Top Amazon Influencers:10 Best Creators to Promote Your Products

As we all know, Amazon is one of the biggest storefronts in the world. This makes a great opportunity for businesses and influencers alike. By finding the best Amazon influencers, sellers can reach out to highly engaged audiences and change the way they interact with potential customers.

However, finding the right Amazon influencers doesn’t have to be hard. While you can search social media, influencer marketing platforms make it much easier. These platforms help you find the perfect influencer by niche, audience, and even their Amazon activity, saving you time and effort.

This blog is all about the top 10 Amazon influencers with the most followers on Instagram and other social media, their Amazon storefronts, and more. We’ll also break down how you can find your ideal Amazon creator. 

Best Amazon Influencers: Their Engagement Rates & Amazon Storefronts

First, let’s take a quick look at some of the top Amazon influencers, their social media profiles, and their Amazon storefronts in the table below.

1.  Rochelle N. Stewart (@operation_niki)

Rochelle is a mom and wife creator with millions of followers on Instagram and TikTok and over 716K YouTube subscribers. This black influencer shares engaging ASMR-style videos and step-by-step guides that help her audience keep their homes clean and organized. 

Rochelle’s social media accounts feature diverse content, from recipe ideas to product reviews. Her Amazon storefront features different categories, such as kitchen, bedroom, and skin care favorites. 

• Niche: Cooking, self-care, lifestyle
• Amazon Storefront: @influencer-51db6fba
• Instagram Followers: 4.3M
• TikTok Followers: 5.8M
• Eng Rate: 2.73% (Instagram), 10.1% (TikTok)

2.  Alix Ashley Earle (@alix_earle)

Our next top Amazon creator is 24-year-old Alix, an American influencer and marketing graduate, best known for her “Get Ready With Me” (GRWM) videos of her makeup routines and fashion choices on social media.

Alix has collaborated with famous brands such as L’Oreal, Rare Beauty, and Revolve. She’s also started her podcast, “Hot Mess with Alix Earle, where she delves into various topics. 

On Alix’s storefront, you’ll find categories like “Cool Girl Gift Guide”, “Stocking Stuffers”, and “Dorm Essentials”. 

• Niche: lifestyle, fashion, beauty
• Amazon Storefront: @alix_earle
• Instagram Followers: 4.5M
• TikTok Followers: 7.5M
• Eng Rate: 7.79% (Instagram), 4.20% (TikTok)

3. Rocky Barnes (@rocky_barnes) 

39-year-old Rocky from California is a popular model, fashion influencer, and blogger who became popular after appearing in Justin Bieber’s music video, “Boyfriend” in 2012. 

She’s worked with major brands like Ralph Lauren, American Eagle, and Sam Edelman, and has been featured in magazines such as Vogue, Cosmopolitan, and Sports Illustrated.

• Niche: Fashion
• Amazon Storefront: @rocky_barnes
• Instagram Followers: 3.4M
• TikTok Followers: 201K
• Eng Rate (Instagram): 0.40%

4. Sweetsavingsandthings (@sweetsavingsandthings)

As a classic, southern stylist and mom of two, this influencer participates in several fashion affiliate programs, including Amazon Associates and Reward Style. While her real name is unknown, Sweetsavingsandthings only posts her Amazon products on her Instagram account, including toys, home decor, clothes, and beauty items. 

• Niche: Home decor, fashion, 
• Amazon Storefront: @sweetsavingsandthings
• Instagram Followers: 1.7M
• TikTok Followers: 7.2K
• Eng Rate (Instagram): 0.14%

5. Christine Tran Ferguson (@tourdelust)

Founder of the travel blog Tour de Lust, travel and mom influencer Christine, showcases travel destinations, culinary experiences, and lifestyle tips on her social media accounts.

Her work has even been featured in well-known publications such as Forbes, Travel + Leisure, and Men’s Journal. Christine’s storefront includes everything from travel must-haves to food and cozy at-home clothes.

• Niche: Travel, lifestyle, fashion
• Amazon Storefront: @tourdelust
• Instagram Followers: 532K
• TikTok Followers: 271K
• Eng Rate (Instagram): 0.32%

6. Danielle Stackhouse (@shopdandy)

Here’s how Danielle describes herself: “A 5’8 girl who loves fashion and shares her favorite everyday style along with fashion deals and lots of home decor”! 

Danielle shares photos of her personal life and family on both her Instagram account and Amazon storefront. While her Amazon storefront mainly features fashion outfits, it also includes home decor and beauty products.

She has recently become a mother to a baby boy, which has led her to experience new areas in her career.

• Niche: Fashion
• Amazon Storefront: @shopdandy
• Instagram Followers: 454K
• Eng Rate: 1.74%

7. Dominique Baker (@dominique.baker)

Dominique Baker, a Canadian influencer, is another well-known name among top Amazon influencers. She launched her blog, Style Domination, in 2015. Dominique has worked with popular brands such as Ford Canada, Sephora, and L’Oréal.

As an award-winning skincare expert and anti-bullying advocate, she focuses her social media and Amazon storefront on beauty products, including haircare favorites.

Dominique has also been recognized as a “Person 2 Know” by United Way (a non-profit organization focused on community improvement) for three years in a row!

• Niche: Skin, hair, travel
• Amazon Storefront: @dominique.baker
• Instagram Followers: 244K
• TikTok Followers: 267K
• Eng Rate (Instagram): 9.24%

8. Devyn Simone (@devynsimone) 

The next creator on the list is Devyn, a micro-influencer, working as a matchmaker, dating coach, and TV host. She became famous after appearing on MTV’s The Real World: Brooklyn. Devyn Simone is also Tinder’s Resident Relationship Expert, where she shares insights on dating trends. 

As an influencer, she shares various items from beauty essentials to home decor items on her Amazon storefront. 

• Niche: Home decor, fashion, beauty, health & wellness.
• Amazon Storefront: @devynsimone
• Instagram Followers: 62.3K
• Eng Rate: 0.58%

9. Stephanie Pernas (@stephaniepernas)

This fashion influencer and beauty blogger from Miami mainly focuses on affordable style. She started her blog, A Sparkle Factor, in 2013 and worked for publications like Teen Vogue. 

Stephanie often shares tips on finding stylish pieces from budget-friendly retailers like TJ Maxx and Target on her Instagram account. Her Amazon storefront offers many gift ideas for fashion and beauty lovers.

• Niche: Lifestyle, fashion, beauty.
• Amazon Storefront: @stephaniepernas
• Instagram Followers: 61K
• Eng Rate: 0.55%

10. Chanel Tyler (@buymechanel)

known for her work as a YouTube executive and influencer, Chanel Tyler works to promote diversity in skincare and beauty, with a focus on empowering women, particularly those from underrepresented backgrounds. You can discover all worthy recommendations for skin, body, hair, and style on her Amazon storefront. 

You can discover all worthy recommendations for skin, body, hair, and style on her Amazon storefront.

• Niche: Beauty, fashion, travel.
• Amazon Storefront: @buymechanel
• Instagram Followers: 43K
• Eng Rate: 3.25%

How to Find Amazon Influencers and Their Storefronts?

Now that you’ve got a list of the best Amazon storefront influencers, let’s explore all the ways to discover them and their storefronts:

1. Influencer Marketing Platforms

One of the easiest and fastest ways to find influencers and connect with them is using a reputable influencer marketplace like Ainfluencer. 

Ainfluencer is a 100% free, DIY platform that allows you to search for creators using various filters, such as niche, follower count, age, location, and more. This gives you access to a rich database of over 5M verified creators on Instagram and TikTok who have worked with different brands. 

Here are more benefits Ainfluencer offers:

1. It’s All Free! You can use every feature and create unlimited campaigns without breaking the bank. Ainfluencer only gets 20% of the commissions from influencers,
2. 20+ AI Filters: You can also save time by searching for creators using various filters, such as demographics, niche, location, etc.
3. End-to-end Management: Ainfluencer lets you search, create campaigns, negotiate deals, communicate with influencers, and make payments within the platform. 
4. Detailed Data About Each Influencer: With demographics, follower count, engagement rate, past collabs, and reviews, you can choose your ideal influencer.
5. Track Campaigns: Ainfluencer allows you to monitor key metrics like conversion, ROI, engagement rate, and reach, assessing your campaign’s success.
6. Escrow Payment System: This payment method provides secure transactions and reduces the risk of any fraudulent activities.

Looking for the best Amazon influencers to boost your marketing campaigns? 

2. Amazon Affiliate tools

Another way to find influencers on Amazon is by using the best Amazon affiliate tools like AlgoRift. This tool is designed to be the bridge between Amazon sellers and affiliates. 

By using AlgoRift, affiliates can easily sign up for free, find suitable products for them that are in their niche, and start advertising right away. 

Sellers can also search for affiliates in their niche and collaborate with them. Here are some features you can expect from AlgoRift by signing up:

• Exclusive Affiliate Promotion
• Exclusive Landing Page Builder
• Automated Commission Tracking
• Customizable Commissions
• Extensive Product Range Access

So sign up now and use all these features for free.

3. Use Amazon’s Influencer Program

Amazon Influencer Program allows influencers to create their own storefronts on Amazon. You can explore these storefronts directly on the Amazon website by searching for “Amazon Influencers” or visiting the dedicated influencer section.

4. Social Media Platforms

Many influencers promote their Amazon storefronts on social media platforms. Use hashtags like #AmazonInfluencer, #AmazonFinds, and #AmazonHaul to discover influencers sharing their recommendations. Here are some of the hashtags you can search for:

• #AmazonMustHaves
• #AmazonFindsMustHaves
• #FoundItOnAmazon
• #FoundItOnAmazonFashion
• #AmazonFindsForBoys
• #AmazonFindsForGirls

You can also search for videos featuring Amazon product reviews or hauls on YouTube. Influencers often link their storefronts in the video descriptions.

5. Google Search

Another way to discover Amazon influencers is to do targeted searches using keywords such as “top Amazon influencers,” “Amazon influencer storefronts,” or “best Amazon finds.” This can lead you to articles, lists, and blogs that highlight popular influencers and their storefronts.

6. Brand Collaborations

Look for brands that frequently collaborate with influencers on Amazon. Many brands feature their partnered influencers on their websites or social media, which can lead you to the influencers’ storefronts.

Wrap Up

Our main goal in this article was to introduce you to some of the top Amazon influencers active in different niches. Don’t worry if they might not be the exact influencer you want to collaborate with. We covered this problem as well, with the best ways to find a suitable influencer for your business. So, all you need to do is start the process and see the difference for yourself.

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