From fashion to lifestyle, Mexican influencers are reshaping the landscape of influencer marketing in Latin America. With over 90 million social media users, Mexico offers a massive potential for brands to grow their businesses on platforms like Instagram and TikTok.
Statistics suggest that the Influencer advertising market in Mexico is set to expand by 10.86% between 2024 and 2029. So, both small and large brands are turning to influencer marketing platforms to find the perfect creators and build connections.
If you’re a brand looking for a list of top Mexican influencers on TikTok and Instagram, you’re in the right place! In this blog, you’ll find their names, follower counts, and more.
We’ll also introduce you to a cost-effective influencer marketing tool that lets you run unlimited campaigns and connect with your ideal influencers for free! Ainfluencer is a free DIY influencer marketplace that allows you to manage your campaigns from A to Z without help from any professional.
With Ainfluencer’s 20+ AI-powered filters, you can search through 1M+ verified influencers and find creators based on audience size, location, niche, and more. Ready to boost your influencer marketing campaigns?
Top Mexican Influencers to Collaborate With
Here’s a list of the 10 best influencers in Mexico with huge followers and strong brand partnerships on Instagram and TikTok. A look at their accounts reveals how they’ve gained many followers on TikTok and other social media.
Top Mexican Instagram Influencers
Let’s start with the most famous Mexican followers on Instagram
1. Juanpa Zurita
Juanpa Zurita, real name Juan Pablo Martínez-Zurita Arellano, is one of the popular Mexican fashion influencers. At 28, he’s got a lot of followers, from 34 million on Instagram and 11.2 million on YouTube to 7 million on Facebook.
Juanpa is not just a social media star. He’s also a successful male model, working with big brands like Calvin Klein, Dolce & Gabbana, and Louis Vuitton. He’s won multiple “Digital Icon of the Year” awards at the MTV Millennial Awards.
In 2018, he even acted in the Netflix series “Luis Miguel,” playing Alejandro Basteri. As of 2024, Juanpa Zurita’s net worth is estimated to be around $5 million. He makes money from social media sponsorships, brand deals, and his various entertainment projects.
- Niche: Fashion, Lifestyle.
- Engagement Rate: 1.08%
- Ave Likes per Post: 367.8K
2. Angelique Boyer
French-Mexican actress Angelique Boyer has over 16 million followers on Instagram, making her one of the top Mexican influencers. The 36-year-old shares insights into her personal life, fashion, and BTS glimpses of her television work.
On Facebook, she has 11.3M followers. Boyer has won multiple awards for her performances, including three “TVyNovelas Awards” and two “Bravo Awards”. Just so you know, Angelique has her own swimwear line called “Etérea 69”.
- Niche: Fashion, Lifestyle.
- Engagement Rate: 2.37%
- Ave Likes per Post: 389.2K
3. Manelyk Gonzalez
Another name on the list of top Mexican influencers is 35-year-old Manelyk González, a television personality and model, mainly known for her role in the MTV reality series “Acapulco Shore”.
Manelyk is a FashionNova ambassador and has worked with several fashion brands, including “LOVE BOUTIQUE” and “BRAGGAO”.
In addition to her achievements on social media, with 15.8M Instagram followers, 4.8M Facebook followers, and 14M TikTok followers, she has won multiple MTV MIAW Awards for her role in “Acapulco Shore”.
- Niche: Fashion, Beauty.
- Engagement Rate: 0.41%
- Ave Likes per Post: 107.1K
4. Sergio Castrejón (Fichis)
Let’s meet a Mexican dad influencer with 1.3M followers on Instagram and 3.17M subscribers on YouTube! Sergio Castrejón, also known as Fichis, is the brother of popular beauty vlogger Yuya (Mariand Castrejón Castañeda).
That may have helped him gain visibility, but it’s his moments as a father of twins that have truly captivated audiences.
- Niche: Lifestyle.
- Engagement Rate: 2.78%
- Ave Likes per Post: 22.2K
5. Nadeny Rivera
Looking for under 20k Instagram influencers in Mexico? Then, Nadeny is your go-to! She’s mainly active on Instagram and has around 11K followers. On her account, you’ll see eye-catching shots of her in fashionable outfits.
- Niche: Lifestyle, Fashion.
- Engagement Rate: 10.15%
- Ave Likes per Post: 1.1K
Top Mexican TikTok Influencers
You met the most famous Mexican celebrities on Instagram with millions of followers and likes. Keep reading to discover macro and micro-influencers who have attracted millions of likes and made money on TikTok through brand partnerships.
1. Kimberly Loaiza
Kimberly Loaize is a 27-year-old Mexican influencer, known as the seventh most-followed user on TikTok. She has 82.9M followers and over 5B likes on TikTok.
However, Kimberly is not only a popular TikToker. She also has up to 46M YouTube subscribers and 38M Instagram followers. In 2019, she launched her music career with her debut single “Enamorarme”.
Kimberly’s TikTok account is a mix of everything from dance challenges to music snippets and even family moments. She’s partnered with big brands like Shein and Bonafont.
- Niche: Lifestyle, Fashion, Music.
- Engagement Rate: 12.66%
- Ave Likes per Video: 740.7K
2. Domelipa
Dominik Elizabeth Reséndez Robledo, known as Domelipa, is a popular Mexican influencer with 76.6M followers on TikTok, 24M Instagram followers, and 7.2M subscribers on YouTube.
On TikTok, Domelipa has gained over 4.9B likes from dance videos, lip-syncs, and comedic skits. Her content often features popular music and viral challenges. Domelipa has also partnered with top brands like Sony Music Latin.
But that’s not all! She collaborated with the famous artist “Ozuna” for the song “Ese Vato” and was named “TikToker to Watch” in 2019 by Tú magazine.
- Niche: Lifestyle.
- Engagement Rate: 12.48%
- Ave Likes per Video: 286.5K
3. Yeye Ojitos
With 504K followers and 7.4M likes, Yeye is one of the most popular Mexican influencers. She features dance challenges and everyday experiences with cultural themes on her social media accounts.
Yeye is also active on Instagram and YouTube where she’s gained more than 84k followers and 66.2K subscribers.
- Niche: Lifestyle.
- Engagement Rate: 1.32%
- Ave Likes per Video: 6.6K
4. Sucio Dan
Looking for a Mexican male influencer? Check out Sucio Dan! With 535K TikTok followers and 8.9M likes, along with 304K Instagram followers and 11K YouTube subscribers, he’s quite influential.
Sucio shares humorous takes on daily life and parenting tips on his account. Plus, he’s collaborated with clothing, food, and beverage brands.
- Niche: Lifestyle.
- Engagement Rate: 9.95%
- Ave Likes per Video: 53.2K
5. Lore
For those seeking beauty, OOTD, and lifestyle micro-influencers, Lore is a great option! She’s 25 years old with 13.5K followers on TikTok, which is a good follower base for a young influencer.
With makeup tutorials, GRWM videos, and 429K likes, she’s definitely making her mark. Plus, she shoots her videos in English. That makes her accessible to a wider audience.
- Niche: Fashion, Beauty.
- Engagement Rate: 7.25%
- Ave Likes per Video: 972
How to Find the Right Mexican Influencers?
Finding verified influencers with authentic followers and connecting with them can be time-consuming and resource-intensive. That’s why brands often turn to influencer marketplaces.
However, many popular platforms like Grin or Upfluence can be costly for brands. This is where Ainfluencer, a 100% free platform, comes in.
Unlike many other influencer marketing tools, Ainfluencer doesn’t charge fees for searching through creators, providing insights into influencers, or offering other services. Brands should only pay the influencers.
Let’s explore some of the other benefits Ainfluencer offers for free:
- 20+ Smart, AI filters such as age, hashtags, gender, and language to discover 1M+ verified influencers on Instagram and TikTok,
- User-friendly interface that lets you run campaigns in a few simple steps,
- Shopify integration to set up affiliate program details including coupon codes and unique links for each influencer,
- A built-in chat inbox to directly negotiate with influencers, make deals, and discuss campaigns,
- Valuable data about influencers including past collabs, audience size, reviews, engagement and reach rate, and impressions,
- In-depth analytics about campaign performance including engagement, reach, conversion, and ROI,
- An Escrow payment system that holds money until both parties meet the agreed terms.
What are you waiting for?
FAQs
Here are a few common questions about the top Mexican influencers:
1. Who Is the Biggest Influencer in Mexico?
Kimberly Loaiza is the most popular Mexican influencer with 82.9M followers on TikTok, 46M YouTube subscribers, and 38M Instagram followers.
She’s mainly influential in lifestyle, fashion, and music. Kimberly has an average engagement rate of 12.66% and an average of 740.7K likes per video.
2. Who Are the Top 10 Instagram Influencers in Mexico?
Here’s a list of the best 10 Mexican influencers with many followers on Instagram:
- Kimberly Loaiza: 38M followers,
- Juanpa Zurita: 34M followers,
- Luisillo El Pillo: 33.5M followers,
- Domelipa: 24M followers,
- Eugenio Derbez: 20M followers,
- Saul Alvarez: 19M followers,
- Karol SeviIlla: 17M followers,
- Kenia Os: 17M followers,
- Angelique Boyer: 16M followers,
- Manelyk Gonzalez: 15M followers.
3. Who Is the Most Famous Mexican TikToker?
The most popular and followed Mexican on TikTok is Kimberly Loaiza with 82.9M followers and 5B likes.
4. How Many Influencers Are There in Mexico?
The Mexican influencer marketing industry is growing quickly, with a huge 87% increase in influencer accounts reported in 2023. This means there are now around 3.3 million influencer accounts, making Mexico a top country in Latin America for influencers.
Bottom Line
The number of Mexican influencers on Instagram and TikTok is increasing. Whether you’re looking for established stars like Kimberly Loaiza or rising talents like Nadeny Rivera, this list is your starting point.
Ainfluencer is a free platform that allows you to connect with these influencers and launch successful campaigns.