How to Set Up TikTok Ads Manager: A Step-by-Step Guide in 2025
Nowadays, Businesses and brands that use TikTok have lots of potential ahead of themselves and should set up TikTok Ads Manager if they intend to launch sponsored campaigns on the platform.
Want to learn more about this platform and how it can help you make money on TikTok? In this blog post, we’ll explore the TikTok ads manager sign-in requirements and features of this powerful tool. We’ll also offer tips to make the most of your Ad Manager account. Let’s get started!
TikTok has an integrated advertising platform called TikTok Ads Manager. Consider it a command center for efficiently executing TikTok advertisements. You can control the following and more with it:
Choose the appropriate market for your products.
Create brief but captivating video advertisements that attract viewers.
Decide on your target and ad budget.
Monitor the effectiveness of your advertisement in real time.
Basically, TikTok ads are sponsored marketing campaigns that assist companies in connecting with particular users on the app. These ads appear among regular user videos and feature a “sponsored” label and a call-to-action button that takes viewers to the advertiser’s website. This method is becoming more and more popular among top TikTok marketing agencies and is used for better results.
How Does TikTok Ads Manager Work?
If you want to use Ads Manager to run campaigns and get followers on TikTok, you need to know the features. Here is how it works:
Campaign Management: You can easily create, manage, and monitor multiple advertising campaigns within a single dashboard.
Ad Formats: Ads Manager supports various ad formats, including in-feed ads, branded hashtags, branded effects, and top-view ads, allowing businesses to choose the format that best suits their campaign goals.
Targeting Options: You can also target your ads based on demographics, interests, behaviors, and custom audiences to reach the right users on TikTok.
Budget Control: Businesses can set their ad budgets, bidding strategies, and campaign schedules to optimize ad spending and maximize ROI.
Creative Tools: This platform provides innovative tools and templates to help you design engaging and visually appealing ad content that resonates with TikTok’s audience.
Performance Tracking: Advertisers can track key performance metrics in real-time, such as impressions, clicks, conversions, and engagement rates, to measure the effectiveness of their campaigns.
Optimization Recommendations: The platform offers optimization recommendations based on campaign performance data to help advertisers improve their ad targeting, creative elements, and overall campaign strategy.
TikTok Ads Manager Requirements
First, to use TikTok Ads manager, you should have a TikTok business account. No matter how many followers you have, personal accounts can’t use this feature. It’s easy to set up and needs some information in different categories that come next:
Account Setup: You need a valid Email/phone, Business name, region, Billing info, and Payment method.
Business Details: Company website, legal address, and Business verification (recommended or required for some features) are necessary.
Region Support: You must be in a supported region because some or all of the features are not available in all countries.
Ad Assets & Quality: Landing page compliance; Ad video specs (aspect ratio, duration, size)
How to Create a TikTok Ads Manager Account?
To set up an account on Ads Manager TikTok, follow these steps:
Now, you’re on the TikTok ads manager sign-up page. Enter your email and password and tap ‘Sign Up’. TikTok will send a verification code to your email. Enter the code to verify your email.
Note: If you already have an account, choose TikTok ads manager login, enter your username and password, and go to the next step. You can also log in using your TikTok account. In this case, you have to adjust TikTok for business access.
Step 3:
Next, complete your business information including your business name, industry, country, currency, time zone, mobile phone number, and email. Then, tap ‘Continue’.
Step 4:
This step is optional. You can fill in your billing information like ‘VAT Number’ and ‘Company Registration Number’, or just tap ‘Go to Ads Manager’.
Step 5:
You are in your dashboard and need to complete further steps.
Step 6:
Now, it’s time to set up your payment details. Add your desired payment method and tap ‘Submit’.
Step 7:
Once you’ve added your payment method, tap ‘My Account’ to add more information, which includes:
Adding an account owner,
State/province,
Street address,
Postal code,
Contact name.
Step 8:
After that, tap ‘Documents’ at the left-side menu to attach ad documents, integrity documents, and industry documents. Here’s what you need to add:
Industry Documents: These docs refer to industry-specific guidelines, certifications, or permits.
Integrity Documents: These include guidelines, policies, and best practices set by TikTok to ensure that all ads running on the platform comply with community standards and TikTok advertising policies.
Ad Documents: These documents are specific to the country or region where you want to deliver your ads. They may include local regulations, tax information, or other requirements.
Now that you’ve filled in your business information and uploaded the necessary documents, you need to wait for TikTok to review your account. While your account is under review, you can still start setting up campaigns.
Tips to Make the Most of Your TikTok Ads Manager
Here are some tips to maximize your ads manager effectiveness on TikTok:
1. Understand Your Target Audience
First, learn everything about your target audience from demographics to behaviors, interests, and pain points. Age, gender, location, engagement patterns, app usage, and purchase history are all you have to research.
2. Create Engaging Ad Creatives
Generate high-quality images, videos, music or sound effects, and captions to capture attention. You can also use the best video editors to increase your TikTok views. Don’t forget to add clear call-to-actions (e.g., visit your website, download your app) to your ads.
3. Utilize TikTok Features
You can leverage features like duets and stitches to encourage user-generated content. Relevant hashtags and trending sounds are other useful TikTok tools that can help you create an effective ad.
4. Use TikTok’s Creative Tools
To create more engaging ads, you can use certain creative tools on TikTok, including:
TikTok Editor: Use the built-in editor to create engaging videos and add effects.
Library: Explore pre-designed templates to speed up your ad creation process.
5. Track and Analyze Your Ad’s Performance
Once you’ve created an ad, it’s important to measure your success. What you need to analyze includes:
Key Metrics: Metrics like impressions, clicks, conversions, and cost per acquisition.
A/B Testing: Experiment with different ad creatives, targeting options, and bidding strategies to optimize your campaigns.
Adjustments: Make necessary adjustments based on your performance data.
6. Use the Vertical Format
It may sound obvious, but always use the vertical format when creating videos. Keep in mind that the majority of TikTok users watch videos on mobile phones, so choose 9:16 video sizes to provide them the greatest possible watching experience.
7. Partner with TikTok Influencers
Promote your brand by collaborating with famous TikTok Influencers who share your beliefs or who are popular with your target audience. Consider Gen Z influencers, as they know TikTok users more.
Conclusion
In summary, TikTok Ads Manager is a very useful tool for businesses to grow on this platform. However, it’s very important to provide all the necessary information in order to have a professional account. You should also leverage Ads Manager features like creative tools or Audience Manager to boost your campaigns.
FAQs
1. What Is the Difference Between TikTok Ads Manager and TikTok Business Center?
While both TikTok Ads Manager and TikTok Business Center help businesses promote their content and reach a wider audience, there are some differences between them:
Ads Manager is designed for creating and managing paid advertising campaigns on TikTok. On the other hand, the TikTok Business Center is a broader tool that provides businesses with insights and analytics related to their overall TikTok presence.
Ads Manager on TikTok is suitable for businesses looking to run targeted ads on TikTok, such as video ads, image ads, and carousel ads. TikTok business center is perfect for businesses that want to understand their audience, improve their organic content, and leverage TikTok’s features for content creation.
2. Do You Have to Complete Business Verification to Create an Ad Campaign on TikTok Ads Manager?
No, while your account is under review, you can still create and manage ad campaigns.
3. Is TikTok Ads Manager Available in All Regions?
No, TikTok ad manager is not available in all countries. The availability depends on local advertising regulations and laws.
4. Where Can I Find TikTok Ads Manager?
To access Ads Manager for TikTok, you have to visit the TikTok business page, click ‘Get Started’, and sign up or log in using your email and password.
5. How Long Does It Take for TikTok to Review an Add Manager Account?
TikTok usually reviews Ads Manager accounts within 24 hours. You’ll receive the results by email.
6. What Type of Brands Should Use TikTok Advertising Manager?
TikTok isn’t appropriate for every brand and product. TikTok is a visual platform that focuses on viral video content and brief narratives. It thrives on enjoyment, involvement, and genuineness.
Your product is ideal for this platform if it fits the “show, don’t tell” category. This category includes the majority of basic B2C items. Some of the products that can be included are short tech assessments, fashion shows, beauty makeovers, and food montages.
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