Are you looking forward to a beautiful wedding ceremony in the USA? It can be difficult to get everything in the exact order that you want, and even harder to recreate your inspiration photos. A great way to get the results you need is by following American wedding influencers.
Whether you’re a business trying to promote your wedding-related services or a wife-to-be trying to plan the perfect wedding, our comprehensive list of American wedding influencers is a great start. You can spend hours scrolling the internet to find the right creators, or you can just use an influencer marketing platform. This article includes platform recommendations, in addition to creator lists. So let’s get into it!
Top 10 Wedding Influencers
TikTok is the shiny new platform in the industry, and it’s also our first list of creators. Following that is a list of wedding Instagram accounts, and for those of you who love long-form content, we have the best wedding YouTubers. Let’s get into it.
Best American Wedding Influencers on TikTok
TikTok offers a unique opportunity to create short-form and long-form content on one platform. Since wedding content includes a wide range of minor details and major ideas, this flexibility in content length is very helpful. With that in mind, here’s a list of the top 10 American wedding influencers on TikTok.
1. Elyse & Betsy @elyseandbetsy
Elyse and Betsy are the co-owners of a charming family business that has reached its full potential through TikTok. These two sisters are Chicago-based florists and wedding planners, but that’s not all.
In addition to offering tips and tricks for throwing the most beautiful weddings in the Midwest USA, they also offer an unmatched level of care and understanding to brides. With years of experience in the business and their empathetic nature, Elyse and Betsy prove to be some of the kindest-hearted planners you can ask for.
As for content, the pair makes videos about flower arrangements, how to be stress-free on your wedding day, and comedy sketches about common wedding planning issues. With 209K followers and 1.6M likes on TikTok, this pair is easily one of the most successful wedding macro influencers on the platform.
American wedding influencer stats:
- Follower count: 5.6k
- Average likes: 193
- Average views: 4.7k
- Engagement rate: 5.63%
- Niche: TikTok Q&As on floral design
- Audience: Nationwide
2. Lucky Lott @luckylott
You’d be surprised to find out the sheer number of wedding-related myths out there. Courtney Lott, better known as Lucky, has dedicated her platform to busting these myths. Lucky shares all of her experiences on her TikTok and blog to bring you a calmer wedding experience.
Speaking of her blog, Courtney’s goal is to create a mix of traditional and modern influencing experience. You are offered a TikTok account that shows a glimpse of what she knows and what she can do for you, and her blog gives you the full scope.
American wedding influencer stats:
- Follower count: 63.7k
- Average likes: –
- Average views: –
- Engagement rate: 5.38%
- Niche: Wedding tips
- Audience: Nationwide, 20-35
3. Bea De La Roca @addyflorales
Another wedding florist turned influencer is Abby Roca. This Texas influencer promises to bring whimsy back into your big day. Bea’s content is bilingual, which means you can reach an English-speaking and Spanish-speaking community simultaneously.
She also makes challenges and floral arrangement reviews. While this creator is typically focused on delivering good advice, her page is peppered with fun, light-hearted content here and there.
American wedding influencer stats:
- Follower count: 46k
- Average likes: –
- Average views: –
- Engagement rate: –
- Niche: DIY weddings and rental decor
- Audience: US and Latin Regions
4. Haley McElroy @haleymcelroyco
Looking to elope but still don’t want it to be that big of a mess? Well, we’ve got just the creator for you. Haley is an American wedding influencer focused on elopement ideas and quiet nature weddings.
If you’re hoping to hold an event on top of the mountain or in the middle of the desert, then Haley is your girl. Bear in mind that traditional hotels and venues are not this creator’s cup of tea, so if a traditional wedding is your goal, then you can skip Haley.
American wedding influencer stats:
- Follower count: 39.5k
- Average likes: 74
- Average views: 1.8k
- Engagement rate: 6.97%
- Niche: Elopements and destination weddings
- Audience: Adventure couples, 25-40
5. Megan Rae @meganraefilms
Another group of service providers-turned-wedding influencers is videographers. It would be difficult to spend your life around brides and weddings and not gain your own insights. That’s exactly how Megan came into the social media field.
This creator is known as a Gen Z influencer and has a good rapport with millennials as well. So if you’re looking to advertise to the younger generation, Megan is probably a great choice. Although her content is mostly about wedding films, she has a few wedding boutique collaborations in her CV as well.
American wedding influencer stats:
- Follower count: 97k
- Average likes: 36.6k
- Average views: 279.4k
- Engagement rate: 8.08%
- Niche: Videography and elopements
- Audience: Female 20-35
6. Sarah Angelique @californiaweddingplanner
You know those West Coast wedding vibes that look dreamy and magical? That’s Sarah’s specialty. This California-based wedding influencer is focused on destination weddings and vineyard venues.
Sarah’s audience is mainly around 25-35 years old brides-to-be. Her content is mostly Questions and Answers about budgeting and affordable vendors. Originally a wedding planner with 97k followers, this creator is a great way to reach out to brides.
American wedding influencer stats:
- Follower count: 97k
- Average likes: 370
- Average views: 4.6k
- Engagement rate: 6.91%
- Niche: TikTok Q&As on floral design
- Audience: Nationwide, brides 25-35
7. Kesha Lambert @keshaloveshats
Ever wondered what happens behind the scenes of those dreamy wedding films? Well, Kesha can give you the full scope. This wedding photographer is focused on delivering the full extent of what it’s like to photograph weddings, from the best parts to the worst.
Kesha is also a Sony ambassador. She may not be the biggest creator by follower count, but she has a loyal and trusting audience. Not only that, but she’s also been named the best wedding photographer by many magazines and publishers.
Lambert’s TikTok page may not be the best place to advertise your cakes or dresses, but it’s certainly one of the best places to show wedding tools and equipment to a willing audience.
American wedding influencer stats:
- Follower count: 21.8k
- Average likes: 40
- Average views: 403
- Engagement rate: 9.81%
- Niche: Wedding tips
- Audience: Nationwide, photographers and brides
8. “WeddingProcess” – Cassie @weddingprocass
Do you want a dose of brutal honesty when planning your big day? Well, Cassie’s got you covered. This creator is known as the first wedding educator and does not shy away from the harder topics.
Wondering how to uninvite that one aunt you haven’t seen in years? Looking for a polite way to tell your in-laws you don’t need their input? Those scenarios are Cassie’s exact specialty. This form of content has created a highly engaging community with consistent video duets and stitches.
American wedding influencer stats:
- Follower count: –
- Average likes: 1.5k
- Average views: 30.4k
- Engagement rate: 3.3%
- Niche: Practical education
- Audience: Nationwide
9. Calluna Events @callunaevents
This creator doesn’t just deliver to brides, they also work directly with wedding vendors. As a boutique planner, Calluna’s work is directly tied to many businesses, and they’ve picked weddings and ceremonies as their niche.
Her beautiful videos and aesthetics have resulted in plenty of comments such as “Saving this for my wedding!” and more importantly, “Can you put me in touch with your vendors?”. Calluna takes brand partnerships from many businesses, including rental companies, fashion designers, and bakeries.
American wedding influencer stats:
- Follower count: –
- Average likes: 56
- Average views: 962
- Engagement rate: 6.36%
- Niche: Elopements and destination weddings
- Audience: Nationwide, women 25-40
10. Nayri Kalayjian @weddingfashionexpert
To wrap up the TikTok list, we have a micro-influencer with around 10k followers. This bride stylist and boutique owner offers dresses, style recommendations, and bridal advice of all sorts.
Budgeting, altercations, making the right choice, and looking absolutely fabulous are all parts of Nayri’s specialty. So if you’re looking for the right balance of glamour and expert education, then this creator is the one for you.
@weddingfashionexpert THIS BRAND NEW lace @Ines Di Santo ball gown IS EVERYTHING! SO dreamy💭🤭🤩 The most perfect all lace sweetheart neckline ball gown for the romantic yet dramatic vibe you need & want on wedding day and we are so obsessed with it! 🎀🤍 Try this gorgeous wedding dress on in store at @Lovella Bridal NOW! 🤍 #lovellabridal #bridetobe #gettingmarried #tyingtheknot #engaged #reeloftheday #bridalreel #weddinginspo #weddinginspiration #sayyestothedress #weddingplanning #weddingfun #weddingdresses #weddingdetails #weddingdress #weddingfashion #weddingdressshopping #bride #inesdisanto #inesdisantobridal #sweetheartneckline #ballgownweddingdress #ballgown #pinkweddingdress #laceweddingdress #laceweddingdresses #laceweddinggown #bowweddingdress ♬ Here Comes The Sun – 2019 Mix – The Beatles
American wedding influencer stats:
- Follower count: 10k
- Average likes: 20
- Average views: 395
- Engagement rate: 5.27%
- Niche: Videography and elopements
- Audience: Nationwide, women 25-40
Best American Wedding Influencers on Instagram
Now that our TikTok list has come to an end, it’s time to move on to an older player in the game. Instagram wedding influencers bring years of experience, alongside modern ideas and aesthetics. Without further ado, let’s take a look at the best American wedding influencers on Instagram.
1. Karen Tran @karentranevents
If big floral arrangements are what you’re into, then Karen is your gal. Flower walls, huge centerpieces, and aisles overflowing with petals are this creator’s bread and butter. A mix of luxury and glamor is what you can find on Karen’s Instagram feed.
This American influencer has a global audience, with brides following her page from the US, the Middle East, and Asia. In addition to the normal content you come to expect from wedding influencers, Karen also holds online classes.
American wedding influencer stats:
- Follower count: 225k
- Average likes: 1.1k
- Average views: 13.7k
- Engagement rate: 0.09%
- Niche: Luxury floral designs
- Audience: S, Middle East, Asia, brides 25-40
2. Sareh Nouri @sarehnouri
A ceremonial gown designer based in New York, Sareh Nouri is a big name in the bridal dress designer community. This creator’s content follows a wide range of bridal gown showings, from Sareh wearing them to bride runways.
Romantic bridal haute couture is Sareh’s specialty. Although not all of her work is handmade, it is mostly one-of-a-kind and a luxury item. With 158k followers, her page is a great place to promote high-end products.
American wedding influencer stats:
- Follower count: 21.8k
- Average likes: 893
- Average views: –
- Engagement rate: 0.73%
- Niche: Bridal Gowns
- Audience: Nationwide, brides 20-35
3. Sham Zinjurde @shamzinjurdephotography
Although not pulling the same numbers as others named on this list, Sham’s 20k followers make for a high-engagement, loyal following. This South Asian creator brings a blend of tradition into modern venues.
If you’re hoping to reach an audience that still celebrates Sangeets and Mehndi nights, then Sham is the guy for you.
American wedding influencer stats:
- Follower count: 20k
- Average likes: –
- Average views: –
- Engagement rate: 9.67%
- Niche: Cultural Ceremonies
- Audience: Nationwide, South Asian brides
4. Niki Marie @nikimariephoto
Turning back towards photography brings us to Niki. This creator is based in Detroit and mostly focuses on destination weddings. Effortlessly chic and iconic, Niki can throw the wedding of your dreams.
Her audience consists not only of brides, but also folks from the wedding industry. This includes photographers, videographers, bakers, and other vendors. So if you’re trying to showcase your product to the entirety of the industry, Niki’s 56.2k followers are a great start.
American wedding influencer stats:
- Follower count: 56.2k
- Average likes: 1.2k
- Average views: 72.8k
- Engagement rate: 1.85%
- Niche: Bride Portraits
- Audience: Nationwide women, 25-40
5. Vjollca @vjollcamakeup
Taking a turn away from photography brings us to Vjollca. This makeup and beauty influencer and artist is focused on brides and wedding guests. From natural looks to smoky eyes, Vjollca does it all. What makes her special is her attitude towards brides.
This creator promises to act as a BFF for the brides and help them through all the stages of getting ready. Although her follower count isn’t too impressive, her 12k followers are highly engaged and very trusting of her.
American wedding influencer stats:
- Follower count: 12k
- Average likes: 107
- Average views: 2.8k
- Engagement rate: 3.12%
- Niche: Makeup and Beauty
- Audience: Nationwide, women 25-40
6. Lisa Vorce @lisavorce
Have you ever wondered who plans those gorgeous celebrity weddings? Well, that would be Lisa. Extravagant, glamorous, and unique weddings are exactly what Lisa strives for and succeeds in.
Her 60.5k followers watch her Instagram page as she showcases the most beautiful Tuscany ceremony you’ve ever seen. If high-end items are your business, and the rich are your desired audience, then Lisa Vorce is a great choice.
American wedding influencer stats:
- Follower count: 60.5k
- Average likes: 283
- Average views: 23.6k
- Engagement rate: 0.47%
- Niche: High-end weddings
- Audience: Nationwide, brides 25-40
7. John Branch IV @jbivphotography
Another wedding photographer, John, has an audience on Instagram and YouTube alike. In addition to his beautiful wedding shots, John posts tips and educational content for other photographers looking to improve their skills.
His 44k followers are either beginner photographers or young brides hoping for the most beautiful shots on their big day. John’s Instagram is a great place to advertise cameras and photography equipment.
American wedding influencer stats:
- Follower count: 12k
- Average likes: 288
- Average views: 18.8k
- Engagement rate: 0.65%
- Niche: Wedding photography and Education
- Audience: Photography enthusiast, 18-35
8. Vivian L. @goldenmomentsla
Something that often goes unnoticed in wedding planning is invitations. This is the only piece of your big day that your guests get to keep, so it’s important to get the most out of it. That’s where Vivial steps in.
This American wedding influencer is a stationery and signage maven. In simpler terms, Vivial helps you design all paper-related sides of your wedding, from table signs to invitations. Her 12k followers may not be the biggest community on this list, but with how niche her content is, they’re very engaged.
American wedding influencer stats:
- Follower count: 20k
- Average likes: 156
- Average views: 3.6k
- Engagement rate: 1.01%
- Niche: Paper-related details
- Audience: Nationwide, Mid 20s-late 30s
9. Sacia Matthews @saciamatthews
If glamour isn’t exactly your cup of tea, then Sacia may be a good choice. This creator is focused on delivering images of love and intimacy, and she does it with utmost simplicity. From a stunning shot of a bride laughing mid-ceremony, to planned-out artistic pre-wedding shots, Sacia can show you what love looks like on a piece of paper.
In addition to wedding content, Sacia also posts about balancing work and personal life. You can see a history of collaborations between this influencer and bridal lingerie brands and other wedding-related vendors.
American wedding influencer stats:
- Follower count: 15k
- Average likes: –
- Average views: 1.6
- Engagement rate: –
- Niche: Boudoir and luxury details
- Audience: Nationwide, women 25-40
10. Julian Leaver @julianleaver
Ever wondered why there was a certain charm to older weddings? Well, it may be due to the etiquette and traditions of those times. Recreating that charm is where Julian comes in. This wedding planner and etiquette educator is a beautiful mix of tradition and modernity.
That’s not to say Julian’s style is outdated. His work is a traditional twist on a contemporary style, and it all comes together nicely. A wedding planner, a coach, and a confidant, Julian is a great man to have around on your wedding day.
American wedding influencer stats:
- Follower count: 12k
- Average likes: 421
- Average views: 2.6k
- Engagement rate: 0.60%
- Niche: Wedding tips
- Audience: Nationwide, 30-40
Best American Wedding Influencers on YouTube
If you’re looking for long videos with full context, then YouTube is the place for you. As the first platform to bring influencers to light, YouTube is a great way to reach millennial audiences. So let’s take a look at the top 5 American wedding influencers on YouTube.
1. Wedding Film School @WeddingFilmSchool
YouTube is well-known for educational content, regardless of the field. Wedding Film School is no different. This channel showcases stunning videos, filming tips, and useful tools and equipment for beginners.
With 168k subscribers, the two professional videographers are based in the US and extremely tech-savvy. This is also one of the only wedding influencers on this list with a majorly male audience.
American wedding influencer stats:
- Follower count: 168k
- Average likes: –
- Average views: –
- Engagement rate: –
- Niche: High-end weddings
- Audience: Men and women, 25-40
2. Kim Caswell @kimcaswell7113
Some couples like their weddings to have more of themselves in them. That’s where DIY channels become useful. Kim’s expertise is helping you build beautiful decor and wedding essentials, making your big day a DIY wedding.
Considering her line of work, DIY suppliers make up most of her sponsorships. Her community of 15.9k subscribers makes her one of the more successful micro influencers on wedding YouTube.
American wedding influencer stats:
- Follower count: 15.9k
- Average likes: –
- Average views: –
- Engagement rate: –
- Niche: DIY weddings
- Audience: Brides 20-35
3. Caroline LaRocca Event Design @CarolinaLaRoccaEventDesign
Moving away from DIY and budget-friendly ideas brings us to Caroline. If full teams that cover every aspect of your event are what you’re looking for, then this event design company is a great choice.
When you leave it to LaRocca, all you need to do is share your opinion. The team will reserve your venue, order your followers, deliver your dress, and anything else you can think of. High engagement rates and a friendly community are what you can expect from this creator.
American wedding influencer stats:
- Follower count: 3k
- Average likes: –
- Average views: –
- Engagement rate: –
- Niche: Full-cover services
- Audience: Women, 30-40
4. Brittany Vasseur @VasseurBeauty
This influencer’s work is slightly different from what you’ve seen on this list. As a lifestyle and health influencer, Brittany started documenting and sharing her own wedding journey. This vlog series has now turned into a wedding guide for young brides.
With an average of 50k+ views per video on this series, Brittany is a trusted source among her peers of 25-35-year-old women.
American wedding influencer stats:
- Follower count: 15k
- Average likes: 4.8k
- Average views: 58.8k
- Engagement rate: 7.72%
- Niche: Lifestyle + Wedding series
- Audience: Women, 25-40
5. Jamie Wolfer
Budget-friendly advice and remarkably honest opinion pieces are Jamie’s main niche. Instead of glamour and grandeur, this creator offers you realistic tips and tricks and helps you have a beautiful ceremony on a small budget.
Her 147k subscribers are mostly in the 18-35 age range, and she enjoys high engagement rates, evident by likes and comments.
Now that you have an idea of the top creators in this niche, you may be wondering what the best way is to find more American wedding influencers. Let’s explore your number one influencer outreach solution together!
American wedding influencer stats:
- Follower count: 147k
- Average likes: –
- Average views: –
- Engagement rate: –
- Niche: Budget weddings and tips
- Audience: Men and women, 20-35
Ainfluencer: The Best Platform for Finding American Wedding Influencers
If you’re a brand or business looking to make use of influencer marketing platforms for promotions, then Ainfluencer can be a great start. There is a lot that makes this platform stand out, from the pricing plan to the features. So without further ado, let’s get into it:
As the world’s first DIY influencer marketing platform, Ainfluencer gives you full control over your connections. You can talk to millions of influencers and negotiate pricing to the last detail that you need.
In addition to that, Ainfluencer is completely free. There are no platform fees paid by the brands in any part of your interactions. Ainfluencer takes 20% from the influencer’s side of every deal, but the platform is 100% free for businesses.
Ainfluencer Features
We do not have enough time to mention every feature Ainfluencer has to offer, but here is a list of this platform’s key features:
- Comprehensive Discovery Features and AI-Powered Matching,
- A Database of 5 Million Influencers,
- Platform Support for TikTok, Instagram, and YouTube,
- Detailed Audience Reports,
- Direct Communications and Chat Feature,
- Secure Payment System,
- Streamlined Campaign Creation and Management,
- Global Support,
- Seamless Shopify Integration,
- Unlimited Chats, Searches, and Campaigns.
So why waste time? Sign up on Ainfluencer now to find the best American wedding influencers in the business!
Conclusion
There is no shortage of American wedding influencers in 2025. Regardless of which platform you’re searching on, the list above can point you in the right direction. With the trust influencers manage to build in their audience, utilising their power is a great way to boost sales.
Although our list is a great start to using online influence, a better way to harness the full potential of this system is by using Ainfluencer. The platform’s affordability and functions make it a great choice for businesses, big or small.
