The rise of American Bikini Influencers on social media is transforming the swimwear industry. The global swimwear market is projected to reach about $22 billion in 2025, and much of that momentum comes from influencer-driven trends.
Bikini Influencers shape trends and drive sales across TikTok, Instagram, and YouTube. It’s safe to say that these creators, spanning micro to macro influencers, have much more power than traditional advertisements.
Anyway, whether you’re looking to find influencers for American bikini promotion or want to know how to collaborate with American bikini influencers for your next campaign, this guide highlights the best across social media platforms.
At the end of the blog, I’ll show you how to find the top influencers using the best influencer marketing platforms.
Best American Bikini Influencers
Below, I have listed the top 15 American influencers who are most likely to shape swimwear in 2025. I have gathered 5 influencers for each platform (TikTok, Instagram, and YouTube).
Best American Bikini Influencers on TikTok
TikTok’s short-form content has made it a hotspot for American Bikini Influencers on TikTok. Not only do they make money on TikTok by monetizing their account, but they also partner with many brands for more income. Here are five of the best bikini TikTokers, blending lifestyle, fitness, and inclusivity:
1. Alix Earle (@alixearle)
A Miami native, Alix Earle became a TikTok sensation with her “Get Ready With Me” videos, often filmed in bikinis that scream South Florida vibes. Her relatable charm has made her a leader among TikTok American beauty influencers.
- Followers: 7.3M
- Engagement Rate: ~5% (very high for her size)
- Niche: Lifestyle, beauty, swimwear
- Major Collaborations: Poppi Soda (Super Bowl 2025 ad), various beauty/swim brands
- Audience: Women 18–25, seeking style and beauty inspo
- Content Type: Candid GRWMs, beach party clips, trendy bikini showcases
2. Charly Jordan (@charlyjordan)
Charly, a DJ and model, blends festival energy with beach babe aesthetics, making her a standout among American bikini TikTokers. Her travel-heavy content keeps her relevant year-round.
- Followers: 7.7M
- Engagement Rate: ~3%
- Niche: Travel, music, swimwear fashion
- Major Collaborations: ALO Swim, Sports Illustrated Swim
- Audience: 18–30, mixed gender, EDM and travel fans
- Content Type: Tropical vlogs, beach photoshoots BTS, dance trends
3. Remi Bader (@remibader)
Remi’s realistic bikini try-ons and body-positive comedy have earned her a loyal following. She’s a key figure among American bikini marketing influencers pushing inclusivity.
- Followers: 2.3M
- Engagement Rate: ~6%
- Niche: Plus-size fashion, comedy
- Major Collaborations: Revolve (inclusive swim line), various fashion brands
- Audience: Women 18–34, body-positive advocates
- Content Type: Honest try-ons, confidence-boosting comedy, bikini hauls
4. Denise Mercedes (@denisemmercedes)
Denise’s #StyleNotSize challenge showcases bikinis on diverse body types, cementing her as one of the top American bikini influencers for inclusivity.
- Followers: 3.4M
- Engagement Rate: ~4%
- Niche: Plus-size fashion, body positivity
- Major Collaborations: Target Swim, Summersalt
- Audience: Women 20–40, diverse body types
- Content Type: Uplifting outfit transitions, side-by-side swimwear demos
5. Lexi Hidalgo (@lexxhidalgo)
A Florida yogi, Lexi’s boho beach content makes her a rising star among American bikini TikTokers. Lexi does sunrise yoga on the sand, shares her favorite bikini of the day, and gives peeks into her van-life travels.
- Followers: 2.7M
- Engagement Rate: ~5%
- Niche: Yoga, travel, beach lifestyle
- Major Collaborations: Lululemon, tropical swim brands
- Audience: Women 18–30, wellness enthusiasts
- Content Type: Sunrise yoga, bikini-of-the-day, van-life vlogs
These TikTok American bikini influencers offer brands a mix of reach and authenticity, perfect for American bikini influencer marketing campaigns targeting Gen Z and Millennials.
Best American Bikini Influencers on Instagram
Instagram remains the go-to platform for polished swimwear content, with American bikini influencers on Instagram excelling in photography and brand partnerships. Here are five of the top influencers dominating IG:
1. Alexis Ren (@alexisren)
Alexis rose to fame with viral bikini shots and now blends modeling with entrepreneurship, making her a leader among American Instagram fashion influencers.
- Followers: 17M
- Engagement Rate: ~3%
- Niche: Swimwear, fashion, travel
- Major Collaborations: Calvin Klein, Sereia (her rumored swim brand)
- Audience: 15–35, fashion and travel lovers
- Content Type: Dreamy beach shoots, editorial-style candids
2. Emily Ratajkowski (@emrata)
A supermodel-turned-swimwear mogul, Emily Ratajkowski’s Inamorata brand and bold posts make her a powerhouse in American bikini marketing. Founder of Inamorata swimwear, she frequently models her brand’s latest bikinis on IG.
Emily also partners with luxury brands (she’s been a brand ambassador for DKNY, Kerastase) and often tags jewelry or clothing brands in her beach posts.
- Followers: 30M
- Engagement Rate: ~3.5%
- Niche: High-fashion swimwear
- Major Collaborations: Inamorata (her brand), DKNY
- Audience: 18–40, global fashion fans
- Content Type: Body-positive selfies, Inamorata promos
3. Devin Brugman (@devinbrugman)
Co-founder of the popular blog and brand A Bikini A Day (and later Monday Swimwear), Devin practically made a career out of bikinis. Devin’s feed is a lookbook of beach destinations and Monday Swimwear designs. She emphasizes body confidence (often posting unretouched photos embracing natural beauty).
- Followers: 1.3M
- Engagement Rate: ~4%
- Niche: Swimwear entrepreneurship
- Major Collaborations: Monday Swimwear, travel brands
- Audience: Women 20–40, swimwear enthusiasts
- Content Type: Beach lookbooks, unretouched swim shots
4. Ashley Alexiss (@ashalexiss)
Ashley’s plus-size swimwear line and empowering posts make her a standout among social media American bikini influencers for curvy women.
- Followers: 2M
- Engagement Rate: ~3%
- Niche: Plus-size swimwear
- Major Collaborations: Alexiss Swimwear, Fashion to Figure
- Audience: Women 18–40, curvy confidence seekers
- Content Type: Sultry swim shoots, self-love messaging
5. Kamila Davies (@kamila_davies)
Kamila Davies is a model and Instagram star, represented by Elite Model Management. She has gained popularity for her fashion and lifestyle content, amassing over 600,000 followers on Instagram.
- Followers: 600K
- Engagement Rate: ~5%
- Niche: Fashion, swim design
- Major Collaborations: Fashion Nova
- Audience: Women 25–35
- Content Type: Trendy swim editorials
For brands wondering how to collaborate with American bikini influencers, these Instagram stars offer a mix of massive reach and niche loyalty, ideal for bikini marketing. Let’s move to the next section and check out the best bikini YouTubers:
Best American Bikini Influencers on YouTube
YouTube’s long-form content lets bikini YouTube influencers dive deep into swimwear trends. Here are five of the best American bikini YouTubers:
1. HopeScope (@HopeAllen)
Hope’s comedic bikini hauls have made her a fan favorite among American bikini marketing YouTubers, testing everything from Amazon finds to luxury suits.
- Followers: 6.5M
- Engagement Rate: ~4%
- Niche: Try-on hauls, comedic reviews
- Major Collaborations: Cupshe, Fabletics
- Audience: Women 15–40, product testers
- Content Type: Funny haul reviews, bikini quality tests
2. Loey Lane (@loeylane)
Loey’s plus-size swim lookbooks and body-positive content make her a key player among the top American bikini influencers on YouTube. She describes herself as “a girl obsessed with all things paranormal and spooky, as well as plus-size fashion & makeup!”
- Followers: 2.5M
- Engagement Rate: ~3%
- Niche: Plus-size fashion, body confidence
- Major Collaborations: Torrid, Swimsuits For All
- Audience: Women 18–34, self-love advocates
- Content Type: Swim lookbooks, confidence tips
3. Sierra Schultzzie (@sierraschultzzie)
Sierra is beloved for her “Honest Try-On” videos where she, a mid-size woman (size 12/14), tests popular brands. She’s made countless swimwear videos showing how bikinis fit on a curvier, 5’4” body.
- Followers: 1.13M
- Engagement Rate: ~4%
- Niche: Mid-size fashion, body positivity
- Major Collaborations: Target, Aerie
- Audience: Women 18–30, mid-size shoppers
- Content Type: Unedited try-ons, styling advice
4. Lauren Alexis (@laurenalexis8480)
Lauren Alexis is a YouTuber, social media influencer, and content creator. She is known for her engaging personality and lifestyle content, which includes try-on hauls, challenges, and vlogs. Lauren has a significant following on platforms like YouTube, Instagram, and TikTok, where she shares a mix of fashion, fitness, and personal insights.
- Followers: 1.7M
- Engagement Rate: ~4.5%
- Niche: Bikini, swimwear
- Major Collaborations: –
- Audience: Young adults
- Content Type: try-on hauls, vlogs, and challenges
5. Erika Costell (@erikacostell)
Erika gained notoriety as part of Team 10 (Jake Paul’s crew), where she was often seen in vlogs titled “I Wore a Bikini for 24 Hours” or similarly eye-catching concepts. She has since rebranded into a model and entrepreneur.
- Followers: 4.03M
- Engagement Rate: ~2.5%
- Niche: Modeling, swim apparel
- Major Collaborations: Akire Sport, VDM the Label
- Audience: 15–25, fashion and music fans
- Content Type: Photoshoot BTS, swim lookbooks
If you’re a brand looking to collaborate with bikini influencers, a list of 15 influencers might not be enough, especially if you have a small business looking to expand it. But I have a very smart solution for you.
Searching through social media to find the right influencer can be very time-consuming and frustrating. So, what you need is an influencer marketplace with a vast database where you can find any influencer that you want, from mega to nano influencers. My suggestion is Ainfluencer.
Ainfluencer: Top Platform to Find American Bikini Influencers
Ainfluencer is a free, DIY influencer marketplace connecting brands with over five million Instagram, YouTube, and TikTok creators, perfect for niches like swimwear.
Using this platform, you can easily search and find the perfect match for your brand and organize a top-tier influencer marketing campaign.
Why Ainfluencer Stands Out for Finding American Bikini Influencers
- Zero Platform Fees & Seamless Navigation: Ainfluencer is completely free—no subscriptions, no finder’s fees. Brands only pay for the influencers they collaborate with. Plus, the intuitive interface makes campaign setup smooth and hassle-free.
- AI-Powered Influencer Matching: Advanced algorithms ensure brands are paired with the most relevant influencers in their niche, optimizing collaboration success.
- Smart Search & Curated Lists: Brands can refine their search using advanced filters—sorting by location, category, follower count, engagement rate, and more.
- Comprehensive Analytics for Informed Decisions: Every influencer profile comes with detailed metrics, including follower insights, engagement rates, audience demographics, and a quality score.
- Integrated CRM for End-to-End Management: Manage your entire influencer campaign within Ainfluencer—chat with influencers, negotiate deals, create briefs, and oversee content deliverables seamlessly.
- Secure Escrow Payment System: Payments are safely held in escrow and only released when the influencer fulfills their agreed-upon deliverables, ensuring reliability and transparency.
- Affiliate & Shopify Integrations: Brands with e-commerce platforms can leverage Shopify integration and affiliate features for streamlined marketing and sales.
Sign up, set criteria, and start collaborating – it’s that simple. For swimwear brands, Ainfluencer makes finding and working with bikini influencers fast, secure, and cost-effective.
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Wrapping Up
American bikini influencers are at the heart of 2025’s swimwear scene, shaping trends, promoting body positivity, and redefining how we shop for bikinis. If you’re a brand, Ainfluencer makes finding the right influencers effortless.
If you sell swimwear on Amazon, AlgoRift helps boost visibility and maximize affiliate earnings. And if you’re a fan or an aspiring influencer, there’s never been a better time to jump in and ride the wave.
FAQs
Now, let’s review some frequently asked questions about this topic:
Q1. How Do Bikini Influencers Make Money On Social Media?
Many bikini influencers earn through brand partnerships, sponsorships, affiliate marketing, ad revenue, and exclusive content on platforms like Instagram, TikTok, and OnlyFans.
Q2. What Platforms Are Bikini Influencers Using The Most?
Instagram and TikTok remain dominant, but many influencers are also leveraging YouTube, Patreon, and subscription-based platforms for premium content.
Q3. What Makes A Successful Bikini Influencer?
Success comes from authentic engagement, high-quality content, consistency, and strong brand partnerships. Personality, creativity, and relatability also play key roles in being a successful bikini influencer.
Q4. How Do Brands Collaborate With Bikini Influencers?
Brands work with influencers through sponsored posts, product placements, ambassador programs, and affiliate partnerships, often using influencer marketplaces like Ainfluencer.
