An increasing number of businesses are choosing to manage their influencer partnerships through influencer marketing services. And one of these services is Heepsy, which brings us to our topic at hand: Heepsy alternatives.
Heepsy is a Spanish influencer marketing company intended to help businesses connect with influencers. It wasn’t a particularly well-loved platform until late 2020, at which point certain changes were made to make it a more user-friendly option. However, there are still reasons to look into Heepsy alternatives.
It’s hard to find an option that works well for you. Among all the top influencer marketing platforms, the list below includes the best Heepsy alternatives we could find.
Top 5 Heepsy Alternatives
So without further ado, let’s look into the top five Heepsy alternatives you can use to find influencers and grow your business online.
1. Ainfluencer
Sitting at the top of the list is Ainfluencer. This platform is a DIY marketplace that helps you find influencers on TikTok, Instagram, and YouTube. There are a few things that make Ainfluencer special, from its features to its pricing which we will discuss in detail..
There are more than 5M verified influencers on Instagram and TikTok. If you are not sure which influencer to choose, you can see their insights, including their reach, impressions, audience locations, demographics, and past collaborations with other brands.
Key Features
- 100% Free: Unlike most influencer marketing platforms, Ainfluencer is completely free. This means that regardless of the size of your company and budget, you can use Ainfluencer and its features without dedicating a budget
- Sizeable Database: Despite its affordability, Ainfluencer has a database of more than 5 million influencers. A database of this size allows you to work with both macro and micro influencers.
- AI-Powered Influencer Discovery: To help you find your perfect influencer match, Ainfluencer offers an AI-powered influencer discovery tool.
- In-app Messaging: To help make your negotiations smoother, Ainfluencer’s apps include a chat feature. No need to look through various platforms to find contact information for each influencer.
- In-depth Performance Review: This platform gives you exact information about how your campaigns have performed, in great detail. You can evaluate what you’d like to change for different results.
- In-depth Influencer History Report: Looking to learn the history of what brands an influencer has worked with, or which campaigns they’ve been involved in? Well, Ainfluencer offers a report of the history of all influencers on its database.
- Secure Payments: Ainfluencer’s Escrow system allows each payment to be held with a third-party secure source until both sides are satisfied.
Price
Ainfluencer is 100% free for brands. The platform takes 20% of each contract from the influencer’s side.
Pros
- Affordable for all businesses,
- Keeps brands and influencers safe from scams,
- No limitations on any features,
- Direct communications,
- Allows for individual negotiations
Cons:
- Customer support hours are limited to normal work hours.
Ainfluencer Vs Heepsy
Although Heepsy is considered an affordable influencer marketing platform, it’s still more expensive than Ainfluencer. Heepsy offers a limited free plan; on the other side, Ainfluencer gives you unlimited campaigns, unlimited chat and invites, and plenty of various niches, all for free. Consequently, Ainfluencer is one of the best Heepsy alternatives in the market.
2. Intellifluence
Intellifluence is a company that originally started as an SEO and social SEO service. As demand rose, the company turned into a full influencer marketing company. Let’s see the main features this platform offers.
Key Features
- Influencer discovery with a platform of more than 200k influencers,
- Campaign management to make your strategies execute well,
- The bulk messaging tool lets you connect with many influencers at once.
- Detailed reports and analytics help you make necessary changes to your strategies.
- A centralized messaging feature that helps you avoid various tabs and spreadsheets.
Price
Limited free plan, starter plan is $99/month.
Pros
The best of Intellifluence is:
- The ability to avoid long-term commitments,
- User-friendly interface,
- Singular dashboard.
Cons:
- Occasional fake influencers,
- Relatively small influencer database,
- Limited free plan.
- Focused on American influencers,
Intellifluence Vs Heepsy
The pricing structure of Heepsy and Intellifluence is very similar. Both offer a free plan with close to no features, and both have flexible pricing plans for various businesses. However, the main difference is the database size, which Heepsy has more than 4 million influencers based on their website, against 200k from Intellifluence.
3. Later
If you’re familiar with Later, you might be confused about how it counts as one of the Heepsy alternatives. The company officially introduces itself as a social media management tool; however, Later does offer an influencer marketing platform, known as Later Influence, as well.
Later Influence – formerly Mavrck – offers a full-service managed influencer marketing solution, including the following features:
Key Features
- Similar influencer search helps by allowing you to look at other creators who are similar to ones you’ve already seen success with.
- Campaign tracking gives you the opportunity to closely track the success of each campaign.
- Content syndication offers the chance to repurpose your content across multiple platforms.
- Later Influence automatically captures live influencer content on Instagram and TikTok for further analysis.
Price:
No public information
Pros:
To name a few of the best things Heepsy offers we’d start with:
- Database of more than 10M influencers,
- Content scheduling,
- Innovative platform,
Cons:
- No free plans,
- The cancellation policy is too complicated.
Later Vs Heepsy
Eventually, which platform is the better choice for you depends on your needs. Later runs more smoothly and has more to offer, and includes more features on a cheaper plan.
It must be said that you can look for influencers on Facebook, Instagram, TikTok, YouTube, Pinterest, and X/Twitter by using Later Influence. However, only the “big three” influencer platforms are covered by Heepsy.
4. Grin
Grin is a SaaS influencer marketing platform that covers Instagram, TikTok, YouTube, Facebook, Pinterest, and Twitch.
It is a comprehensive influencer network designed to help brands of all sizes and in all areas. You can easily utilize it to track live content, find influencers that fit your brand, and manage payments. Here is a list of Grin’s features you can expect by using it:
Key Features
- Extensive filtering for creator discovery,
- Social listening to help you be aware of every mention of your brand,
- Tools for content management,
- Single dashboard for reporting and analytics.
- GRIN was created for businesses with large product catalogs and offers affiliate links and product seeding.
Price:
Annual pricing starts at $25,000/year. Contracts require a full-year commitment with monthly billing.
Pros:
Grin’s advantages include:
- User-friendly,
- Comprehensive CRM,
- Includes micro influencers,
- Comprehensive campaign management.
- Strong E-commerce Integration
Cons:
- High price,
- Limited influencer search,
- Unresponsive customer support.
Grin Vs Heepsy
While more expensive than Heepsy, Grin is a more fully developed approach to influencer marketing. Depending on your needs and your budget, Grin can be a great Heepsy alternative.
Another important fact is that Heepsy offers monthly contracts, whereas GRIN forces you to lock in for a full year, which can be troublesome for some businesses.
5. Popular Pays
This platform is owned by Lightricks, which is an AI-powered company focused on creative work. Popular Pays helps you find creators from micro to macro influencers in various niches.
It is perfect for small and medium-sized brands that wish to quickly reach creators without investing a lot of effort in outreach or negotiations. The platform allows brands to manage payments, post campaign briefs, and receive applications. Let’s see what else Popular Pays has to offer:
Key Features
- Influencer discovery tool with normal filters,
- Helps you find and launch UGC,
- KPI reports,
- Direct communications.
- Audience insights and creator reviews
Price
2.2K/month
Pros:
The pros of Popular Pays include:
- A focus on user-generated content,
- Modern outlook towards social media marketing,
- Access to real-time data.
Cons:
- Each transaction costs brands 10% of the total sum,
- Some users experience a learning curve.
Popular Pays Vs Heepsy
With two completely different pricing structures, Popular Pays offers you an alternative way to pay for influencer marketing. With this Heepsy alternative, your payment is directly tied to the amount of work completed.
FAQs
1. Is Heepsy Free?
Heepsy offers a few different plans, including a free one. However, this free plan is extremely limited and will not be enough for your needs at all. The cheapest plan Heepsy offers is 75 Euros. You can use free alternatives like Ainfluencer if you are low on budget.
2. Are There Any Truly Free Heepsy Alternatives?
Yes. Ainfluencer is a completely free platform that can easily replace Heepsy for you, for less than a fraction of the price. If you’re interested in learning exactly how Ainfluencer works, you can check out this detailed Ainfluencer review.
3. Does Heepsy Offer Customized Plans?
Yes. If your needs are bigger than the plans already offered on the platform, you can talk to Heepsy’s sales team and build a plan specific to yourself and your own business. However, another platform like AspireIQ may be a better fit. Read the AspireIQ review to learn more about this platform.
4. Which Heepsy Alternative Is the Most Affordable?
Ainfluencer is completely free to use, making it ideal for small businesses or brands just starting influencer marketing. Later also offers an affordable entry plan.
Conclusion
As you can see, there are plenty of Heepsy alternatives in the market, and depending on your needs, you can pick a much better fit for your business. While Heepsy does provide many necessary services, the alternatives on this list are either more budget-friendly, like Ainfluencer, or far more efficient, like Grin. Pick one and make your influencer marketing better.
