Amazon’s vast marketplace has created specialized affiliate marketing tools designed for sellers. Levanta is one such platform, built to help Amazon sellers create and manage their own affiliate programs and partnerships with influencers. In this Levanta review, we’ll examine Levanta’s features, pricing, pros and cons, and summarize real users’ reviews.
We’ll also discuss some of the Levanta alternatives, mainly Algorift, highlighting how it addresses some of Levanta’s shortcomings, and why we think it’s the best Levanta alternative.
This professional, unbiased review keeps all essential facts to help you decide if Levanta is the right Amazon affiliate marketing tool for your business.
Table of Contents
ToggleWhat Is Levanta?
Levanta is an affiliate marketing platform for Amazon sellers that launched in 2023. It was developed by a trio of Seattle-based entrepreneurs – Rob Schab, Spencer McKenney, and Ian Brodie – who previously built and sold an affiliate software company.
Levanta describes itself as a “full marketing suite,” offering data-driven solutions to help publishers and sellers drive more Amazon revenue. In practice, Levanta enables Amazon third-party sellers to create their own affiliate programs, recruit and manage a network of content creators, and track referrals and sales in one place.
The platform connects sellers with affiliates (influencers, bloggers, and publishers) for performance-based partnerships.
Levanta has more than 4,500 creators (affiliates) active in its network. Amazon brands like HexClad, Caraway, and MANSCAPED have reportedly used Levanta to boost their sales.
However, this complete Levanta review will go beyond the claims, and dig deeper into its features, reviews, and pricing to see if the platform is worth it.
Key Features of Levanta
Let’s kickstart our Levanta review with its features. Levanta offers a range of features to make Amazon affiliate marketing easier for both sellers and affiliates.
1. Easy Onboarding
Levanta emphasizes a quick setup. Sellers can integrate their Amazon store in minutes via a one-click Amazon Seller Central connection.
Once connected, Levanta automatically imports your product listings (ASINs) and relevant data, so you can start building an affiliate program without tedious manual data entry. The onboarding process is designed to be straightforward, and there’s an onboarding demo to help answer questions for newcomers.
2. Customized Commission Rates
Unlike the Amazon affiliate program which often has low commission rates for affiliates (1% to 20%), Levanta allows sellers to set custom commission structures. You can assign higher commissions to certain products or even private, negotiated rates for specific partners.
For example, a top-performing influencer could be given a higher payout rate as an incentive. (Levanta’s Gold plan even removes minimum commission requirements, enabling complete flexibility in commission setup. This feature helps attract quality affiliates by offering them better-earning potential while giving sellers control to optimize costs per performance.
3. Advanced Analytics & Tracking
Levanta provides an analytics dashboard for tracking clicks, conversions, and sales attributed to each affiliate. It integrates with Amazon’s Attribution API for more precise tracking, so sellers can see which partners are driving sales and how campaigns are performing.
Detailed performance reports and real-time data help evaluate the ROI of affiliate partnerships and identify top-performing products or affiliates. This level of transparency is essential for optimizing an affiliate program’s success and justifying the spending.
4. Product Catalog & Discovery Tools
The platform includes a built-in product catalog and discovery system. Affiliates in Levanta can browse thousands of products by category or search by keyword to find items that fit their content.
This makes it easy for creators to find relevant products to promote. On the flip side, sellers benefit from discovery tools to find suitable affiliates – Levanta’s interface offers filters (by niche, social channel, type of promotion, etc.) to match with the right creators.
Moreover, the home page of the Discover module showcases top affiliates across categories (e.g. social influencers, deal sites, publications), giving brands an easy starting point to recruit partners.
5. Higher Commission Potential for Affiliates
Because sellers can offer higher commissions through Levanta, affiliates stand to earn more than they would with Amazon’s default rates. In fact, across 400+ brands using Levanta, the average commission rate is around 20% – dramatically above the single-digit percentages typical in the Amazon Associates program.
For sellers, these higher commissions are partly offset by Amazon’s Brand Referral Bonus (a rebate of ~10% on sales driven by external traffic), meaning the net cost isn’t as high as it seems.
Additionally, Levanta handles many practical aspects of running an affiliate program. It centralizes communication with affiliates (there’s an internal messaging system for negotiating and support), and it simplifies payouts by aggregating commissions.
Sellers are invoiced in one go for all affiliate earnings, which Levanta then distributes to each partner, even handling tax form 1099s for U.S. affiliates – removing that administrative burden. These conveniences allow Amazon sellers to focus on strategy and relationships rather than paperwork.
Levanta Pricing and Plans
To have a perfect Levanta review, cost is a crucial factor. Levanta operates on a SaaS subscription model with a performance fee component, which is common for affiliate marketing platforms. There are three plan levels:
1. Standard Plan: $150 Per Month + 5% Of Revenue
The Standard plan will cost $120/month if paid annually + 5% of affiliate-driven sales revenue.
This plan includes core features:
- One-click Amazon integration,
- Access to the affiliate marketplace,
- Performance tracking, payment handling,
- and up to 25 affiliate invites per day, among others.
The Standard plan is month-to-month (you can cancel at any time) and is best for trying out the platform on a smaller scale.
2. Gold Plan: $750 per month + 3.5% of Revenue
This higher tier includes everything in Standard plus additional capabilities:
- Up to 50 daily affiliate invites,
- The ability to set private commission rates (no 20% minimum limit),
- A branded signup page for recruiting creators,
- Featured product listings,
- Custom contracts/invoicing, priority support,
- And a dedicated Program Success Manager.
Note: The Gold plan is a substantial step up for brands that need more reach and customization. However, unlike Standard, Gold is offered as a termed contract – meaning you’re typically locked in for a year rather than able to cancel month-to-month.
This is important to consider: if you commit to Gold, you’ll be paying $750/month for the duration even if the results are underwhelming.
3. Enterprise Plan: Custom Pricing
Levanta also offers enterprise arrangements for large brands with specific needs. These likely involve custom feature add-ons or higher limits, and pricing is negotiated case-by-case with the Levanta team.
In addition to the subscription fee, Levanta’s performance fee (5% on Standard, 3.5% on Gold) means the platform takes a cut of the affiliate-attributed sales. Some users and experts are initially wary of the dual cost (monthly fee plus a percentage of revenue) as it can eat into margins.
However, as mentioned, Amazon’s Brand Referral Bonus gives sellers ~10% back on referred sales, which can effectively cover these fees if your program is successful. For example, a sale through an affiliate might give 10% back from Amazon and you pay 5% to Levanta, still netting a 5% benefit to the seller in addition to the extra sales volume. Levanta’s team often positions this as an overall positive ROI proposition for sellers.
Is Levanta Overpriced?
Well, the answer depends on your scale and how much value you get from the platform. $150/month is a relatively high base cost for very small sellers, but manageable for mid-sized businesses, and the time saved on managing affiliates could justify it.
The $750/month Gold tier is a significant investment; it’s aimed at brands that are ready to scale big in affiliate marketing. Some reviewers have noted Levanta’s fees are higher than those of competing tools, but they also appreciate the extensive features and support that come with it.
In summary, Levanta’s pricing is on the higher side, but it offers robust capabilities in return. The good news is that there are more affordable Levanta alternatives out there (we’ll talk about them).
Levanta Reviews: What Real Users Say About It
To provide an unbiased Levanta review, let’s look at what real users have said about Levanta. Feedback is mixed – some sellers report great success, while others face challenges. Here are the key points from user reviews on G2 and Reddit.
- Easy-to-Use Interface: Many users praise Levanta’s dashboard and navigation. The interface is user-friendly and easy to navigate, making it simple to create campaigns and monitor results.
- Successful Sales for Active Users: There are cases of sellers achieving significant revenue through Levanta. One seller mentioned generating over $6 million in sales via Levanta partnerships over two years, with another friend achieving $4 million.
However, these same experienced users stress that “the more you put in, the more you get out.” In other words, Levanta is not a magic button – brands that actively recruit affiliates, provide samples/incentives and continuously engage with the network see the best results (Sellers with attractive products) (and sufficient margins for commissions) tend to fare well, whereas niche or low-priced products might struggle to find interested affiliates.
- Slow or Negative ROI for Some: On the flip side, some users have reported poor returns. A common complaint is a lack of ROI within the first 6 months of use Smaller brands in particular noted that after paying Levanta’s fees and giving commissions, the sales generated did not break even in the short term.
- Questionable Marketing and Upsells: Some critical reviews focus on Levanta’s sales tactics. Notably, one G2 reviewer was unhappy that the basic $150/month plan didn’t deliver the “complete” service they expected.
- Cancellation and Contract Issues: Another pain point mentioned is the inability to easily cancel higher-tier plans. As noted, the Gold plan is an annual commitment. Some users were caught off guard that if they signed up for Gold and weren’t satisfied, they could not terminate early and stop the payments.
This is standard for contracted services, but it’s a reminder to evaluate the platform thoroughly (perhaps start with Standard) before committing to an annual plan. The lack of a mid-term exit option for Gold is a risk if the platform doesn’t meet expectations.
Levanta Reviews: Key Takeaways
In summary, user reviews suggest that:
- Levanta excels in usability and concept,
- It has enabled significant affiliate sales for committed sellers.
- The results are not guaranteed – you need the right strategy and product fit,
- The cost can be high if the revenue doesn’t ramp up,
- Levanta is a top choice for sellers who want to outsource most of the affiliate recruiting and management,
- But its higher fees and the effort required to see returns mean it might not suit everyone.
Levanta Pros and Cons
Based on Levanta reviews and exploring the platform’s features, we’ve listed the tool’s advantages and disadvantages:
Levanta Pros
- User-Friendly Interface: Easy-to-use dashboard for both sellers and affiliates, making program setup and navigation simple.
- Robust Support & Resources: Active support team, onboarding help, and educational resources (e.g. guides on affiliate recruitment) to help users succeed.
- Continuous Improvements: The tool is frequently updated with new features and enhancements, indicating a commitment to development.
- Integrated Payments: Levanta handles paying out affiliates (and even tax reporting like 1099 forms in the U.S.), saving sellers administrative work.
- Strong Affiliate Network: Access to a growing marketplace of vetted creators, including influencers and large publishers that already know Amazon affiliate marketing.
Levanta Cons
- High Cost for Full Features: The platform isn’t cheap – getting the most out of Levanta may require the pricier Gold plan. Paying a monthly fee plus revenue share can cut into margins for smaller sellers.
- Minimum Criteria for Affiliates: To join Levanta’s network as a creator, there are minimum follower/subscriber requirements (e.g. ~5,000 followers) and product price considerations. This can limit which affiliates engage with your program, especially if you sell lower-priced items.
- Longer Ramp-Up Time: Building a successful affiliate channel via Levanta can take time. Sellers might need several months of recruiting and experimentation to scale, so it’s not an instant win – patience and consistent effort are needed (which could be seen as a drawback for those expecting quick results).
- Active Management Required: Levanta is not a fully hands-off solution. To get results, someone needs to actively manage the affiliate program – sending invites, providing creatives or samples, and nurturing relationships. Brands without a dedicated affiliate manager or strategy may struggle to see value.
- Limited Payment Options: Payouts to affiliates are managed via Stripe (as of now), which may not suit everyone. If affiliates prefer other payment methods, there could be friction. However, for most U.S.-based partners Stripe is standard.
If you’re tired of Levanta’s limitations, this part is for you. Keep reading!
AlgoRift: #1 Levanta Alternative
If Levanta’s downsides give you pause, AlgoRift is a highly-regarded alternative to consider. Algorift is another software platform built specifically for Amazon seller affiliate programs, and it’s often cited as a direct competitor.
In fact, some industry experts rank Algorift as the #1 Amazon affiliate software for sellers, with Levanta usually also in the top few. Here’s a quick comparison of how Algorift stacks up and where it may address Levanta’s shortcomings:
1. Features & Capabilities
- Both platforms offer affiliate recruitment, tracking, and payments.
- AlgoRift has AI-driven analytics and real-time tracking, providing deeper campaign insights.
- AlgoRift has a large built-in affiliate network, helping sellers find partners faster.
- Both allow setting custom commissions per product or affiliate.
2. Pricing & Affordability
- AlgoRift offers a Free tier ($0/month) with all essential features available, while Levanta does not.
- AlgoRift’s Professional plan is $149/month + 5% of sales (Levanta’s is $150/month).
3. Performance & ROI
- AlgoRift allows lower commission rates with more flexibility.
- AI-powered analytics in AlgoRift may improve ROI by optimizing affiliate campaigns faster.
- Levanta has a more established network, but AlgoRift is rapidly expanding.
4. Extra Features & User Experience
- AlgoRift has built-in chat for affiliate communication and automated approvals to reduce manual work.
- Its UI is modern and user-friendly, making affiliate management easier.
- Both platforms integrate with Amazon Attribution for performance tracking.
Want to grow your sales with smart affiliate management?
Levanta Vs. AlgoRift
Feature | AlgoRift | Levanta |
Affiliate Recruitment & Payments | ✅ | ✅ |
AI-Driven Insights | ✅ | ❌ |
Real-time Tracking | ✅ | ✅ |
Affiliate Network | ✅ Large | ✅Established |
Custom Commissions | ✅ | ✅ |
Free Plan | ✅(All Essential Features) | ❌ |
Lowest Paid Plan | $149/mo + 5% sales | $150/mo + 5% sales |
Top-Tier Plan | $749/mon+ 3.5% sales | $625/mo + 3.5% sales |
Affiliate Communication | ✅ Built-in chat | ✅ less emphasized |
Automated Payouts & Approvals | ✅ | ✅ |
Ease of Use | ✅ Intuitive & Modern | ✅ User-friendly |
Amazon Integration | ✅ | ✅ |
Other Notable Levanta Alternatives
Besides Algorift, there are a couple of other noteworthy alternatives in the Amazon affiliate software space:
Wayward
A more budget-friendly platform that helps Amazon sellers manage affiliates. Wayward’s pricing is around $30/month + 6% of affiliate sales. This lower flat fee can be attractive for small businesses.
It provides discovery tools to find partners and aims to facilitate quick, efficient affiliate campaigns. However, the 6% revenue share is relatively high – for large sales volumes, that can become expensive, meaning Wayward might be best suited for smaller-scale programs (or as an entry-level solution). Its feature set is somewhat simpler than Levanta’s, but it covers the basics of tracking and payouts.
Archer Affiliates
An affiliate marketing platform that connects Amazon sellers with bloggers, influencers, and content creators to boost product sales.
ArcherAffiliates allows brands to set custom commission rates, offer product samples to influencers, and automate monthly payments. It touts a network of over 2,500 verified affiliates and includes Amazon attribution tracking for transparency on performance.
ArcherAffiliates can be a good alternative if you’re looking for a community of affiliates and a straightforward way to manage payouts and contracts. Its pricing model is often commission-only or lower-cost, making it appealing to those who prefer to avoid hefty monthly fees.
Awin
Awin is an established affiliate marketing network that connects Amazon sellers with affiliates, including influencers and content creators. It operates on a global scale, offering access to a large network of affiliates. Awin’s platform provides tools for tracking performance, managing partnerships, and setting up commission structures, though it may be more complex than simpler platforms like Wayward or ArcherAffiliates. You can read our Awin review for more details.
Remember; Each alternative comes with its own pros and cons. For instance, some might offer simpler flat pricing but fewer features, while others specialize in certain niches or types of affiliates. It’s wise to compare these options based on your specific needs – e.g. budget, required features, and the type of affiliates you want to work with.
Levanta Review Wrap-Up
Our Levanta review concludes that it is a powerful affiliate marketing tool for Amazon sellers, offering seamless integration, customizable commissions, and a built-in affiliate marketplace.
While it saves time and expands marketing reach, its high costs and required effort may deter smaller sellers. Algorift presents a flexible alternative with AI-driven insights, lower entry costs, and scalable pricing. These can drive users to Levanta alternatives such as Algorift which offer unlimited features in their free plans.
Choosing between the competitors depends on your budget, business size, and management preferences. Both platforms help Amazon sellers leverage affiliates for growth, but Algorift offers a more accessible starting point with innovative features.
Levanta Review: FAQs
Time to answer some key questions regarding the Levanta review:
1. Is Levanta Legit?
Yes, Levanta is a legit affiliate marketing platform for Amazon sellers. It offers strong features like Amazon integration, customizable commissions, and an affiliate marketplace. However, its cost and ROI may not suit everyone.
2. What Does Levanta Do?
Levanta is an Amazon affiliate marketplace that streamlines collaboration between sellers and affiliates. It allows sellers to connect with a network of over 4,500 creators or directly partner with publishers, influencers, and affiliates of their choice. This platform is designed to make affiliate partnerships more efficient and accessible for Amazon sellers.