Affiliate marketing is a key channel for growth in beauty e-commerce. Over 81% of brands use it, and beauty represents a major share of affiliate campaigns. U.S. businesses benefit from cost-effective sales through influencers and content creators. The best affiliate programs in beauty offer higher conversions, especially when working with trusted partners.
This guide explores the top 10 high-converting affiliate beauty US platforms, focusing on commission, product fit, and success potential.
Additionally, we will introduce you to one of the best Amazon affiliate marketing tools with higher commission rates.
10 Best Affiliate Programs in Beauty
Did you know that beauty affiliates make an average monthly income of $12,475? This indicates that affiliate marketing in the beauty industry can be highly lucrative for content creators.
On the other hand, the beauty industry is flourishing, with an impressive revenue of over $640 billion in 2024 and an expected growth rate of 3.33% annually.
Therefore, whether you are an influencer or a business in this niche, you should consider affiliate marketing for your growth. That’s why knowing the best affiliate programs in beauty is essential, which include:
1. Algorift
One of the best affiliate tools that both sellers and affiliates can use with satisfaction is Algorift. Known as the best Amazon affiliate tool, Algorift allows businesses to easily find high-quality affiliates on social media and directly connect with them to discuss commissions and other subjects.
That’s one of the main drawbacks of Amazon Associates, which Algorift has solved: the direct communication between affiliates and sellers. You can check out the Algorift review for more information.
Products: Amazon-listed skincare, cosmetics, beauty tools.
Why It Works: 10–40% commissions, 14-day cookies, direct affiliate-business chat.
Story: Amazon seller increased sales 4X through influencer collabs.
Join: Free; paid upgrades available.
Connect with top affiliates. Scale your Amazon sales. Try AlgoRift.ai free!
2. Amazon Associates
Undoubtedly, Amazon Associates is one of the most popular affiliate programs in beauty. By joining the program, affiliates can create custom links to Amazon products and earn a percentage of the sales generated through those links.
The low commission rate, up to 10%, and the short 24-hour cookie duration are significant drawbacks for affiliates.
Products: All beauty items sold on Amazon.
Why It Works: Huge selection, strong trust.
Commission: 3%–10% commission, 24-hour cookie.
Join: Free.
3. Sephora
The Sephora affiliate program offers beauty influencers and content creators the opportunity to earn commissions by promoting Sephora’s extensive range of cosmetics, skincare, and beauty products.
Products: Prestige brands (e.g., Fenty, Tatcha).
Why It Works: Trusted brand, high-value items.
Commission: ~5%, 24-hour cookie.
Join: Via Rakuten, free.
4. Ulta Beauty
The Ulta Beauty affiliate program lets affiliates promote over 500 beauty brands, which include a wide range of products. However, the program is limited to U.S.-based affiliates only.
Products: Drugstore to luxury makeup, haircare.
Why It Works: Frequent promos, wide selection.
Commission: ~2%, 30-day cookie.
Join: Via Impact, free.
5. MAC Cosmetics
Being a renowned beauty brand, MAC doesn’t require any introduction. The MAC Cosmetics affiliate program is ideal for beauty bloggers, influencers, and marketers targeting audiences interested in makeup and skincare.
Products: Bestsellers like Ruby Woo, Studio Fix.
Why It Works: Iconic brand loyalty.
Commission: ~8%, 7–day cookie.
Join: Free via Rakuten.
6. Glossier
The Glossier affiliate program is ideal for affiliates targeting a niche audience interested in minimalist beauty products. While the commission rate is modest, the brand’s strong reputation and loyal customer base make it a worthwhile choice for focused campaigns.
Products: Skincare, minimal makeup.
Why It Works: Engaged fanbase, cult products.
Commission: ~5%, 7-day cookie.
Join: Via ShareASale, free.
7. Estée Lauder
The Estée Lauder has one of the best affiliate programs in beauty, which is particularly suitable for beauty bloggers, influencers, and content creators with an audience interested in high-end skincare and cosmetics.
While the commission rates are competitive, affiliates should be aware of the short cookie duration and plan their promotional strategies accordingly.
Products: Luxury skincare, makeup.
Why It Works: High AOV, prestige appeal.
Commission: ~6%, 7-day cookie.
Join: Free via CJ or Rakuten.
8. Fenty Beauty
If your audience is interested in inclusive and innovative beauty products, the Fenty Beauty affiliate program will be suitable for you.
Products: Inclusive cosmetics line.
Why It Works: Popularity during new drops.
Commission: ~5%, 7–day cookie.
Join: Network-based.
9. Kylie Cosmetics
With global reach and a 30-day cookie duration, Kylie Cosmetics has one of the best affiliate programs in beauty. It is best for content creators whose audience are interested in skincare and cosmetic products.
Products: Lip kits, skincare.
Why It Works: High traffic launches.
Commission: ~2–3%, 30-day cookie.
Join: Via FlexOffers.
10. Tarte Cosmetics
The Tarte Cosmetics affiliate program is ideal for content creators targeting audiences interested in cruelty-free, eco-friendly beauty products. However, the short cookie duration is one of the drawbacks of the program.
Products: Shape Tape, cruelty-free makeup.
Why It Works: High payouts, loyal following.
Commission: ~8%, 7-day cookie.
Join: Free via ShareASale.
Which Affiliate Platform to Choose in the US?
- Commissions: Algorift (10–40%) > MAC, Tarte (8%) > Sephora, Fenty (5%).
- Cookies: Algorift (30–90 days) > Ulta, Tarte (30 days) > Amazon (24 hrs).
- Control: Only Algorift offers direct affiliate-brand messaging.
- Flexibility: Algorift allows rate negotiation and custom deals.
FAQ
Q: What is a Beauty Affiliate Program?
A: Most beauty brands use this method to sell their products on social media using the reputation of content creators and influencers in this niche. On the other hand, the content creators can earn a commission from sales that have been made via their affiliate links. It’s usually a win-win game for both sellers and influencers.
You can also find affiliate programs in other niches, including fashion, finance, or other high-converting businesses.
Q: Which Platform is Most Profitable?
A: Most beauty affiliate programs are run on the brands’ websites. However, there are many affiliate marketing platforms, among them, Algorift offers high commissions, long cookies, and negotiation—ideal for maximizing ROI.
Q: Can Influencers Use These Programs?
A: Yes. All platforms support creators. However, some platforms and programs may have limitations in accepting influencers based on the number of their followers.
Conclusion
Affiliate platforms drive strong results for U.S. beauty brands. Programs like Sephora, MAC, and Ulta offer trusted products and solid returns. But Algorift leads with high commissions, long tracking, Amazon integration, and brand-affiliate collaboration. For those seeking a high-converting affiliate beauty US program, Algorift is a top-tier choice to grow a profitable affiliate program in beauty with long-term scalability.
