Influencer marketing is the main strategy brands can use to increase their sales. The value of the global influencer marketing industry reached 21.1 billion U.S. dollars in 2023 and is still growing. So, Influencer marketplaces are on fire. But which one of them should you try for your marketing efforts?
There are hundreds of influencer marketing platforms out there. However, only a few of them are worth giving a shot. Therefore, we are going to introduce the best influencer marketplaces here for you.
10 Best Influencer Marketplaces for Brands and Creators
No matter if you are a small startup or an enterprise, we choose the best influencer marketplace software to cover all your needs. So, let’s start with a free platform that can handle everything for you at no cost.
1. Ainfluencer
One of the best influencer marketplaces for Instagram and TikTok is definitely Ainfluencer. The platform is 100% free with no credit-based features or monthly sign-up fees. And it’s delivering its promises.
Ainfluencer offers multiple features for influencer marketing including:
- Wnd-to-end communication with influencers,
- Detailed insights on influencers,
- E-commerce (Shopify) integration,
- AI search tool for finding influencers,
- Multilingual support (Spanish, Portuguese, Russian, French, Hindi, and English)
- Escrow payment system.
Now you may be wondering what the last feature is. The escrow system is a secure payment method that eradicates any risk of fraud and ensures secure collaborations. With this system, the platform won’t deposit the money into the influencer’s wallet until the brand’s approval.
So, brands can have the chance to measure the results of their campaign and make sure that the influencer has held their end of the bargain.
Moreover, Ainfluencer has more than 1 million influencers on TikTok and Instagram who are ready to collaborate with you. You can create unlimited campaigns and send unlimited invitations on this free influencer marketplace. So, it’s one of the best options you can try in 2025.
2. NeoReach
Here comes one of the best influencer marketplaces for large brands and agencies can try. NeoReach is a well-known influencer marketplace for Instagram, TikTok, Twitter, and Facebook. The platform has 3 million influencers on its database and it tried to provide audience demographics for them.
Everything seems great about this platform. But, why NeoReach is not the first option on this list? Because it’s not for everyone.
NeoReach is way too expensive for most brands and it massively suffers from a lack of nano and micro-influencers in its platform. So, it’s not for everyone. And it’s pricing is not clear and it only accepts annual subscriptions. According to the reports, you should be willing to pay at least 50K per year to enjoy its basic packages.
3. Captiv8
Another end-to-end influencer marketing service on our list is Captive8. It’s actually a TikTok influencer marketplace that tries to cover other social media platforms such as Instagram, YouTube, Facebook, X (Twitter), and Pinterest.
Captive8 provides its customers with a detailed analysis of the performance of the posts which helps you track the results.
Although everything seems great about this marketplace, you should know that the platform is not a user-friendly one. There is a lack of training and onboarding for using Captive8 which takes a lot of time for you to learn how to work with it.
Moreover, Captive8 is exclusively designed for large agencies and brands. Their prices are highly custom affair and considering their target users, it won’t be a suitable option for most brands.
4. IQfluence
IQfluence is an innovative AI-powered influencer marketplace designed to optimize and streamline influencer marketing efforts for brands and agencies. Just like our first option, IQfluence uses an AI tool to find the right influencers for brands.
This influencer marketplace is suitable for TikTok, Instagram, and YouTube with 145 million influencers in its database. However, their claim of having that many influencers on their platform seems a bit exaggerated.
You can’t find many online reviews about this IQfluence which is unusual for a platform that has been around for more than 9 years.
Something we appreciate about IQfluence is its straightforwardness about its pricing. There are 3 plans on this platform:
- Starter: $295/month,
- Advance: $545/month,
- Business: Starting at $1300/month.
The starter plan is suitable for startups and individual agents. So, there would be many limitations. However, you must go for more advanced plans if you want to commit to influencer marketing properly.
5. Upfluence
Upfluence is another top influencer marketplace that helps brands find, negotiate, and collaborate with influencers. They promise to help you improve the ROI of your social media marketing campaigns.
They are also integrated with Amazon, Shopify, and Zapier. Therefore, E-commerce brands, marketing agencies, and software firms can enjoy this platform. However, the platform is not a DIY influencer marketplace.
Either you should be a professional marketer to use it, Or you should ask Upfluence Itself to handle everything for you. Something that may worry most brands is their negative reviews on Reddit and other platforms.
Although Upfluence has worked for many, it was a disaster for others. Their prices are not clear and they only accept annual subscriptions with no free trials which is a red flag in most cases. And they are not best known for their canceling policies.
All in all, you should be very careful and do thorough research if you want to consider this platform. According to the online sources, you should be ready to invest at least $13000 annually to enjoy Upfluence’s basic features.
6. Brandwatch
One of the most mentioned influencer marketing agencies in 2025 is Brandwatch. The platform is easy to use and supports Facebook, Instagram, Twitter, Twitch, and TikTok.
Brandwatch is best known for its monitoring system for content and scheduling your marketing campaigns.
Based on Brandwatch claims, you can find more than 30M influencers on their platform. Their prices are available on request but based on reviews, Brandwatch prices start at $750 for smaller enterprises.
Although it seems that Brandwatch owners had ambitious plans for their platform, they couldn’t execute them correctly. Many users have reported multiple bugs on the platform. And there was not much guidance from their support team.
According to LinkedIn users, it takes a while before Brandwatch loads or processes the videos, even the short reels. So, it may not be the perfect option if video marketing is a big part of your social media campaign.
All things considered, Brandwatch could be an amazing influencer marketplace if it wasn’t for their technical issues.
7. Heepsy
If you have been looking for another influencer marketplace for small businesses, Heepsy is here for you. This platform provides you with services for influencer search and discovery along with CRM tools to track the influencers.
Heepsy also offers a creator authenticity analyzer which is available on its advanced plans. You can find similar tools on other platforms for free.
Although Heepsy is not the most advanced option, it supports Instagram, TikTok, and YouTube. And it has a straightforward strategy for its payment plans. Heepsy offers a free plan to try its platform.
However, this plan is so limited that lures you to try its paid plans which are:
- Starter: $89/month,
- Plus: $249/month,
- Advanced: $369/month.
Heepsy seems like a suitable option for small brands that want to try influencer marketing. But keep in mind that we have free options here too. Like the first influencer marketplace mentioned in this list.
8. Traackr
Traackr is among the top US social media marketplaces you can try. Let’s be honest, Traackr is only for large brands that are ready to spend tens of thousands of dollars on their influencer marketing campaigns.
Traackr’s basic plan starts at $20,000 per year, with costs increasing based on additional features or requirements. With that clarified, let’s take a closer look at what this platform offers.
Multiple features on Traackr make it a suitable influencer marketplace including:
- Influencer’s search and discovery,
- Creator management,
- Campaign managing tools,
- Reporting and measurement features for campaigns.
There are around 7M influencers on their database and they offer a free plan based on their conditions so you can try their platform. And there are three plans available for Traackr:
- Growth plan: Starting at $20,000/yr,
- Standard plan: Starting at $32,500/yr,
- Plus plan: Starting at $55,000/yr.
So, Traackr is a serious competitor for other big influencer marketplaces on our list.
9. Izea
Izea is one of the first influencer marketing agencies in the business and it has been developing ever since. This platform has a decent database of influencers in different niches.
Moreover, they cover all major social media platforms including, Instagram, TikTok, YouTube, LinkedIn, Facebook, Twitch, etc.
One of the most popular features of Izea is its search tool. You can filter influencers based on different criteria such as follower count, engagement rate, location, age, and categories.
Moreover, you can manage your social media campaigns through this social media marketing agency. So, it helps you find, negotiate, and collaborate with influencers all in one place.
Although Izea seems great for the most part, it has to deal with a big issue. It appears that many influencers in the Izea database are inactive. As a result, sending invitations often yields no responses. Additionally, negotiating with those who do respond can take several days before reaching an agreement.
Based on the online reviews of Izea, the platform is suffering from its messaging tool and notifications. Also, Influencers aren’t motivated enough.
As for the Izea prices, there are two main plans available for brands:
- Izea Flex offers two different plans that cost $165/month and $600/month based on your requirements.
- Izea Managed Services is an advanced package that provides you with unlimited features starting at $100K.
As you can see, Izea seems like a promising option.
10. YouTube BrandConnect (formerly Famebit)
One of the best YouTube influencer marketplaces for brands and influencers is YouTube Brand Connect. The platform used to be a self-service marketplace. But now, it’s managed by YouTube and you can approach it as a customer. So, how does it work?
BrandConnect is a platform that connects brands with YouTubers, enabling seamless collaborations. The cost of using the platform is calculated based on the number of your campaigns. So, there are no monthly fees available anymore.
It’s one of the best platforms brands can try to expand their market on YouTube. You can discover creators, create and manage your campaigns, and track the results using this marketplace.
How Do I Choose the Right Influencer Marketplace for My Brand?
Consider the following factors when selecting an influencer marketplace:
- Influencer Pool Size: Larger pools may offer more options but can be overwhelming.
- Pricing Structure: Different platforms have varying subscription fees or commission models.
- Target Audience: Ensure the marketplace aligns with your brand’s target demographics and campaign goals.
- Features Offered: Look for tools that facilitate campaign management, analytics, and influencer discovery.
FAQs
Here are some of the frequently asked questions regarding influencer marketplaces:
1. What Are Influencer Marketplaces?
Influencer marketplaces are platforms that connect brands with social media influencers, facilitating collaborations for marketing campaigns. They provide tools for discovering, managing, and analyzing influencer partnerships across various social media channels.
2. What Types of Brands Benefit Most from Using Influencer Marketplaces?
Influencer marketplaces cater to a wide range of brands, from small local businesses seeking targeted promotions to large corporations aiming for extensive reach. Brands in sectors such as fashion, beauty, technology, and lifestyle often find significant value in these platforms
Conclusion
We’ve compiled a list of top influencer marketplace agencies to help you discover platforms suitable for both small and large brands. Our selection includes free influencer marketplaces as well.
You can sign up and start collaborating with these platforms from anywhere. They’ll be thrilled to welcome you as a valued customer.