Gen Z influencers are all about real talk and diverse voices. They’re funny, relatable, and totally reflect their generation’s vibe. And guess what? 80% of Gen Z follow at least one influencer, with 22% following over 50! That’s a huge deal for brands since Gen Z makes up 32% of the world’s population.”
Finding the right Gen Z content creators can be challenging. That’s why an influencer marketing platform with a database of authentic creators makes a huge difference. It helps you find the perfect partners fast.
If you’re looking for some of the biggest Gen Z influencers, you’re in the right place! Check out our list featuring awesome male and female Gen Z creators across different niches and platforms.
And hey, we’ve got an amazing free platform, Ainfluencer, that connects you with influencers of all ages.
Gen Z Influencers List: Famous Fashion, Fitness & Beauty Creators
Here, you can find a list of the most iconic Generation Z influencers who have made waves on Instagram, YouTube, and TikTok.
Top Gen Z Influencers on Instagram
First, let’s meet the top 5 Gen Z Instagram influencers in fashion, beauty, comedy, and more.
1. Emma Chamberlain (@emmachamberlain)
Born in 2001 in California, Emma is an American influencer, podcaster, and businesswoman who gained fame with the viral video “We Owe Dollar Store an Apology” on YouTube.
Growing up as an only child in a financially struggling family, Emma has turned into one of the most successful young YouTubers over the years. She has worked with famous brands such as Louis Vuitton, Cartier, and Hollister.
Emma also received the Streamy Award for Breakout Creator in 2018 and was named one of Time magazine’s 100 Next list in 2019. She shares her outfits from fashion events, brand collaborations, and her daily life with her Gen Z followers.
- Instagram: 15M
- TikTok: 462.1K
- YouTube: 12M
- Niche: Fashion, lifestyle, comedy
- Eng Rate: 4.28%
2. Greta Thunberg (@gretathunberg)
21-year-old Swedish Greta Thunberg is one of the most famous Gen Z activist influencers, known for her efforts to fight climate change and inspire global youth activism.
Greta began her activism in earnest around 2011 and started the ‘Fridays for Future’ movement in 2018, demanding lawmakers do more to fight climate change. Her solo protest took off, and soon students worldwide joined her in climate strikes.
She’s active on various social media including Instagram, Facebook, and Twitter, sharing her experiences at climate events, meetings with other activists (e.g., Malala Yousafzai), and awareness campaigns with young followers interested in environmental and social issues.
- Instagram: 14.1M
- Facebook: 3M
- Twitter: 5.3M
- Niche: Environmental activist
- Eng Rate: 0.42%
3. Marsai Martin (@marsaimartin)
American actress and producer, Marsai Martin, is 20 years old and one of the top Gen Z beauty influencers. She’s famous for her role as “Diane Johnson” on the ABC sitcom Black-ish, which aired from 2014 to 2022. Marsai even won a ton of awards for her amazing performance, including nine NAACP Image Awards and three BET Awards.
Moreover, Marsai pitched the idea for the movie “Little” to Will Packer and Universal Pictures at 10. The movie came out in 2019, and she became the youngest person ever to be an executive producer for a big Hollywood movie.
However, on Instagram, Marsai is more of a beauty and fashion influencer than an actor. She posts about her skincare routines and fashion outfits. Some of the brands she’s worked with include Clinique, Argent, Kate Spade, and Mari.
- Instagram: 5.1M
- Facebook: 1.7M
- YouTube: 205K
- Niche: Beauty, fashion
- Eng Rate: 3.34%
4. Joe Mele (@mmmjoemele)
This 24-year-old American content creator from NYC is on the list of top Gen Z male influencers due to his comedic sketches. Joe Michael Mele got into content creation during the pandemic in 2019. He started posting videos just for fun, but they quickly became popular, especially the ones with his family.
Joe’s funny video with his dad blew up on Instagram, racking up millions of views and gaining him many followers on TikTok (29M).
He’s worked with big brands like Gillette and Virgin Voyages, and his net worth is estimated to be between $1 million and $5 million – all thanks to his social media success.
- Instagram: 2.9M
- TikTok: 29.9M
- YouTube: 8.3M
- Niche: Comedy
- Eng Rate: 0.70%
5. Reagan Yorke (@reaganyorke)
With over 3M followers on social media, Reagan is a popular Gen Z creator. She began her journey as a content creator at the age of 13 on Musical.ly, where a video she accidentally posted went viral, leading her to explore social media more seriously.
Reagan was born in 2000 in California and got a degree in broadcast production with a focus on cinematography and film production. She has directed short films, including “Weight,” which features an all-woman team and explores the relationship between a mother and daughter.
Her film has even received many awards for best editing, best cinematography, and best music at various film festivals. Reagan’s fans follow her on Instagram to see her project updates and BTSs.
- Instagram: 207K
- TikTok: 3.1M
- YouTube: 177K
- Niche: Film, acting.
- Eng Rate: 7.86%
Famous Gen Z Influencers on TikTok
Now, keep reading to learn more about Gen Z TikTok influencers who took off the platform:
1. Charli D’Amelio (@charlidamelio)
Charli D’Amelio is a popular name among Gen Z influencers who blew up TikTok! Born in Connecticut in 2004, she first shot to fame with a viral video of her doing the ‘Renegade’ dance.
Charli soon became the first person on TikTok to reach 50 million and then 100 million followers. She was even the most-followed creator before Khaby Lame took over the top spot in June 2022.
She’s collaborated with major brands like Dunkin’ Donuts, Morphe, and Prada. Charlie and her sister Dixie also launched their own clothing line, Social Tourist, making her one of the top Gen Z fashion influencers. She’s super active on TikTok, posting around 5 videos a week, and each one gets an average of 9.9 million views!
- TikTok: 155.7M
- Instagram: 42.9M
- YouTube: 9.1M
- Niche: Fashion
- Eng Rate: 6.47%
2. Avani Gregg (@avani)
With over 41M followers and 3.1B likes on TikTok, 22-year-old Avani from Indiana tops the list of the biggest Gen Z beauty influencers. Avani is best known for her innovative makeup tutorials.
She became famous after a TikTok video of her transforming into a Harley Quinn-style clown went viral. Then, everyone started calling her “Clown Girl”. Avani has also acted in the web series “Chicken Girls” as Gemma and hosted a Facebook Watch talk show titled “Here For It”.
In addition to makeup tutorials, dance challenges, and fashion outfits, Avani posts about her collaborations with big brands like Lancôme on TikTok.
- TikTok: 41.9M
- Instagram: 16.1M
- YouTube: 1.1M
- Niche: Beauty
- Eng Rate: 4.10%
3. Demi Bagby (@demibagby)
It’s time to meet one of the well-known Gen Z fitness influencers with over 313M likes on TikTok. 23-year-old Demi Bagby was born in California and earned the title of “America’s Strongest Teen” at 14. She works in various sports areas including crossfit, bodybuilding, and parkour.
Demi mostly shares her workout routines with her Gen Z TikTok followers. As a popular TikToker, She’s worked with high-profile brands like C4 Energy, XTEND, and Rifle Coffee, making so much money on TikTok. Her net worth is now around $13M.
- TikTok: 14.1M
- Instagram: 2.7M
- YouTube: 1.6M
- Niche: Fitness
- Eng Rate: 4.12%
4. Wisdom Kaye (@wisdm8)
Wisdom Kaye is a Nigerian-American black influencer, known for his unique fashion sense. Born in 2001, Wisdom moved to Texas at 4 and joined TikTok in January 2020, where he participated in the viral Vogue Challenge, quickly gaining millions of followers.
He engages his Gen Z fashion lover followers on TikTok with thematic outfit inspirations, modeling gigs, trends, and challenges. Over 413 MILLION likes turned Wisdom into a TikTok star! He’s collaborated with huge fashion brands like Balmain, Dior, Fendi, Ralph Lauren, Coach New York, and Revlon.”
- TikTok: 12.7M
- Instagram: 6.5M
- YouTube: 355K
- Niche: Fashion
- Eng Rate: 14.84%
5. Amelie Zilber (@ameliezilber)
Amelie is a 22-year-old model from Los Angeles and one of the top Gen Z political influencers, studying Middle Eastern foreign policy at Georgetown University. As an activist, she’s been involved in various events and activities such as the Biden-Harris campaign, UNICEF ambassadorship, and LGBTQ+ rights.
However, Amelie is also a fashion and beauty creator. She’s collaborated with many brands including Jouer Cosmetics, Dior, and Ralph Lauren. On her TikTok, you can watch GRWM videos and see her travel adventures and social outings. Amelie’s racked up over 309M likes!
- TikTok: 6.6M
- Instagram: 2M
- YouTube: 409K
- Niche: Fashion, beauty, politics.
- Eng Rate: 5.65%
Popular Gen Z Influencers on YouTube
Finally, let’s check out some of the most popular Gen Z YouTubers:
1. MrBeast (@MrBeast)
Jimmy Donaldson, widely known as MrBeast, is one of the top Gen Z YouTube influencers with over 338M subscribers. Born in 1998 in Kansas, he started his YouTube channel back in 2012 when he was just 13. His first channel was called ‘MrBeast6000,’ and he used to make Let’s Play videos and videos guessing other YouTubers’ earnings.
However, MrBeast’s big break came in 2017 with his ‘Counting to 100,000’ video which made him way more popular. Now, his YouTube channel features diverse content, from luxury giveaways and challenges to humanitarian activities, and exciting stunts.
- YouTube: 338M
- TikTok: 100.6M
- Instagram: 63.7M
- Facebook: 25.5M
- Niche: Philanthropy, entertainment.
- Eng Rate: 3.49%
2. James Charles (@JamesCharles)
Here’s another Gen Z beauty influencer: 25-year-old James Charles started his YouTube channel in December 2015 while working as a local makeup artist in Bethlehem. In 2016, James became the first male brand ambassador for CoverGirl after a tweet showcasing his makeup went viral.
Besides working with CoverGirl, he’s launched a clothing line called Sisters Apparel and teamed up with Morphe Cosmetics to create the Sister Collection. James Charles also hosted and co-produced a reality show on YouTube, ‘Instant Influencer’ in 2023 which was a huge hit and even won ‘Show of the Year’ at the Streamy Awards.
As of now, over 23M people follow James on YouTube to watch his makeup tutorials, collabs with other influencers, fun challenges, and reality series.
- YouTube: 23.9M
- TikTok: 39.4M
- Instagram: 20.1M
- Niche: Beauty
- Eng Rate: 4.69%
3. Liza Koshy (@lizakoshy)
Even though Liza Koshy is just a year older than most Gen Zers, her hilarious videos have attracted over 60 MILLION followers on social media. Liza first gained popularity on Vine in 2013 under the username “Lizzza” for her funny posts. But she quickly switched to YouTube and started posting funny videos, interviewing famous people, and sharing her daily life.
That’s not all her achievements! Liza Koshy has won four Streamy Awards and has been named on Forbes’ 30 Under 30 list in 2019. She also starred in the Netflix film Work It (2020) and produced the YouTube Premium series Liza on Demand (2018–2021).
- YouTube: 16M
- TikTok: 30.8M
- Instagram: 20.2M
- Niche: Comedy
- Eng Rate: 5.36%
4. Tate McRae (@TateMcRae)
Looking for a Canadian influencer, singer, and songwriter from Gen Z? 21-year-old Tate McRae is your best fit! Tate grabbed the title of the first Canadian finalist on the reality TV show “So You Think You Can Dance” at 13.
In 2017, McRae’s song “One Day” went viral on YouTube, and that’s when her career really took off. After that, she signed a record deal with RCA Records in 2019.
Tate’s music is popular with Gen Z and they follow her on YouTube to watch the “Create With Tate” series and her official music videos. It’s worth noting that she’s collaborated with big names like MCM, Adidas, and SKIMS.
- YouTube: 5.7M
- TikTok: 8.2M
- Instagram: 5.2M
- Niche: Music
- Eng Rate: 11.75%
5. Chase Hudson (@huddy)
Our last Gen Z creator is a 22-year-old singer and actor, aiming to lead Gen Z into the rock scene! Chase captivated millions of followers with lip-syncing and dance videos on TikTok.
After releasing his first single “21st Century Vampire” in 2021, he became more active on YouTube to share his music videos and comedy skits. Chase has also appeared in a movie, Downfalls High, which is based on Machine Gun Kelly’s album Tickets to My Downfall.
- YouTube: 2.2M
- TikTok: 30.5MM
- Instagram: 9.5M
- Niche: Music, Comedy
- Eng Rate: 5.81%
How to Find the Right Gen Z Influencers on Instagram and TikTok?
To find the best Generation Z influencers for your marketing campaigns, you have to search through creators based on their age, location, and social media profiles. That’s where Ainfluencer comes in.
Ainfluencer is a free, DIY, and user-friendly influencer marketplace. It offers advanced features to run effective campaigns, including AI-powered filters. Ainfluencer also provides a database of over 1 million mega, macro, and micro-influencers on Instagram and TikTok.
Here’s how Ainfluenecr can help you run effective influencer marketing campaigns:
- Influencer Discovery: 20+ AI filters such as age, location, niche, follower count, and more to find creators,
- Insightful Data: Providing valuable data about each influencer including engagement rate, past collaborations, brands they’ve worked with, and customers’ reviews,
- Track Key Metrics: Monitoring your campaign success by tracking key metrics like conversion, engagement, and reach,
- End-to-end CRM: You can create campaigns, message influencers, negotiate with them, and make payments within the platform,
- Unlimited Campaigns for Free: You can create unlimited campaigns for free, without any annual contracts or monthly subscriptions,
- Simple User Interface: It’s a DIY platform so you can run campaigns on your own,
- Escrow Payment: Ainfluencer’s escrow payment system holds the money until both parties meet the agreements.
Ainfluencer is 100% free for you. It only receives 20% of the commission fee from influencers. What are you waiting for?
FAQs
We’ve answered a few FAQs about Gen Z content creators. Let’s dive in:
1. What Is Gen Z?
Gen Z, known as digital natives, is the generation born between 1997 and 2012. They are the first generation to grow up with the internet as a crucial part of their lives. Gen Z makes up about 32% of the global population. According to statistics, more than half (54%) of Gen Zers spend four hours or more a day on social media.
2. Who Is the Biggest Gen Z Influencer?
Kylie Jenner, an American model and businesswoman, is the most popular Gen Z influencer with over 395M followers on Instagram. Born in 1997, Kylie also has 56M TikTok followers, 32.6M Facebook followers, and 2M subscribers on YouTube.
Final Words
We’ve compiled a list of top Gen Z influencers across various niches and platforms, offering diverse options for brands.
Looking for Gen Z micro and nano influencers? Sign up for Ainfluencer for free and easily search through Instagram and TikTok creators using our smart filters. Connect with them and run your campaigns effortlessly.