You may have heard all those stories about TikTokers who are now among the richest influencers on social media and wondered how to make money on TikTok. Could you become the next millionaire on TikTok?
Before starting the strategies to earn money on TikTok, you should learn how to get followers on TikTok because it’s the first step to make a name on this platform and start shining among others.
So, without hesitation, let’s make some money on TikTok.
How to Make Money on TikTok: 14 Strategies and Ideas
Well, you have created your TikTok account and have enough followers and posts. So, follow these strategies to get some ideas on how to earn money on TikTok.
1. Join the TikTok Creator Fund
TikTok has been paying its content creators whose content gets a lot of likes and comments since July 2020.
The Creator Fund isn’t available to everyone, though. The criteria for the TikTok Creator Fund are as follows:
- You should be from one of the US, UK, France, Germany, Spain or Italy countries,
- You should be older than eighteen,
- Have at least 10,000 followers,
- You should follow the TikTok terms of service and community guidelines.
The Creator Fund is a way to get passive income without taking on additional work if you meet the requirements. This section also answers questions such as ‘How many followers do you need to make money on TikTok?’.
2. Get Sponsorships
Most TikTokers partner with businesses in their niche and promote their products or services. This is one of the ways they make money on TikTok.
However, the challenge here is how to find businesses for a partnership, or how they can find you?
TikTok has a platform for this purpose called TikTok One (formerly TikTok Creator Marketplace), where you can join and find partnership deals. However, joining this marketplace is not that easy, especially for beginners. Let’s see what is required to join:
- Age: At least 18 years,
- Followers: At least 10K (in some regions or campaigns, 100,000+ followers required),
- Account Activity: Posted at least three videos in the last 28–30 days,
- Engagement: At least 100,000 video likes in the past 28 days
- Type of Account: Individual or Personal Account (Business accounts are not accepted).
As you can see, TikTok Creator Marketplace is a profitable place for TikTokers, but it has strict rules. But don’t worry if you are not eligible for this marketplace, as there are other ways to find sponsorship deals.
Join Ainfluencer: The Best Influencer Marketing Platform
This is where Ainfluencer comes in quite handy.
No matter if you have 5K or 5M followers, a personal or business account, you can easily join Ainfluencer for free and make your account visible to thousands of brands that are looking for influencers for their campaigns.
After joining this platform, your name will sit on the list of 5 million influencers who have already joined. Now, businesses can search and find you on the list using filters like categories, gender, location, and more.
For example, if you are a UK lifestyle influencer, brands can easily find you based on your location, niche, or number of followers.
You can either sit and wait for businesses to find you or check the campaigns and find the one that matches your TikTok account.
3. Collect Tips (TikTok Gift Feature)
The ‘Gift’ feature on TikTok is a useful tool that can help you make money on the platform.
You may wonder how to make money on TikTok using this feature. Let’s see how it works.
Eligibility for Tips (Gifts)
- Be 18+ years old.
- Have at least 1,000 followers (for LIVE features; video gifts may have lower thresholds but still require a good-standing account).
- Live in a supported region (e.g., most of the US, UK, and many others).
- Account must comply with TikTok’s Community Guidelines and Terms of Service—no government or political accounts.
How to Enable and Use Tips (Gifts) as a Creator
- Open the TikTok app and go to the LIVE screen (tap the “+” icon and select “LIVE”).
- Tap “Settings” on the LIVE setup screen.
- Toggle “LIVE Gifts” on.
- Make any other adjustments (e.g., title, filters) and tap “Go LIVE” to start.
- During the stream, encourage engagement—viewers can tap the gift icon to send virtual items like roses or lions, which pop up on screen.
- After the LIVE ends, check your summary for total Diamonds earned.
You can do the same for Video Gifts.
By enabling this feature, your fans can express their gratitude by sending virtual gifts while watching your LIVE streams or Videos. Then, you can exchange your Gifts (also known as Diamonds) for real money once you’ve saved up enough of them.
4. Join an Affiliate Marketing Program
If you have enough followers, you can become an affiliate by joining an affiliate program in your niche.
Let’s say you are a beauty content creator. You can join an affiliate program in beauty, select a product you think your followers might like, create an affiliate link or a discount code, and share it with your followers.
Now, if anyone buys that product using your link or discount code, you will earn a commission on that sale. You can also use some of the best Amazon affiliate marketing tools for more commission and better flexibility. Make sure to try this method as a strong answer to how to make money on TikTok.
5. Set up a TikTok Shop
Generally, if you want to learn how to make money on TikTok, it’s essential to know all TikTok featues and tools. That’s because this platform offers several methods for its creators to start making money. One of them is TikTok Shop.
Similar to Instagram shop, TikTok Shop is also an in-app feature that allows creators to promote a product and sell it directly within the app.
However, you should note that this feature is not available for all TikTok creators, as it is available only to TikTok business accounts in specific countries, including Indonesia, Malaysia, the Philippines, Singapore, Thailand, the United Kingdom, the United States, and Vietnam.
More regions might be added to the list, so if you’re not currently in these regions, check out TikTok website to learn more about this feature in your location.
6. Use TikTok Rewards Referral Program
If you are wondering how to make money on TikTok, one way is to bring more people to this platform.
The TikTok Rewards Referral Program is a limited-time initiative by TikTok designed to encourage existing users to invite new or inactive friends to join or re-engage with the platform. It rewards both the referrer and the referee with cash equivalents, coupons, or shopping credits that can be used in the TikTok Shop.
7. Host Live Events
Another excellent option to earn money on TikTok is hosting a Live event. Users can send live presents to you during these events.
To keep viewers interested, make sure your event and workshops are both helpful and interesting. The likelihood that viewers will remain on your page and send you virtual gifts increases with consistency.
8. Crowdfund Projects
TikTok does not have a native tool for personal crowdfunding. But you can still use the app to promote and drive traffic to external crowdfunding sites, turning it into a powerful marketing channel for raising funds. This approach is highlighted as one of the top ways to monetize on TikTok.
Well, it seems easy in theory, but how to earn money on TikTok by crowdfunding?
- Produce engaging videos to pitch your project ideas,
- Share progress updates,
- Build hype,
- Direct your followers to platforms like Kickstarter, Indiegogo, or Patreon via links in bio, captions or link in stories.
Remember that your success in this method depends on how compelling your project is and how well you can promote that. Use AI video generators to create quality videos to grab the attention of your followers, and even non-followers.
9. Sell Your Account
If you don’t think you are a kind of influencer person, you can still make money on TikTok. But befor that, you should focus on growing your TikTok account with different methods, such as TikTok ads or influencers collaborations.
Many brands and businesses are looking for old TikTok accounts with lots of followers. They don’t need to start from the scratch so they would like to buy such account, and introduce themselves to its followers.
So, create an account in a specific niche, build engaging content, and wait until it gets enough followers. Then, go to marketplaces like Flippa and put that account on sale. You won’t believe how profitable this method can be!
10. Coach Other Creators
Create paid classes that show new TikTokers how to expand their following and make new and engaging content, something like a life coach. This is a well-known method on how to make money on TikTok.
By using this method you have the option to hide premium instructional content behind a payment. You also can use other platforms to run your classes and use TikTok as an advertisement platform.
All you need to do is give your followers a taste of your classes and encourage them to take them.
11. Use Series Feature
You can charge users for access to premium content by placing a series of videos behind a paywall and charging them for access. However, keep in mind that private and political accounts are unable to utilize this function.
You can charge $0.99 to $189.99 for your Series, which can have up to 80 films, each lasting 20 minutes. The type of material included in a series depends on you. You can just make videos of your life routine or something more detailed.
However, like other TikTok features, the Series is not available to all creators, you should have:
- At least 10K followers.
- At least 1K views in 30 days.
- The views should be only on 3 posts, it doesn’t count on all your posts.
12. Promote Other Creators
There are lots of new creators that join TikTok each day and they need to get more followers on the platform. If you have built a community and have enough followers, you can create content that promote new creators.
It’s a kind of collaboration or co-creation. The type of content and its pricing depend on you.
13. Enable Shoutout Feature
TikTok’s “Shoutouts” feature, often referred to as personalized shoutouts, allows users to request and pay for custom video messages from their favorite creators.
If you want to earn money on TikTok with Shoutouts, you should enable this feature on your account. Then, the “Shoutouts” button will be available on your profile and your followers can submit their request.
Then, you should review the request and accept or reject it. If you accept, you have 7 days to create the video and send it to that user. If not, the coins that have been transferred to you will be refunded.
14. Sell Products
Many creators on TikTok start selling their own products after a while. However, selling tangible products might be harder than selling digital products. Therefore, if you are a beginner, it’s much easier for you to make money on TikTok by selling digital products, whether it’s your own product or the products you get commissions by selling.
How to Make Money on TikTok Without Showing Your Face?
This is a challenging question, as many people want to use this platform to earn money but are not comfortable appearing on camera.
There are some methods to make money without showing your face that come next:
- Use AI: you can easily make top-notch content with the power of AI. there are different TikTok video editors that use AI to help you create engaging videos.
- Hire freelancers to create content: there are agencies and freelancers that make content for you for a fixed price. Make sure to check them out.
- Share viral videos: sharing viral videos is a guaranteed way to be active, and not show your face as well.
- Use creator fund: if you have at least 10000 followers and are living in the US, UK, France, Germany, Spain or Italy make sure to check the TikTok creator fund out.
Conclusion
We tried our best to provide you with some of the best methods on how to make money on TikTok. There are several ways to monetize your TikTok account, but they all depend on producing high-quality content.
Remember that trends on TikTok change rapidly. If you want to stay ahead of the curve, you need to make engaging, eye-catching videos that rapidly capture viewers’ attention and encourage them to engage with and share your material.
FAQs
Let’s see what the most common questions on the Internet about how to make money on TikTok are:
Only videos that surpass 1,000 views and comply with TikTok’s Community Guidelines and Terms of Service are eligible for payment. When you begin receiving payment, the funds will show up on a dashboard for the creativity program. You can take money out of this to deposit into your bank account or use a payment processor like PayPal.
No. Having 10,000 real followers is one of the requirements in addition to creating creative content, to be able to make money on TikTok. It is obvious that a video’s interaction level influences how much users are paid on TikTok.
To start making money on TikTok, you need to create engaging content, grow your follower base, and explore monetization options like influencer partnerships, sponsored posts, and TikTok’s Creator Fund.
Engaging, relatable, and entertaining content tends to perform best. Niches like beauty, fitness, cooking, and finance often attract sponsorships, but finding your unique voice and style is crucial.
Most TikTok features require you to have at least 10K followers. However, you can still make money if you don’t have that many followers. You can join TikTok marketing agencies to make your account visible to more brands and businesses and higher your chances of getting brand partnerships. Some brands find micro influencers more effective for their influencer marketing campaigns.
