If you’re looking to make your brand more visible to German users, a good starting point will be to find the top German influencers who rule the living habits of Bavarians. Getting to know the most mainstream Influencers in Germany will help you understand the behavior and psychology of the normal content consumer.
So, in this article, you’ll discover the top German Instagram influencers , TikTokers, and YouTubers with different niches.
Additionally, using influencer marketing agencies in Germany, you can find more German content creators for collaboration. These influencers can change the fortune of your brand in this country.
Stay tuned to learn more!
Top 5 German Influencers on Instagram
Starting with the top 5 German Instagram influencers, here are top content creators on this platform with different niches you should know about.
1- Pamela Reif (@pamela_rf)
Pamela Reif is one of the most popular German fitness influencers. She was born in 1996 and started posting on Instagram back in 2012. Throughout the years, she’s managed to gain 8.9 million followers on Instagram and 10.5 million subscribers on YouTube.
Her content mostly includes workout routines and nutrition advice, and it has helped her open her way into entrepreneurship. Indeed, this fitness influencer founded her own snack line called “Naturally Pam” back in 2021, and also created her own app and even wrote a couple fitness books.
- Niche: Lifestyle, Health, and Fitness
- Followers: 8.9 Million
- Engagement Rate: 4.5%
2- Diana zur Löwen (@dianazurloewen)
Diana is among the most well-known German fashion influencers. She was born in 1995 and started her social media career at the ripe age of 14. In the past decade and a half, she’s managed to amass over a million followers on Instagram, posting content involving fashion, beauty, and entrepreneurship.
More recently, Diana has started to post finance/investing advice as well, and gone as far as starting her own investment company for startups. Additionally, she’s launched a perfume line that sells in major drugstore chains in Germany, such as dm and Rossmann.
With brand deals from big industry names like Schwarzkopf (haircare) and Volkswagen, it seems like this fashion influencer is taking her entrepreneurial ventures further. She even has her own romance novel scheduled to release soon.
- Niche: Lifestyle, Fashion, Beauty, Finance
- Followers: 1.2 Million
- Engagement Rate: 0.64%
3- Andrea Subotic (@andrea_subotic)
Andrea Subotic is a Berlin-based model and beauty influencer. She was originally born in Montenegro (1999), but has spent the majority of her life in Germany. Her career as one of the top German influencers started taking off after she went viral for her lip-syncing and skit videos on TikTok.
After that, she rebranded herself into the effortlessly chic fashion influencer we know today. During her work, she’s gotten brand deals from high-end companies, including but not limited to Dior Beauty, Lancôme, La Roche Posay, and Maybelline Skincare.
- Niche: Lifestyle, Fashion, Beauty
- Followers: 1 Million
- Engagement Rate: 0.08%
4- Lena Mantler (@lena)
Lena Mantler started her career as a member of one of the most famous German TikTokers, Lisa & Lena. She started to release lip-syncing and dance videos on TikTok with her sister and quickly became one of the platform’s most popular faces.
On her personal Instagram account, she has around 20.4 million followers who closely follow her music (yes, she released her own singles with her sister, Lisa) and her fashion advice.
- Niche: Lifestyle, Fashion, Beauty
- Followers: 20.4 Million
- Engagement Rate: 3%
5- Julien Bam (@julienbam)
Julien Bam is one of the German influencers who started on YouTube and then made his way to Instagram and TikTok as well. Born in 1988, Julien is known for his high-production comedic sketches, dance videos, music, and vlogs.
With 4.9 million followers on Instagram, he founded the JuBaFilms and FlyingPandas channels, which allowed him to gain more traction through collaborating with other creators.
His major projects include elaborate parody music videos and a popular Minecraft series. In 2021, he even starred in Netflix’s sci-fi comedy “Life’s a Glitch”.
Julien has won numerous media awards (Bravo Otto, 1Live Krone, Deutscher Webvideopreis, Goldene Kamera Digital) for his work and continues to impact the German youth culture through his dance, music, and comedy.
- Niche: Dance, Music, Comedy
- Followers: 4.9 Million
- Engagement Rate: 2.01%
Top 5 Famous German TikTokers
Despite Instagram’s best efforts, the rise of TikTok completely changed the way creators are paid, and hence made them more available and effective for influencer marketing. With that in mind, here are the top 5 most famous German TikTokers.
1- Doreen Wilde (@dodipi)
Doreen, known online as @dodipi, is one of the first famous German TikTokers that come to mind when you think of lip-sync skits, short comedy scenes, and relatable lifestyle content.
On TikTok, she has about 1.6 million followers, who mostly follow her due to her authenticity and scandal-free personality. Like many other German influencers, Doreen also gained attention outside social media by engaging her audience in writing a romance novel, as covered by the Frankfurt Book Fair.
- Niche: Lifestyle, Acting
- Followers: 1.6 Million
- Engagement Rate: 6.37%
2- avemoves (@avemoves )
Avemoves (born 1999) is one of the most globally famous German influencers known for dancing and choreographing. He rose to fame on TikTok by performing precise dances while wearing a signature mask and white suit. Since beginning in mid-2020, he has gotten over 18 million followers on TikTok.
He also posts on Instagram and YouTube, but TikTok is his main platform. His success has also led to brand interest. For example, he has done sponsored dance videos and is likely to partner with activewear brands as well.
- Niche: Dancing
- Followers: 17.4 Million
- Engagement Rate: 6.6%
3- Julia Gisella (@juliagisella)
If you’re interested in artsy German influencers, you must have seen Julia Gisella on your For You Page. Born in 2001, the illustrator built a huge following by posting speed-painting and drawing videos. Her signature is posting tutorials and creative celebrity portraits.
Throughout the years, she also grew her presence on YouTube and Instagram as well. Brands like Casetify (phone cases) and MVMT (watches) tapped into her artistic niche and used her help for influencer marketing.
Her videos’ appeal is educational and creative rather than shocking, so she has avoided any controversy. Julia’s popularity has reportedly earned her a comfortable income through ads, sponsored art supplies, and merchandising.
- Niche: Art, Painting
- Followers: 15.4 Million
- Engagement Rate: 5.75%
4- Anna Catify (@annacatify)
Anna Catify is a 28-year-old German-Romanian TikTok creator and artist. With her intricate time-lapse art and makeup videos, she has attracted over 14 million TikTok followers, hence becoming one of the most famous German TikTokers.
Early on, she was even nominated for a Shorty Award for her artistic talent. Catify often posts challenges where she draws or paints pop-culture characters, and she balances this with lip-sync and beauty content. On Instagram, she shares sketches and modeling photos.
- Niche: Art, Makeup, Transition Tutorials
- Followers: 14.5 Million
- Engagement Rate: 2.31%
5- Daniklieber (@daniklieber)
Dani Klieber (born 2004) is a German-South Korean TikTok star. She became famous in 2022 with dance and fashion videos, and quickly reached 3.9 million followers and 595M likes.
Dani’s content is upbeat, and she shares trendy dance routines, outfit-of-the-day clips, and glimpses of Korean culture (food and traditions) from a German’s perspective.
Though still early in her career, Dani’s channel appeals to a youthful audience, and she has no known negative publicity.
- Niche: Art, Makeup, Transition Tutorials
- Followers: 3.9 Million
- Engagement Rate: 12.1%
Top 5 YouTube German Influencers
Finally, you should also invest enough time to learn about the top 5 German YouTubers, so that you can cater to the needs of a broader range of audience long-term.
1- Naomi Jon (@naomijon)
Naomi Jon is a German influencer best known for her beauty, fashion, and lifestyle content on YouTube and TikTok. This lifestyle influencer has more than 4.3 million TikTok followers and about 3.42 million YouTube subscribers.
On YouTube, she posts makeup tutorials, product reviews, and personal vlogs. Naomi is also a singer, with her second album dropping in the upcoming months.
To date, she’s avoided scandals, and she remains a positive figure for teen audiences. Naomi’s large subscriber base (over 750M total video views) reflects her role as one of the top German female influencers.
- Niche: Lifestyle, Fashion, Makeup, Music
- Followers: 3.42 Million
- Engagement Rate: 6%
2- Lucia Leona (@LuciaLeona)
Lucia Leona is another German YouTuber and podcaster who specializes in true-crime stories. She launched her channel in 2019 and now has around 483K subscribers and over 104 million total views.
Lucia’s videos typically narrate chilling criminal cases with detailed storytelling. In addition, she hosts the “Mord am Mittwoch” podcast (True Crime Wednesday), where she discusses one case per episode.
Thanks to her calm and unique storytelling style, Lucia is quickly turning into the next big face among the top German female influencers.
- Niche: True-Crime
- Followers: 483 Thousand
- Engagement Rate: 4%
3- Paluten (@Paluten)
Paluten (Patrick Mayer) is one of the biggest gaming Influencers in Germany. He started his channel in 2012 and became famous for Minecraft and open-world game series.
Today, his main channel has 5.66 million subscribers and nearly 5.8 billion total views. Paluten is well-known for his long-running Minecraft series (“Minecraft Freedom”) and comedic gaming videos. He also co-founded the “Freedom-Squad” group with other gaming YouTubers (GermanLetsPlay, etc.).
In 2020, he expanded into other ventures like writing a book and releasing a mobile game. The German influencer also runs a secondary channel (Team Paluten) for reaction videos.
Overall, it can be said that his friendly persona and kid-friendly humor have kept him free of scandals, and he continues to dominate the gaming scene, attracting sponsors from tech and toy brands.
- Niche: Gaming, Comedy
- Followers: 5.66 Million
- Engagement Rate: 5%
4- Kurzgesagt (@kurzgesagt)
Kurzgesagt, which translates to “in a nutshell” in German, is a Munich-based educational media studio. Its flagship YouTube channel (launched in 2013) creates animated explainer videos on science, technology, philosophy, and society.
Kurzgesagt has about 24.5 million subscribers and over 3.4 billion views, which makes it one of the largest non-entertainment channels worldwide. The videos are primarily in English to reach a global audience, and are known for high-quality graphics and thorough research.
- Niche: Science
- Followers: 24.6 Million
- Engagement Rate: 4.5%
5- Merayad (@merayad)
Last but not least, Merayad is a German model and TikTok influencer of Turkish descent. He is best known for his stylish dance and modeling clips on TikTok. His YouTube channel has over 1.7 million followers with 268 million likes.
Merayad often posts fashion lookbooks, workout videos, and travel scenes to showcase his physique and style. He also features his pet cat in some videos (which is as cute as a button).
On Instagram, he has 1.3 million followers, making him one of the top German fitness influencers. Because of his good looks and large audience, Merayad has worked as a model for advertising and likely partners with various clothing and fitness brands.
- Niche: Fashion, Lifestyle, Fitness
- Followers: 1.76 Million
- Engagement Rate: 3%
How to Find Influencers in Germany?
Seeing all these German content creators, Instagram models, and TikTokers, you might be overwhelmed and ask yourself the question many brands wonder: “How do I find the right influencer to promote my brand?”
The fact of the matter is, choosing between all the German influencers is easier said than done. So, who is the best influencer for your brand that matches your audience and budget?
To find out, it’s best to use an influencer marketing platform. They make the process easy for you and provide you with influencers who can actually help you increase your sales.
Our suggestion for the top influencer marketing agency? Ainfluencer. The platform offers countless benefits, from free services to unlimited campaigns, precise targeting, and performance tracking, so no little detail goes by unnoticed.
With Ainfluencer, the heavy work is lifted off your shoulders, and all that remains to be done is for you to open an account and tell them what you want.
If you want to get started on your influencer marketing journey, all you have to do is open an account with Ainfluencer and let their specialists do the job for you.
Conclusion
German influencers are a massive source of inspiration for the DACH region (Germany, Austria, Switzerland) and the living habits of the people there. In this article, we introduced you to top influencers in this country in different niches. .
Still, finding the right influencer to promote your brand is more complicated than reading a handpicked list of people. To simplify the process, you can use modern influencer marketing platforms and enjoy browsing in the right pool of influencers in Germany, rest assured that you’ll find the right one.
FAQ
The most famous German influencers include Pamela Reif, Lena Mantler, Julien Bam, Naomi Jon, Paluten, and TikTok stars like avemoves and Julia Gisella. They dominate niches such as fitness, fashion, beauty, gaming, and art.
Most German influencers find fame by posting unique content that resonates with audiences (fitness tutorials, fashion inspiration, or creative TikTok dances). Viral moments, collaborations, and consistent engagement help them turn hobbies into sustainable careers.
German influencers have high engagement and strong connections with audiences in the DACH region. Collaborating with them helps brands gain trust, expand visibility, and directly reach target consumers.