AI is taking over marketing, and AI influencers are the new hotness! By 2030, AI influencer marketing could be a $139 billion industry. Even creators like Miquela Sousa and Lu do Magalu earn between $20,828 to $33,274 per Instagram post. So, it’s no wonder that brands work with them to target their ideal customers and track their campaigns in real-time.
To connect with these virtual creators, you can use influencer marketing platforms. But why search when we’ve got a list of the top Artificial intelligence influencers with millions of followers on Instagram and other social media? Let’s dive into their content, engagement rates, and more!
Best AI Influencers: Follower Count, Collaborations & Engagement Rates
Here’s a quick overview of the best AI influencers who gained millions of followers on TikTok, Instagram, and YouTube.
| Influencer | Main Social Media | Followers | Eng Rate |
| @magazineluiza | 7.5M | 1.99% | |
| @lilmiquela | TikTok | 3.4M | 8.00% |
| @apoki.vv | TikTok | 4.4M | 6.65% |
| @AIChannel | YouTube | 2.98M | 12.38% |
| @fit_aitana | 341K | 1.21% | |
| @imma.gram | 393K | 0.27% | |
| @kyraonig | 254K | 1.00% | |
| @millasofiafin | 205K | 3.02% | |
| @rozy.gram | 177K | 4.77% | |
| @AmiYamato | YouTube | 145K | 9.15% |
1. Lu do Magalu (@magazineluiza)
Our top virtual influencer is Lu do Magalu from Brazil created by a retail company, Magazine Luiza (Magalu). Lu first appeared on August 13, 2009, on YouTube to promote iBlogTV for Magazine Luiza.
Over the years, Lu has evolved into a significant digital personality and turned into one of the most-followed AI Instagram influencers.
She has partnered with major brands such as Adidas, McDonald’s, Red Bull, and Maybelline. She has also been involved in campaigns about social issues like women’s rights.
Lu do has gained over 63M likes on TikTok, making her one of the top TikTok AI influencers.
- Content Focus: Lifestyle tips, product reviews, social issues advocacy.
- Instagram Followers: 7.5M
- TikTok Followers: 7.3M
- Eng Rate on Instagram: 1.99
- Eng Rate on TikTok: 0.88%
2. Lil Miquela (@lilmiquela)
Miquela Sousa, known as Lil Miquela is a virtual American influencer and musician created by the Los Angeles-based tech startup, Brud. Lil was introduced in 2016 and became one of the popular AI influencers on TikTok with 3.4M followers.
She’s worked with high-end brands like Prada, Calvin Klein, and Chanel and notable artists such as J Balvin. In 2018, Lil was named one of TIME magazine’s “25 Most Influential People on the Internet”.
- Content Focus: Fashion and style, music, social advocacy.
- Instagram Followers: 2.5M
- TikTok Followers: 3.4M
- Eng Rate on Instagram: N/A
- Eng Rate on TikTok: 8.00%
3. Apoki (@apoki.vv)
Known for her unique character design and engaging music, Apoki is a popular AI influencer on TikTok with 35.5M likes. This South Korean K-pop artist first appeared on YouTube in 2019 with her first cover song, “Honey” by Kehlani.
Featured as a rabbit-like character living in space, Apoki releases music videos with cutting-edge graphics and technology, making her a growing trend in the entertainment industry.
- Content Focus: Music, dance, interactive challenges.
- Instagram Followers: 137.8K
- TikTok Followers: 4.4M
- Eng Rate on TikTok: 6.65%
4. Kizunaai (@AIChannel)
It’s time to meet one of the most famous AI influencers on YouTube: Kizuna AI, a Japanese virtual YouTuber who first appeared on YouTube in 2016, starting her main channel, A.I.Channel.
Kizuna AI was developed by the company, Activ8, and is the world’s first virtual YouTuber. She has performed at various anime conventions and virtual concerts. While this creator stopped posting regularly after February 2022, she’s still influential in the VTuber community.
- Content Focus: Gaming, music, Japanese culture, animated and creative content.
- YouTube Subscribers: 2.98M
- Instagram Followers: 208K
- Eng Rate on YouTube: 12.38%
5. Aitana Lopez (@fit_aitana)
This AI-generated Spanish influencer and model is created by the communication agency The Clueless. Aitana is portrayed as a 25-year-old with distinctive pink hair and an engaging personality.
She’s collaborated with brands like Olaplex, Brandy Melville Spain, and Victoria’s Secret. As a fashion and lifestyle influencer, Aitana earns between €3,000 to €10,000 per month.
- Content Focus: Fitness, lifestyle.
- Instagram Followers: 341K
- Eng Rate on Instagram: 1.21%
6. Imma (@imma.gram)
Imma is another prominent Japanese influencer and model with bubblegum pink hair and large expressive eyes. She was designed by a Tokyo-based CG company, ModelingCafe in 2018.
On Instagram, Imma shares posts of high-end designer outfits from brands like Valentino, Dior, and Calvin Klein. But that’s not all. She’s even partnered with big labels such as Adidas, KFC, The North Face, and Balmain.
- Content Focus: Fashion and style, daily life, Japanese culture, social issues.
- Instagram Followers: 393K
- Eng Rate on Instagram: 0.27%
7. Kyra (@kyraonig)
Here’s one of the youngest AI influencers: Kyra is India’s first virtual influencer, created by FUTR STUDIOS in 2022. Described as a 22-year-old model from Mumbai, Kyra presents herself as a “dream chaser” and traveler.
She actively collaborates with various brands, including boAt (an audio brand), Chevrolet, and Amazon Prime Video. In addition to Instagram, this Indian influencer runs a YouTube channel with over 100K subscribers.
- Content Focus: Fashion and modeling, travel, lifestyle.
- Instagram Followers: 254K
- Eng Rate on Instagram: 1.00%
8. Milla Sofia (@millasofiafin)
This 24-year-old fashion model from Helsinki, designed in March 2023, was part of an advertising campaign for a Finnish online store. Milla showcases her fashion sense, lifestyle, and adventures on Instagram, often featuring luxury vacations and stylish outfits. She’s also active on YouTube with around 18K subscribers
- Content Focus: Fashion, lifestyle and travel, beauty.
- Instagram Followers: 205K
- Eng Rate on Instagram: 3.02%
9. Rozy (@rozy.gram)
Let’s meet South Korea’s first AI influencer: Rozy, created by Sidus Studio X. She was designed in 2020 to look like a typical 22-year-old who embodies the style and values of Gen Z and Millennials. By 2022, Rozy had already made almost $2 million from endorsements and ads.
- Content Focus: Fashion and modeling, travel, lifestyle, environment advocacy.
- Instagram Followers: 177K
- Eng Rate on Instagram: 4.77%
10. Ami Yamato (@AmiYamato)
Ami Yamato is a pioneering Japanese virtual influencer and vlogger and one of the earliest virtual YouTubers, born in 2011. She’s a 3D animated character who vlogs like a real person, pretending not to know she’s not real!
Originally from Japan, Ami is based in London, England, where she explores the city and shares her experiences. She’s also collaborated with other YouTubers and creators, including Captain Disillusion and Jaiden Animations. Ami was nominated for the “Vlogger of the Year” award at the 11th Shorty Awards.
- Content Focus: Vlogs, mash-ins, real-world integrations, humor.
- YouTube Subscribers: 145K
- Instagram Followers: 8K
- Eng Rate on YouTube: 9.15%
How to Find the Right Influencers on Instagram and TikTok?
Finding the right influencers with real followers and connecting with them can be time-consuming. Influencer marketplaces like Ainfluencer help streamline your influencer marketing campaigns. Plus, unlike other platforms, Ainfluencer is budget-friendly.
Ainfluencer is 100% free for brands and only charges influencers a 20% commission. It allows you to create unlimited campaigns and access all the features at no cost.
With a database of 1M+ vetted influencers and over 10K new creator sign-ups per month, Ainfluencer is a rapidly growing platform. Let’s take a look at its other features:
- A user-friendly interface to create campaigns easily and quickly,
- A rich database of nano and micro-influencers without any fake profiles,
- AI-powered filters such as demographics, location, follower count, and more,
- In-depth insights into each influencer including niche, engagement rate, and impressions,
- Track campaigns’ performance using key metrics like engagement, reach, ROI, and conversion,
- End-to-end management system to create campaigns, discover influencers, make payments, and more all within the platform,
- Secure transactions through an escrow payment system, holding the money until both sides meet the agreed terms.
Ready to start your influencer marketing campaigns on Instagram and TikTok?
FAQs
Let’s dive into some common questions you may have regarding AI Instagram, YouTube, and TikTok influencers:
1. What Are AI Influencers?
AI influencers are computer-generated characters that use artificial intelligence and computer-generated imagery (CGI) to engage with audiences on social media.
They mimic human behavior and appearance, promoting brands and generating content. This way, artificial intelligence influencers provide a unique marketing tool for consistent messaging and broad reach.
2. How Many AI Influencers Are There?
The total number of virtual influencers across all social media platforms is unknown. However, according to some reports, there are around 150 AI influencers on Instagram. This number will grow in 2025.
3. How Much Do AI Influencers Make?
Just like human influencers, AI-generated influencers’ earnings depend on the number of their followers and engagement rates. Generally, AI creators with 1,000-10,000 followers can earn around $1,420 monthly, while those with over 1M followers can make up to $15,356 per month.
For example, creators like Lu do Magalu can earn over $33,274 per Instagram post, while Miquela Sousa makes around $20,828 per post.
4. How Do AI Influencers Make Money?
Virtual creators can generate income through various avenues, including:
- Brand partnerships for sponsored posts and promotions,
- Selling physical or digital products, such as clothing or NFTs,
- Earning from ads on platforms like YouTube and TikTok based on views,
- Receiving virtual gifts from fans during live streams,
- Offering exclusive content to subscribers for a fee.
5. Who Is the Most Famous AI Influencer?
The most famous AI influencer is Lu do Magalu, who has over 7 million followers on Instagram and TikTok. Created for the Brazilian retail giant Magazine Luiza, Lu promotes various products and has become a cultural icon in Brazil.
Conclusion
AI influencers like Lu do Magalu, Lil Miquela, and Apoki are changing the game of influencer marketing as they offer precise targeting. In this article, we listed the top 10 AI creators on platforms like Instagram, TikTok, and YouTube. We also took a look at their brand partnerships and social media status like engagement rates. These influencers specialize in different areas, making it easier for brands to find the perfect fit.