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Do you consider using Instagram DM to generate leads as a major part of your strategy?
Do you think Instagram direct messages are likely to place any importance on your marketing funnel?
If your answer is YES, then this is all yours!
Instagram DM is largely known as a private approach to communicating with other users. However, they could be more promising than it sounds once you learn the ins and outs of working with them.
Although there are a couple of tactics on how to build a following on Instagram, the aim of this article is to discuss how to use Instagram DM to generate leads, particularly by using lists.
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Instagram DMs are a great tool to keep users connected; using Instagram DMs you can send various types of messages such as photos and videos, posts you see in others’ feeds, texts, hashtags, links, location pages, etc.
On top of that, you can connect your Instagram and Facebook to join video chats.
There are several practices to take for your marketing strategy on Instagram. Actually, using Instagram DM to generate leads is a powerful feature, as listed below.
Let the followers, who play a significant role in your engagement rate, know that you are aware of their enthusiasm towards your business. If they tend to like, share or comment on your posts, sending an Instagram DM can increase their motivation to continue what they are doing. For example, if you are managing a restaurant and see your followers like what you do, you can send a promo code or an offer by DMs.
Exclusive content in the form of a direct message can give the impression to your audience as if they have achieved the VIP seatings.
On the other hand, it is a great way to promote a new service or product you are launching. Also, you can select some of your special customers to have a sneak peek at the behind-the-scenes. What this does is spotlight the more human side of your business.
Instagram DMs are probably one of the most effective tools for brands and creators to run a contest, given the simplicity and engagement they add to the competition.
All you have to do is be creative and make a CTA that encourages anyone seeing your post, DM you right away. Here is a step-by-step example of how you can use Instagram DMs to run a contest.
An effective strategy to draw Instagram users’ attention to your account is to send them a personal DM that introduces your business and offers them your service into the bargain.
What’s more, you can send a DM to a user right after they follow you. It will be more like a welcome message that enables them to place more interest and trust in you.
That said, it is important that your DMs satisfy a set of criteria to generate new leads on your list successfully.
If you believe this is a good strategy but time-consuming and demanding, then you are not alone. Few people would argue that using a professional DM app can assist you greatly with this practice and using Instagram DM to generate leads.
As mentioned earlier, sending direct messages on Instagram could provide you with great opportunities, although you may be too busy to do it properly.
DMpro is a tool that enables you to automate your outbound DMs and responses, manage them from your email or your desktop inbox, as it also makes mass direct messaging much easier for you. In a word, DMPro is the ultimate assistant you need to manage your Instagram DMs.
Also watch:
The “list” feature on DMPro enables you to automatically send bulk DMs to users you have provided on an excel list. Here is how to use it.
2. Next, choose the Instagram profile you wish to work with, and click on “Manage”.
3. Then go to the “DM” tab and create your message in the “Direct Message” box.
You can add multiple variations in one message by adding different phrases in brackets like this:
{phrase 1 l Phrase 2 l etc.}
Keep in mind that sending a particular fixed Instagram DM to generate leads will eventually lead your profile to get banned. However, using DMPro with the format mentioned above will keep your account safe. Here is an example:
{Hi l Hello} @username
{To say thank you l To show our gratitude} for following us, we have sent you a promo code that {gives l offers} you a 10% discount on your first purchase.
By this example, two Instagram DMs that will be automatically sent in a row will be like this:
Hi Jane,
To say thank you for following us, we have sent you a promo code that gives you a 10% discount on your first purchase.
Hello Bob,
To show our gratitude for following us, we have sent you a promo code that offers you a 10% discount on your first purchase.
4. Once your message is prepared, go to the targeting section and select “Excel List”. Other options to choose from regarding your requirements include current followers, new followers, followers of an influencer, and hashtag users.
5. Finally, upload your excel list and click “DM”.
Here is a list of DMpro’s other major features.
Conclusion
Nothing is worse than ignoring a good opportunity to grow your Instagram account and gain a new audience, and DMs are one of those features which haven’t probably drawn the attention it deserves.
However, you can take a look at it as an opportunity to grow yours, and build up a closer relationship with your followers while finding new leads every day by using DMs.