With their captivating content and genuine recommendations, beauty influencers have the power to shape trends and redefine beauty standards. Their stunning makeup tutorials, honest product reviews, and skincare routines help us find the right products and current trends.
In this article, we list the top beauty social media influencers on Instagram, TikTok, and YouTube. You can also use influencer marketplaces to find more influencers in different niches.
Join us as we delve into the vibrant world of beauty creators and their role in shaping modern beauty culture!
Instagram Beauty Influencers
Let’s first go through Instagram and see the most famous faces on this platform:
1. Kylie Jenner (@kyliejenner)
Here is the second woman with the most followers on Instagram, after Selena Gomez. We mostly know Kylie as one of the most popular fashion influencers, but she also has a presence in the beauty industry, with her own brand, ‘Kylie Cosmetics.’
At just 21, Kylie became the youngest self-made billionaire. This is a clear illustration of her impact on other people, particularly in the area of beauty.
- Country: U.S.
- Followers: 392M
- Instagram: @kyliejenner
2. James Charles (@jamescharles)
When we talk about beauty Instagram influencers, we can not ignore James, the popular beauty influencer and content creator who started his career as a makeup artist.
Then, he decided to set up a YouTube channel to share his work and soon amassed a sizable fan base. His Instagram account has 20 million followers. Charles has kept his fans hooked by sharing a variety of makeup creations. His Instagram content focuses on bold and colorful makeup looks that showcase his creativity and skill. He also uses Instagram to promote his brand, Painted by James Charles.
- Country: U.S.
- Followers: 20M
- Instagram: @jamescharles
3. Jeffree Star (@jeffreestar)
One of the most famous beauty influencers active on Instagram is Jeffree Star. He began his career by demonstrating his talents in fashion and makeup, and he was frequently praised for his cutting-edge and unique makeup looks.
Jeffree now has around 14 million devoted Instagram followers and has worked with a number of brands and celebrities. When several of his cosmetic videos went viral, he became one of the most sensational Instagram makeup influencers and the target for many business partnerships.
- Country: U.S.
- Followers: 13.3M
- Instagram: @jeffreestar
4. Huda Kattan (@huda)
One of the leading beauty content creators on Instagram and in the business right now is Huda Kattan. Huda, a Dubai-based makeup artist, began her career on Instagram. She worked with luxury beauty products and gradually established a devoted following with interesting material.
She soon launched her brand, which is Huda Beauty. In addition to being one of Instagram’s top beauty influencers, Huda’s makeup line is in the top ten worldwide. This makes her a wonderful option for further collaborations.
- Country: U.S.
- Followers: 57.3M
- Instagram: @hudabeauty
5. Kali Ledger (@kali.ledger)
Kali has over 800k Instagram followers and a strong engagement rate. She focuses almost entirely on beauty-related content, which sets her apart from many German influencers who mix lifestyle or fashion into their feeds.
Her posts include makeup tutorials, product reviews, and skincare routines. As one of the top beauty influencers, she has also collaborated with many cosmetics and skincare brands and German influencer marketing agencies.
- Country: Germany
- Followers: 838k
- Instagram: @kali.ledger
6. Monica Ravichandran (@glow_bymonica)
One of the leading beauty influencers is Monica Ravichandran, who is active on Instagram under the name “Glow – By Monica.”
Monica, who was born in India, is well-known for testing new and trending products, developing makeup looks suitable for “Brown Girl” skin tones, and giving her audience truthful product reviews.
Although you may consider her an Indian influencer, since she is living in the US, she has devoted fans all over the world, with over 560K followers on Instagram alone.
Apart from designing cosmetic looks and iconic makeup ideas, Monica has worked with other businesses and artists. This shows the experience and willingness for further collaborations.
- Country: U.S.
- Followers: 566k
- Instagram: @kali.ledger
7. Bobby Jean Spears (@itsbobbyjeanspears)
Bobby is one of the rising stars among beauty and fashion influencers as well as the LGBTQ+ beauty community. You can easily see the potential and bright future in his content. Bobby currently has around 17k followers on Instagram, and this number is rising day by day.
This beauty influencer truly can be a great option for businesses that are working in the beauty niche and want their products to be promoted.
- Country: U.S.
- Followers: 17.7k
- Instagram: @itsbobbyjeanspears
8. Shayla Mitchell (@makeupshayla)
Starting her career in 2012 on YouTube, Shayla Mitchell is currently one of the famous beauty influencers. Shayla was born in 1987, and before becoming an influencer, she worked as a beauty consultant at MAC.
On Instagram, she has 3.4 M followers and shares makeup tutorials, beauty content, lifestyle, and motivational / body positivity content.
- Country: U.S.
- Followers: 3.4M
- Instagram: @makeupshayla
9. Nikkie de Jager (@nikkietutorials)
Known online as Nikkie Tutorials, Nikkie de Jager is one of the most well-known beauty creators on Instagram, TikTok, and YouTube. This Dutch creator was born in 1994 and started uploading content in 2008, when she was only 14. In 2017, Nikkie was named as one of the top ten beauty influencers by Forbes magazine.
On social media, Nikkie has collaborated with known beauty brands such as Haus Labs, OFRA Cosmetics, and Maybelline. She has over 19M followers on Instagram and shares short makeup looks and tries new products.
- Country: Netherlands
- Followers: 19M
- Instagram: @nikkietutorials
TikTok Beauty Influencers
TikTok has been a powerhouse in social media for quite some time now. So, it is not surprising that lots of our beauty influencers are more active there.
Let’s go through this group of influencers:
10. Nikita Dragun (@nikitadragun)
Nikita is now a well-known beauty TikTok influencer with more than 13 million followers. She first began her career with a YouTube channel in 2013 and started uploading cosmetic tips in 2014, which helped her quickly build a large fan base.
Then, after a while, this beauty influencer continued her activity mainly on TikTok with makeup and fashion content. She is a proud transgender woman who proudly talks about her gender identification and journey on her channels as a transgender lady.
That also makes her deserve to be on the list of top lifestyle influencers, as well.
- Country: Belgium
- Followers: 13.8M
- TikTok: @nikitadragun
11. Alix Earle (@alixearle)
Alix’s popularity on Instagram and TikTok is not a surprise to anyone. In just one month, she amassed 1.7 million followers on TikTok at the age of only 22 and became one of the top beauty influencers.
Her genuine and honest material is something she takes great delight in. “Get ready with me for…” is how she opens the majority of her videos, and she then addresses her fans as though they were on the other end of a FaceTime conversation.
- Country: U.S.
- Followers: 7.5M
- TikTok: @alixearle
12. Aysha Harun (@aysha_harun)
Aysha is one of the stars of the beauty influencers on TikTok. She is one of the known Canadian influencers from Toronto who now lives in Los Angeles.
As a woman of color and a hijab, she strives to be a voice for a female audience that is largely overlooked. Aysha posts footage of her daily activities and makeup routines on TikTok and Instagram and is a well-known influencer for businesses for collaboration.
- Country: Canada
- Followers: 565k
- TikTok: @aysha_harun
13. Shima Katouzian (@herosheemaz)
The main focus of Shima’s material is telling stories through her beauty instructions. Her passionate tone and body language captivate you even if you don’t speak Persian. Although her Reels have Persian captions, she frequently adds English translations to make her work more widely seen.
Shima is the ideal beauty influencer for you if you want delicate, understated makeup and if you want a deep and long-lasting collaboration.
- Country: Iran
- Followers: 203k
- TikTok: @herosheemaz
14. Mikayla Nogueira (@mikaylanogueira)
During the COVID-19 pandemic, Mikayla decided to join TikTok and uploaded her first video titled “The Catfish Challenge”, which was her first step to become one of the best beauty influencers on TikTok.
Mikayla was born in 1998 in Massachusetts and used to work at Ulta Beauty as a beauty advisor.
Her accent and manner of speaking have made her popular among users. She has 16.9M followers on TikTok, and her content includes makeup tutorials, product reviews, beauty routines, etc.
- Country: U.S.
- Followers: 16.9M
- TikTok: @mikaylanogueira
15. Bretman Rock (@bretmanrock)
While Bretman started his career on YouTube and Vine, he is currently one of the most popular beauty influencers on TikTok. In 2016, his contouring videos went viral and led to his fame. In 2017, he was recognized among the 30 Most Influential Teens.
He also appeared in the Forbes 30 Under 30 Asia – Media, Marketing, & Advertising list in 2018. On TikTok, he shares beauty hacks, lifestyle videos, and funny skits.
- Country: Philippines
- Followers: 18.7M
- TikTok: @bretmanrock
YouTube Beauty Influencers
At last, we are at the part where we will name the beauty influencers on YouTube:
16. Tati Westbrook (@Tati)
Tati Westbrook is a makeup artist, businesswoman, and one of the well-known YouTube beauty influencers who concentrates on cosmetics tutorials, product reviews, and beauty-related material. The consistency in creating engaging video made her channel become extremely successful.
Her videos often cover everything ranging from, luxury beauty launches to affordable drugstore finds. Beyond reviews, she shares tutorials, favorite product roundups, and tips on how to get polished looks.
- Country: U.S.
- Subscribers: 8M
- YouTube: @Tati
17. Manny Gutierrez (@MannyMua733)
One of the top male beauty influencers who has gained widespread popularity in the field is Manny Gutierrez.
Manny has successfully attracted a sizable fan base on social media like YouTube, thanks to his expert cosmetic instructions, product evaluations, and imaginative makeup styles.
Additionally, Manny is a very promising name in the market because of his amazing content development and partnerships with some of the leading beauty brands worldwide.
- Country: U.S.
- Subscribers: 4.8M
- YouTube: @MannyMua733
18. Meredith Duxbury (@meredithduxbury)
Meredith’s unconventional makeup style made her quite popular on YouTube very soon. She shares videos of her makeup application routine, in which she applies promoted products to her face and does her hair routine.
Many of her fans tried out this routine and posted videos using the hashtag after being astonished by it, which started a trend.
- Country: UK
- Subscribers: 1.4M
- YouTube: @meredithduxbury
19. Dr Sam Bunting (@DrSamBunting)
Dr. Sam Buntin is a cosmetic dermatologist from London. She uses her years of experience in the beauty industry to help her members get the finest skin possible. She focuses on the science underlying skincare and is passionate about making dermatologist advice easily accessible to women.
Bunting, one of the top beauty YouTubers, manages to make the dermatologist’s viewpoint on skincare engaging while being simple enough for anyone to grasp.
- Country: UK
- Subscribers: 240k
- YouTube: @DrSamBunting
20. Desi Perkins (@DesiPerkins)
Born in 1987, Desi Perkins is one of the most popular beauty influencers on YouTube and Instagram. She created her YouTube channel in 2013 and is mostly known for makeup tutorials of known faces such as Jennifer Lopez, Kylie Jenner, and Taylor Swift. Desi has over 3M subscribers, and her content includes new makeup techniques, tutorials, and product reviews.
- Country: U.S.
- Subscribers: 3.1M
- YouTube: @DesiPerkins
21. Jackie Aina (@jackieaina)
As a black woman, Jackie has played a major role in pushing for diversity and inclusivity in the beauty industry. She is one of the top black influencers in this industry. She started her career in 2009 by uploading makeup tutorials and honest product reviews on YouTube.
Jackie is known for being outspoken about the lack of shade ranges in makeup products on Instagram and TikTok. She has collaborated with major brands such as Too Faced and Anastasia Beverly Hills and is the founder of FORVR Mood.
- Country: U.S.
- Subscribers: 3.4M
- YouTube: @jackieaina
22. Michelle Phan (@MichellePhan)
One of the earliest beauty influencers who has been sharing content since 2005 is Michelle Phan. She was born in 1987 and created a personal blog in 2005 before starting to upload videos on YouTube in 2007.
Over the years, she has partnered with major brands, and she co-founded Ipsy, a beauty subscription company.
Michelle also launched her own cosmetics line, EM Cosmetics, in 2015. Her YouTube content includes makeup tutorials, podcast-style / interview format videos, and lifestyle vlogs.
- Country: U.S.
- Subscribers: 8.6M
- YouTube: @MichellePhan
How to Find Beauty Influencers?
In the previous sections, we introduced you to some of the famous beauty influencers on different social media platforms. Each one of these influencers has the potential to be a great partner for businesses that are working in the beauty area.
Businesses can find and collaborate with them by using influencer marketing platforms like Ainfluencer.
Ainfluencer is an influencer marketing platform with lots of features and is completely free. It provides you with the ability to filter influencers based on the country, niches like fashion influencers, follower count, and many more areas. This will give businesses a lot easier time to pick influencers they want to work with. Now, let’s go through some other features that Ainfluencer provides:
- Completely Free: Ainfluencer is 100% free of charge.
- Unlimited campaigns: There is absolutely no limit to your campaigns and you can expect to receive analytics for them afterwards.
- Escrow Payment System: You can be sure that you pay your influencer after you are satisfied with the product and not before. This makes it easier for businesses to go forward with their plans.
- Precise Targeting: The platform enables marketers to precisely target the proper audience, guaranteeing that campaigns are well-received by the intended audience.
- Performance Tracking: With the information that Ainfluencer provides, brands can easily analyze influencer performance and maintain a close watch on campaigns at the influencer or campaign level.
- End-to-end communication: Safe communication with your influencers without any middle app.
By using Ainfluencer you will get all of the features above completely free. So, go forward and sign up now.
Conclusion
Beauty influencers on social media are generally seeing rapid growth. This is a big change for businesses as they can increase their visibility, raise awareness, and improve consumer communication by collaborating with beauty content creators.
You are most likely already aware of how influencers affect consumers’ buying decisions. But it might make all the difference if you know how to pick influencers for your brand. So, make the right decision and lead your business to success.
FAQs
The earnings of these influencers can vary greatly. But if we want to provide a number, beauty influencers with a decent number of followers (Micro influencers) might earn $1000 to $5000 a month on average.
The best way for influencer outreach is to use a powerful influencer marketing platform such as Ainfluencer. These tools make it easier to find and contact influencers, and negotiate better pricing and terms.
It’s difficult to pinpoint the exact number of beauty creators due to varying specialties and evolving content. However, according to Statista, by November 2023, TikTok had the most followers for beauty influencers. The number was over 1.5 million only in the US. This shows the popularity of fashion influencers among people of all ages.
Here is a list of the top 5 micro-influencers on Instagram:
1. Sonni tranquilli (@sonnitranquilli)
2. Ashlee (@intheglamroom)
3. Simplybekah_ (@simplybekah_)
4. Adela Manolache (@adela.manolache)
5. Karolina Federowicz(@karolina.federowicz)