Thanks to social media, especially Instagram, moms around the world are sharing their experiences with others. These mom influencers post inspiring content, including parenting tips, family adventures, and opening up about challenges they face.
In this blog, we’ll take a closer look at some of the top mom influencers on different social media platforms. So if you’re here to discover heartfelt motherhood moments, get lifestyle and wellness tips, or simply find relatable voices, this list is what you need.
If you are a business and would like to collaborate with these influential moms, you can use influencer marketing platforms to find the perfect influencers for your campaign.
Top Mom Influencers On Instagram
Here, you can find the most popular mom creators, from fashion influencers to lifestyle bloggers, who share engaging content and have a significant impact on Instagram.
1. Giovanna Fletcher
- Nationality: British
- Instagram ID: @mrsgifletcher
- Instagram: 2M
- YouTube: 189k
- TikTok: 76k
Let’s start the list with one of the top mom influencers who is also a good writer for fiction and non-fiction books, Giovanna Fletcher.
She gained lots of popularity for her podcast, ‘Happy Mum, Happy Baby,’ where she has open and honest conversations with parents. On Instagram, Giovanna shares moments of her family life with her husband and their three sons.
2. Chrissy Teigen
- Nationality: American
- Instagram ID: @chrissyteigen
- Instagram: 41.1M
- YouTube: 377k
- TikTok: 311k
With over 41M Instagram followers, 383K YouTube subscribers, and 311K TikTok followers, Chrissy Teigen is one of the most famous Utah mom influencers.
On Instagram, she shares stories about her four children and her unique recipes. So, she not only competes with other moms on Instagram but also with top food influencers.
Additionally, this American influencer is the co-founder of ‘Doggy Delectables,’ a company that provides healthy and natural pet food.
3. Joanna Goddard
- Nationality: French
- Instagram ID: @cupofjo
- Instagram: 300k
Our next creator is Joanna, one of the top mom influencers on Instagram with up to 302K followers. She is also the founder of the popular lifestyle website ‘Cup of Jo’ and the editor of the weekly newsletter ‘Big Salad.’
Joanna was named one of Forbes’ Top 10 Parenting Influencers in 2017 and is now a single mother of two boys.
Her Instagram account, features a diverse range of content, from cooking with her children to promoting brands like Cuyana and local puzzle shops.
4. Katie Wells
- Nationality: American
- Instagram ID: @wellnessmama
- Instagram: 254k
- YouTube: 23k
Next on our list of Instagram mom influencers is Katie Wells, a mother of six and the founder of ‘Wellness Mama,’ a popular website dedicated to natural living and parenting. She also hosts a podcast with the same name.
Katie has over 254K Instagram followers and shares tips for natural living and DIY ideas.
5. Pamela Reed
- Nationality: American
- Instagram ID: @brooklynfarmgirl
- Instagram: 67k
Looking for NYC mom influencers? Pamela Reed is one of the popular American influencers on our list. She started her career by launching her website and sharing food recipes, gardening tips, and life & motherhood content. The creator of the blog Brooklyn Farm Girl shares her experiences with urban gardening, cooking, and family life on her Instagram.
As a mom of three girls, she’s got over 60K followers hooked on her colorful lifestyle. Her kids’ cute outfits and her organic recipes help her posts get a 0.07% engagement rate.
6. Angela Webber
- Nationality: American
- Instagram ID: @ournameisfamily
- Instagram: 58k
Now, it’s time to meet one of the top black influencers with more than 58K Instagram followers: Angela Webber is a busy mom of five, and she’s been doing this for 18 years!
She shares her family’s adventures on Instagram, from camping trips to trying out new products like baby bikes. Her honest and relatable posts have earned her a 0.18% engagement rate.
7. Jill Smokler
- Nationality: American
- Instagram ID: @jillsmokler
- Instagram Followers: 10.6k
Jill shines as one of the best mom micro influencers on Instagram. She’s a New York Times bestselling author and runs the parenting blog, ‘Scary Mommy.’ She shares her days as a stay-at-home mom and shows her fans that parenting doesn’t have to be perfect.
Jill’s battle with brain cancer while parenting two little kids has resonated with many followers.
Top Mom Influencers On TikTok
Now let’s check out some of the popular mom creators on Instagram.
1. Tammy Hembrow
- Nationality: Australian
- TikTok ID: @tammyhembrow
- Instagram: 17M
- YouTube: 1.3M
- TikTok: 2.3M
By sharing her body pre- and post-pregnancy and her fitness workouts, Tammy gained a lot of popularity as one of the best mom influencers.
Although her content might not be as professional as popular fitness influencers, Tammy still inspires other moms to get the body they desire after pregnancy.
Beyond social media, Tammy is also a successful businesswoman and has founded a fitness app, a clothing line, and collaborates with known brands such as FashionNova.
2. Mikayla Shocks
- Nationality: American
- TikTok ID: @mama.shocks
- Instagram: 110k
- YouTube: 14k
- TikTok: 48k
With the main focus on family life content, Mikayla Shocks is one of the top mom influencers on TikTok. She created her Instagram account in 2014 and started sharing content professionally in 2016. Mikayla has 3 beautiful daughters, and her content is a mix of family-focused posts, casual day-to-day moments, and brand collaborations.
She doesn’t only show the perfect moments on social media, she includes the messy, real ones too.
3. Hannah Cases
- Nationality: American
- TikTok ID: @hannahwiththelipstick
- Instagram: 428k
- TikTok: 314k
Hannah is one of Utah’s top TikTok mom influencers who has also expanded her influence to Instagram. She has gained 427K followers on Instagram and over 314K followers on TikTok, where she shares her home adventures, including cooking with her young daughter.
Hannah boasts a 7.90% engagement rate on Instagram. Her content includes makeup and beauty tips, as well as parenting advice.
4. Jennifer Houghton
- Nationality: American
- TikTok ID: @turtlecreeklaneofficial
- Instagram: 1.2M
- TikTok: 390k
Mostly known for her lifestyle and home decor content, Jennifer Houghton is one of the popular mom influencers on TikTok. She started her career as a blogger under the name Turtle Creek Lane, which focuses on home decoration, seasonal styling, holiday design, etc.
This lifestyle influencer describes herself as a wife and mother of five, sharing decorating projects, daily routines, and family moments on Instagram. Jennifer is also the host of the Turtle Creek Lane podcast, where she talks about family, health, decoration, etc.
Top Mom Influencers on YouTube
If you prefer longer videos, here are some of the creators to subscribe to.
1. Louise Pentland
- Nationality: British
- YouTube ID: @Louisepentland
- Instagram: 3.7M
- YouTube: 2.2M
- TikTok: 246k
Born in 1985, Louise Pentland is one of the top mom influencers from the UK. She created her YouTube channel in 2010 and started by sharing beauty, fashion, and lifestyle content.
In 2012, she created a second account where she shares lifestyle content. Eventually, she is one of the popular UK lifestyle influencers who shifted toward motherhood, family life, and the ups and downs of parenting.
Beyond social media, Louise has also established herself as a bestselling author. Her novels often reflect themes of love, friendship, and personal growth.
2. Anna Saccone
- Nationality: American
- YouTube ID: @AnnaSaccone
- Instagram: 1.5M
- YouTube: 1M
- TikTok: 324k
After her experience with eating disorders, Anna Saccon decided to create a YouTube channel and talk about it. Anna is currently one of the mom influencers and speaks openly about the joys and struggles of motherhood.
Her current content reflects her journey not only as a mom of four, but as someone training in holistic nutrition and seeking balance in wellbeing.
3. Mindy McKnight
- Nationality: American
- YouTube ID: @CuteGirlsHairstyles
- Instagram: 1.5M
- YouTube: 5.7M
- TikTok: 706k
For those seeking Mormon mom influencers, Mindy is a great choice! She’s a mom of six and a mega-influencer with 1.4M Instagram followers and 5.6M YouTube subscribers. She shares everything from cute hairstyles to heartwarming family videos on her accounts.
The average likes of 17K per post proves her success in grabbing her followers’ hearts!
4. Genevieve Howland
- Nationality: American
- YouTube ID: @mamanatural
- Instagram: 217k
- YouTube: 641k
This millennial mom influencer, best known as the co-founder of ‘Mama Natural,’ also makes our list. Genevieve Howland specializes in natural pregnancy and parenting.
More than just a mom influencer, she’s a bestselling author and childbirth educator. On her YouTube channel, you can find many parenting tips and information about her own products.
5. Kallie Branciforte
- Nationality: American
- YouTube ID: @thatpracticalmom
- Instagram: 147k
- YouTube: 1.2M
The next mom YouTuber is Kallie Branciforte, who describes herself in her Instagram bio as a “Mom x4 helping you simplify the everyday chaos with attainable productivity and realistic organization.”
Kallie runs the blog ‘But First, Coffee’ and has a successful YouTube channel (1.2M subscribers) where she posts tips on cleaning, organizing, budgeting, and parenting.
On her Instagram account with 143K followers and a 1.09% engagement rate, Kallie not only shares parenting tips and experiences but also runs giveaways and introduces kids’ books.
How to Find Mom Influencers?
To find the right mom influencers based on location, follower count, and other specific criteria, you’ll need to join one of the top influencer marketplaces. These platforms have a database of creators and allow you to search through them using various filters.
Ainfluencer is the only 100% free platform that connects brands to a rich database of 5M+ nano, micro, and macro-influencers on Instagram, TikTok, and YouTube.
With a user-friendly interface and deep insights into each creator such as reach, engagement, and views, this tool allows users to create unlimited campaigns in a few simple steps. The platform provides an AI-powered search tool and over 20 advanced filters such as location, age, engagement metrics, and budget. This way you can find the right influencers in a couple of seconds.
After discovering creators in your niche, you can set unlimited campaigns and invite as many influencers as you need. You can manage all your campaigns in a single dashboard, pay creators, and monitor your performance.
The best part is that you can use all these features for free. So what are you waiting for? Join Ainfluencer now and start your growth.
Conclusion
If you love following real, relatable moms who share their stories online, you’re in the right place. We’ve rounded up 16 of the most inspiring and popular mom influencers on TikTok, YouTube, and Instagram. And if you’re looking to collaborate with the perfect creator, a trusted platform like Ainfluencer can help you connect with verified mom influencers who truly fit your brand.
Whether you’re seeking top mom influencers on TikTok or Instagram, we’ve created a list of the 16 famous faces with massive followings. These influential bloggers offer unique parenting perspectives.
To connect with the perfect influencer mom, you’d better use a powerful platform such as Ainfluencer that brings verified creators together.
FAQs
Mom content creators are mothers who create content on social media platforms about their experiences of motherhood. They often share their daily lives, parenting tips, product reviews, and personal stories related to being a mother.
Chrissy Teigen is a famous model, author, and television personality. She’s the most popular mom influencer with massive followers of 42M on Instagram, 383K on YouTube, and 311K on TikTok.
Mominfluencers’ income depends on their follower count, engagement, and monetization strategies. For example, top mom influencers like Michelle Schroeder-Gardner can make over $1.5 million annually.
Micro mom creators with around 20K followers can potentially earn $20,000 per year, while those with larger followers can make $5,000 or more for a single sponsored post.
Here are a few tips and tricks to become a mom influencer on Instagram or other social media platforms:
Identify a specific niche within motherhood such as parenting tips, health, and fitness, or DIY projects to attract more targeted followers,
Create engaging, high-quality content that reflects your unique experiences and provides value to your followers,
Actively respond to comments and messages to build a strong community,
Connect with other mom influencers for support and collaborations,
Post regularly, create a content calendar for your social media accounts, and stick to a schedule.
While the exact number of mother influencers is unknown, it’s estimated that over 4.2 million people are actively working as mom creators. This number is likely higher when considering the many nano-influencers who might not be officially recognized.