Real estate influencers are making a big impact on platforms like TikTok, Instagram, and YouTube. From luxury home tours to investment advice, they’re shaping trends in the housing market.
Did you know that 90% of businesses consider influencer marketing profitable? And real estate professionals are tapping into it to reach millennials, the biggest group of homebuyers.
These influencers can drive trends, boost demand, and even sell homes with a single viral post.
In this article, we’ll highlight the top real estate influencers to follow in 2025 and show how professionals can collaborate with them using one of the best influencer marketing platforms, Ainfluencer.
15 Best Real Estate Influencers to Follow in 2025
Here are some of the top real estate influencers to watch in 2025 on TikTok, Instagram, and YouTube.
Whether they’re big names or rising stars, these influencers bring a mix of entertainment, helpful tips, and fresh inspiration to the property world.
Top Real Estate Influencers on TikTok
TikTok’s short videos have really changed the game for real estate marketing.
Many real estate influencers on the platform share fast home tours, fun skits about agent life, and quick investing tips that bring them many TikTok followers. Here are five TikTok creators making a real impact in real estate:
1. Daniel Heider (@heider_realestate)
Daniel is one of the top male real estate influencers and luxury brokers who has gained around 3.7M TikTok followers by showcasing jaw-dropping mansions and upscale listings.
Based in the East Coast, Daniel’s fast-paced home tour videos – often set to trending music – showcase the luxury of high-end properties.
These cinematic clips give viewers a taste of dream homes while also setting a new standard for real estate marketing on TikTok.
Daniel’s success in selling multimillion-dollar homes through social media shows just how powerful engaging video content can be in real estate!
- Number of Followers: 3.7M
- Eng Rate: 9.17%
2. Tatiana Londono (@tatlondono)
With more than 2.5 million followers on TikTok, Tatiana is a real estate broker and coach who brings a ton of energy to her videos. She shares “property hustles” and “millionaire tips” from her own success in real estate.
Her upbeat clips not only motivate aspiring agents but also teach viewers how to build wealth through property.
Tatiana gives a peek into the glamorous realtor lifestyle while also showing the hard work behind it, making her a must-follow for both real estate professionals and investors.
- Number of Followers: 2.5M
- Eng Rate: 7.91%
3. Inspector AJ (@inspector_aj)
Proof that not only agents can be real estate influencers, “Inspector AJ” has about 1.9M followers on TikTok.
AJ is a certified home inspector who posts fascinating (and sometimes cringe-worthy!) home inspection fails, moldy attics, and property maintenance tips.
His entertaining tours of what can go wrong in a house offer real value to both buyers and homeowners.
By combining education with humor, Inspector AJ has turned a normally dry aspect of real estate into viral content, making money on TikTok.
- Number of Followers: 1.9M
- Eng Rate: 12.16%
4. Zachary Foust (@zacharyloft)
Known for his relatable and fun approach, Zachary (an Army vet-turned-Realtor from Delaware) has about 1.7 million TikTok followers.
His content mixes practical home-buying tips with humor – one day he’s explaining mortgage basics, another day he’s poking fun at real estate myths!
Zachary’s authenticity and willingness to share behind-the-scenes snippets of agent life have earned him a massive audience.
He’s actually a great example of a real estate marketing influencer who builds trust by keeping it real (estate!)
- Number of Followers: 1.7M
- Eng Rate: 14.82%
5. Glennda Baker (@glenndabaker)
Glennda is an Atlanta-based broker who found fame on TikTok for her storytime videos. With around 872K followers, she captivates viewers by recounting memorable client stories, real estate wins, and mishaps – all delivered with her signature Southern charm.
Glennda’s engaging storytelling, combined with savvy real estate advice, has made her one of the top female real estate influencers on TikTok.
She shows that you don’t need fancy effects to go viral – authenticity and a good story can resonate even in a 60-second clip!
- Number of Followers: 872K
- Eng Rate: 6.23%
Top Real Estate Influencers on Instagram
Here are five Instagram real estate influencers you shouldn’t miss:
6. Grant Cardone (@grantcardone)
Grant is a real estate mogul and sales trainer with 4.8 million Instagram followers. Famous for his 10X brand, he shares a mix of motivational content, real estate investment advice, and glimpses of his ventures (like multifamily properties and private jets).
As an influencer, Grant has leveraged Instagram to promote his real estate funds and courses, and he frequently partners with brands aligned with entrepreneurship and finance.
His bold personality and success story make him hugely influential for aspiring real estate investors.
- Number of Followers: 4.8M
- Eng Rate: 0.11%
7. Ryan Serhant (@ryanserhant)
Ryan, with around 2.5 million followers on IG, is one of the top real estate influencers on Instagram thanks to his fame from Bravo’s Million Dollar Listing and his brokerage SERHANT.
His feed is filled with luxury listing videos, behind-the-scenes snapshots of NYC real estate, and motivational posts for entrepreneurs.
Ryan’s high-quality content and celebrity status have led to partnerships with lifestyle and luxury brands.
He frequently uses Instagram’s IGTV and Reels to give property tours or real estate tips, effectively turning his social media into a marketing channel for his listings and books.
He even celebrates reaching milestones like “8 million followers across all platforms” as a testament to his social media strategy.
- Number of Followers: 2.5M
- Eng Rate: 0.25%
8. Fredrik Eklund (@fredrikeklundny)
Another star from Million Dollar Listing, Fredrik, has about 1.4 million followers on Instagram.
Known for his bigger-than-life personality, he shares a mix of content that features stunning real estate like coastal mansions and new developments, along with glimpses into his personal life as a dad of twins.
Fredrik’s posts are always fun and full of flair – whether he’s doing high kicks in luxury apartments or sharing moments from his speaking events.
He also dives into influencer marketing by promoting his own wine brand and giving shoutouts to property tech products.
- Number of Followers: 1.4M
- Eng Rate: 0.17%
9. Barbara Corcoran (@barbaracorcoran)
A household name, Barbara is a Shark Tank star and a real estate queen who boasts 1.1 million Instagram followers.
On her Instagram, Barbara offers bite-sized business and real estate tips drawn from her vast experience building the $5 billion Corcoran Group.
She also posts uplifting career advice, success stories, and the occasional humorous take on being a boss.
Barbara’s authority in real estate and her engaging content have attracted sponsorships from business service brands and speaking engagements worldwide.
- Number of Followers: 1.1M
- Eng Rate: 0.19%
10. Julia Wang (@juliawang_htx)
Julia is a rising Canadian influencer in real estate social media, with about 408K Instagram followers. She’s the CEO/Broker of NextGen Real Estate in Houston and was even recognized as the “#1 Real Estate Agent on Social Media”.
Julia’s feed balances eye-catching luxury home photos with Realtor lifestyle content and marketing tips for agents.
She often shares Instagram Reels with behind-the-scenes looks at home showings or quick-hit advice for boosting your real estate business.
Julia’s savvy use of Instagram (and even TikTok) to recruit agents and attract clients has made her an influential figure.
So, brands have partnered with her for everything from home décor showcases to real estate tech promotions, knowing her engaged audience of agents and home enthusiasts trusts her recommendations.
- Number of Followers: 408K
- Eng Rate: 0.98%
Top Real Estate Influencers on YouTube
Now, let’s meet five YouTube real estate influencers to subscribe to in 2025:
11. Graham Stephan (@GrahamStephan)
With nearly 5 million subscribers, Graham is one of the biggest real estate YouTubers. He’s a former real estate agent turned investor who shares videos on housing market updates, investing strategies, and personal finance (all delivered with a relatable, down-to-earth style).
Graham’s breakdowns of real estate trends and how he built his property portfolio have made him a go-to real estate marketing influencer for millennials. His influence is so strong that his commentary on topics like interest rates or flipping houses often trends on YouTube.
Graham frequently features brands in the finance and real estate space (from stock apps to home security systems) in sponsored segments, leveraging his trusted persona.
- Number of Followers: 5M
- Eng Rate: 3.23%
12. Enes Yilmazer (@EnesYilmazer)
Enes has revolutionized luxury home marketing on YouTube, attracting about 4 million subscribers with his high-production property tour videos.
Each week, he takes viewers through some of the world’s most extravagant mansions and penthouses (think $50 million Beverly Hills estates or private islands), complete with drone shots and detailed commentary.
His channel is essentially a luxury real estate show accessible to all, and it has attracted attention from developers eager to have their properties featured. His tours get millions of views, meaning a single video can generate tremendous buzz for a listing.
- Number of Followers: 4M
- Eng Rate: 6.07%
13. Kevin Paffrath (@MeetKevin)
Kevin is another top YouTuber with about 2 million subscribers who initially gained fame with real estate investing content. This American influencer provides daily live streams discussing real estate, stocks, and economic news, positioning himself as a “financial agent” for his viewers.
Kevin’s real estate playlist includes everything from how to house-hack a duplex to vlogs of him renovating rental properties. His energetic delivery and constant content output have drawn in a loyal audience.
For brands, Kevin’s channels offer an opportunity to reach consumers interested in real estate education – he has done partnerships such as promoting real estate education courses and brokerage platforms.
- Number of Followers: 2M
- Eng Rate: 1.07%
14. Manny Khoshbin (@MannyKhoshbinyt)
Manny is a real estate investor and entrepreneur with around 1.7 million YouTube followers. His channel blends two of his passions: real estate and supercars.
One day, you might see Manny giving a tour of his commercial property projects, and the next, he’s showing off his exotic car collection.
This mix of luxury real estate tips and lifestyle vlogging really resonates with viewers who dream big. Manny also shares valuable insights on negotiating deals and adding value to properties, offering advice to aspiring investors.
With his affluent audience, brands in the luxury space – from watches to high-end real estate developers – often partner with Manny to reach the right crowd.
- Number of Followers: 1.7M
- Eng Rate: 3.22%
15. Kristina Smallhorn (@KristinaSmallhorn)
An advocate for affordable housing, Kristina has built a YouTube channel with over 300K subscribers by focusing on real estate topics that matter to everyday people.
She covers mobile homes, inexpensive housing alternatives, and tips for first-time buyers. Kristina’s friendly, informative videos (like “Is now a good time to buy a house?” explainers) fill a vital niche in real estate content.
She proves that you don’t need to focus on luxury to be a real estate influencer. In fact, by addressing the needs of the average homebuyer, she’s gained significant influence.
- Number of Followers: 300K
- Eng Rate: 5.91%
The Best Platform for Finding Real Estate Influencers: Ainfluencer
With so many influencers out there, finding the right one for your real estate campaign can be tough.
Ainfluencer makes it easy by connecting brands with over 5 million influencers on Instagram, TikTok, and YouTube. Here’s why it’s a perfect influencer marketplace for real estate professionals:
- AI-Powered Matching: Ainfluencer uses smart algorithms to match your brand with the best influencers based on niche, location, audience, and engagement. This saves time and ensures you find influencers who align with your target market.
- Free and DIY: The platform charges no fee to find influencers and create unlimited campaigns in a super user-friendly interface.
- Direct Communication: The platform allows brands and influencers to chat directly, eliminating middlemen and keeping everything clear and transparent. You can discuss details like posts, deadlines, and expectations all in one place.
- Detailed Insights and Analytics: Ainfluencer gives you data on an influencer’s audience and past campaigns, helping you choose the right fit. After your campaign, you can track performance and calculate ROI based on views, engagement, and conversions.
- Escrow-Secured Payments: Payments are held in escrow and only released once the influencer delivers the content. This ensures both parties are protected and helps build trust.
- E-commerce Integrations: If you sell products online, Ainfluencer makes it easy to track sales or leads from influencer content, with integrations like Shopify and affiliate links.
Ready to elevate your real estate marketing with influencer collaborations?
How Brands Can Collaborate with Real Estate Influencers
Real estate content reaches massive audiences, making influencer partnerships a must-have for brands like brokerages, developers, mortgage lenders, and home decor companies. Here’s how they can collaborate with influencers to boost their marketing:
- Sponsored Content: Brands can pay influencers to feature their products, like posting a home tour or sharing their experience with a service. This approach feels more personal and trustworthy than traditional ads, as influencers share their genuine opinions.
- Property Tours & Event Appearances: Real estate influencers can showcase listings through home tours, either live on Instagram or through YouTube videos. They can also attend industry events and conferences to give brands more exposure.
- Affiliate Partnerships: Influencers can also promote products or services through special links or promo codes, earning a commission for sales. This works well for home-related services like moving companies or smart home gadgets.
- Takeovers and Collaborations: Moreover, brands can invite influencers to take over their social media for a day or co-create content, like joint Instagram Reels or webinars. This helps reach the influencer’s audience while providing valuable content.
If you’re looking for the most effective and affordable way to collaborate with the best real estate influencers, then keep reading!
Bottom Line
As we’ve seen, real estate influencers are reshaping the industry in 2025. They’ve changed the way we discover homes with viral TikTok tours and Instagram brokers building global brands. Influencer marketing now helps properties sell faster, boosts trust in real estate services, and spreads trends quickly.
For real estate professionals, collaborating with influencers is a smart way to stay competitive. Whether you focus on luxury homes or first-time buyers, working with the right influencers connects you to engaged audiences. Platforms like Ainfluencer make it easy to find and work with influencers who fit your brand.
FAQs
Now, let’s answer some FAQs about the top influencers in real estate:
1. Who Is the Biggest Real Estate Influencer?
The top five real estate influencers on Instagram, TikTok, and YouTube include:
- Graham Stephan (@GrahamStephan) – 5M followers on YouTube,
- Grant Cardone (@grantcardone) – 4.8M followers on Instagram,
- Enes Yilmazer (@EnesYilmazer) – 4M followers on YouTub,
- Daniel Heider (@heider_realestate) – 3.7M followers on TikTok,
- Tatiana Londono (@tatlondono) – 2M followers on TikTok.
2. Who Are the Top Female Real Estate Influencers in the World?
Here’s a list of the best female real estate creators on the main social media platforms:
- Tatiana Londono (@tatlondono) – 2.5M followers on TikTok,
- Glennda Baker (@glenndabaker) – 872K followers on TikTok,
- Barbara Corcoran (@barbaracorcoran) – 1.1M followers on Instagram,
- Julia Wang (@juliawang_htx) – 408K followers on Instagram,
- Kristina Smallhorn (@KristinaSmallhorn) – 300K followers on YouTube.
