If you’re a brand looking for an effective influencer marketing platform, this comprehensive Modash Vs. Influencer Hero guide is for you! We’ve deep-dived into both platforms’ pricing structure, features, and user reviews to provide a detailed comparison.
In this blog, we’ll explore all of Modash and Influencer Hero’s influencer discovery options, analytics, CRM, and database. We’ll also offer a free, all-in-one alternative to these tools (Ainfluencer).
This valuable information will help you choose the best influencer marketing platform for your business. Let’s get started!
What Is Modash?
Modash is a leading influencer marketing company founded in 2018 to help brands collaborate with over 250 million influencers on Instagram, TikTok, and YouTube.
Modash’s large and accurate influencer database, reasonable pricing ($299 per month), and comprehensive campaign management tools make it the right choice for medium to large brands and a strong alternative to IZEA.
What Is Influencer Hero?
Influencer Hero is another influencer marketplace, best known for its ability to simplify the influencer marketing process while providing robust tools for managing campaigns effectively. Launched in 2021, influencer Hero offers plans, starting at $349 monthly to run influencer marketing campaigns, mainly on Instagram, TikTok, and YouTube.
Modash Vs. Influencer Hero: Pricing, Features, and Reviews
Now that we have a general understanding of both platforms, let’s delve deeper into a cost comparison and explore the specific services offered by Modash and Influencer Hero:
Modash Vs. Influencer Hero Costs
Modash offers three different monthly and yearly plans:
- Essentials: $299- You can add up to 2 members,
- Performance: $599- You can add up to 5 members,
- Enterprise: Custom pricing (annual contact).
It also provides a 14-day free trial and allows you to cancel your subscriptions at any time. Below, you can find Modash pricing and what’s included in the packages:
Influencer Hero, on the other hand, has monthly, quarterly, and annual packages, starting at $349. The quarterly and annual plans are available at $279 and $245. These packages include:
- Standard: $349
- Pro: $649
- Business: $1.200
- Agency: Custom
However, unlike Modash, Influencer Hero doesn’t have any free trials. Here’s what features every plan offer:
This comparison suggests that Modash is a good fit for smaller teams who are just starting, as it offers a more gradual approach with lower entry costs.
In contrast, Influencer Hero is better suited for larger teams that need a more comprehensive and powerful platform from the beginning, offering extensive outreach tools and support. That’s why it’s a powerful competitor to Upfluence.
Modash Vs. Influencer Hero: Influencer Discovery, Database, Analytics
To make an informed decision between Modash and Influencer Hero, considering price alone isn’t enough. That’s why we’ve delved into the key services of both platforms, including analytics, filters, and more, to help you decide which one best suits your needs.
1. Social Media Platforms
While Modash influencer marketing services include Instagram, TikTok, and YouTube, Influencer Hero goes beyond these platforms and expands its social media coverage to X, Twitch, and Pinterest.
2. Influencer Database
When it comes to creators’ database size, Modash offers a larger database of 250M+ influencers with over 1K followers, compared to Influencer Hero which has an influencer pool of 30M creators.
In fact, our comparisons of Grin vs. Modash and IZEA vs. Modash reveal that Modash has the largest influencer database.
3. Influencer Discovery and Filters
Both Modash and Influencer Hero provide advanced filters to search for creators on influencers and audience levels. Here are Influencer Hero’s filters:
- Location (country, state, or city),
- Demographics (age, gender, ethnicity, etc),
- Engagement rate,
- Audience size,
- Audience growth rate,
- Fake followers,
- Verified accounts,
- Lookalikes.
Modash’s filters include location, follower count, demographics, hashtags, growth rate, and more, as you can see in this image:
For a comparative overview of filtering options in Modash and Influencer Hero, you can examine the image below:
4. Analytics and Reports
In addition to the above data each platform delivers, Modash and Influencer Hero offer more insights into influencers.
For example, Modash lets you see the influencers’ posts’ performances, their content details, how their past sponsored posts have worked, and whether a YouTube channel’s views & engagements come from short-form or long-form videos.
Influencer Hero’s additional analytics include data about influencers’ past sponsored posts, and influencers who have already followed your Instagram page, purchased from you, or signed up to your newsletter.
Let’s examine which metrics Modash and Influencer Hero track to measure the success of your campaign:
5. Influencer Management (CRM)
Modash and Influencer Hero are both end-to-end software, allowing you to manage your campaigns and communications within the platform.
Now, let’s look into Modash vs. Influencer Hero’s CRM features:
Influencer Hero CRM Features
- Deal Pages: Each influencer has a dedicated “deal page” where all relevant data, including performance metrics, payouts, and user-generated content (UGC), are kept.
- Automated Outreach: You can set up automated email campaigns that send personalized messages to influencers.
- Campaign Boards: Users can manage outreach campaigns through boards that help organize influencers based on their relationship status.
- Seasonal Campaign Management: Brands can invite top-performing influencers to promote specific promotions.
Modash CRM Features
- List Management: Users can create lists of shortlisted influencers based on specific criteria and manage them through various statuses (e.g., Outreached, Hired, Rejected).
- Contact Unlocking: The platform allows users to unlock contact details and send outreach emails,
- Document Management: This means managing invoices, briefs, contracts, and other documents related to collaborations in one place.
All in all, Influencer Hero is great for brands that want to focus on building strong relationships with influencers. However, Modash is ideal for teams that need efficient management of their influencer marketing processes.
6. Modash Vs. Influencer Hero Reviews
Last but not least, we’ve dived into customers’ reviews of Modash and Influencer Hero on platforms like G2 to extract their pros and cons.
Modash Pros
Here are the advantages that make Modash a suitable alternative to Collabstr and similar tools:
- Comprehensive influencers pool,
- Detailed filtering options,
- Accurate insights.
Modash Cons
Let’s see what downsides might lead users to Modash alternatives:
- Higher pricing compared to competitors,
- No in-app payment features.
Influencer Hero Pros
The following strengths make Influencer Hero a powerful alternative to NeoReach, Upfluence, and some other tools:
- Comprehensive features and free tools,
- Effective campaign management,
- Strong integration capabilities.
Influencer Hero Cons
According to Influencer Hero’s reviews on G2 and similar platforms, users mostly complain about:
- High pricing and lack of free trial,
- Time-consuming outreach process.
The Best Alternative to Modash and Influencer Hero: Ainfluencer
As you’ve seen, high pricing is a weakness customers have complained about both Modash and Influencer Hero. But what if you could use the same features (and more) these tools offer without breaking the bank?
That’s where Ainfluencer, a 100% free, DIY influencer marketplace comes in. Ainfluencer only charges 20% of commission fees from influencers, so it’s a super-affordable solution for small to medium brands.
Here are the main benefits of Ainfluencer:
- Unlimited Campaigns: Ainfluencer enables you to create limitless campaigns at no cost, without having to sign any contracts.
- Rich Database: It has a vast database of over 1M vetted influencers (from mega to micro-influencers) on Instagram and TikTok.
- Detailed Insights: Ainfluencer delivers valuable insights into influencers including follower count, past campaigns, engagement rate, demographics, and more.
- AI-powered Filters: With over 20 AI filters like demographics, location, etc, you can find your ideal creator fast.
- Built-in Chat Inbox: Ainfluencer is an end-to-end platform that allows you to manage your campaigns, directly negotiate with influencers, and make payments, all within the platform.
- Secure Escrow Payment: Within this payment system, money is held until both sides meet the agreements,
- Track Key Metrics: By measuring metrics like reach, impressions, ROI, conversions, and more, you can assess your campaign success,
- Rating System: You can leave reviews on influencers collaborations, providing valuable data for future campaigns,
- Shopify Integration: To manage your affiliate programs, Ainfluencer lets you integrate into your Shopify account.
Want all these features at zero cost? Then, don’t waste time!
Conclusion
In conclusion, Modash is best for medium to large brands seeking a large influencer database and detailed campaign management tools. It’s also a perfect match for those who prefer extensive outreach and analytics.
Influencer Hero, on the other hand, stands out in providing comprehensive features for managing influencer relationships. These options make it a strong choice for larger teams focused on building connections.
However, if you’re looking for a cost-effective solution that combines powerful features with affordability, Ainfluencer is the way to go. With its free platform, Ainfluencer offers unlimited campaigns and access to a rich database of vetted influencers.
FAQs
Let’s answer some FAQs about this comparison:
1. How Much Does Influencer Hero Cost?
Influencer Hero offers monthly, quarterly, and yearly plans, starting at $349 per month. It doesn’t provide any free trials but users can book a demo to discuss the details.
2. What Are the Best Alternatives to Modash?
Some of the leading competitors to Modash include:
- Ainfluencer,
- Heepsy,
- HypeAuditor,
- Klear,
- #paid.
3. What Are the Best Influencer Hero Alternatives:
Here are influencer marketing tools that can compete with Influencer Hero:
- Ainfluencer,
- inBeat,
- CreatorIQ,
- Afluencer,
- HypeAuditor.