Black influencers are making a huge impact on platforms like Instagram, TikTok, and YouTube. These amazing content creators are not just sharing their lives but shaping trends and inspiring millions with their unique voices and creativity.
Working with the right black content creators can boost your brand. They connect with their audience, making a huge difference for your marketing. Luckily, influencer marketing platforms help you find and team up with these talented creators.
In this blog, we’ll highlight 15 standout black influencers who are making waves in the digital world. We’ll also introduce Ainfluencer, a platform that’s 100% free for brands. With Ainfluencer, you can search through over 1M vetted creators on Instagram and TikTok and create unlimited campaigns!
Read the article, but if you can’t wait to start your next campaign for free,
Top Black Influencers on Instagram, TikTok & YouTube
The influencers we’re going to explore below have a lot of followers and high engagement rates. But first, let’s take a quick look at their profiles in this table:
| Influencer | Main Social Media | Followers | Niche | Eng Rate |
| @loriharvey | 4.7M | Beauty & fashion | 0.58% | |
| @massy.arias | 3.1M | Fitness | 0.75% | |
| @jackieaina | 1.9M | Beauty | 1.78% | |
| @georgebamfojr | 2M | Fitness | 1.36% | |
| @elainewelteroth | 727K | Fashion | 2.12% | |
| @naraazizasmith | TikTok | 11M | Fashion, food | 8.51% |
| @dreaknowsbest | TikTok | 6.6M | Lifestyle | 7.84% |
| @monetmcmichael | TikTok | 3.8M | Beauty | 16.54% |
| @jameshenry | TikTok | 4.2M | Lifestyle | 5.54% |
| @cranonn | TikTok | 874K | Fitness | 3.94% |
| @CoryxKenshin | YouTube | 19M | Lifestyle, gaming | 4.38% |
| @PatriciaBright | YouTube | 2.7M | Beauty | 4.2% |
| @jasmeannnn | YouTube | 2.29M | Beauty, fashion | 6.38% |
| @Austindunham | YouTube | 1.18M | Fitness | 0.57% |
| @SmartistaBeauty | YouTube | 760K | Beauty, lifestyle | 0.12% |
Famous Black Instagram Influencers
Here’s a list of 5 famous black Instagram influencers who are now major players in their niches:
1. Lori Harvey (@loriharvey)
Famous Steve Harvey’s stepdaughter, Lori, is a 27-year-old beauty influencer who launched her skincare line, SKN by LH, in 2021. She’s signed with “IMG Models” in the U.S. and “Select Model Management” in Europe.
Lori’s also worked with high-profile brands including Dolce & Gabbana, Burberry, and Michael Kors. She emphasizes the importance of embracing diverse body types within her brands and that makes her unique.
On Instagram, she shares a mix of fashion looks, beauty tips, personal insights, and lifestyle content.
- Niche: Beauty & fashion
- Instagram Followers: 4.9M
- TikTok Followers: 832.5K
- Eng Rate: 0.58%
2. Massy Arias (@massy.arias)
Massy Arias is one of the best black social media influencers, known for her inspiring journey and down-to-earth approach to health and wellness.
This 33-year-old Dominican-American influencer owns Tru Supplements, a company that focuses on providing high-quality health supplements.
Massy has created the MA Elevate Program, an all-inclusive health and wellness platform that offers virtual training and access to various health professionals.
She’s also been featured in big magazines like ESPNW and Vogue. As a role model for Afro-Latinx women in fitness and a top mom influencer, you can find diverse content from workout routines to nutrition tips on her social media accounts.
- Niche: Fitness
- Instagram Followers: 3.1M
- YouTube Followers: 1.2M
- TikTok Followers: 346K
- Eng Rate: 0.75%
3. Jackie Asamoah (@jackieaina)
On the list of popular black beauty influencers, Jackie Aina is a shining star! This 37-year-old Nigerian-American influencer has partnered with major brands like Anastasia Beverly Hills, e.l.f. Cosmetics, Too Faced, Sephora, and Sigma Beauty.
Her home goods line, “Forvr Mood”, produces candles and skincare products. In 2018, Jackie was named WWD Influencer of the Year, showing her big impact on the beauty world.
- Niche: Beauty
- Instagram Followers: 1.9M
- YouTube Followers: 3.5M
- TikTok Followers: 3M
- Eng Rate: 1.78%
4. George Bamfo Jr (@georgebamfojr)
George Bamfo Jr. is a prominent fitness coach and celebrity trainer who’s worked with various high-profile clients, including Ludacris, Usher, and Tyrese Gibson. Born in Ghana in 1990, George is a former athlete turned trainer, known for his practical advice and celebrity clientele.
Millions of people follow George on Instagram for workout routines, motivational content, and insights into his training philosophy.
- Niche: Fitness
- Instagram Followers: 2M
- TikTok Followers: 977K
- Eng Rate: 0.36%
5. Elaine Welteroth (@elainewelteroth)
With over 700K followers, Elaine is one of the top black influencers. This American journalist, editor, author, and television host made history in 2016 when she became the second black editor-in-chief of Teen Vogue at just 29 years old. Elaine is 37 and often shares her everyday outfits and fashion choices on social media.
- Niche: Fashion
- Instagram Followers: 727K
- TikTok Followers: 17.9K
- Eng Rate: 2.12%
Best Black TikTok Influencers
Now, let’s meet 5 best black creators with lots of followers and likes on TikTok:
1. Nara Smith (@naraazizasmith)
We kickstart the list of popular black influencers on TikTok with 22-year-old Nara who’s also a rising fashion influencer. Nara was born in Bloemfontein, South Africa, to a Mosotho mother and a German father.
She stepped into the world of modeling at 14 after being discovered by IMG Models through their “We Love Your Genes” campaign. While Nara is a famous fashion stylist, her “tradwife” content, featuring her cooking gourmet meals from scratch, has taken off on TikTok.
- Niche: Fashion, food
- TikTok Followers: 11M
- Instagram Followers: 4.5M
- YouTube Followers: 111K
- Eng Rate: 8.51%
2. Drea Okeke (@dreaknowsbest)
With153M+ likes and over 6M followers on TikTok, Drea is one of the most famous black social media influencers. Drea Okeke, widely known as Drea Knows Best, was born in Nigeria in 1995 and has gained fame through her relatable comedic skits on TikTok.
Plus, she has worked with brands like Nissan and BET. Let’s take a look at her recognitions:
- Finalist for the Shorty Awards TikToker of the Year in 2019,
- Forbes “30 Under 30 Local” and Forbes “30 Under 30 North America”,
- Speaker at events such as Cannes Lions and VidCon.
- Niche: Lifestyle
- TikTok Followers: 6.6M
- Instagram Followers: 408K
- Eng Rate: 7.84%
3. Monet McMichael (@monetmcmichael)
This Puerto Rican and African-American creator is on the list of top black female influencers on TikTok with 368M+ likes. 24-year-old Monet has launched a clothing collection with Amazon’s The Drop, which features a range of stylish items in various sizes.
Her makeup tutorials, self-care tips, and fashion content led her to gain lots of followers on TikTok and collaborate with brands like Dior, Lululemon, and Fenty Beauty.
- Niche: Beauty
- TikTok Followers: 3.8M
- Instagram Followers: 1.3M
- YouTube Followers: 429K
- Eng Rate: 16.54%
4. James Henry (@jameshenry)
James Henry is a popular American TikToker who first became famous on Vine with his funny short videos, under the username Jroyalll. He still shares comedic sketches on TikTok and other social media platforms, bringing him over 61M likes.
- Niche: Lifestyle
- TikTok Followers: 4.2M
- Instagram Followers: 109K
- YouTube Followers: 10K
- Eng Rate: 5.54%
5. Cranon Worford (@cranonn)
The last black creator on our list is Cranon Worford, a fitness influencer, born in 2002. As a former Division I track athlete transitioned to powerlifting, Cranon has broken a national record by lifting a total of 560 kg at a body weight of 76 kg.
She’s also won gold at her first Powerlifting America Nationals. Cranon’s followers on TikTok can see her workout routines, motivational content, and snippets from her training sessions.
- Niche: Fitness
- TikTok Followers: 874K
- Instagram Followers: 432K
- YouTube Followers: 36K
- Eng Rate: 3.96%
Top Black YouTube Influencers
Finally, let’s check out 5 amazing black YouTubers:
1. CoryxKenshin (@CoryxKenshin)
Here’s one of the most-followed black influencers on YouTube: Cory DeVante Williams, known as CoryxKenshin, is a 31-year-old American YouTuber and actor.
Cory joined YouTube in 2009 and started posting funny playthroughs of horror games. His popular content has attracted over 19 million subscribers and nearly 8 billion views. In 2021, he was ranked as the fourth top creator in the United States based on subscriber growth.
- Niche: Lifestyle, gaming
- YouTube Followers: 19M
- TikTok Followers: 5.9M
- Instagram Followers: 3.5M
- Eng Rate: 4.38%
2. Patricia Bright (@PatriciaBright)
37-year-old Patricia is a popular British YouTuber, entrepreneur, and author, focusing on beauty tutorials and fashion hauls.
She published her bestselling book “Heart & Hustle” in 2019 about personal growth and entrepreneurship. What sets Patricia apart is her unique blend of beauty advice and practical tips on money and business. She’s also worked with top brands like Prada, Dior, and IVY Park.
- Niche: Beauty
- YouTube Followers: 2.7M
- Instagram Followers: 1.1M
- TikTok Followers: 286K
- Eng Rate: 4.2%
3. Jasmine Brown (@jasmeannnn)
Jasmine Brown is another name on the list of popular black influencers on YouTube with beauty tutorials, vlogs, and lifestyle content. Her videos often focus on hair care, styling tutorials, and personal experiences.
That’s not all! Jasmine starred in a documentary series called “Skin Deep,” where she explored different cultures’ beauty practices, including her own hair journey.
- Niche: Beauty, fashion
- YouTube Followers: 2.29M
- Instagram Followers: 1.2M
- TikTok Followers: 1.5M
- Eng Rate: 6.38%
4. Austin Dunham (@Austindunham)
As a well-known black male influencer on YouTube, Austin posts workout tutorials, motivational videos, and lifestyle vlogs focused on fitness. He’s created the AD Workout, which focuses on bodyweight exercises to build strength and fitness without needing gym equipment.
- Niche: Fitness
- YouTube Followers: 1.18M
- Instagram Followers: 415K
- TikTok Followers: 506K
- Eng Rate: 0.57%
5. Bri Hall (@SmartistaBeauty)
Bri is one of the top black content creators and YouTubers who not only posts makeup tutorials, hair care tips, and lifestyle vlogs but also hosts a podcast called “Count to Ten,” related to natural hair and personal experiences.
- Niche: Beauty, lifestyle
- YouTube Followers: 760K
- Instagram Followers: 280K
- TikTok Followers: 138K
- Eng Rate: 0.12%
How to Find the Right Black Influencers on Instagram and YouTube?
There are thousands of famous black influencers out there you can collaborate with, but finding the right verified ones can be a challenge.
Ainfluencer is an easy-to-use influencer marketplace that allows you to search through a rich database of only verified influencers on Instagram and TikTok. You can find your ideal creator using AI-powered filters.
Let’s find out why Ainfluencer is a must-have tool for your influencer marketing campaigns:
- Ainfluencer charges no fees for brands to use the platform, search for as many creators as they want, and create unlimited campaigns. It only receives a 20% commission from influencers.
- 20+ AI filters to discover creators based on location, niche, age, and more,
- In-depth insights into influencers including follower count, engagement rate, niche, past collabs and reviews, and more,
- Track key metrics like engagement rate, reach, conversion for reach campaign,
- An end-to-end management tool to discover creators, run campaigns, make payments, and message influencers within the platform,
- Create customizable message templates to communicate with influencers,
- A secure payment system that holds payments until both sides meet the agreed terms.
Don’t waste time, let’s start your next campaign for 100% free!
FAQs
Here are some common questions about black influencers who changed the world:
1. Who Is the Biggest Black Influencer?
The biggest and most followed black influencer is Beyonce, the American singer-songwriter with 313M Instagram followers, 27M subscribers on YouTube, and 6M TikTok followers.
2. Who Is the Most Famous Black TikToker?
Nara Smith (@naraazizasmith) is the most popular black influencer on TikTok. She’s gained over 11M followers and 587M likes from her fashion, cooking, and lifestyle posts on TikTok.
3. Who Is the Most Popular Black Beauty Influencer?
Jackie Asamoah is the most famous black beauty influencer with 1.9M followers on Instagram, 3.5M YouTube subscribers, and 3M followers on TikTok.
Final Words
In conclusion, collaborating with black influencers offers brands a powerful way to connect with diverse audiences and enhance their marketing efforts. The 15 influencers highlighted in this article not only stand out in their niches but also bring authenticity and creativity that captivates millions.
Using platforms like Ainfluencer can simplify the process of finding the right partners for your campaigns. With Ainfluencer, you can not only get more eyes on your brand but also help awesome creators grow.