If you’re a seller looking to stand out in Amazon’s massive marketplace(with over 9M sellers), you have to choose the best Amazon Affiliate Marketing Tools. To gain an edge, many sellers turn to affiliate marketing as a cost-effective way to drive external traffic and boost sales.
Affiliate marketing accounts for about 16% of all e-commerce orders in the US, and Amazon’s own affiliate program dominates nearly 46% of the global affiliate market share. Clearly, the Amazon affiliate marketplace presents a huge opportunity.
However, managing affiliate partnerships through Amazon’s standard program can be challenging. Amazon Associates is one of the largest free affiliate programs Amazon offers, but it was built mainly for affiliates, not for sellers to manage campaigns.
As a seller, you get limited visibility and control – you can’t easily see which affiliates drive your sales, adjust commission rates, or directly recruit partners. The result? Running an affiliate program with Amazon can feel like navigating in the dark.
You might resort to spreadsheets and manual tracking, which is time-consuming and error-prone. This is where specialized Amazon affiliate marketing tools come in.
So, what are the best Amazon affiliate software options for sellers? Below we’ll explore five top Amazon affiliate marketing tools that empower Amazon sellers to launch and manage their own affiliate programs more effectively.
5 Best Amazon Affiliate Marketing Tools in 2025
The five platforms we’ll explore offer the same digital marketing tools used by Amazon Associates, such as link tracking, analytics, and payment processing, but with additional features tailored specifically for sellers.
1. Algorift – Best Overall
AlgoRift Features
Algorift is one of the best Amazon Affiliate Marketing tools an all-in-one Amazon affiliate marketing platform with advanced tracking, AI-driven analytics, a built-in affiliate marketplace, and automated payouts. It integrates directly with Amazon’s systems for accurate, real-time tracking and allows custom commission rates per product or partner – giving sellers full flexibility in how they reward affiliates. Here are other features AlgoRift offers:
- Custom Branded Affiliate Pages: Affiliates can design their own pages to match their unique style,
- Dedicated Landing Pages: Create landing pages specifically tailored to convert traffic effectively,
- Exclusive Coupons: Affiliates can use seller-provided coupons to offer better deals and drive engagement,
- Multi-Brand Management: Sellers can manage multiple brands under one account.
AlgoRift Pricing
- Free tier (basic features),
- Professional: $125/month + ~5% of affiliate sales (scales down with volume).
AlgoRift Review (Expert Opinion)
Experts praise Algorift’s intuitive dashboard and comprehensive feature set. Everything from affiliate recruitment to payments is handled in one place, making it easy to scale an Amazon affiliate program without juggling multiple tools.
AlgoRift is Best For
Sellers who want a complete, scalable solution for affiliate management. This tool is a perfect match for both newcomers (who can start on the free plan) and established brands that need robust analytics and automation.
AlgoRift Pros & Cons
- Pros:
- Comprehensive tracking & analytics,
- Built-in affiliate network,
- Automated commission payouts,
- Scales with small or large programs.
- Cons:
- The platform takes a percentage of sales.
Looking for an all-in-one solution for your affiliate management?
2. Levanta – Great for Quick Setup & Affiliate Marketplace
Levanta Features
Levanta emphasizes fast setup and ease of use. Sellers can import Amazon product listings with one click and tap into Levanta’s marketplace of pre-vetted affiliates and influencers. More importantly, campaigns can be launched in minutes. Levanta also provides real-time performance reports via Amazon Attribution, so every sale an affiliate drives is tracked and credited.
Levanta Pricing
- Standard: $150/month + 5% of affiliate sales,
- Premium: $750/month + 3.5% of affiliate sales (lower commission cut).
Levanta Review (Expert Opinion)
Sellers appreciate Levanta’s user-friendly interface and built-in affiliate network, which saves a lot of time on recruiting partners. While its subscription cost is higher than some alternatives, many find the convenience and time saved worth the price.
Levanta is Best For
Small to mid-sized brands that want a ready-made affiliate marketplace and quick onboarding. It’s ideal if you prefer not to manually recruit affiliates and are willing to pay a bit more for a turnkey solution.
Levanta Pros & Cons
- Pros:
- Extremely quick campaign setup
- Access to a network of ready affiliates
- Hands-off affiliate recruitment
- Solid tracking and reporting
- Cons:
- Higher monthly cost than some competitors
- Takes a commission cut on sales
3. Refersion (Amazon Connect) – Ideal for Flat Monthly Pricing
Refersion Features
Refersion is a widely used affiliate management software (among the best-selling affiliate marketing software tools globally). Its Amazon Connect add-on lets you integrate Amazon Associates tracking into Refersion’s dashboard.
You get a branded portal for your affiliates and robust analytics. However, unlike Algorift or Levanta, Refersion doesn’t bring you affiliates – you’ll recruit your own, as it’s not an open marketplace.
Refersion Pricing
- Pro Plan: $99/month (approx. 50 monthly affiliate orders),
- Business Plan: $249/month (approx. 200 monthly affiliate orders)
(No commission percentage fees on sales.)
Refersion Review (Expert Opinion)
Refersion’s big advantage is the flat fee model – you don’t surrender any percentage of your sales. This makes it very cost-effective for high-volume affiliate programs. The trade-off is the manual effort of finding affiliates. Overall, Refersion is a stable, powerful platform once it’s up and running.
Refersion Is Best For
Established sellers who want predictable costs and a highly customizable program. It’s great for those who don’t mind handling their own affiliate recruitment and prefer not to pay commission fees to a software provider.
Refersion Pros & Cons
- Pros:
- Flat monthly pricing (no revenue share),
- Highly customizable affiliate portal,
- Good for tracking across multiple channels.
- Cons:
- No built-in affiliate discovery,
- Initial setup with Amazon can be technical.
4. Archer Affiliates – Perfect for Commission-Only Beginners
Archer Affiliates Features
Archer Affiliates connects Amazon sellers with affiliates on a purely commission-only basis. There are no monthly fees for the seller. You simply set a commission offer for your product, and affiliates in Archer’s network (often micro-influencers and niche publishers) can choose to promote it. Besides, all sales are tracked through Amazon Attribution, and Archer automates the payout of commissions to your affiliates.
Archer Affiliates Pricing
- Free for sellers (no subscription cost),
- Pay only the commission per sale that you offer.
Archer Affiliates Review (Expert Opinion)
The biggest benefit of Archer Affiliates is the no-risk model – you pay nothing unless a sale is made. This makes it very attractive for new or budget-conscious sellers. The platform is straightforward to use, though its affiliate pool is smaller than those of larger networks.
Archer Affiliates Is Best For
New Amazon sellers, small businesses, or anyone who wants to test affiliate marketing without any upfront cost. It’s ideal if you want to start small and only pay for results, and don’t need a ton of bells and whistles.
Archer Affiliates Pros & Cons
- Pros:
- $0 monthly cost for sellers,
- Only pay when you get results (sales),
- Simple, easy-to-use platform.
- Cons:
- Smaller affiliate network (limited reach),
- Fewer advanced features/analytics.
5. Amazon Creator Connections – Amazon’s Own Beta Program
Amazon Creator Connections Features
Creator Connections is Amazon’s official (beta) program that connects Brand-Registered sellers with Amazon Influencers. You create a campaign in Seller Central (offering a bonus commission), and Amazon matches it with relevant influencers. Amazon handles all tracking and automatically credits sales from those influencers.
Amazon Creator Connections Pricing
- Free to join (no platform fees),
- Pay only the bonus commission you offer for each sale.
Amazon Creator Connections Review (Expert Opinion)
The main advantage of Creator Connections is its seamless Amazon integration – it’s very simple for sellers to use, and Amazon takes care of tracking and payments. On the downside, it’s still evolving. The features are basic, and you have limited control. Moreover, the pool of influencers is restricted to Amazon’s own program, and it’s not as flexible or data-rich as third-party platforms.
Amazon Creator Connections Is Best For
Sellers who are in Amazon’s Brand Registry and want a no-frills, hands-off way to try affiliate/influencer marketing. It’s perfect for a beginner approach within Amazon’s ecosystem. However, brands looking for deep analytics or a wide selection of partners may outgrow it quickly.
Amazon Creator Connections Pros & Cons
- Pros:
- No subscription fees (Amazon’s platform is free to use),
- Amazon manages the tracking and payouts,
- Very easy to set up campaigns.
- Cons:
- Beta program with limited features,
- Less control and data than external tools.
FAQs
Here are some frequently asked questions about the best Amazon Affiliate Marketing Tools.
1. What Exactly Is Amazon Affiliate Software?
It’s software that helps sellers create and manage an affiliate marketing program for their Amazon products. These tools provide a dashboard to track affiliate referrals, sales, and commissions, and handle things like unique links and payout processing – giving the seller control and insight that the basic Amazon Associates system alone doesn’t provide.
2. Can Amazon Sellers Run Their Own Affiliate Program?
Yes. With the right tool, an Amazon seller can essentially run their own affiliate program. You recruit affiliates (bloggers, influencers, etc.) to promote your Amazon listings and offer them a commission for each sale they drive.
The affiliate still uses Amazon Associate links to earn Amazon’s standard commission, but you provide an extra incentive on top. The affiliate software makes sure every referral is tracked (using Amazon-compliant methods) and helps you manage the payouts.
In short, you’re layering your own affiliate program on top of Amazon’s platform – which is completely allowed as long as you adhere to Amazon’s guidelines.
3. Why Is Algorift Ranked the Best Amazon Affiliate Software?
Algorift offers the most comprehensive solution. It combines a wide feature set (advanced analytics, automation, a built-in affiliate network) with ease of use and scalability. In our analysis, no other tool matched Algorift in terms of offering everything a seller needs to launch, manage, and grow an Amazon affiliate program – which is why we named it the best overall.
4. Do Affiliates Still Earn Through Amazon If I Use These Tools?
Yes – affiliates still earn their normal commission from Amazon’s Associate program. The software works with Amazon’s tracking, so when an affiliate refers a sale, Amazon pays them the usual percentage.
In addition, you as the seller can pay them a bonus or higher commission through the software. This means affiliates actually earn more by working with you (they keep the Amazon commission and get your extra incentive), and there’s no downside for them.
5. Is a Monthly Fee Or a Revenue Share Better for My Brand?
It depends on your sales volume. A flat monthly fee model can be more cost-effective if your affiliates drive a lot of sales – you pay the same fixed price regardless of revenue.
On the other hand, a revenue share (commission-based) model is beneficial if you’re just starting or have lower sales since you only pay when you get results.
In summary, larger established programs often save money with a flat fee platform, whereas newer or smaller programs appreciate the low risk of paying per sale.
Conclusion
Choosing the right tool can make managing an Amazon affiliate program far more efficient and lucrative. The five best Amazon affiliate marketing tools we covered each cater to different needs – from Algorift’s all-in-one powerhouse to niche solutions like Archer’s commission-only model. Assess your goals and budget: you might start with a free or low-cost platform and scale up, or jump straight into a feature-rich solution.
Importantly, affiliate marketing is a growing channel (now responsible for around 16% of e-commerce sales, and Amazon’s ecosystem is a big part of that. By using a specialized tool to run your Amazon affiliate marketing program, you give yourself a competitive advantage – driving more traffic, increasing sales, and building beneficial partnerships with affiliates.
