completely DIY customizable, and more importantly 100% free. We’ll look at Ainfluencer in detail in the alternative section. However, feel free to check it out!
What Real Users Say About Later
We regard no review as complete without real user experiences. So to give you the best Later review, we have brought together reviews from all over the internet:
This user struggles with the lack of creativity, limited capabilities, and bad customer service:
Even some of the users who had good experiences previously are unsatisfied now:
And the following complaints were unfortunately incredibly common:
So if you’re unhappy and don’t want to experience the frustrations that these users have faced with Later—whether it’s the limited capabilities, lack of creativity, or poor customer service—then it’s time to consider a better alternative.
Ainfluencer: Best Later Alternative in 2025
While Ainfluener doesn’t offer social media management features, it’s the best influencer marketing platform you can use. Ainfluencer is a DIY platform that gives you full access to every part of the process.
With Ainfluencer, you can search through over 1 million influencers, make use of more than 20 filters, and utilize every feature without any limitations. The best part? This platform is 100% free.
Ainfluencer Features
The best way to get to know a platform is by knowing its features. So let’s dive into the key features Ainfluencer offers:
1. AI-Powered Influencer Matching: Ainfluencer utilizes AI algorithms to connect brands with over 1 million influencers on Instagram and TikTok. The algorithm considers niche, audience demographics, and engagement metrics to ensure the most relevant collaborations.
2. AI-Powered Campaign Creation: The platform uses AI to suggest campaign formats, timelines, and content styles based on brand goals. This helps users create optimized campaigns tailored to their needs.
3. Seamless Communication & Transparency: A built-in chat feature enables direct communication between brands and influencers, eliminating the need for lengthy email chains or intermediaries.
4. Detailed Insights & Data-Driven Decisions: Influencers are required to provide audience demographic data and upload screenshots of their analytics. Brands can request updated insights, ensuring informed collaboration decisions.
5. Robust Campaign Management & Analytics: Ainfluencer offers end-to-end campaign management, from idea generation and influencer selection to content delivery and post-campaign analysis. The platform provides detailed performance analytics, including engagement rates and conversions.
6. AI-Powered Video Translation & Multilingual Support: To facilitate global collaborations, Ainfluencer supports multiple languages and offers AI-powered video translation. This feature helps influencers create content that resonates with diverse audiences worldwide.
7. Secure Payments & Escrow System: The platform uses a secure escrow payment system, holding funds until deliverables are met. This ensures safety and satisfaction for both brands and influencers.
8. E-commerce Integrations: Ainfluencer seamlessly integrates with Shopify, allowing brands to launch campaigns and manage affiliate marketing directly from their online store.
9. Built-in Affiliate Programs: Brands can set up affiliate programs with unique coupon codes and links for each influencer, enabling accurate tracking of performance metrics.
10. 100% Free Platform for Brands and Influencers: Ainfluencer is completely free for both brands and influencers, with no hidden fees or subscriptions. Payments are only deducted from the influencer’s earnings after each contract is completed, and only 20%.
If you’re looking for a cost-effective, transparent, and AI-powered influencer marketing solution, Ainfluencer is the best choice. Say goodbye to limitations and hidden costs—sign up for free today and take your influencer marketing to the next level!
Other Later Alternatives
Your best choice of influencer marketing platform, financially or otherwise, is Ainfluencer. However, you do have other options you may want to check out after reading this Later review:
1. Grin
One of the most well-known names in the business, Grin is fit for bigger businesses and offers any service you could ask for. The platform is as comprehensive as it gets. However, it has a price tag to match that. The steep pricing has led many users to look into Grin alternatives.
Also Read: Grin Vs. AspireIQ
2. IZEA
Another platform that focuses on more than influencer marketing, IZEA is a big believer in UGC. What sets this platform apart is its writer’s section. The platform offers blog writers for better promoting your business. This video goes over some of the best alternatives to IZEA, so if you want to learn more about IZEA and its competitors, make sure you don’t miss it:
Later Review: FAQs
Let’s take a look at the most commonly asked questions about Later:
1. Can I Use Later for Free?
No. Later does not offer any free plans for users. Whether you’re using the influencer marketing platform or social media management, you will need to purchase one of the subscriptions.
2. Can I Use Later for Stories?
You should be able to. Scheduling stories is one of the features Later offers. However, some users report not being able to queue any stories or use the app for functions other than posting.
3. Does Later Have an App?
Yes. Later offers an app for iOS and Android. While the iOS app is available worldwide, the same thing can’t be said about the Android version. This is due to the localization of the app proving too difficult.
Conclusion
When it comes to influencer marketing, there is no shortage of platforms. That’s why we hope to have delivered a complete Later review to help you make the best decision possible.
