Every brand exploring influencer marketing has likely heard of IZEA and Modash. Choosing between them can be tough! This blog dives deep into IZEA vs. Modash, comparing their pricing, features, and what real users have to say.
We’ll look closely at how each influencer marketing platform helps you find influencers, what kind of tools they offer for managing campaigns, and the size of their influencer databases.
By the end, you’ll have a clearer picture of which platform is the better fit for your needs. And, we’ll even introduce you to a more affordable (but still powerful) alternative (Ainfluencer)! Let’s get started!
What Is IZEA?
Founded in 2006 in Florida, IZEA is a pioneering influencer marketing company, best known for being the first company that paid bloggers for content creation.
IZEA’s influencer marketing tool, IZEA Flex starts from $165 monthly, making it quite an affordable solution for smaller to medium businesses seeking to run influencer marketing campaigns on Instagram, TikTok, YouTube, Facebook, Twitter, Pinterest, and LinkedIn. However, it has weaknesses we’re about to uncover, driving users to consider IZEA alternatives.
What Is Modash?
Modash is another big name in the influencer marketing industry, launched in 2018. It allows brands to connect to over 250M creators on Instagram, TikTok, and YouTube. Modash’s plans start at $299 per month which makes it the right choice for medium to larger brands, compared to IZEA.
Just like IZEA, this tool has pros and cons that lead customers towards Modash competitors. We’ll talk about them in this blog.
IZEA Vs. Modash: Full Comparison of Pricing and Features
Let’s deep dive into both IZEA and Modash pricing, plans, and main features including influencer discovery, database, social media platforms, and more. But first, here’s a quick IZEA vs. Modash overview in a table:
IZEA Vs. Modash Cost
Do you want to see whether IZEA or Modash best fits your influencer marketing budget? Here are both tools’ pricing structures and monthly/annual plans:
IZEA offers two packages: Starter ($165) and Power ($600) per month. In case you buy annual plans, it will cost you $130 and $500 per month. Within the basic plans, you’re allowed to add up to 1 member, while it’ll be 5+ members in Power plans. IZEA also provides a 10-day free trial. See what features IZEA Flex’s plans offer:
On the other side, Modash pricing starts at $299 per month (Essentials) and reaches $599 for Performance plans. Annual packages will cost you $199 and $499 per month.
It’s worth noting that you can add up to 2 members in Modash Essentials and up to 5 members in Modash Performance. Modash has a 14-day free trial. Here, you can view what’s included in Modash’s packages:
IZEA Vs. Modash: Main Features
You’ve learned all about Modash and IZEA pricing structures. Now, we’re going to compare them in key features. Let’s begin:
1. Social Media Platforms
IZEA Flex enables brands to run influencer marketing campaigns on Instagram, TikTok, YouTube, Facebook, Twitter, Pinterest, and LinkedIn. So, it’s a more comprehensive tool, unlike Modash which only supports influencer marketing across Instagram, TikTok, and YouTube.
2. Influencer Database
Although IZEA covers a wider range of social media platforms, in comparison with Modash, it has a more limited creator database. Modash boasts a database of over 250M profiles with 1k+ followers, allowing brands to connect to influencers at different levels (from mega to micro-influencers). In contrast, IZEA’s creator pool includes 1M+ registered influencers. This could make it harder to find the perfect creators.
3. Influencer Discovery and Filtering Options
In Grin Vs. Modash blog, we’ve dived into how Modash’s influencer discovery tool works. Now, let’s revisit Modash’s influencer discovery tool and compare it to IZEA’s.
Modash allows you to filter influencers by their own characteristics and those of their followers using two key options: Influencer and Audience filters. These filters include engagement rate, growth rate, locations, interests, and more, as you can see below:
IZEA uses AL-powered filters like platform, follower count, audience demographics, keywords, hashtags, and more to search through the creator database.
However, IZEA lacks lookalike filtering like Modash, to discover influencers who share similar characteristics with a target influencer or audience. Find IZEA and Modash filtering features in this table:
4. Analytics and Reports
Modash delivers a wide range of analytics into influencers, their audience, and their content. In addition to the influencer and audience data we mentioned above, you can check creators’ past sponsored posts.
IZEA goes beyond influencers’ and audience’s insights and provides insights into your competitors’ overall post sentiment, engagement rate, and more.
On the campaign level, both Modash and IZEA provide comprehensive analytics like engagements, reach, impressions, CTRs, ROI, conversions, etc, as you can see in the below image:
5. Influencer Relationship Management
To have a better understanding of how IZEA and Modash influencer management tools work, we’ve listed their features.
IZEA Influencer Relationship Management
- Open bidding system where influencers can submit proposals based on defined criteria,
- Direct communication with influencers through in-app messaging,
- Ability to create custom lists for influencer segmentation based on campaigns or topics,
- Team collaboration features that allow multiple users to view and manage influencer lists and communications,
- Direct payment to influencers upon content verification.
Modash Influencer Relationship Management
- Ability to save influencers to custom lists for specific campaigns or categories,
- Status tracking for influencer relationships (e.g., Outreach, Negotiating, Hired),
- Outreach via email directly from the platform,
- An integrated payment system that allows brands to pay influencers through the platform without external transactions.
6. IZEA Vs. Modash Reviews
Customers’ reviews on rating platforms are great milestones for assessing a tool’s performance. We’ve explored Modash and IZEA’s reviews on G2 and made a list of their pros and cons.
- IZEA on G2: 3.9
- Modash on G2: 4
IZEA Pros and Cons
Let’s find out the good and bad things about IZEA Flex:
IZEA Pros
- IZEA’s Unity Suite,
- The ability to find influencers and communicate with them directly all in one place,
- Helpful support team.
IZEA Cons
- Unclear onboarding process,
- No option to send hyperlinks or photos within influencer chats.
Modash Pros and Cons
Modash is not only a great alternative to HypeAuditor but also a powerful competitor to Collabstr. Let’s dive into its advantages and disadvantages.
Modash Pros
- Large influencer database (over 250M),
- Transparent pricing structure,
- Accurate data about influencers.
Modash Cons
- Limited emailing functionalities,
- Steep learning curve.
Ainfluencer: The Best Alternative to IZEA and Modash
While IZEA and Modash are top platforms, there’s another influencer marketplace that may surpass them in terms of pricing and features.
Ainfluencer is a 100% free influencer marketplace (it only receives 20% of the commission fee from influencers) with many features including AI filters, end-to-end management, and valuable insights into influencers and campaigns.
Let’s see how Ainfluencer can compete with IZEA and Modash:
1. Limitless Campaigns: Ainfluencer allows you to create as many campaigns as you want for free, without additional costs,
2. Rich Database of Vetted Influencers: This tool has a database of 1M+ only verified influencers (from mega to nano influencers) on Instagram and TikTok,
3. Advanced Filters: You can search for creators based on 20+ AI filters like follower count, demographics, audience, and more,
4. In-depth Analytics: Ainfluencer provides valuable data about influencers (past collabs, customer reviews, etc) and campaigns (engagement, ROI, conversion),
5. End-to-end Management: You can also manage your campaigns, from messaging influencers to make payments, within the platform,
6. Secure Payments: Ainfluencer’s escrow payment system holds the money until both sides meet the agreed terms, ensuring a secure transaction,
7. Rating System: Additionally, it enables brands to leave honest reviews on influencers, providing valuable data for next collaborations,
8. Shopify Integration: You can integrate your Shopify and set up affiliate program details including coupon codes and links.
Ainfluencer has over 10,000 new sign-ups in its influencer database per month! Would you like to run your next campaigns for free?
Final Verdict
IZEA vs. Modash comparison suggests that IZEA is a cost-effective influencer marketing platform ideal for small to medium-sized businesses. It offers a wide range of social media support and comprehensive analytics, including competitor insights.
Whereas, Modash, priced from $299 per month, provides access to a larger database of over 250 million influencers and advanced filtering options. These features make it suitable for medium to larger brands.
Moreover, While IZEA is more affordable and user-friendly, Modash stands out for its extensive influencer discovery capabilities.
However, beyond IZEA and Modash, Ainfluencer is the only 100% free solution with advanced features like AI filters and unlimited campaigns, allowing you to create effective and free campaigns.
FAQs
Let’s answer a few FAQs about IZEA Vs. Modash:
1. How Much Does IZEA Cost?
IZEA offers monthly and annual plans, starting at $165. Its Power plans cost $600 per month and let you add up to 5 team members to the dashboard.
2. Which Platform Is Better for Small Businesses, IZEA or Modash?
IZEA is a more cost-effective and user-friendly option for smaller to medium businesses. Its pricing starts at $165 compared to Modash which costs $299 per month.