Mom influencers are like the real deal reviewers! They share honest opinions on products, and their followers trust them. This makes them an ideal opportunity for brands looking to connect with their target audience.
With millions of influencers on platforms like Instagram, TikTok, and YouTube, it can be tough to find the right fit. But don’t worry, we’ve got you covered!
In this blog, we’ve rounded up a list of 10 famous mom influencers, including Black and Mormon moms, who have a lot of followers.
We’ll also introduce you to a completely free influencer marketing platform that helps you connect with influencers of all sizes (from nano to macro). Ainfluencer offers a rich database of 1M+ authentic creators on Instagram and TikTok, with 10K new influencer sign-ups per month! Want to give it a try?
10 Best Mom Influencers to Follow in 2025
Here, you can find the most popular mom creators, from fashion influencers to lifestyle bloggers, who share engaging content and have a significant impact on social media.
1. Chrissy Teigen
With over 42 million Instagram followers, 383,000 YouTube subscribers, and 311,000 TikTok followers, Chrissy Teigen is one of the most famous Utah mom influencers.
She has a 0.14% engagement rate on Instagram, where she shares stories about her four children and her unique recipes. This American influencer is also the co-founder of Doggy Delectables, a company that provides healthy and natural pet food.
2. Mindy McKnight
For those seeking Mormon mom influencers, Mindy is a great choice! She’s a mom of six and a mega-influencer with 1.4M Instagram followers and 5.6M YouTube subscribers. She shares everything from cute hairstyles to heartwarming family videos on her accounts.
The average likes of 17K per post proves her success in grabbing her followers’ hearts!
3. Hannah Cases
Hannah is one of Utah’s top TikTok mom influencers who has also expanded her influence to Instagram. She has gained 399K followers on Instagram and over 309K followers on TikTok, where she shares her home adventures, including cooking with her young daughter.
Hannah boasts a 7.90% engagement rate on Instagram. Her content includes makeup and beauty tips, as well as parenting advice.
4. Joanna Goddard
Our next creator is Joanna, one of the top mom influencers on Instagram with up to 302K followers. She is also the founder of the popular lifestyle website Cup of Jo and the editor of the weekly newsletter Big Salad.
45-year-old Joanna was named one of Forbes’ Top 10 Parenting Influencers in 2017 and is now a single mother of two boys.
Her Instagram account, with a 0.63% engagement rate, features a diverse range of content, from cooking with her children to promoting brands like Cuyana and local puzzle shops.
5. Katie Wells
Next on our list of Instagram mom influencers is Katie Wells, a mother of six and the founder of Wellness Mama, a popular website dedicated to natural living and parenting. She also hosts a podcast with the same name.
Katie has over 252K Instagram followers, with a 0.02% engagement rate. She also has 1,600 followers on TikTok. You’ll find tips for natural living and DIY ideas on Katie’s Instagram account.
6. Genevieve Howland
This millennial mom influencer, best known as the co-founder of Mama Natural, also makes our list. Genevieve Howland specializes in natural pregnancy and parenting.
More than just a mom influencer, she’s a bestselling author and childbirth educator. On her Instagram account, with 214,000 followers and a 0.30% engagement rate, you can find many parenting tips and information about her own products.
7. Kallie Branciforte
The next mom influencer is Kallie Branciforte, who describes herself in her Instagram bio as a “Mom x4 helping you simplify the everyday chaos with attainable productivity and realistic organization.”
Kallie runs the blog But First, Coffee and has a successful YouTube channel (1.2M subscribers) where she posts tips on cleaning, organizing, budgeting, and parenting.
On her Instagram account with 143K followers and a 1.09% engagement rate, Kallie not only shares parenting tips and experiences but also runs giveaways and introduces kids’ books.
8. Pamela Reed
Looking for NYC mom influencers? Pamela Reed is a popular one! The creator of the blog Brooklyn Farm Girl shares her experiences with urban gardening, cooking, and family life on her Instagram.
As a mom of three girls, she’s got over 68K followers hooked on her colorful lifestyle. Her kids’ cute outfits and her organic recipes help her posts get a 0.07% engagement rate.
9. Angela Webber
Now, it’s time to meet one of the top black mom influencers with more than 59K Instagram followers: Angela Webber is a busy mom of five, and she’s been doing this for 18 years!
She shares her family’s adventures on Instagram, from camping trips to trying out new products like baby bikes. Her honest and relatable posts have earned her a 0.18% engagement rate.
10. Jill Smokler
On the list of best micro mom influencers, Jill Smokler shines! She’s a New York Times bestselling author and runs the parenting blog, Scary Mommy. With over 50K followers across Instagram, Facebook, and Threads, she shares her experiences as a stay-at-home mom.
Jill’s battle with brain cancer while parenting two little kids has resonated with many followers.
How to Find Mom Influencers?
To find the right mom influencers based on location, follower count, and other specific criteria, you’ll need an influencer marketplace. These platforms have a database of creators and allow you to search through them using various filters.
Ainfluencer is the only 100% free platform that connects brands to a rich database of 1M+ nano, micro, and macro-influencers on Instagram and TikTok.
With a user-friendly interface and deep insights into each creator such as reach, engagement, and views, this tool allows users to create unlimited campaigns in a few simple steps. Here are other Ainfluencer features:
- AI-powered search with 20+ filters including niche, follower count, location, gender, and more,
- AI-powered campaign creation that suggests ideal formats, content styles, and timelines based on your goals and target audience,
- The ability to track influencers’ past campaigns, reviews other brands have left, and brands they’ve worked with,
- Detailed analytics of campaigns including engagement, reach, conversion, and ROI,
- Built-in chat inbox to manage campaigns all within the platform,
- Shopify integration to track campaign success in real-time,
- Creating customized message templates to communicate with creators effectively,
- An escrow payment system that protects both brands and influencers.
FAQs
Let’s answer the most frequently asked questions about best mom influencers:
1. What Are Mom Influencers?
Mom influencers are mothers who create content on social media platforms about their experiences of motherhood. They often share their daily lives, parenting tips, product reviews, and personal stories related to being a mother.
2. Who Is the Most Popular Mom Influencer?
Chrissy Teigen is a famous model, author, and television personality. She’s the most popular mom influencer with massive followers of 42M on Instagram, 383K on YouTube, and 311K on TikTok.
3. How Much Do Mom Influencers Make?
Mominfluencers’ income depends on their follower count, engagement, and monetization strategies. For example, top mom influencers like Michelle Schroeder-Gardner can make over $1.5 million annually.
Micro mom Influencers with around 20K followers can potentially earn $20,000 per year, while those with larger followers can make $5,000 or more for a single sponsored post.
4. How to Become a Mom Influencer?
Here are a few tips and tricks to become a mom influencer on Instagram or other social media platforms:
- Identify a specific niche within motherhood such as parenting tips, health, and fitness, or DIY projects to attract more targeted followers,
- Create engaging, high-quality content that reflects your unique experiences and provides value to your followers,
- Actively respond to comments and messages to build a strong community,
- Connect with other mom influencers for support and collaborations,
- Post regularly, create a content calendar for your social media accounts, and stick to a schedule.
5. How Many Mom Influencers Are There?
While the exact number of mom influencers is unknown, it’s estimated that over 4.2 million people are actively working as mom influencers. This number is likely higher when considering the many nano-influencers who might not be officially recognized.
Conclusion
Whether you’re seeking top mom TikTok influencers or Instagram celebrities, we’ve created a list of the 10 famous faces with massive followings. These influential bloggers offer unique parenting perspectives.
To connect with the perfect influencer mom, you’d better use a powerful platform such as Ainfluencer that brings verified creators together.