Without any doubt, Upfluence is a top name among influencer marketing tools. But if you’re looking for Upfluence pricing, you’ll notice one thing right away—it doesn’t provide upfront pricing on its website. Instead, they follow a custom pricing model, which can be a mixed bag!
In this blog, we’ll dig deeper into Upfluence pricing to reveal if it’s your go-to influencer marketing platform. We’ll also examine users’ reviews and finally, come up with a win-win solution — Ainfluencer!
Upfluence Pricing: How Much Does It Cost?
Upfluence is a leading influencer marketplace. It follows a custom pricing model where you pay based on your business size, needs, and the scale of your campaigns. To learn about Upfluence’s detailed pricing, you have to book a free demo and talk to the Upfluence team.
It’s worth mentioning that all Upfluence plans typically require a minimum contract duration of 12 months. This means you Can’t usually cancel your subscription within the first 12 months, which may limit small businesses. (We’ll discuss this further right here!)
However, according to G2’s information, Upfluence pricing starts at $478 per month. Remember, this is just estimated pricing; for detailed information, you must book a demo.
Key Features Included in All Upfluence Plans
All Upfluence plans include some basic features. If you want to access advanced tools, you need to upgrade to a higher-tiered plan. Here are the features in all Upfluence plans:
1. Creator Discovery & Relationship Management: You can search a database of 11M influencers on Instagram, TikTok, YouTube, X, Twitch, Pinterest, and WordPress,
2. Integration with Email: This feature allows you to send customized emails to multiple influencers at once,
3. AI Mailing Assistant: This means leveraging AI tools like ChatGPT to create outreach messages,
4. Identifying Loyal Customers: With this service, you can find customers already engaging with your brand,
5. Custom Creator Recruitment Pages: This helps you create branded pages to attract new influencers.
Now, you know all about the Upfluence pricing model and features. Let’s see what real users think about it. Do they like or hate it?
Upfluence Pricing: What Reviews Tell Us
Fortunately, there are lots of Upfluence reviews on rating platforms. This made it easier for us to assess the experiences.
Let’s explore the platforms one by one:
Upfluence has 3.6 stars from 12 reviews on Trustpilot. Not exceptional for a notable platform! And guess what? Almost all the complaints are about Upfluence pricing and long-term contracts.
Check this one, for example. This (frustrated!) user complains about being pushed to sign the contract without testing the product. V Lovell says he couldn’t get out of the contract.
Another reviewer is unhappy with Upfluence’s “rigid contractual terms and billing practices”. The user has reported that he couldn’t cancel the subscription and the billing went on.
Upfluence’s score on G2 is 4.5 stars, indicating users are generally happy with the software. But it doesn’t mean customers are 100% satisfied with Upfluence pricing.
Madelina, owner of a small business, finds “Upfluence smooth and efficient”, but expensive for smaller businesses.
On Capterra, Upfluence has gained 4.1 stars out of 41 reviews, with an average score of 3.9 on ‘value for money’, which is lower than other areas. Being forced into a long-term contract is something that users have disliked and complained about on Capterra.
All in all, Upfluence’s hidden fees and long contracts are barriers to brands. Since the platform doesn’t offer a free trial, they can’t test the product to see if it meets their expectations. Yet, Upfluence has received positive feedback too. So, it’s fair to look at both the good and the bad sides of it.
Pros and Cons of Upfluence’s Custom Pricing Model
So far, we’ve seen that Upfluence’s custom pricing model is a double-edged sword. It can give you flexibility while still setting some limits. Let’s talk about the advantages and disadvantages:
Pros
- You get what you need: You pay only for features that suit your business needs.
- Tailored help: The demo ensures the service matches your specific goals.
Some businesses may find Upfluence more flexible and scalable, compared to other platforms. And of course, a better alternative to IZEA or Collabor8.
Cons
- Hidden costs: Without upfront pricing, it’s not possible to compare Upfluence plans with other tools.
- Long-term commitment: A 12-month contract is probably restrictive for small businesses. They may not be able to adapt to changing market conditions.
- Taking time: Another potential drawback is that you have to book and attend a demo to get pricing details.
More importantly, you may get trapped in unwanted contracts, just like some users did. The good news is that there are many Upfluence alternatives out there! Let’s take a look at the best one: Ainfluencer.
The Best Free Alternative to Upfluence: Ainfluencer
For those who don’t like Upfluence custom pricing or long-term contracts, Ainfluencer is a go-to platform. Let’s see why.
Ainfluencer is 100% free (Right, completely free)! It doesn’t charge any subscription or activation fees, and you’re not forced to sign long-term contracts.
Sure thing, it makes money, but by charging influencers a 20% commission fee after a campaign is delivered successfully.
Ainfluencer boasts a database of over 1M mega to nano-influencers. With 10k new sing-ups per month, it’s even growing bigger.
What users love about Ainfluencer is not only affordability but also seamless design. Emma, the platform’s user, thinks the process of discovering and collaborating with influencers on Ainfluencer is simple.
Ainfluencer has more to offer! Here are the maximum values at no cost:
- AI-powered Filters: Over 20 smart filters including demographics, location, follower count, and more help you find your ideal influencers easily and quickly,
- AI Campaign Creation: Ainfluencer’s AI algorithm suggests your best format, timeline, and content styles, based on your target audience and goals, ensuring an optimized campaign,
- End-to-end CRM: Ainfluencer is a one-stop shop, allowing you to manage campaigns from start to finish within the platform,
- Direct Communication: With a simple built-in chat inbox, you can directly communicate with influencers and negotiate deals,
- Trust & Transparency: Ainfluencer values trust! It enables you to leave reviews on influencers’ collaborations and see other brands’ reviews as well,
- Past Collaborations: It goes beyond basic analytics, and provides in-depth insights into influencers such as past collabs’ performances, brands they’ve worked with, and payment details,
- Secure Payments: Another reason why both influencers and brands praise Ainfluencer! The escrow payment system holds the funds until both sides meet the agreements,
- Shopify Integration: Seamlessly integrate your Shopify store to Ainfluencer to set and track affiliate links,
- Curated Lists: Ainfluencer doesn’t aim for one-off experiences. By creating a list of your favorite influencers, you can plan for future campaigns.
So, don’t miss the opportunity to launch your next influencer marketing campaign for free!
For a detailed review of other Upfluence alternatives, watch this video:
Final Thoughts
To sum it up, the Upfluence pricing model is a two-sided coin. It offers both flexibility and hidden costs. And, that’s not what small businesses or those just starting out like about Upfluence. Sure thing, Upfluence stands out with advanced tools and features, but its pricing structure and long-term commitments can be frustrating, according to users.
If you’re looking for a platform that’s scalable and aligns with your goals, booking a demo with Upfluence is worth considering. But if transparency and budget-friendliness are non-negotiable, Ainfluencer stands out as an excellent free alternative with a user-friendly approach and zero long-term contracts.
FAQs
1. How Expensive Is Upfluence?
Upfluence uses a custom pricing model, which means costs vary depending on your business size, needs, and campaign scale. However, according to G2, the starting price for Upfluence is estimated at $478 per month.
Keep in mind that this is just an estimate, and the exact cost can only be determined after booking a demo with their team. Also, note that Upfluence typically requires a 12-month contract, which could make it more expensive for small businesses with limited budgets.
2. Does Upfluence Offer Free Trials?
No, Upfluence does not offer free trials. To explore their features and determine if it’s the right fit for your business, you need to book a free demo. During the demo, the Upfluence team will walk you through the platform and discuss pricing based on your specific requirements.
3. Who Are Upfluence Competitors?
Ainfluencer, Klear, Modash, Influencer Hero, Later Influence, and IZEA are some of the best alternatives to Upfluence with lower pricing and comprehensive features.
