From fashion to lifestyle, Mexican influencers are changing the game when it comes to marketing in Latin America. With over 90 million people on social media, Mexico is a huge opportunity for brands to grow on platforms like Instagram and TikTok.
Stats show that the influencer marketing market in Mexico is about to explode, growing by 10.86% between 2024 and 2029. So, both big and small brands are using influencer marketing platforms to find the right creators and build relationships.
If you’re a brand looking for top Mexican influencers on TikTok and Instagram, you’ve come to the right place! In this blog post, you’ll find their names, how many followers they have, what they’re known for, and more.
We’ll also tell you about an affordable influencer marketing platform that lets you run as many campaigns as you want and connect with the perfect influencers – for free!
Ainfluencer is a free DIY influencer marketplace that helps you manage your campaigns from start to finish without needing any help. With Ainfluencer’s 20+ smart filters, you can search through 1 million+ verified influencers and find creators based on how many followers they have, where they are, what they’re known for, and more. Ready to level up your influencer marketing campaigns?
Top Mexican Influencers: Fashion, Beauty & Lifestyle Creators
Here’s a list of the 10 best influencers in Mexico with huge followers and strong brand partnerships on Instagram and TikTok. A look at their accounts reveals how they’ve gained many followers on TikTok and other social media.
Top Mexican Instagram Influencers
Let’s start with the most famous Mexican influencers on Instagram.
1. Juanpa Zurita
Juanpa Zurita, real name Juan Pablo Martínez-Zurita Arellano, is one of the popular Mexican fashion influencers. At 28, he’s got a lot of followers, from 34 million on Instagram and 11.2 million on YouTube to 7 million on Facebook.
Juanpa is not just a social media star. He’s also a successful male model, working with big brands like Calvin Klein, Dolce & Gabbana, and Louis Vuitton. He’s won multiple “Digital Icon of the Year” awards at the MTV Millennial Awards.
In 2018, he even acted in the Netflix series “Luis Miguel,” playing Alejandro Basteri. As of 2024, Juanpa Zurita’s net worth is estimated to be around $5 million. He makes money from social media sponsorships, brand deals, and his various entertainment projects.
- Niche: Fashion, Lifestyle.
- Instagram Followers: 34M
- Engagement Rate: 1.08%
- Ave Likes per Post: 367.8K
2. Angelique Boyer
French-Mexican actress Angelique Boyer has over 16 million followers on Instagram, making her one of the top Mexican influencers. The 36-year-old shares insights into her personal life, fashion, and BTS glimpses of her television work.
On Facebook, she has 11.3M followers. Boyer has won multiple awards for her performances, including three “TVyNovelas Awards” and two “Bravo Awards”. Just so you know, Angelique has her own swimwear line called “Etérea 69”.
- Niche: Fashion, Lifestyle.
- Instagram Followers: 16M
- Engagement Rate: 2.37%
- Ave Likes per Post: 389.2K
3. Manelyk Gonzalez
Another name on the list of top Mexican influencers is 35-year-old Manelyk González, a television personality and model, mainly known for her role in the MTV reality series “Acapulco Shore”.
Manelyk is a FashionNova ambassador and has worked with several fashion brands, including “LOVE BOUTIQUE” and “BRAGGAO”.
In addition to her achievements on social media, with 15.8M Instagram followers, 4.8M Facebook followers, and 14M TikTok followers, she has won multiple MTV MIAW Awards for her role in “Acapulco Shore”.
- Niche: Fashion, Beauty.
- Instagram Followers: 15.8M
- Engagement Rate: 0.41%
- Ave Likes per Post: 107.1K
4. Sergio Castrejón (Fichis)
Let’s meet a Mexican dad influencer with 1.3M followers on Instagram and 3.17M subscribers on YouTube! Sergio Castrejón, also known as Fichis, is the brother of popular beauty vlogger Yuya (Mariand Castrejón Castañeda).
That may have helped him gain visibility, but it’s his moments as a father of twins that have truly captivated audiences.
- Niche: Lifestyle.
- Instagram Followers: 1.3M
- Engagement Rate: 2.78%
- Ave Likes per Post: 22.2K
5. Nadeny Rivera
Looking for under 20k Instagram influencers in Mexico? Then, Nadeny is your go-to! She’s mainly active on Instagram and has around 11K followers. On her account, you’ll see eye-catching shots of her in fashionable outfits.
- Niche: Lifestyle, Fashion.
- Instagram Followers: 11K
- Engagement Rate: 10.15%
- Ave Likes per Post: 1.1K
Top Mexican TikTok Influencers
You met the most famous Mexican celebrities on Instagram with millions of followers and likes. Keep reading to discover macro and micro-influencers who have attracted millions of likes and made money on TikTok through brand partnerships.
1. Kimberly Loaiza
Kimberly Loaize is a 27-year-old Mexican influencer, known as the seventh most-followed user on TikTok. She has 82.9M followers and over 5B likes on TikTok.
However, Kimberly is not only a popular TikToker. She also has up to 46M YouTube subscribers and 38M Instagram followers. In 2019, she launched her music career with her debut single “Enamorarme”.
Kimberly’s TikTok account is a mix of everything from dance challenges to music snippets and even family moments. She’s partnered with big brands like Shein and Bonafont.
- Niche: Lifestyle, Fashion, Music.
- TikTok Followers: 82.9M
- Engagement Rate: 12.66%
- Ave Likes per Video: 740.7K
2. Domelipa
Dominik Elizabeth Reséndez Robledo, known as Domelipa, is a popular Mexican influencer with 76.6M followers on TikTok, 24M Instagram followers, and 7.2M subscribers on YouTube.
On TikTok, Domelipa has gained over 4.9B likes from dance videos, lip-syncs, and comedic skits. Her content often features popular music and viral challenges. Domelipa has also partnered with top brands like Sony Music Latin.
But that’s not all! She collaborated with the famous artist “Ozuna” for the song “Ese Vato” and was named “TikToker to Watch” in 2019 by Tú magazine.
- Niche: Lifestyle.
- TikTok Followers: 76.6M
- Engagement Rate: 12.48%
- Ave Likes per Video: 286.5K
3. Yeye Ojitos
With 504K followers and 7.4M likes, Yeye is one of the most popular Mexican influencers. She features dance challenges and everyday experiences with cultural themes on her social media accounts.
Yeye is also active on Instagram and YouTube where she’s gained more than 84k followers and 66.2K subscribers.
- Niche: Lifestyle.
- TikTok Followers: 504K
- Engagement Rate: 1.32%
- Ave Likes per Video: 6.6K
4. Sucio Dan
Looking for a Mexican male influencer? Check out Sucio Dan! With 535K TikTok followers and 8.9M likes, along with 304K Instagram followers and 11K YouTube subscribers, he’s quite influential.
Sucio shares humorous takes on daily life and parenting tips on his account. Plus, he’s collaborated with clothing, food, and beverage brands.
- Niche: Lifestyle.
- TikTok Followers: 535K
- Engagement Rate: 9.95%
- Ave Likes per Video: 53.2K
5. Lore
For those seeking beauty, OOTD, and lifestyle micro-influencers, Lore is a great option! She’s 25 years old with 13.5K followers on TikTok, which is a good follower base for a young influencer.
With makeup tutorials, GRWM videos, and 429K likes, she’s definitely making her mark. Plus, she shoots her videos in English. That makes her accessible to a wider audience.
- Niche: Fashion, Beauty.
- TikTok Followers: 13.5K
- Engagement Rate: 7.25%
- Ave Likes per Video: 972
How to Find the Right Mexican Influencers?
Finding verified influencers with authentic followers and connecting with them can be time-consuming and resource-intensive. That’s why brands often turn to influencer marketplaces.
However, many popular platforms like Grin or Upfluence can be costly for brands. This is where Ainfluencer, a 100% free platform, comes in.
Unlike many other influencer marketing tools, Ainfluencer doesn’t charge fees for searching through creators, providing insights into influencers, or offering other services. Brands should only pay the influencers.
Let’s explore some of the other benefits Ainfluencer offers for free:
- 20+ Smart, AI filters such as age, hashtags, gender, and language to discover 1M+ verified influencers on Instagram and TikTok,
- User-friendly interface that lets you run campaigns in a few simple steps,
- Shopify integration to set up affiliate program details including coupon codes and unique links for each influencer,
- A built-in chat inbox to directly negotiate with influencers, make deals, and discuss campaigns,
- Valuable data about influencers including past collabs, audience size, reviews, engagement and reach rate, and impressions,
- In-depth analytics about campaign performance including engagement, reach, conversion, and ROI,
- An Escrow payment system that holds money until both parties meet the agreed terms.
What are you waiting for?
FAQs
Here are a few common questions about the top Mexican influencers:
1. Who Is the Biggest Influencer in Mexico?
Kimberly Loaiza is the most popular Mexican influencer with 82.9M followers on TikTok, 46M YouTube subscribers, and 38M Instagram followers.
She’s mainly influential in lifestyle, fashion, and music. Kimberly has an average engagement rate of 12.66% and an average of 740.7K likes per video.
2. Who Are the Top 10 Instagram Influencers in Mexico?
Here’s a list of the best 10 Mexican influencers with many followers on Instagram:
- Kimberly Loaiza: 38M followers,
- Juanpa Zurita: 34M followers,
- Luisillo El Pillo: 33.5M followers,
- Domelipa: 24M followers,
- Eugenio Derbez: 20M followers,
- Saul Alvarez: 19M followers,
- Karol SeviIlla: 17M followers,
- Kenia Os: 17M followers,
- Angelique Boyer: 16M followers,
- Manelyk Gonzalez: 15M followers.
3. Who Is the Most Famous Mexican TikToker?
The most popular and followed Mexican on TikTok is Kimberly Loaiza with 82.9M followers and 5B likes.
4. How Many Influencers Are There in Mexico?
The Mexican influencer marketing industry is growing quickly, with a huge 87% increase in influencer accounts reported in 2023. This means there are now around 3.3 million influencer accounts, making Mexico a top country in Latin America for influencers.
Bottom Line
The number of Mexican influencers on Instagram and TikTok is increasing. Whether you’re looking for established stars like Kimberly Loaiza or rising talents like Nadeny Rivera, this list is your starting point. Scroll through the list to find your ideal creator in your niche, from fashion to lifestyle.
However, we recommend using Ainfluencer ‘s rich database of over 1M influences to connect with these creators and launch successful campaigns. Ainfluencer is 100% free, allowing you to find your ideal creator based on AI filters like demographics, follower count, engagement rate, etc. Ready to boost your influencer marketing?
