Beauty influencers are an inseparable part of our world by now. You can’t expect to not look for them to see the news of every product or ignore their influence on the consumer as a business owner. They are here to stay. So it’s best to learn who the best beauty influencers are, how to find beauty influencers, and maybe start collaborating with them.
In this article, our goal is to mention some of the top beauty influencers on the most popular social media. TikTok, Instagram, and YouTube are the three main social media and the main focus of influencer marketplaces right now, so we will cover them here. Let’s see who these beautiful men and women are.
Top 15 Beauty Influencers in 2025
Now, let’s see who our top Instagram beauty influencers are in the next part, and then we’ll get to TikTok and YouTube as well.
Instagram Beauty Influencers
Let’s first go through Instagram and see the most famous faces on this platform:
1. Kylie Jenner (@kyliejenner)
Here is the second woman with the most followers on Instagram. We all know Kylie is also a great fashion influencer, but let’s talk about her anyway. In addition to becoming an influencer, Kylie uses the power of influencers to promote her skincare and beauty products.
Kylie Cosmetics is the name of her makeup brand. At just 21, Kylie became the youngest self-made billionaire. This is a clear illustration of her impact on other people, particularly in the area of beauty.
- Niche: Lifestyle, beauty, fashion
- Followers: 395 Million
- Engagement Rate: 0.46%
- Avg Likes per Post: 1,500,000
2. James Charles (@jamescharles)
When we talk about beauty Instagram influencers, we can not ignore James. He is a very popular influencer and content creator.
James was a makeup artist in his hometown. He set up a YouTube channel to share his work and soon amassed a sizable fan base. His Instagram account has 20 million followers. Charles has kept his fans hooked by sharing a variety of makeup creations. He also has videos about how to be a beauty influencer on his YouTube channel that are worth seeing.
- Niche: Makeup, beauty
- Followers: 20 Million
- Engagement Rate: 0.20%
- Avg Likes per Post: 38,077
3. Jeffree Star (@jeffreestar)
One of the most famous beauty influencers active on Instagram is Jeffree Star. He began his career by demonstrating his talents in fashion and makeup, and he was frequently praised for his cutting-edge and unique makeup looks.
Jeffree now has around 14 million devoted Instagram followers and has worked with a number of brands and celebrities. When several of his cosmetic videos went viral, he became one of the most sensational Instagram beauty influencers and the target for many business partnerships.
- Niche: Makeup, beauty, Fashion
- Followers: 13.5 Million
- Engagement Rate: 0.22%
- Avg Likes per Post: 45,000
4. Huda Kattan (@huda)
One of the leading beauty influencers on Instagram and in the business right now is Huda Kattan. Huda, a Dubai-based makeup artist, began her career on Instagram. She worked with luxury beauty products and gradually established a devoted following with interesting material.
She soon launched her brand which is Huda Beauty. In addition to being one of Instagram’s top beauty influencers, Huda’s makeup line is in the top ten worldwide. This makes her a wonderful option for further collaborations.
- Niche: Beauty, Makeup
- Followers: 4.3 Million
- Engagement Rate: 1.37%
- Avg Likes per Post: 75,169
5. Kali Ledger (@kali.ledger)
Kali has over 800K Instagram followers and a strong engagement rate. She exclusively produces beauty-related content, in contrast to many other beauty bloggers. Over the years, she has worked with a number of skincare and cosmetics companies and has gained popularity online.
- Niche: Beauty, Makeup
- Followers: 842k
- Engagement Rate: 11.37%
- Avg Likes per Post: 95,776
6. Monica Ravichandran (@glow_bymonica)
One of the leading beauty influencers is Monica Ravichandran, who is active on Instagram under the name “Glow – By Monica.” Monica, who is Indian by birth, is popular for trying out new and viral products, creating cosmetic looks that are “Brown Girl Friendly,” and providing her audience with honest product reviews.
Monica has devoted fans all over the world, with over 400K followers on Instagram alone. Apart from designing cosmetic looks and iconic makeup ideas, Monica has worked with other businesses and artists. This shows the experience and willingness of further collaborations.
- Niche: Beauty, Makeup
- Followers: 413k
- Engagement Rate: 2.75%
- Avg Likes per Post: 13,320
7. Bobby Jean Spears (@itsbobbyjeanspears)
Bobby is one of the rising stars among fashion influencers as well as the LGBTQ+ beauty community. You can easily see the potential and bright future in his content. Bobby currently has around 10k followers on Instagram and this number is rising day by day.
He truly can be a great option for businesses that are working in the beauty niche and want their products to be promoted.
- Niche: Beauty, Makeup, LGBTQ+
- Followers: 19.3k
- Engagement Rate: 0.05%
- Avg Likes per Post: 60
TikTok Beauty Influencers
TikTok has been a powerhouse in social media for quite some time now. So, it is not surprising that lots of our beauty influencers are more active there. Let’s go through this group of influencers:
8. Nikita Dragun (@nikitadragun)
Nikita is now a well-known beauty TikTok influencer with more than 14 million followers. She first started her career with a YouTube channel in 2013 and started uploading cosmetic tips in 2014, which led to her rapidly gaining a sizable fan base.
Then after a while, she continued her activity mainly on TikTok with beauty and fashion content. She is a proud transgender woman who proudly talks about her gender identification and journey on her channels as a transgender lady. This makes her a great lifestyle influencer as well.
- Niche: Beauty, Makeup, LGBTQ+
- Followers: 14 Million
- Engagement Rate: 6%
- Avg Views per Post: 12M
9. Alix Earle (@alixearle)
Alix’s popularity on Instagram and TikTok is not a surprise to anyone. In just one month, she amassed 1.7 million followers on TikTok at the age of only 22. Her genuine and honest material is something she takes great delight in. “Get ready with me for…” is how she opens the majority of her videos, and she then addresses her fans as though they were on the other end of a Facetime conversation.
- Niche: Beauty, Makeup, Fashion
- Followers: 7.1 Million
- Engagement Rate: 7.8%
- Avg Views per Post: 4.3M
10. Aysha Harun (@aysha_harun)
Aysha is one of the stars of the beauty influencers on TikTok. She is a Canadian beauty influencer from Toronto who now lives in Los Angeles. As a woman of color and a hijabi, she strives to be a voice for a female audience that is largely overlooked. She posts footage of her daily activities and makeup routines on TikTok and Instagram and is a well-known influencer for businesses for collaboration.
- Niche: Beauty, Makeup
- Followers: 500k
- Engagement Rate: 3.4%
- Avg Views per Post: 39,000
11. Shima Katouzian (@herosheemaz)
The main focus of Shima’s material is telling stories through her beauty instructions. Her passionate tone and body language captivate you even if you don’t speak Persian. Although her Reels have Persian captions, she frequently adds English translations to make her work more widely seen.
Shima is the ideal beauty influencer for you if you want delicate, understated makeup and if you want a deep and long-lasting collaboration.
- Niche: Beauty, Makeup
- Followers: 69k
- Engagement Rate: 4%
- Avg Views per Post: 34,000
YouTube Beauty Influencers
At last, we are at the part where we will name the beauty influencers on YouTube:
12. Tati Westbrook (@Tati)
Tati Westbrook is a makeup artist, businesswoman, and beauty influencer who concentrates on YouTube and is one of the most famous YouTube beauty influencers.
She first concentrated on cosmetics tutorials, product reviews, and beauty-related material until her channel became extremely successful.
With over 8 million followers, Tati’s channel is where she reviews products with totally honest opinions. This has made her a great option for working with and collaborating.
- Niche: Beauty, Makeup
- Subscriber: 8 Million
- Engagement Rate: 8.7%
- Avg Views per Video: 50,000
13. Manny Gutierrez (@MannyMua733)
One of the top male beauty influencers who has gained widespread popularity in the field is Manny Gutierrez. Manny has successfully attracted a sizable fan base on social media like YouTube thanks to his expert cosmetic instructions, product evaluations, and imaginative makeup styles.
Manny is a very promising name in the market because of his amazing content development and partnerships with some of the leading beauty brands worldwide.
- Niche: Beauty, LGBTQI+
- Subscriber: 4.8 Million
- Engagement Rate: 8.7%
- Avg Views per Video: 125,000
14. Meredith Duxbury (@meredithduxbury)
Meredith’s unconventional makeup style caused her to become quite popular on YouTube very soon. She shares videos of her makeup application routine, in which she applies promoted products to her face and does her hair routine.
Many of her fans tried out this routine and posted videos using the hashtag after being astonished by it, which started a trend.
- Niche: Beauty, Makeup
- Subscriber: 1.4 Million
- Engagement Rate: 3.2%
- Avg Views per Video: 116,000
15. Dr Sam Bunting (@DrSamBunting)
Dr. Sam Buntin is a cosmetic dermatologist located in London. She uses her years of experience in the beauty industry to help her members get the finest skin possible. She focuses on the science underlying skincare and is passionate about making dermatologist advice easily accessible to women.
Bunting, one of the top beauty YouTubers, manages to make the dermatologist’s viewpoint on skincare engaging while being simple enough for anyone to grasp.
- Niche: Beauty, Makeup
- Subscriber: 238k
- Engagement Rate: 2.8%
- Avg Views per Video: 23,000
How to Collaborate With Beauty Influencers?
In the previous sections, we went through and introduced you to some of the famous beauty influencers on different social media. Each one of these influencers has the potential to be a great partner for businesses that are working in the beauty area. Businesses can find and collaborate with them by using influencer marketing platforms like Ainfluencer.
Ainfluencer is an influencer marketing platform with lots of features and is completely free. It provides you with the ability to filter influencers based on the country, niches like fashion influencers, follower count, and many more areas. This will give businesses a lot easier time to pick influencers they want to work with. Now, let’s go through some other features that Ainfluencer provides:
- Completely Free: Ainfluencer is 100% free of charge.
- Unlimited campaigns: There is absolutely no limit to your campaigns and you can expect to receive analytics for them afterwards.
- Escrow Payment System: You can be sure that you pay your influencer after you are satisfied with the product and not before. This makes it easier for businesses to go forward with their plans.
- Precise Targeting: The platform enables marketers to precisely target the proper audience, guaranteeing that campaigns are well-received by the intended audience.
- Performance Tracking: With the information that Ainfluencer provides, brands can easily analyze influencer performance and maintain a close watch on campaigns at the influencer or campaign level.
- End-to-end communication: Safe communication with your influencers without any middle app.
By using Ainfluencer you will get all of the features above completely free. So, go forward and sign up now.
FAQs
Beauty influencers have lots of questions around them that must be answered. Here we go through some of the most repeated ones on the internet:
1. How Much Do Beauty Influencers Make?
The earnings of these influencers can vary very much. But if we want to provide a number, beauty influencers with a decent number of followers will earn $1000 to $5000 a month on average.
2. How Can You Best Leverage Beauty Influencers For Your Brand Outreach?
The best way for this matter is to use a powerful influencer marketing platform such as Ainfluencer. These tools give you the ability to find and contact influencers much easier and communicate for better pricing and other leverages.
3. How Many Beauty Influencers Are There?
We can’t say the exact number of beauty influencers because of different areas and changing content. However, according to Statista, by November 2023, TikTok had the most followers for beauty influencers. The number was over 1.5 million only in the US. This shows the popularity of fashion influencers among people of any age.
4. Who Are the Top Beauty Micro-Influencers on Instagram?
Here is a list of the top 5 micro-influencers on Instagram:
- 1. Sonni tranquilli (@sonnitranquilli)
- 2. Ashlee (@intheglamroom)
- 3. Simplybekah_ (@simplybekah_)
- 4. Adela Manolache (@adela.manolache)
- 5. Karolina Federowicz(@karolina.federowicz)
Conclusion
Beauty influencers on social media are generally seeing rapid growth. This is a big change for businesses as they can increase their visibility, raise awareness, and improve consumer communication by collaborating with beauty influencers.
You are most likely already aware of how influencers affect consumers’ buying decisions. But it might make all the difference if you know how to pick influencers for your brand. So, make the right decision and lead your business to success.