Want to start influencer marketing and don’t know which platform to use? You may have heard about Modash and Grin, two of the best influencer marketing platforms on the market. But which one should you choose? Let’s compare Grin vs. Modash in this article.
There are other influencer marketing platforms that you can choose as alternatives to Grin and Modash. However, this post is dedicated to a comprehensive Grin vs. Modash comparison. This guide will explore their pricing structures and key features, such as search filters and reporting/analytics capabilities.
Get ready to find the best influencer marketing platform for your campaigns: Modash or Grin? Or maybe the best alternative to both: Ainfluencer. Let’s see!
What Is Grin?
Grin is a well-known influencer marketing tool with useful features. Here is quick information about what Grin is:
- Grin was founded in 2014,
- It has a database of over 190M creators on Instagram, TikTok, YouTube, Facebook, Pinterest, and Twitch.
- Grin is considered a perfect tool for large brands.
While Grin offers useful features like email outreach, advanced analytics, and lookalike filters, high pricing and annual commitments drive users to seek Grin alternatives.
What Is Modash?
Modash is another known name in the influencer marketing industry. Let’s check out its quick overview:
- Modash is considered a better option for medium and smaller brands.
- Modash was launched in 2018.
- It allows brands to search through a database of 250M creators on Instagram, TikTok, and YouTube.
However, just like Grin, it has weaknesses that lead customers to Modash alternatives. If you want to learn more about this platform, here is a comprehensive Modash review to read.
Grin Vs. Modash: Pricing and Main Features Comparison
Grin and Modash both have their pros and cons. But let’s start with comparing Grin vs Modash in the case of pricing, one of the most important factors to select a tool.
Grin Vs. Modash Cost
Grin hasn’t publicly disclosed its pricing on its website, which is one of its downsides. You’ll need to book a demo to learn more about their pricing plans. However, some customers have reported that their pricing starts at $2.2K per month, which seems high for medium and smaller brands. Meanwhile, it doesn’t offer any free trials.
On the other side, Modash pricing is transparent, starting at $299 monthly and offering a 14-day free trial. In addition to the starter plan at $299, Modash’s Performance plan costs $599 per month, allowing you to add up to 5 team members and analyze 800 influencers’ profiles. Below, you can see Modash’s plans and their features.
Winner? Modash might be the better option for those who want a more transparent and affordable influencer marketing platform.
But that’s not the end. Let’s see if Modash and Grin offer perfect features.
Grin Vs. Modash: Compare Influencer Discovery, Management & Analytics
Now that you know all about both Grin and Modash pricing structures, let’s delve deeper and compare them in terms of key features, including influencer database and discovery, analytic tools, and more.
1. Social Media Platforms
- Grin provides influencer marketing solutions on a wider range of social media platforms, including Instagram, TikTok, YouTube, Facebook, Pinterest, and Twitch.
- Modash covers fewer social media platforms (Instagram, TikTok, and YouTube) compared to Grin.
2. Influencer Database Size
- Grin provides access to a creator database of over 190M.
- Modash has a larger pool of over 250M influencers with over 1K followers.
3. Influencer Discovery
nfluencer discovery and filtering options are essential features for brands. Here’s a comparison of Modash and Grin’s capabilities in this area.
Grin has:
- A comprehensive Creator Discovery Suite that offers filters like demographics, performance metrics (engagement and reach), for influencers and their audience.
- Web Extension,
- Social Listening.
- Curated List feature, in which brands provide Grin with details about their ideal influencer, such as desired characteristics and target audience. Then, Grin’s team of experts creates a customized list of potential influencers who match these criteria.
Modash has:
- An influencer discovery tool includes both influencers and audience filters such as locations, follower range, engagement rate, bio keywords, and hashtags (for influencers)
- Fake follower detector,
- interests, language, and more (for audience).
It seems that Grin has better influencer discovery and analytics features.
We’ve taken a closer look at Grin Vs. Modash filtering and search tools in a table. Let’s check it out:
4. Influencer Relationship Management (IRM)
Managing influencer partnerships is very important for brands. Here, we’ve broken down Grin and Modash’s IRM systems. Keep reading:
Grin Influencer Management System
- It offers a built-in inbox to communicate, manage contracts, make payments, and track performances (affiliate conversions), within the platform,
- The platform supports content collaboration by allowing brands to request edits and approve creator content directly within the system,
- It also allows automated email sequences to message influencers.
Modash Influencer Management System
- Modash allows users to organize influencers into lists and attach labels, notes, and documents to each profile,
- While Modash lacks a dedicated messaging system like Grin’s, it integrates with Gmail to let users send and receive emails directly within the platform,
- One of the other IRM features Modash provides is the ability to assign statuses to influencers (e.g., “Outreached,” “Hired,” “Rejected”), which helps teams track the progress of their relationships,
- Besides, Modash automatically collects live content from influencers without requiring them to authenticate their accounts.
5. Reporting & Analytics
Grin and Modash have advanced reporting tools, both on the creator and campaign level, that can cater to different needs. Let’s dive deeper into them to find out which one best suits your goals.
Grin allows users to create custom reports tailored to specific metrics that matter most to their business. It tracks key metrics like engagement, reach, impression, clicks, traffic, conversions, content performance, ROI, and follower growth.
Modash tracks the number of posts, likes, comments, estimated reach, impressions, engagement rate, clicks, CTRs, referrers, and metadata.
There’s a delicate difference between Grin and Modash regarding how each platform collects data about influencers.
Modash collects data publicly available on social media platforms. This allows users to analyze influencers in detail without requiring the influencers to connect their accounts.
Unlike Modash, Grin requires influencers to connect their social media accounts to the platform. This allows Grin to access data directly from their accounts.
6. Integrations
Let’s talk about how Grin and Modash play with other software. Grin works with way more platforms than Modash. You can use Grin with Shopify, WooCommerce, and tons of other e-commerce sites. Plus, it connects with tools like Gmail, Salesforce, and even PayPal. Modash doesn’t really say what it integrates with.
7. Grin Vs. Modash Reviews
And finally, it’s time to take a look at what users think about Grin vs Modash. First, let’s see how many stars Grin and Modash have gained on rating platforms like G2 and Capterra:
- Grin on G2: 4.6
- Grin on Capterra: 4.7
- Modash on G2: 4.0
- Modash on Capterra: 4.9
To understand Modash Vs. Grin, we analyzed customer reviews to identify their strengths and weaknesses:
Modash Pros
Modash has benefits that make it a strong competitor to Collabstr, IZEA, and other platforms. Here are some of Modash’s advantages:
- Direct communication with influencers,
- Integrated payment system,
- Comprehensive analytics.
Modash Cons
- A steep learning curve,
- Customer service issues.
Grin Pros
Let’s learn about the strengths of Grin, which make it a strong alternative to NeoReach and similar platforms:
- Comprehensive campaign management,
- E-commerce integrations,
- Strong customer support.
Grin Cons
- High-cost and long-term contracts,
- Ineffective payment process.
We’ve now comprehensively compared Grin and Modash. Considering your goals, needs, and budget, you’re well-equipped to make an informed decision. However, before making your final choice, let’s explore a third alternative to both Grin and Modash.
What Is the Best Alternative to Grin and Modash?
While Modash offers a more budget-friendly option compared to Grin, it can still be a bit pricy for smaller brands. This is where Ainfluencer comes in. Ainfluencer is a highly cost-effective influencer marketplace that can beat both Grin and Modash, not only in terms of price but also in terms of features.
Here’s why Ainfluencer is the best competitor to Modash, Grin, and even other big names like Upfluence and Heepsy.
- Ainfluencer is totally free! It charges no fee (only receives 20% of the commission fees from influencers) to use the features and create unlimited campaigns,
- It has a user-friendly interface, making it easy to navigate the platform and run campaigns,
- Ainfluencer also offers 20+ AI-powered filters, allowing you to find your ideal influencers easily and quickly,
- Just like Grin and Modash, Ainfluencer provides detailed analytics such as engagement, reach, impressions, and ROI, on influencers and campaign levels,
- Ainfluencer’s other benefit over Grin and Modash is its escrow payment system which holds money until both sides meet the agreements,
- With its end-to-end management system, you can create campaigns, negotiate with creators, make payments, and more, all within the platform,
- Ainfluencer also has iOS and Android apps to get updated with offers and manage them on your mobile devices.
You can access all these features at no cost! Ready to run your next influencer marketing campaign on Instagram and TikTok?
Grin Vs. Modash: Conclusion
The winner in the battle between Grin vs. Modash depends on your preferences. While Modash seems to be a more affordable option with more influencers on its database, Grin offers more advanced features.
In conclusion, Grin is a better choice for larger brands seeking to run influencer marketing on Instagram, TikTok, and YouTube, with more advanced tools for analytics and searches. On the other hand, Modash is more ideal for medium and smaller brands, although it has fewer social media integrations compared to Grin.
FAQs
Here are a few questions people mostly ask about this topic:
While both Grin and Modash offer useful features for businesses of all sizes, Modash is a more suitable influencer marketing platform for smaller to medium brands, thanks to its lower, flexible pricing and simple user interface.
Grin hasn’t publicly revealed its pricing and you need to request a demo to learn about prices. However, some customers report Grin’s pricing starts at $2.2K per month which is way too high compared to the Modash starter plan at $299.
If you need robust influencer discovery and analytics, Modash may be a better choice. If you’re looking for an all-in-one solution to manage influencer campaigns and relationships, Grin might be more suitable. Consider your primary objectives and whether you need more analytical insights or management features to make the best choice.
Modash boasts a large database (claims to be 250M creators) across various platforms, including Instagram, TikTok, YouTube, and more.
