12 Best Influencer Marketplaces For Brands

Influencer marketing is a primary strategy brands can use to boost their sales. The global influencer marketing industry’s value reached $ 21.1 billion in 2023 and continues to grow. So, Influencer marketplaces are on fire.

Influencer marketplaces are places where brands post campaigns or offers, and influencers can apply to collaborate. As you will see, many marketplaces exist, each offering different features.  Therefore, choosing the suitable one for your business can be a daunting task. Our goal in this article is to break down some of the top choices on the market so you can find the best for your social media marketing. Let’s start.

10 Best Influencer Marketplaces for Brands and Creators

No matter if you are a small startup or an enterprise, we choose the best influencer marketplace software to cover all your needs.

1. Ainfluencer

One of the best influencer marketplaces for Instagram, YouTube, and TikTok is definitely Ainfluencer. The platform is 100% free with no credit-based features or monthly sign-up fees. And it’s delivering its promises.

Ainfluencer offers multiple features for influencer marketing, including:

• End-to-end communication with influencers,
• Database of over 5M influencers on Instagram, TikTok, YouTube,
• Detailed insights on influencers,
• E-commerce (Shopify) integration,
• AI search tool for finding influencers,
• Multilingual support (Spanish, Portuguese, Russian, French, Hindi, and English),
• Built-in chat system,
• Unlimited campaigns,
• Escrow payment system.

So, brands can have the chance to measure the results of their campaign and make sure that the influencer has held their end of the bargain. So, it’s one of the best options you can try.

Pros:

• No upfront costs; pay only on transactions
• Affiliate tracking with solid eCommerce sync
• Escrow protection adds trust

Cons:

• Still expanding platform reach and influencer database
• Focus on fewer platforms currently

2. NeoReach

Here’s another influencer marketplace for large brands and agencies to try. NeoReach is used for finding influencers on Instagram, TikTok, Twitter, and Facebook. The platform has 3 million influencers on its database, and it tries to provide audience demographics for them.

Advanced search filters, audience metrics, and performance-tracking tools are some of the features available for users to work with. Additionally, pricing information, audience data, and fraud detection are all provided by the NeoReach API.

Key Features:

• Sophisticated influencer search that sorts through millions of records
• AI-powered recommendation engine
• API access for tracking historical ROI and analyzing competitors
• Fraud detection

Pricing:

• 50K per year

Pros:

• Advanced AI-driven influencer matching
• Deep analytics and campaign management
• Scales from SMBs to global brands

Cons:

• Pricing reflects enterprise focus
• Complex for casual marketers
• High pricing

3. Captiv8

Another end-to-end influencer marketing service on our list is Captive8. It’s actually a TikTok influencer marketplace that tries to cover other social media platforms such as Instagram, YouTube, Facebook, X (Twitter), and Pinterest.

In addition to influencer marketing, Captiv8 emphasizes content production enhanced by sponsored advertisements. For content marketing, it also offers blog writers. Read more about Captive8 reviews.

Key Features:

• “Quickmatch” feature
• Social listening abilities to track mentions of your brand
• Ability to search for influencers by matching their content to an image you provide

Pricing: Contact for pricing

Pros:

• Ideal for big brands focused on influencer content production
• Great for longitudinal partnerships
• Simplifies collaboration and asset management

Cons:

• No public influencer search; often combined with other platforms
• Pricing and plans are less transparent
• Suitable for large companies only
• Lack of training and onboarding

4. IQfluence

IQfluence is an innovative AI-powered influencer marketplace designed to optimize and streamline influencer marketing efforts for brands and agencies. Just like our first option, IQfluence uses an AI tool to find the right influencers for brands.

This influencer marketplace is suitable for TikTok, Instagram, and YouTube, with 145 million influencers in its database. However, their claim of having that many influencers on their platform seems a bit exaggerated. 

Key Features:

• Targeting choices, including metric, demographic, location, and keyword targeting
• Campaign lifecycle administration
• Sophisticated reporting and data analysis

Pricing: 

• Starter: $295/month,
• Advance: $545/month,
• Business: Starting at $1300/month.

Pros:

• Big database
• Fully automated workflow from discovery to reporting

Cons:

• Limited international reach
• No public reviews

5. Upfluence

Upfluence is another top influencer marketplace that helps brands find, negotiate, and collaborate with influencers. They promise to help you improve the ROI of your social media marketing campaigns.

They are also integrated with Amazon, Shopify, and Zapier. Therefore, E-commerce brands, marketing agencies, and software firms can enjoy this platform. However, the platform is not a DIY influencer marketplace,  but if you need that kind of tool, you should check other Upfluence alternatives.

Either you should be a professional marketer to use it, or you should ask Upfluence itself to handle everything for you. Something that may worry most brands is their negative reviews on Reddit and other platforms.

Key Features:

• To locate and evaluate influencers in a single location using CRM
• Run sales initiatives driven by creators with no fees on the money made.
• Fraud detection and validation of influencers 
• Influencer gifting

Pricing:

• Starts around $2,000/month; custom based on needs

Pros:

• Seamlessly syncs with top eCommerce platforms
• Robust automation and data analytics tools
• Scales easily from SMB to enterprise

Cons:

• Negative reviews on Reedit
• Premium pricing may deter smaller brands
• Some users find the interface complex initially

6. Brandwatch

One of the most mentioned influencer marketing agencies is Brandwatch. The platform is easy to use and supports Facebook, Instagram, Twitter, Twitch, and TikTok.

Brandwatch is best known for its monitoring system for content and scheduling your marketing campaigns.

Based on Brandwatch’s claims, you can find more than 30 million influencers on their platform. Their prices are available on request, but based on reviews, Brandwatch prices start at  $750 for smaller enterprises.

According to LinkedIn users, it takes a while before Brandwatch loads or processes the videos, even the short reels. So, it may not be the perfect option if video marketing is a big part of your social media campaign.

Key Features:

• Influencer marketing on YouTube, Instagram, TikTok, and other platforms
• Sorting by credibility, past brand work, interests, brand affinities, and more.
• Mobile-friendly influencer dashboards
• Capacity to track deliverables to make sure influencers meet their obligations

Pricing: $750 per Month

Pros:

• Combines influencer and affiliate marketing seamlessly
• Transparent tracking and payments
• Effective for retail brands

Cons:

• Lots of technical issues
• Smaller influencer database relative to others

7. Heepsy

If you have been looking for another influencer marketplace for small businesses, Heepsy is here for you. This platform provides you with services for influencer search and discovery, along with CRM tools to track influencers.

Heepsy also offers a creator authenticity analyzer, which is available on its advanced plans. You can find similar tools on some of the Heepsy alternatives for free.

Key Features:

• Complete campaign administration
• Real-time analytics with first-party data
• technical assistance, and team support

Pricing: Free plan with limited access; premium starts at $49/month

Pros:

• Low-cost option with strong fraud detection
• Accessible UI for small businesses
• Good influencer discovery breadth

Cons:

• Limited YouTube data for some pricing tiers
• Free version is quite limited

8. Traackr

Traackr is among the top US social media marketplaces you can try. Let’s be honest, Traackr is only for large brands that are ready to spend tens of thousands of dollars on their influencer marketing campaigns. 

Traackr’s basic plan starts at $20,000 per year, with costs increasing based on additional features or requirements. With that clarified, let’s take a closer look at what this platform offers.

Multiple features on Traackr make it a suitable influencer marketplace, including:

• Influencer’s search and discovery,
• Creator management,
• Campaign management tools,
• Reporting and measurement features for campaigns.
• 7M influencers on their database
• Automatic procedures for approving material
• Thorough campaign analytics
• Simplifying the payment procedure

Pricing: 

• Growth plan: Starting at $20,000/yr,
• Standard plan: Starting at $32,500/yr,
• Plus plan: Starting at $55,000/yr.

Pros:

• Great for brands that work with many influencers regularly
• Strong product gifting features
• Good integration options

Cons:

• The price is high for startups
• Not an open marketplace—brands must source influencers

9. Izea

Izea is one of the first influencer marketing agencies in the business, and it has been developing ever since. This platform has a decent database of influencers in different niches.

Moreover, they cover all major social media platforms, including Instagram, TikTok, YouTube, LinkedIn, Facebook, Twitch, etc. Although IZEA might seem a complete marketplace for businesses, it is still worth checking out Izea alternatives.

You can manage your social media campaigns through this social media marketing agency. So, it helps you find, negotiate, and collaborate with influencers all in one place. 

Key Features:

• Finding and assessing influencers through influencer recruiting and scoring
• UGC management to speed up collaboration and content clearance
• Analysis and segmentation of the audience

Pricing: 

• Izea Flex offers two different plans that cost $165/month and $600/month, based on your requirements.
• Izea Managed Services is an advanced package that provides you with unlimited features starting at $100K.

Pros:

• Data-driven with emphasis on measurable ROI
• Suitable for mid-to-large brands
• Good integrations with marketing ecosystems

Cons:

• Inactive influencers
• Unsatisfying customer service

10. YouTube BrandConnect (formerly Famebit)

One of the best YouTube influencer marketplaces for brands and influencers is YouTube Brand Connect. The platform used to be a self-service marketplace. But now, it’s managed by YouTube, and you can approach it as a customer. So, how does it work?

BrandConnect is a platform that connects brands with YouTubers, enabling seamless collaborations. The cost of using the platform is calculated based on the number of your campaigns. So, there are no monthly fees available anymore. 

It’s one of the best platforms for brands to try to expand their market on YouTube. You can discover creators, create and manage your campaigns, and track the results using this marketplace.

Key Features:

• Advanced tool for media planning
• Direct chat,
• Psychographics and analytics of the audience

Pricing: 

• Based on campaigns

Pros:

• No monthly fees; lower risk for brands active on YouTube
• User-friendly; designed for fast campaign launches
• Solid automation tools

Cons:

• Limited social platforms supported
• Smaller creator pool

11. Klear

Klear is an influencer marketing platform that uses analytics to help marketers reach the proper audience. Since its acquisition in April 2024, Klear has been incorporated into Meltwater’s broader suite of marketing resources.

The platform uses targeting technologies to identify niche and micro-influencers. Brands can quickly narrow down their search results by industry, region, language, and past collaborations thanks to its extensive influencer database. Let’s look at some other Klear features:

Key Features:

• Using AI to identify the most suitable micro-influencers
• Monitoring campaigns and reporting on performance
• Support for multiple platforms on YouTube, Instagram, TikTok, and other well-known networks.

Pricing: 

• Must be requested

Pros:

• Big database
• Integrated CRM
• Easy-to-read graphs

Cons:

• Pricing is unclear
• Steep learning curve

12. Grin

Our latest option on the list is GRIN. This platform offers a marketplace for content creators and influencers to get in touch with brands in an easy way. 

GRIN presents itself as a comprehensive creator management solution in contrast to conventional micro-influencer marketing platforms. The platform streamlines content approval for ongoing processing and updates influencer outreach.

These are some of the features you can expect from GRIN. Let’s look at some other features available if you choose this platform:

Key Features:

• Using AI for influencer discovery is three times quicker
• All-inclusive campaign administration with integrated templates
• International teamwork for major campaigns

Pricing: 

• On request

Pros:

• All-in-one creator management platform
• Detailed influencer CRM
• Advanced analytics 

Cons:

• No monthly packages
• Limited to big social media channels

How Do I Choose the Right Influencer Marketplace for My Brand?

Consider the following factors when selecting an influencer marketplace:

• Influencer Pool Size: Larger pools may offer more options, but can be overwhelming.
• Pricing Structure: Different platforms have varying subscription fees or commission models. Having a free plan can be a good option. It allows you to check the platform before paying for subscriptions.
• Target Audience: Ensure the marketplace aligns with your brand’s target demographics and campaign goals.
• Features Offered: Look for tools that facilitate campaign management, analytics, and influencer discovery.

Conclusion

Influencer marketplaces are the best place for influencers and brands to find and collaborate with each other. You can find all sorts of tools in this market. Big and expensive ones like GRIN or Upfluencer are good for big companies. Or smaller and free ones like Ainfluencer, great for start-ups. We gathered all you needed here, and you can make an easier choice now.

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