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How to Use DMs to Generate New Leads Using Lists?

Do you consider using Instagram DM to generate leads as a major part of your strategy?

Do you think Instagram direct messages are likely to place any importance on your marketing funnel? 

If your answer is YES, then this is all yours! 

Instagram DM is largely known as a private approach to communicating with other users. However, they could be more promising than it sounds once you learn the ins and outs of working with them.

Although there are a couple of tactics on how to build a following on Instagram, the aim of this article is to discuss how to use Instagram DM to generate leads, particularly by using lists.

What can you send on Instagram DMs?

Instagram DMs are a great tool to keep users connected; using Instagram DMs you can send various types of messages such as photos and videos, posts you see in others’ feeds, texts, hashtags, links, location pages, etc.

On top of that, you can connect your Instagram and Facebook to join video chats. 

How to use DMs in your marketing strategy?

There are several practices to take for your marketing strategy on Instagram. Actually, using Instagram DM to generate leads is a powerful feature, as listed below.

  • Appreciate active followers

Let the followers, who play a significant role in your engagement rate, know that you are aware of their enthusiasm towards your business. If they tend to like, share or comment on your posts, sending an Instagram DM can increase their motivation to continue what they are doing. For example, if you are managing a restaurant and see your followers like what you do, you can send a promo code or an offer by DMs.

  • Build up a closer relationship with your audience

Exclusive content in the form of a direct message can give the impression to your audience as if they have achieved the VIP seatings. 

On the other hand, it is a great way to promote a new service or product you are launching. Also, you can select some of your special customers to have a sneak peek at the behind-the-scenes. What this does is spotlight the more human side of your business. 

  • Run a contest

Instagram DMs are probably one of the most effective tools for brands and creators to run a contest, given the simplicity and engagement they add to the competition. 

All you have to do is be creative and make a CTA that encourages anyone seeing your post, DM you right away. Here is a step-by-step example of how you can use Instagram DMs to run a contest.

  1. First, post an image with a specific piece of information on it. For example, this could be a code.
  2. Then ask the viewers to DM this piece of information to you.
  3. Remember to keep the rules simple. So based on the number of winners you have in mind, set a limitation for the first entries who DM you to be announced as winners.
  4. Make sure to post the winners’ names while mentioning their awards. And voila! You have successfully run a contest.

How to use Instagram DM to generate leads?

An effective strategy to draw Instagram users’ attention to your account is to send them a personal DM that introduces your business and offers them your service into the bargain. 

What’s more, you can send a DM to a user right after they follow you. It will be more like a welcome message that enables them to place more interest and trust in you. 

That said, it is important that your DMs satisfy a set of criteria to generate new leads on your list successfully. 

  • First, make sure the DMs are personal. Adding their username to your DM prevents them from being ignored.
  • Secondly, create your message creatively based on your niche to make it as interesting to pay attention to as possible. In particular, you can showcase the highlights of your service or products.
  • Next, you can add a clickable link to your main website.
  • Last but not least, don’t forget to introduce your other accounts on Instagram or other social media platforms.

If you believe this is a good strategy but time-consuming and demanding, then you are not alone. Few people would argue that using a professional DM app can assist you greatly with this practice and using Instagram DM to generate leads. 

The best DM app for Instagram

As mentioned earlier, sending direct messages on Instagram could provide you with great opportunities, although you may be too busy to do it properly.

DMpro is a tool that enables you to automate your outbound DMs and responses, manage them from your email or your desktop inbox, as it also makes mass direct messaging much easier for you. In a word, DMPro is the ultimate assistant you need to manage your Instagram DMs. 

Also watch: 

How to use Instagram DM to generate leads using the “list” feature of DMpro?

The “list” feature on DMPro enables you to automatically send bulk DMs to users you have provided on an excel list. Here is how to use it. 

  1. First of all, Sign up to DMpro for free, and click on “َAdd Instagram Account” so your Instagram profile will be connected to DMPro’s dashboard. Keep in mind that you can add multiple accounts to your dashboard.

2. Next, choose the Instagram profile you wish to work with, and click on “Manage”.

3. Then go to the “DM” tab and create your message in the “Direct Message” box.

You can add multiple variations in one message by adding different phrases in brackets like this: 

{phrase 1 l Phrase 2 l etc.}

Keep in mind that sending a particular fixed Instagram DM to generate leads will eventually lead your profile to get banned. However, using DMPro with the format mentioned above will keep your account safe. Here is an example: 

{Hi l Hello} @username

{To say thank you l To show our gratitude} for following us, we have sent you a promo code that {gives l offers} you a 10% discount on your first purchase.

By this example, two Instagram DMs that will be automatically sent in a row will be like this:

DM 1:

Hi Jane,

To say thank you for following us, we have sent you a promo code that gives you a 10% discount on your first purchase.

DM 2:

Hello Bob,

To show our gratitude for following us, we have sent you a promo code that offers you a 10% discount on your first purchase.

4. Once your message is prepared, go to the targeting section and select “Excel List”. Other options to choose from regarding your requirements include current followers, new followers, followers of an influencer, and hashtag users.

5. Finally, upload your excel list and click “DM”.

Here is a list of DMpro’s other major features. 

  • Powerful targeting – You can automate outbound DMs to be sent to an excel list you have uploaded (as already mentioned), your current followers, new followers, followers of an influencer, and Hashtag users. Your DMs could vary from updates about a new launch or a welcome message to any creative introductory message that you wish to send to people who are into your niche.
  • Connect Instagram DMs to emails – Connect your DM to your email so you can receive and reply to messages in your email account.
  • Desktop inbox – You can either use your mobile or desktop inbox to organize, filter or delete DMs.
  • Sending an auto-response – Use DMpro to create a powerful response and send it to anyone automatically.
  • Send bulk DMs – Craft a powerful DM so as not to look as if a robot is sending messages, and send it to as many users as you want at once.
  • Upload a list to generate new leads – DMpro also helps you upload a custom list of users you wish to send them direct messages on Instagram automatically.
  • Manage multiple Instagram accounts – you can use the dashboard of your DMpro to connect multiple IG accounts.

Try DMpro for free!


Nothing is worse than ignoring a good opportunity to grow your Instagram account and gain a new audience, and DMs are one of those features which haven’t probably drawn the attention it deserves. 

However, you can take a look at it as an opportunity to grow yours, and build up a closer relationship with your followers while finding new leads every day by using DMs.