The Amazon Influencer Program: What Is It & How to Sign Up in 2025

The Amazon Influencer Program is a popular way to make money online. According to the statistics, Amazon has over 300 million active customers, and influencers can earn between $50 to $15,000+ per month. 

So, it’s no wonder so many are jumping in. Even more impressive? Purchases driven by influencers are 7.6 times more likely to happen on Amazon than on other platforms. 

Whether it’s through curated storefronts, livestreams, or short videos (with Amazon paying up to $100 per video), the earning potential is pretty exciting. In fact, the platform opens the doors to any content creators. 

In this guide, we’ll teach you how to join the platform and become an Amazon influencer, what to expect, the differences between this service and the Amazon Affiliate Program, and how to turn this opportunity into a reliable passive income channel. Let’s get started!

What Is the Amazon Influencer Program

The Amazon Influencer Program is a service that lets social media influencers earn money by sharing product recommendations with their followers.

Instead of just posting individual affiliate links, you get your own Amazon storefront where you can showcase your favorite products all in one place. This is what an Amazon storefront looks like:

You can also create collections of products based on your niche. For example, if you’re a fitness influencer, you could create a list of gym equipment, workout gear, or health supplements, all linked to your Amazon storefront.

When someone clicks on your product recommendations and makes a purchase, you earn a commission. The more people trust your recommendations, the more you can make! 

The best part about the Amazon influencer program is that it allows you to promote the products in multiple ways. In addition to the Amazon storefront, you can leverage Lives, short videos, and Instagram reels to promote Amazon products and make money. 

Amazon Influencer Program Vs. Amazon Affiliate Program

Now that you know what the Amazon influencer feature is, you might wonder how it’s different from the Amazon Affiliate Program. While they share similarities, there are key differences that make the Influencer Program distinct from Amazon’s affiliate program. 

To put it simply, the Amazon Influencer Program is a suitable option for social media creators with a large follower base. If you’re a blogger who hasn’t invested in building a social media presence, you’d better choose the Amazon Affiliate Program. We’ve compared both features in a table, check it out:

How Much Can You Earn from the Amazon Influencer Program?

Now, we’re at the most exciting part, money! You definitely want to learn how much an Amazon influencer can make money from their influence on TikTok, Instagram, YouTube, or Facebook. Then, make your decision on whether to join the program, right?

Amazon offers different commission rates depending on the category of products you’re promoting. These rates can vary a lot, and they might change from time to time. Here are the most updated Amazon commission rates:

To put it simply, when you promote a product on Amazon and someone buys it through your link, you make money. This is what we call a “commission.” Let’s say you’re promoting a $50 beauty product and the commission rate is 10%. Every time someone buys that product through your link, you’ll pocket $5.

Here’s where it gets interesting: Even if the person doesn’t buy the exact product you linked to, but they purchase something else from the same category, you’ll still earn a commission. That’s called a “bounty.” 

Think of it as a thank-you reward from Amazon for driving traffic to their site, even if it’s not the exact item you were promoting.

Let’s see how much influencers earn on the Amazon Influencer Program in the real world.

McKay C is an influencer who previously created product review videos on YouTube and turned to the Amazon Influencer Program. He shares his story on Reddit. He has earned between $2,500 to $3,000 per month from the Amazon Influencer Program. 

His niche focuses on product reviews and comparison videos, mostly in the electronics space, though he also does some home and tool products.

Amazon Influencer Program Requirements

The Amazon Influencer Program is open to social media influencers who have a strong presence on Instagram, Facebook, YouTube, and TikTok.

While Amazon doesn’t specify a certain number of follower count or engagement rates, active engagement and content creation are key. Here are the most important criteria to get approved for the Amazon Influencer Program:

• A public account on Instagram, YouTube, TikTok, and Facebook,
• Your account must be active. The more content you post, the better. It’s suggested to post 2-3 times a day for 7-10 days to improve your chances,
• Your content must focus on a specific niche (such as a hobby, job expertise, or passion),
• Content relevance also matters. Amazon favors creators who generate product reviews or content that makes sense for promoting a storefront.

Remember; While Amazon looks at follower count, they place more value on engagement. A small but highly engaged audience can be more valuable than a larger following with low engagement.

It’s interesting to know that even accounts with fewer followers (e.g., 130-140 followers) have been approved if they post frequently and have decent engagement.

How Does Amazon Review the Applications?

Let’s say you’ve submitted your application. What happens next? Well, in this step, Amazon reviews your application to ensure that you meet the eligibility requirements for the Amazon Influencer Program. 

The process starts with reviewing your account activity, quality, and your followers’ engagement. Typically, it may take a few days to a couple of weeks to approve the applications. If you’re rejected, you can improve your social media account and reapply.

However, that’s not all. Once you pass the first step, you need approval for On-Site Commissions to start earning money for product reviews on Amazon. This part is essential for your content to appear on Amazon product pages and earn commissions for each sale generated. (We’ll teach you how to unlock this feature).

How to Sign up for the Amazon Influencer Program

The Amazon Influencer Program sign up is easy. Just follow these steps and you’re done:

Step 1: Go to the Affiliate-program.amazon/influencers and hit the sign-up button.

Step 2: Here, you can choose to log in with your existing Amazon account or create a new one.

Once you’re in, you’re asked to add one of your public social media accounts on Instagram, YouTube, TikTok, or Facebook with the most influence (followers, likes, etc),

Step 3: After adding your social media account, you should allow Amazon to view your profile and access your information,

Step 4: You’ve fully applied for the program and you have to wait for the approval or rejection. 

If you’re rejected, you can reapply after making improvements to your account. Once you’re approved, you can also set up your Amazon storefront, organize your favorite products into categories, and share a unique URL with your audience.

How to Get Approved for the Amazon On-site Commissions?

To make money through the Amazon Influencer Program, you also need to unlock the Amazon On-site Commissions feature. 

Amazon On-site Commissions lets influencers earn money by posting videos on Amazon itself. Instead of sending people to Amazon through links, influencers create product review videos on their Amazon storefronts. 

If a shopper watches their video and buys the product, the influencer gets a commission. These videos show up on product pages, related product sections, and sometimes even the homepage—giving them more chances to make sales. Here’s how to use the feature:

• Sign into your Amazon influencer account, go to your Storefront > Content > Add Video,

• Upload at least three videos featuring different products and tag them correctly.

Amazon reviews your videos before giving access to On-site Commissions.

If denied, you can delete and resubmit videos (but you only get three chances).

The approval process may take a week or longer.

8 Pro Tips to Be Approved for Amazon On-site Commissions

We understand that you wish to be approved on your first try. Following these tips may help you increase your chance of being accepted on the on-site commissions:

1. Make Your Video Look Great: Keep your background neat and simple so the product is the star. A clean setting helps the video feel more professional without distractions.
2. Stick to a Simple Script: Just follow a basic structure: introduce the product, share why you picked it, show it off, and give honest feedback. This helps keep the video clear and to the point.
3. Limit the Number of Videos You Submit: Don’t go overboard with submissions—three videos is the sweet spot. Too many might overwhelm Amazon’s review process, and you could risk rejections due to errors.
4. Show the Product in Detail: Make sure to show the product from every angle and demonstrate how it works. Amazon loves videos that give viewers a full picture of the item.
5. Avoid Touchy Topics: Stay away from anything health-related or political. Talking about these things can get your video flagged, and you definitely don’t want that.
6. Skip the Price and Barcode: Focus on the product itself and leave the price and barcodes out. Mentioning those can make your video go against Amazon’s rules.
7. Join Facebook Groups: There are Facebook groups for people in the Amazon Influencer Program where you can learn from others’ experiences, especially when it comes to avoiding video rejections.
8. Pick Simple Products to Start: For your first three videos, go with easy-to-show products. Pick something simple that’s less likely to cause any issues, so you can breeze through the approval process.

How to Maximize Your Earnings from the Amazon Influencer Program?

Don’t expect to get rich quickly! Becoming a successful Amazon influencer requires a long-term approach. These tips and tricks from experienced influencers will help you build your income over time:

1. Pick a Niche and Stick to It
Don’t try to promote everything—find a niche you love and focus on it. Whether it’s tech, beauty, fitness, or home gadgets, being consistent makes you more trustworthy.

2. Make Your Amazon Page Look Legit
A professional-looking Amazon storefront builds credibility. Add a good profile pic, write a short, engaging bio, and link to your social media so people know you’re the real deal.

3. Create Content That Actually Helps
No one wants to watch a boring, generic review. Be honest, show the product in action, and talk about how it fits into real life. High-quality photos and videos make a big difference!

4. Stick to Reviews, Demos & Personal Recommendations
Reviews, unboxings, and tutorials work best. Show the pros, cons, and who the product is for. The more personal and relatable, the more people trust your recommendations.

5. Promote Your Storefront Everywhere
Drop your Amazon link in your YouTube descriptions, Instagram bio, blog posts, and even your TikTok comments. The more places people see it, the more clicks you’ll get.

6. Engage with Your Audience
Reply to comments, ask questions, and start conversations. If people feel connected to you, they’re more likely to trust your recommendations and buy from your links.

7. Use Amazon’s Analytics to See What Works
Check your dashboard regularly to see what’s getting clicks and what’s not. Double down on what’s working and tweak what’s not performing.

8. Keep Your Content Fresh
Update your product recommendations, swap out links for newer versions, and jump on trending products. Outdated content = lost sales.

9. Make Your Links Feel Natural
Instead of spamming affiliate links everywhere, weave them into helpful content. A good rule: Give value first, then drop the link. And always be upfront about using affiliate links.

10. Be Consistent and Take Advantage of Seasonal Sales
Growth takes time, so keep posting even if you don’t see results right away. And don’t forget to push your links harder during big sales like Prime Day and Black Friday—people are ready to spend!

The Amazon Influencer Program Pros and Cons

Before diving into the program, it’s a good idea to consider both the pros and cons. Here are the key advantages and disadvantages based on the Amazon influencer program reviews:

Pros:

1. Good Earning Potential:
   If you’ve got a lot of followers, especially on platforms like YouTube or TikTok, you’re most likely to make money. Even smaller creators can earn if they focus on sharing useful product recommendations.
2. Personalized Storefront:
   Amazon lets you create your own storefront where you can showcase your favorite products. It’s like having your own little shop that you can share on Instagram, YouTube, TikTok, or even your blog. 
3. Works Across Multiple Platforms:
   You can share your Amazon links on pretty much any social media, from Instagram bios and YouTube descriptions to TikTok profiles and blog posts. It gives you the flexibility to reach your audience wherever they hang out.
4. Trusted Brand = Easier Sales:
   Since almost everyone knows and trusts Amazon (and lots of people have Prime), they’re more likely to click and buy from your links compared to random online stores.
5. Niche Freedom:
   You can focus on whatever excites you—fashion finds, home decor, fitness gear, pet products—whatever your thing is. Niching down often helps build a more engaged audience.
6. Simple Setup:
   No need to juggle a bunch of affiliate programs. With Amazon’s Influencer Program, you can link almost anything sold on Amazon in one place.

Cons:

1. Tougher for Small Creators:
   If you’re just starting out or have a smaller audience, it might take time to see real income. Bigger influencers tend to earn more since they get more clicks and sales.
2. Requires Consistent Effort:
   You need to be consistent, meaning constantly sharing product links, updating your storefront, and making sure your audience knows about it. It’s definitely not a “post once and forget it” kind of thing, especially on ever-changing platforms like Instagram and TikTok, where content gets buried quickly.
3. Lower Commissions:
   Amazon’s commission rates aren’t super high. Depending on the product category, you might only earn a few percent per sale, so you’ll need more sales to make decent money.
4. Highly Competitive:
   Popular niches like “Amazon must-haves” or “best Amazon finds” are super crowded, so it can be tough to get noticed. You have to add something special to stand out —whether that’s a unique vibe, creative ideas, or just your personal touch.
5. Short Lifespan on Some Platforms:
   Content on TikTok or Instagram Stories disappears quickly or gets buried. This means you have to keep pushing new posts and updating links regularly.
6. Audience Trust Matters:
   If your followers don’t usually shop based on your recommendations or if they sense you’re only pushing products for sales, they might not engage with your links.

AlgoRift: The Best Alternative to the Amazon Influencer Program

While Amazon’s Influencer Program is a great way to earn commissions, it has limitations like lower commissions and fierce competition. That’s where AlgoRift, comes in—a platform offering more flexibility and control for both Amazon sellers and affiliates. Let’s find out why AlgoRift is one of the best Amazon affiliate marketing tools.

One of the biggest advantages of AlgoRift is its customization. Unlike Amazon’s program, which is rigid, AlgoRift allows affiliates to create their own branded affiliate pages and dedicated landing pages. 

This lets you showcase your personal style and connect with your audience more authentically. Plus, you can use seller-provided coupons to offer your followers exclusive deals, which can boost your engagement.

For sellers, AlgoRift offers something Amazon doesn’t: flexible, performance-driven partnerships. You can create custom contracts with affiliates, offering tailored commissions that fit your goals.

 Plus, AlgoRift allows you to manage multiple brands and link up to two Seller Central accounts, making it easier to run bigger, more diverse campaigns.

So, if you’re looking for a platform that gives you more control over your affiliate relationships, offers better tools for growth, and lets you stand out in a crowded space, AlgoRift.ai is definitely worth considering.

FAQs

Here are some FAQs about the Amazon influencer program:

1. How Many Followers for the Amazon Influencer Program Do I Need?

There’s no specific follower count required to join the Influencer program Amazon, but if you have more engaged followers, you’re more likely to get approved. 

2. How Long Does Amazon Influencer Program Applications Review Take?

Amazon typically takes about 3-5 business days to review your application for the Influencer Program. However, it might be quicker or take a little longer, depending on their workload.

3. How to Get Approved for the Amazon Influencer Program?

To increase the chance of being approved in the Amazon influencer program, focus on these practices:

1. Meet the Requirements: You need an active social media presence with a decent following on platforms like Instagram, YouTube, Facebook,  or TikTok. Your content should be engaging and relevant to Amazon’s products.
2. Create High-quality Content: Focus on your niche and post regularly. Make sure your content aligns with products on Amazon. This helps Amazon see you as a genuine influencer.
3. Engage with Your Audience: Having high engagement is key. Respond to comments, and messages, and keep the conversation going with your followers.
4. Optimize Your Profiles: Make sure your social media accounts look professional. Use clear bios, good images, and relevant hashtags to boost visibility.

4. Can I Join the Amazon Influencer Program If I Don’t Live in the U.S?

Yes, you can join the Amazon Influencer Program even if you don’t live in the U.S. The program is available in several countries, but you’ll need to check if it’s available in your specific location.

You’ll also need to ensure you have a valid payment method, such as a bank account or PayPal, that Amazon supports in your country. Keep in mind that when you share your Amazon storefront, your audience needs to be from regions where Amazon can deliver the products you recommend. 

5. What Is the Difference Between the Amazon Influencer Program and the Amazon Reviewer Program?

The Amazon Influencer Program lets you earn commissions by promoting products on your own storefront. In contrast, the Amazon Reviewer Program (Amazon Vine) gives you free or discounted products in exchange for reviews, without earning commissions. Actually, one is about earning money through affiliate links, and the other is about reviewing products.

6. Can I Participate in Both the Amazon Influencer Program and Other Affiliate Programs?

Yes, you can apply for both programs if you have an active website and social media account. Just make sure to meet each platform’s requirements. 

7. Is the Amazon Influencer Program Legit?

Yes, the Amazon Influencer Program is legit. It’s a part of Amazon’s affiliate marketing network and allows influencers to earn commissions by promoting products. According to IZEA reports, people are at least 7.6 times more likely to buy on Amazon after seeing influencer recommendations than on other websites.

Conclusion

To wrap it up, social media influencers receive fantastic opportunity packages with the Amazon Influencer Program. They can generate hundreds of dollars from products that they truly like with their audience. All it takes is choosing the right strategy and creative work.

In fact, It is not selling; it is offering trust and value. However, that’s not the only platform you can rely on to make money online. More flexible options like AlgoRift can provide you with more control over your partnerships. Want to give it a try?