Are you a brand that used Upfluence for a while and now you feel it’s time to look for Upfluence alternatives? You’re not alone!
Although Upfluence is one of the leading influencer marketing platforms, it has its drawbacks. Users aren’t happy with its complicated user interface. Not only is it difficult to navigate, but their support team is also not always helpful. Some brands also find it expensive.
These are enough reasons for a business to seek alternatives. In this blog, we’ve rounded up a list of the best Upfluence alternatives, exploring their features, pricing, and benefits over Upfluence. Want to learn more? Keep reading!
Top 5 Upfluence Alternatives: Features, Pricing, Pros & Cons
Choosing the best Upfluence alternative depends on your specific needs and budget. Considering the limitations we’ve discussed, here are some great options:
1. Ainfluencer
We’ve put Ainfluencer, the world’s first 100% free, DIY, end-to-end influencer marketplace, at the top of our list. With around 10,000 new influencers signing up monthly, brands can access different types of influencers (from nano to micro and macro) on Instagram and TikTok.
In addition, creators can reach out to +30,000 paid campaigns worldwide. Now, let’s explore why Ainfluencer is the best of the best Upfluence alternatives for both brands and creators!
Key Features
- Unlimited Campaigns: Unlike Upfluence and other similar platforms, Aifluencer allows brands to create unlimited campaigns and receive offers from creators without any fees.
- Smart Filtering: Ainfluencer’s AI-powered filters make it easy and precise to find the right influencers by gender, location, follower size, and more.
- In-depth Analytics: Ainfluencer provides valuable insights into influencers’ niches, engagement rates, and reviews, helping brands make informed decisions.
- End-to-end Communication: With a built-in chat box, brands can directly communicate with creators and discuss offers, negotiate terms, make payments, and leave reviews. This means more transparency!
- Track Past Collaborations: This feature allows brands to track influencers’ past collaborations with other brands and choose the right creators for their brands.
- Escrow System: Ainfluencer uses an Escrow payment system that protects both influencers and brands and reduces the risk of any fraudulent activities.
- Offering Mobile Apps: Ainfluencer also offers Android and iOS apps that allow brands and influencers to manage campaigns easily and make money on TikTok or Instagram. With the app, you’ll get updated with all new deals weekly.
Price
100% Free
Who Is Best for
Small and medium businesses looking for a budget-friendly, DIY influencer marketing platform with unlimited campaigns.
Pros & Cons
Now, let’s take a look at the pros and cons of Ainfluencer:
Ainfluencer Pros
- It’s 100% free, no need to sign a contract or pay for more features,
- It’s DIY which translates into more control over campaigns, streamlined workflow, and access to a wider pool of influencers for brands,
- User-friendly interface,
- AI-powered filtering to search creators by size of influencers, their platform, gender, country, past collaborations, and more,
- Secure payment system,
- An accurate database of 100% legit influencers without fake creators,
- Providing a team called Resolution Center to help fix any problems between brands and influencers,
- Unlimited campaign creation and influencer invitations,
- Offering mobile apps for Android and iOS.
Ainfluencer Cons
- Limited to Instagram and TikTok.
Ainfluencer Vs. Upfluence
We believe Ainfluencer is not only a great alternative to Grin but also the best alternative to Upfluence for these reasons:
- It’s totally free: Unlike Upfluence, which requires monthly fees and longer contracts, Ainfluencer is a 100% free platform. You won’t pay a dime from start to finish. And we all know how expensive influencer marketing can be for brands!
- It’s easy to use: Ainfluencer has a user-friendly interface that makes campaign management and influencer discovery easy for brands. This is unlike Upfluence, which users have found difficult to navigate.
- It has a rich database of micro-influencers: Micro-influencers are really important, especially for small brands. But Upfluence doesn’t do so well with them, while Ainfluencer is great!
2. Klear
Next on the list of top Upfluence alternatives is Klear (officially part of Meltwater), an influencer marketing platform for Instagram, YouTube, and TikTok. Like other tools on our list, Klear enables influencer discovery by influence tier, social channel, audience demographics, niche topics, etc.
Key Features
- Influencer discovery through 30M creators’ profiles using an AI algorithm,
- A relationship management tool to message influencers, manage campaigns and payments, and check ROI,
- Provide campaign analytics including metrics like brand awareness, engagement, conversions over time, and overall sales,
- Offer free marketing tools like an influencer pricing calculator, Facebook page analysis, Twitter analysis, and finding Twitter influencers.
Price
$249/Monthly
Free Trial
No
Who Is Best for
Mid-sized to large businesses and agencies with the most advanced needs.
Pros & Cons
Below, you can find everything customers like and dislike about Klear:
Klear Pros
- Responsive customer support,
- Exportable Reports,
- In-depth insights.
Klear Cons
- Complicated payment integration software (Tipalti),
- High pricing,
- Limited search function.
Klear Vs. Upfluence
The first reason why Klear is a better alternative to Upfluence is its lower price. Upfluence costs over $400 monthly, which is almost twice as much as Klear. This makes Klear a more cost-effective option for small and mid-sized businesses.
Moreover, Klear has a simpler interface, unlike Upfluence that some users have found too complicated, especially for newbies.
Finally, Klear provides more advanced, valuable insights compared to Upfluence which doesn’t go beyond basic demographics.
3. Influencer Hero
Influencer Hero is an influencer marketing software, covering Instagram, YouTube, TikTok, Twitch, and X, that claims to maximize the return on investment (ROI).
Key Features
- Influencer finder through filters like demographics, location, engagement rate, etc,
- Automate outreach tool to contact and follow up creators through emails and social media,
- Influencer CRM to manage all partnerships, track affiliate links, and product sends,
- Content library and UGC to automatically download influencers’ posts on social media.
Price
$249/Monthly.
Free Trial
No
Who Is Best for
Small to medium-sized businesses that want to manage their influencer marketing campaigns cost-effectively.
Pros & Cons
Before we discuss why Influencer Hero is a better option than Upfluence, let’s list its pros and cons:
Influencer Hero Pros
- Supportive onboarding team,
- Simple user interface (easy to set up),
- Email automation saves time contacting influencers.
Influencer Hero Cons
- Limited customization options for influencer campaigns,
- Lack of features such as landing pages for the affiliate programs,
- Buggy search and filter functions.
Influencer Hero Vs. Upfluence
Now, let’s explore why Influencer Hero is the unbeatable competitor for Upfluence:
- It’s more affordable: While Influencer Hero isn’t as cheap as Ainfluencer, it’s still more affordable than Upfluence.
- It’s more user-friendly: Simple UI is another Influencer Hero’s benefit over Upfluence.
- It offers more features: While users complain that Upfluence lacks automation tools, Influencer Hero is liked for its automated emails and content collection tools.
4. Later Influence
Later Influence is another popular influencer marketing platform that allows brands to find, hire, and collaborate with over 10M influencers across Instagram, TikTok, YouTube, LinkedIn, Facebook, X, and Pinterest.
Key Features
- Influencer discovery by demographics, location, niche, and follower count, and similar creators brands have already worked with,
- Automated outreach tools to communicate with influencers and build your community,
- Collect feedback and reviews from influencers and use trackable codes to monitor traffic and new customers from your campaigns,
- Automatically track invoices and pay cash with Stripe.
Price
$3,000/Annual
Free Trial
No
Who Is Best for:
Enterprise-level brands and agencies that want to integrate influencer marketing into their social media strategy.
Pros & Cons
Like any other influencer marketing tool, Later Influence has pros and cons that we’ll list here:
Later Influence Pros
- User-friendly interface, seamless integration, and implementation processes,
- Streamlined messaging between talent and campaign manager,
- Strong customer support.
Later Influence Cons
- Bugs and technical issues,
- Low-quality influencers,
- No canceling policy.
Later Influence Vs. Upfluence
While Later Influence is better suited for larger businesses, users find it easier to set up and work with compared to Upfluence. Additionally, Later offers more features like automation tools that make the campaign management process quicker and easier. That’s where Upfluence fails!
5. Traackr
The last Upfluence alternative is Traackr which claims to handle the most complex influencer marketing programs. It allows brands to access 6M+ influencers across platforms like Instagram, Facebook, and X (former Twitter).
Key Features
- Discovering influencers using filters like location, demographic, age, gender, affinities, and influencers’ audience,
- Provide data about influencers including their bio, content, online footprint, collaboration history, and more,
- Manage campaigns by inviting creators, negotiate fees, and track the status of activities,
- Offer social listening tools to track brand mentions, hashtags, and keywords.
Price
$20,000/Annual.
Free Trial
Yes, personalized, 4-week trials on a case-by-case basis.
Who Is Best for
Large brands with the most complex programs.
Pros & Cons
Let’s take a look at Traackr’s advantages and drawbacks:
Traackr Pros
- Provides robust analytics,
- A large database and a good search functionality,
- Easy to set up campaigns.
Traackr Cons
- Limited numbers of influencers in a campaign,
- Slow (especially importing influencers’ profiles and their insights) and time-consuming,
- Bugs and occasional glitches.
Traackr Vs. Upfluence
Now that you know all about Traackr features, pricing, pros and cons, we’ll explain why it’s a great Upfluence alternative.
Traackr offers advanced influencer analytics tools to help you boost your campaign ROI.
Besides, while Upfluence also has CRM capabilities, Traackr often excels in providing more detailed insights into influencer behavior and engagement.
5 Reasons Why Look for Upfluence Alternatives
While Upfluence is an effective platform for e-commerce brands, the tool has downsides that make users look for Upfluence alternatives.
The following cons are the most common complaints customers have made on rating websites like G2 and Capterra.
1. High Pricing and No Free Trial
Although Upfluence is known to help small businesses with limited resources (with 50 or fewer employees), it has prohibitive prices ($478 per month) which don’t seem budget-friendly, especially for smaller brands.
Plus, similar to other influencer marketing platforms like Captiv8, it requires long-term contracts (like a year), which, without a free trial, can be tough for smaller brands to get started.
2. Lack of Automation Tools
Upfluence doesn’t work well when it comes to automating tasks, especially email outreach. Unlike some platforms, it offers very limited options for setting up automated emails. This means you have to send each email individually, which can be extremely time-consuming.
Even worse, once an influencer responds, the automation stops completely. So, it’s back to manual communication for the rest of the campaign. This can be a major pain point, especially if you’re managing multiple campaigns with lots of influencers.
3. Complex User Interface
A steep learning curve is another reason why users may look for alternatives to Upfluence.
In fact, Upfluence is challenging to navigate, especially for those new to influencer marketing. The platform’s interface, particularly on mobile, isn’t very user-friendly.
Additionally, finding influencers on platforms beyond Instagram and YouTube is difficult, and even the search function can be confusing.
With so many features, it takes some time to work with the platform. This steep learning curve can be frustrating when you’re trying to get started quickly.
4. Poor Customer Support
When a platform has a complex user interface, available customer support is a must. Unfortunately, Upfulence also has problems in this area. Some users have reported that it’s taken days to reach out to the support team.
5. Limited Influencers Pool
Everyone knows about the importance of micro-influencers in influencer marketing. Upfluence doesn’t have a great selection of micro-influencers. This can be a real problem for small businesses that rely on these smaller influencers to reach their target audience.
FAQs
Let’s answer some of the most frequently asked questions about Upfluence alternatives:
1. What Are Top Upfluence Alternatives?
The best 5 alternatives for Upfluence include:
- Ainfluencer,
- Later Influence,
- Traackr,
- Influencer Hero,
- Klear.
2. What Is the Most Budget-Friendly Alternative to Upfluence?
Ainfluencer is a completely free influencer marketing platform that allows brands to create unlimited campaigns without any fees. It’s also an end-to-end platform that simplifies brand campaign management.
3. How Much Does Upfluence Cost?
Even though Upfluence hasn’t stated its pricing on its website, which is a downside, customers have reported that plans start at around $478 per month.
Conclusion
High pricing, poor customer support, a complicated user interface, and a limited pool of micro-influencers have driven many users to look for Upfluence alternatives. We explored several promising options, including Ainfluencer, Klear, Later Influence, Influencer Hero, and Traackr.
However, Ainfluencer stands out as the best alternative due to its completely free nature and user-friendly platform.
Despite being free, Ainfluencer offers crucial features like AI-powered filtering, unlimited campaign creation, and access to a vast pool of influencers. This makes it an attractive choice for businesses of all sizes, especially those with limited budgets.