Lifestyle influencers share their everyday lives, interests, hobbies, and passions on social media. Many people are interested in taking a glimpse into their lives, so these creators are increasing in number.
This has led brands to turn to lifestyle creators to promote their brands. However, to find relevant influencers and save time, it’s better to use influencer marketing platforms that act as a bridge between brands and influencers.
In this blog, we first provide a list of the top 15 lifestyle influencers on YouTube, TikTok, and Instagram, along with their content focus, engagement rate, and more.
We then introduce you to an effective, budget-friendly platform (Ainfluencer) with advanced insights, search filters, a user-friendly interface, and more, all at no cost. Read on in the blog and if you want to start collaborating with influencers:
Top Lifestyle Influencers on Instagram, TikTok & YouTube
Before we delve into the details of each influencer’s bio, content focus, and social media engagement, let’s take a look at a quick overview of all the top influencers in the table below:
| Influencers | Main Social Media | Followers | Eng Rate |
| @aimeesong | 7.3M | 0.37% | |
| @iamtabithabrown | 4.4M | 0.48% | |
| @matildadjerf | 3M | 3.78% | |
| @jessicawang | 1.9M | 0.33% | |
| @brittanyxavier | 1.5M | 0.10% | |
| @emilymariko | TikTok | 12.7M | 3.95% |
| @wisdm8 | TikTok | 12.6M | 5.80% |
| @pepperonimuffin | TikTok | 8.2M | 3.41% |
| @thenavarose | TikTok | 5.6M | 11.17% |
| @annaschottin | TikTok | 2.1M | 11.99% |
| @pickUpLimes | YouTube | 4.36M | 10.03% |
| @lavendaire | YouTube | 2.43M | 0.51% |
| @MadeleineOlivia | YouTube | 562K | 3.12% |
| @theannaedit | YouTube | 482K | 2.59% |
| @useless_dk | YouTube | 252K | 6.69% |
5 Best Lifestyle Influencers on Instagram
Here’s a list of the most famous influencers who share shots of their life, increasing their influence on Instagram.
1. Aimee Song (@aimeesong) – 7.3M Followers
On top of the list of lifestyle influencers is Aimee Song, an American influencer, fashion blogger, designer, and author, best known for her blog, Song of Style.
Aimee has collaborated with major luxury brands like Dior and Gucci and has been named one of Forbes’ 30 Under 30 in 2016.
On her social media, she shares a mix of high-fashion content and personal moments from her life as a mother.
This 37-year-old blogger also has 118k followers on TikTok and 352K YouTube subscribers.
- Content Focus: High-End Fashion, Interior Design, Travel.
- Engagement Rate: 0.37%
- Avg Likes per Post: 26.8K
2. Tabitha Brown (@iamtabithabrown) – 4.4M Followers
Tabitha is one of the leading lifestyle Instagram influencers born on February 4, 1979. She became famous after posting a popular review of a vegan sandwich in 2020.
This led to big opportunities, such as working with famous brands and appearing on TV shows like “The Chi” and “Good Morning America.”
In addition to her social media success, Tabitha is a New York Times bestselling author with several books to her name and has won an Emmy Award for her children’s show, “Tab Time.” She has over 1M subscribers on YouTube and 3.3K followers on Facebook.
- Content Focus: Vegan Cooking, Positivity, Family.
- Engagement Rate: 0.48%
- Avg Likes per Post: 21.4K
3. Matilda Djerf (@matildadjerf) – 3M Followers
Matilda is a Swedish influencer, fashion designer, and entrepreneur, born on April 8, 1997. She’s also co-founder of the fashion brand, “Djerf Avenue”, which has quickly grown into a successful label known for its sustainable clothing.
Matilda is not only one of the best Instagram lifestyle influencers. She also has 1.6M followers on TikTok and 295K subscribers on YouTube.
- Content Focus: Effortless Style, Self-Care, Positivity.
- Engagement Rate: 3.78%
- Avg Likes per Post: 128K
4. Jessica Wang (@jessicawang) – 1.9M Followers
Our next top lifestyle influencer is Jessica Wang, a Chinese-American fashion influencer, blogger, and entrepreneur who launched a popular fashion blog, “Not Jess Fashion”, in 2014.
Wang’s unique style and engaging content have led to collaborations with major brands such as Burberry, Dior, and Apple (a campaign for the iPhone 12 mini).
What makes Jessica stand out is her ability to mix high-end fashion with accessible styles. She has over 4.7M followers on TikTok and 2.8K followers on YouTube.
- Content Focus: Luxury Fashion, Beauty, Family Life.
- Engagement Rate: 0.33%
- Avg Likes per Post: 6.4K
5. Brittany Xavier (@brittanyxavier) – 1.5M Followers
This American fashion influencer, blogger, and entrepreneur was born in 1986, in Los Angeles, California. Just like other Instagram lifestyle influencers we introduced above, Brittany gained prominence through her blog “Thrifts and Threads”, where she shares affordable fashion tips and lifestyle content.
She has a unique approach to mixing luxury and fast fashion. That made her get millions of followers on TikTok (5.2M) and Instagram. Brittany has collaborated with top brands such as Dior, Givenchy, and YSL.
- Content Focus: Fashion Trends, Family Lifestyle, Beauty Tips.
- Engagement Rate: 0.10%
- Avg Likes per Post: 1.5K
Top 5 Lifestyle Influencers on TikTok
Now, let’s meet some of the best TikTok lifestyle influencers with millions of followers and likes. They have worked with famous brands to make money on TikTok.
1. Emily Mariko (@emilymariko) – 12.7M Followers
Known for her cooking and lifestyle videos on TikTok, Emily is an American lifestyle content creator, born in 1992, in Los Angeles, California.
Emily rose to fame in 2021 with her viral salmon rice bowl recipe, which showcased her minimalist cooking style. That recipe hooked audiences looking for simple, tasty meals.
Emily’s content often features ASMR elements and emphasizes wellness and simplicity, bringing 760M likes on TikTok, 1.4M subscribers on YouTube, and 1.9M Instagram followers for her.
- Content Focus: Food, Lifestyle Hacks, Wellness.
- Engagement Rate: 3.95%
- Avg Likes per Post: 489.5K
2. Wisdom Kaye (@wisdm8) – 12.6M Followers
With more than 12M followers and 400M likes, Wisdom is one of the most popular lifestyle TikTok influencers. This 23-year-old American-Nigerian influencer became famous in 2020, after joining TikTok and participating in Vogue’s Viral Challenge. Many people liked his style, which brought him millions of followers.
Just so you know, Wisdom has been recognized by Vogue as “TikTok’s best-dressed guy.” he’s also worked with popular brands such as Dior, Fendi, and Ralph Lauren. Over 6.5M people follow him on Instagram.
- Content Focus: Fashion, DIY, Creativity.
- Engagement Rate: 5.80%
- Avg Likes per Post: 731K
3. Kirsten Titus (@pepperonimuffin) – 8.2M Followers
Kirsten Titus is an American TikToker who has gained around 919M likes from her humorous and engaging videos on TikTok. Her content often reflects her vibrant personality and includes collaborations with brands such as Amazon and Neutrogena.
Kirsten is also known for her unique breakup story, where she humorously communicated the end of a relationship through a playlist of songs, which gained attention on BuzzFeed.
Besides, She runs a YouTube channel with over 300K subscribers that features vlogs, Q&A sessions, and beauty content.
- Content Focus: Creative Lifestyle Hacks, Humorous Skits, Wellness Tips.
- Engagement Rate: 3.41%
- Avg Likes per Post: 279.5K
4. Nava Rose (@thenavarose) – 5.6M Followers
Alexa Jade, known as Nava Rose, is another American lifestyle and fashion influencer with more than 255M likes on her TikTok.
Nava became popular after posting a TikTok video where she transformed a Louis Vuitton duffle bag into an outfit and then wore it to the Louis Vuitton store to film people’s reactions.
She’s also participated in notable events such as the first “Hot Cheetos” fashion show during New York Fashion Week and has hosted segments for The “Ellen DeGeneres Show”. More than 1.2M people follow Nava on YouTube.
- Content Focus: Fashion DIY, Thrift Flips, Beauty.
- Engagement Rate: 11.17%
- Avg Likes per Post: 12.1K
5. Anna Schottin (@annaschottin) – 2.1M Followers
Our last lifestyle influencer on TikTok has more than 136M likes on this platform. Her videos typically feature a mix of lifestyle vlogs, fashion hauls, and beauty tutorials.
Beyond TikTok, Anna is active on multiple platforms, including Instagram and YouTube, where she has attracted over 500K and 2.2K followers.
- Content Focus: Fashion, Beauty, Home Decor, and Daily Routines.
- Engagement Rate: 11.99%
- Avg Likes per Post: 13.3K
5 Famous Lifestyle Influencers on YouTube
Here, you can find a list of top YouTube lifestyle influencers with engaged followers and unique content:
1. Sadie Badiei (@pickUpLimes) – 4.36M subscribers
Sadia Badiei, known as Pick Up Limes, is a Canadian influencer, dietitian, and blogger, who has gained significant popularity for her plant-based lifestyle content on YouTube.
This 33-year-old YouTuber, born to Pakistani-Afghan parents, started her channel in 2016. In just two and a half weeks, she went from 10,000 to 100,000 subscribers.
- Content Focus: Vegan Nutrition, Mindful Living, Travel.
- Engagement Rate: 10.03%
- Avg Likes per Post: 29.1K
2. Aileen Xu (@lavendaire) – 2.43M Subscribers
This 34-year-old American influencer founded Lavendaire, in 2014 as a platform to inspire others to create their dream lives. Her content includes videos on personal development, organization, and self-care, emphasizing the mantra “Life is art, make it your masterpiece”.
She’s also created the “Artist of Life Workbook”, a journal designed to help users plan and achieve their goals. Aileen has over 200K Instagram followers and 106K TikTok followers.
- Content Focus: Personal Growth, Lifestyle Design, Productivity.
- Engagement Rate: 0.51%
- Avg Likes per Post: 821K
3. Madeline Olivia (@MadeleineOlivia)- 562K Subscribers
Let’s meet one of the top UK lifestyle influencers on YouTube: Madeline Olivia who shares a variety of content including vegan recipes, lifestyle tips, and insights into her daily life.
Madeline is also active on Instagram and TikTok with 94K and 38K followers. Additionally, she’s written a cookbook, “Make It Vegan,” which features 59 vegan recipes for both seasoned vegans and those new to plant-based eating.
- Content Focus: Vegan Lifestyle, Sustainability, Minimalism.
- Engagement Rate: 3.12%
- Avg Likes per Post: 1.1K
4. Anna Newton (@theannaedit) – 482K Subscribers
Looking for lifestyle YouTube influencers who share vlogs, styling tips, and home organization projects on their channels? Then, Anna is the best choice!
This British content creator co-hosts the podcast “At Home With…” with another influencer, Lily Pebbles, where they discuss different topics related to lifestyle and personal experiences. Anna boasts over 496K followers on Instagram.
- Content Focus: Organized Living, Beauty, Fashion.
- Engagement Rate: 2.59%
- Avg Likes per Post: 1.3K
5. Signe Hansen (@useless_dk) – 252K Subscribers
Last on the list of best lifestyle influencers is Signe Hansen, a Danish content creator and blogger who focuses on sustainable fashion, minimalism, and lifestyle.
On her Channel, Signe shares videos that guide viewers on how to create versatile capsule wardrobes. That’s what she posts on her Instagram account with 158K followers as well.
- Content Focus: Sustainable Fashion, Minimalism, Lifestyle.
- Engagement Rate: 6.69%
- Avg Likes per Post: 495K
How to Find Lifestyle Influencers?
To select your ideal content creator, it’s best to search through a database of authentic influencers and choose them based on location, age, gender, and other relevant filters.
Ainfluencer allows you to do just that for free! (It just charges 20% of transactions from influencers but is 100% free for brands). With its AI-powered filters, you can quickly find your desired influencer. You can also view detailed analytics for each influencer, including engagement rate, reach, past collaborations, reviews, and brands they’ve worked with.
Here are more benefits Ainfluencer, as a DIY influencer marketplace offers:
- Creating unlimited campaigns for 100% free,
- Access to 1M+ vetted creators on Instagram and TikTok (no fake profiles),
- Various collaboration types including content creation, content publication, content promotion, and affiliate programs,
- A simple user interface to run campaigns in just a few steps,
- Track campaigns’ performance including engagement rate, reach, conversion, and ROI,
- End-to-end campaign management system to negotiate, run campaigns, and make payments all within the platform,
- Integration with Shopify and Google Analytics to create affiliate programs, coupon codes, and unique links for each influencer,
- An Escrow payment system to secure all transactions for both influencers and brands,
- Create customized message templates to communicate with creators.
Ready to begin your next influencer marketing campaign at no cost?
FAQs
Here are a few frequently asked questions about top lifestyle content creators:
1. What Is a Lifestyle Influencer?
A lifestyle influencer is someone who shares their everyday life, interests, hobbies, and passions on social media. They gain followers who are interested in their lifestyle and trust their opinions.
Lifestyle influencers can cover a wide range of topics, such as fashion, beauty, travel, food, fitness, home decor, and personal development.
2. What Do Lifestyle Influencers Do?
Lifestyle influencers share their daily lives, interests, and experiences with their audience through various content formats like vlogs, blogs, and social media posts. They also collaborate with brands on sponsored content, affiliate marketing, and brand ambassador roles.
3. Who Is the Best Lifestyle Influencer?
Choosing the best lifestyle influencer depends on personal preferences, however, here are some of the most popular content creators in this area:
- Aimee Song,
- Emily Mariko,
- Sadia Badiei,
- Tabitha Brown,
- Wisdom Kaye.
4. How Much Do Lifestyle Influencers Make?
Lifestyle influencers’ income depends on various factors such as their follower count and engagement levels. Typically, nano-influencers (1,000 to 10,000 followers) make around $150 to $600 per sponsored post, while those with larger followings can earn more; for example, influencers with over 1M followers often make $5,000 to $10,000 or more per post.
Final Words
We’ve created a list of top lifestyle influencers on Instagram, TikTok, and YouTube who have obtained millions of followers and likes for their unique content and have partnered with famous brands.
To collaborate with such creators, you can choose a user-friendly, cost-effective platform that connects you to the best influencers with authentic followers, high engagement rates, and impressive reach. Ainfluencer offers a fee-free platform, reducing the costs associated with your influencer marketing campaigns.