If you’re a brand looking to leverage the power of influencer marketing, finding the right American influencers can boost your brand’s visibility and sales.
However, instead of scrolling endlessly on social media, you can use influencer marketing platforms to find the best influencers for your brand.
In this blog, we’ve rounded up a list of top American influencers with huge followings on Instagram and other platforms. These faces have even worked with big names like Ford and General Motors. Let’s dive into the list and discover a powerful influencer marketing platform for your next campaign!
Ainfluencer is a DIY influencer marketplace that allows you to search through 1M+ authentic influencers on Instagram and TikTok using 20+ AI filters and create unlimited campaigns for free! Ready to run your first campaign?
Top American Influencers on Social Media
Here are some popular influencers in the USA across various niches. They’re active on platforms like Instagram, Twitter, and TikTok, and range from macro influencers to smaller, micro-influencers.
1. MrBeast (@mrbeast)
James Stephen Donaldson, known as MrBeast, is a 26-year-old American influencer, businessman, and philanthropist. He first appeared on YouTube at the age of 13 with videos about estimating the wealth of other YouTubers.
James went viral in 2017 with his video “Counting to 100,000,” which gained millions of views. He has over 60 million IG followers and that proves his talent to increase his influence on Instagram!
James has his own businesses named MrBeast Burger and Feastables. He has worked with brands like Supercell, Hasbro, LG, and Ford.
- Instagram: 62.9M
- YouTube: 335M
- TikTok: 106.6M
- Twitter: 31.2M
- ngagement Rate: 7.63%
2. Logan Paul (@loganpaul)
Our next top American influencer is Logan Paul, a popular wrestler and businessman. He started getting famous on Vine and YouTube, where he now has over 23 million followers.
Logan is known for his energetic personality and has started many successful businesses. He co-founded Prime Hydration, a popular sports drink, with his friend KSI. He also created a snack brand called Lunchly.
Logan is also a WWE wrestler and won the United States Championship in 2023. He has partnered with big brands like UFC and WWE, showing how popular and influential he is.
- Instagram: 27.3M
- YouTube: 23.6M
- Facebook: 16.4M
- Twitter: 6.8M
- Engagement Rate: 3.23%
3. David Dobrik (@daviddobtik)
28-year-old David Dobrik is one of the most popular influencers in the United States, known for his funny videos and crazy stunts. He started on Vine and then moved to YouTube, where he now has over 20 million followers.
Dobrik is great at working with brands. He often features SeatGeek in his videos, giving away cars and tickets. He knows how to make money on TikTok very well! It’s estimated that David Dobrik earns between $42,800-$67,100 monthly on this platform!
He’s also started his own businesses, like Dispo, a photo app, and Doughbrik’s Pizza.
- Instagram: 9.8M
- YouTube: 17.3M
- Twitter: 4.7M
- TikTok: 25.4M
- Engagement Rate: 5.02%
4. James Charles (@jamescharles)
Beauty influencers are dominating on social media and James Charles is one of them. This 25-year-old makeup artist is best known for his creative makeup tutorials and innovative content on Instagram and YouTube.
In 2016, at just 17 years old, James made history as the first male CoverGirl ambassador. Since then, he’s continued to inspire with his stunning makeup looks, challenges, and collaborations with A-list celebrities like Kim Kardashian and Kylie Jenner.
As one of the most popular beauty Instagram influencers in the USA, James has worked with Morphe Cosmetics to create several successful makeup collections, including the incredibly popular “Sister Collection.”
- Instagram: 20M
- YouTube: 23.9M
- TikTok: 1.9M
- Engagement Rate: 0.15%
5. Josh Richards (@joshrichards)
Now, let’s get to know one of the youngest American influencers with a promising résumé! Josh Richards was born in 2002 and is not only an influencer but also an actor and entrepreneur.
He launched his first company at 13, which focused on hockey. In 2019, Josh became a member of the popular social media group Sway House, alongside other influencers like Jaden Hossler and Anthony Reeves.
Interestingly, Richards has been recognized as a “business mogul” by Forbes and was named one of the honorees in the 2021 Forbes 30 Under 30 list for his contributions to business and entertainment. On the list of brands Josh has worked with, we can see names such as Barstool Sports and Reebok.
- Instagram: 5.9M
- Twitter: 1.9M
- TikTok: 25.6M
- YouTube: 2.12M
- Engagement Rate: 0.96%
6. Olivia Jade (@oliviajade)
Born in Los Angeles in 1999, Olivia Jade Giannulli is one of the top female American influencers. She’s the daughter of actress Lori Loughlin and fashion designer Mossimo Giannulli.
Olivia became famous for her lifestyle and beauty content on YouTube and Instagram and started working with big brands like Sephora, TRESemmé, and Princess Polly. She even launched her own makeup line with Sephora and has partnered with companies like Revice Denim and White Fox Boutique.
- Instagram: 1.2M
- YouTube: 1.82M
- TikTok: 608.7K
- Engagement Rate: 0.03%
7. Massy Arias (@massy.arias)
Massy Arias, 34 years old, is one the top fitness influencers in America known for her dynamic training style that mixes resistance training, calisthenics, yoga, and high-intensity interval training (HIIT).
She founded Tru Supplements, a company that sells natural health supplements. She also created MA Elevate, a digital platform that helps people connect with health professionals. Massy Arias has partnered with brands like Target C9 and CoverGirl.
- Instagram: 3.1M
- YouTube: 1.16M
- TikTok: 346.5K
- Facebook: 971K
- ngagement Rate: 1.25%
8. Drew Binsky (@drewbinsky)
If you’re looking for a popular American influencer with hundreds of millions of views on social media, Drew is your go-to. Drew Goldberg, with the online alias of Drew Binsly, has around 13 million followers on various social media platforms.
Drew has visited all 197 countries worldwide and shared his adventures on his Instagram and YouTube accounts.
He has also engaged in sponsored partnerships and collaborations with numerous companies and tourism boards, including Germany Tourism, Visit California, and Hurtigruten.
- Instagram: 1.1M
- YouTube: 4.84M
- TikTok: 761.9K
- Facebook: 6.3M
- Engagement Rate: 4.46%
9. Chriselle Lim (@chrisellelim)
With over 1M followers on Instagram, Chriselle Lim is one of the most famous American Instagram influencers. Chriselle is a fashion influencer born in 1985 who shares fashion, beauty, and wellness tips on her social media.
Chriselle co-founded CINC Studios, a creative agency, and Bümo, a childcare service. She’s worked with many high-profile brands like Gucci, Chanel, and Fendi.
- Instagram: 1.5M
- YouTube: 765K
- TikTok: 2.7M
- Twitter: 38.4K
- Engagement Rate: 0.02%
10. Tiffany Ma (@misstiffanyma)
Tiffany is an American Instagram influencer and YouTuber sharing lifestyle, beauty content, and outfit inspirations. Beyond social media, she’s a real estate entrepreneur and co-hosts a podcast that offers advice to other influencers.
Among the brands she’s worked with, we can see names like Native Deodorant, Princess Polly, Dove, and Bumble.
- Instagram: 473.1K
- YouTube: 1.8M
- TikTok: 165.9K
- Facebook: 18.7K
- Engagement Rate: 1.34%
11. Alli Schapel (@blackarrowblog)
The last person on the list of USA Instagram influencers is Alli Schapel, a fashion and travel blogger from NYC. Alli is one of the most famous fashion micro-influencers with over 33k Instagram followers.
Alli specializes in luxury fashion and her account is all about chic, everyday outfits that keep up with the latest fashion trends. She also shares her travel experiences and how they influence her style!
- Instagram: 33K
- Engagement Rate: 2.30%
How to Find the Right American Influencers?
Manually searching for influencers on social media can be time-consuming and difficult. It’s also hard to verify the authenticity of their followers and engagement rates.
An influencer marketing platform can help you find the right influencers quickly and easily. You can filter by demographics, interests, location, follower count, and engagement rate. These platforms also provide detailed analytics on each influencer.
Ainfluencer is the only 100% free influencer marketplace that allows you to search through 1M+ Instagram and TikTok creators. Besides, you can create unlimited campaigns and track their performance. Here are other benefits Ainfluencer offers:
- A rich database of vetted influencers of any size (creators with 5K to 30M followers),
- Influencer discovery by AI filters like demographics, follower count, and more,
- Detailed insights into influencers including past collabs, reviews, and brands they’ve worked with,
- User-friendly interface to create campaigns in a few simple steps,
- An Escrow payment system to secure transactions for both influencers and brands,
- In-depth campaign analytics to track main KPIs such as engagement, reach, and ROI.
FAQs
Now, let’s answer some FAQs regarding American influencers on Instagram and other social media:
1. Who Is the Most Popular American on Instagram?
The most popular American on Instagram is Selena Gomez. She has over 423 million followers, making her the most-followed woman, actress, singer, and American on the platform.
Kylie Jenner and Dwayne Johnson are other American influencers on Instagram with around 395M followers.
2. How Many Influencers Are in the US?
According to a recent study by the Keller Advisory Group, there are approximately 12 million full-time influencers in the United States. This number is based on individuals who earn a living from creating content on social media platforms.
3. Who Are the Best Female Influencers in the USA?
Here’s a list of some of the top 10 female American influencers:
- Selena Gomez,
- Kylie Jenner,
- Kim Kim Kardashian,
- Huda Kattan,
- Charli D’Amelio,
- Addison Rae,
- Emma Chamberlain,
- Taylor Swift,
- Kayla Itsines,
- Olivia Jade.
Final Words
From humanitarian entrepreneurs to beauty bloggers, American influencers like MrBeast, Olivia Jade, and Chriselle Lim are making significant impacts across various niches.
However, with more than 12 million creators on all social media platforms, it’s a bit challenging to find the right ones for your brand.
So, the most efficient way is to find a cost-effective solution like Ainfluencer that allows you to improve your influencer marketing strategy without breaking the bank.