Top Amazon Influencers:10 Best Creators to Promote Your Products

Amazon influencers are shaping how we shop online. They build communities and use their influence to recommend products and guide purchases on Amazon. Knowing who these influencers are and how to find their Amazon storefronts is super helpful for anyone looking to get the most out of online shopping.

However, finding the right Amazon influencers doesn’t have to be hard. While you can search social media, influencer marketing platforms make it much easier. These platforms help you find the perfect influencer by niche, audience, and even their Amazon activity, saving you time and effort.

This blog is all about the top 10 Amazon influencers with the most followers on Instagram and other social media, their Amazon storefronts, and more. We’ll also break down how you can find your ideal Amazon creator. 

Let’s read the article but if you’re looking for a cost-effective influencer marketing platform to run your next campaign, Ainfluencer is the best solution. It’s free to create unlimited campaigns and use features like influencer discovery, campaign tracking, and in-depth influencer insights.

Best Amazon Influencers: Their Engagement Rates & Amazon Storefronts

First, let’s take a quick look at some of the top Amazon influencers, their social media profiles, and their Amazon storefronts in the table below.

1.  Rochelle N. Stewart (@operation_niki)

Rochelle is a mom and wife creator with millions of followers on Instagram and TikTok and over 716K YouTube subscribers. This black influencer shares engaging ASMR-style videos and step-by-step guides that help her audience keep their homes clean and organized. 

Rochelle’s social media accounts feature diverse content, from recipe ideas to product reviews. Her Amazon storefront features different categories, such as kitchen, bedroom, and skin care favorites. 

• Niche: Cooking, self-care, lifestyle
• Amazon Storefront: @influencer-51db6fba
• Instagram Followers: 3.7M
• TikTok Followers: 4.4M
• Eng Rate: 1.60% (Instagram), 10.1% (TikTok)

2.  Alix Ashley Earle (@alix_earle)

Our next top Amazon creator is 24-year-old Alix, an American influencer and marketing graduate, best known for her “Get Ready With Me” (GRWM) videos of her makeup routines and fashion choices on social media.

Alix has collaborated with famous brands such as L’Oreal, Rare Beauty, and Revolve. She’s also started her podcast, “Hot Mess with Alix Earle, where she delves into various topics. 

On Alix’s storefront, you’ll find categories like “Cool Girl Gift Guide”, “Stocking Stuffers”, and “Dorm Essentials”. 

• Niche: lifestyle, fashion, beauty
• Amazon Storefront: @alix_earle
• Instagram Followers: 3.7M
• TikTok Followers: 7.1M
• Eng Rate: 7.79% (Instagram), 4.20% (TikTok)

3. Rocky Barnes (@rocky_barnes) 

39-year-old Rocky from California is a popular model, fashion influencer, and blogger who became popular after appearing in Justin Bieber’s music video, “Boyfriend” in 2012. 

She’s worked with major brands like Ralph Lauren, American Eagle, and Sam Edelman, and has been featured in magazines such as Vogue, Cosmopolitan, and Sports Illustrated.

While Rocky hasn’t posted on her Amazon storefront yet, her social media accounts include her travel shots, product reviews (from jewelry to beauty products), and her fashion favorites. 

• Niche: Fashion
• Amazon Storefront: @rocky_barnes
• Instagram Followers: 3.4M
• TikTok Followers: 134K
• Eng Rate (Instagram): 0.40%

4. Sweetsavingsandthings (@sweetsavingsandthings)

As a classic, southern stylist and mom of two, this influencer participates in several affiliate programs, including Amazon Associates and Reward Style. While her real name is unknown, Sweetsavingsandthings only posts her Amazon products on her Instagram account including toys, home decor, clothes, and beauty items. 

• Niche: Home decor, fashion, 
• Amazon Storefront: @sweetsavingsandthings
• Instagram Followers: 1.5M
• TikTok Followers: 7.2K
• Eng Rate (Instagram): 0.11%

5. Christine Tran Ferguson (@tourdelust)

Founder of the travel blog Tour de Lust, travel and mom influencer, Christine, showcases travel destinations, culinary experiences, and lifestyle tips on her social media accounts.

Her work has been even featured in well-known publications such as Forbes, Travel + Leisure, and Men’s Journal. Christine’s storefront includes everything from travel must-haves to food and cozy at-home clothes.

• Niche: Travel, lifestyle, fashion
• Amazon Storefront: @tourdelust
• Instagram Followers: 532K
• TikTok Followers: 271K
• Eng Rate (Instagram): 0.78%

6. Danielle Stackhouse (@shopdandy)

Here’s how Danielle describes herself: “A 5’8 girl who loves fashion and shares her favorite everyday style along with fashion deals and lots of home decor”! 

Danielle shares photos of her personal life and family on both her Instagram account and Amazon storefront. While her Amazon storefront mainly features fashion outfits, it also includes home decor and beauty products.

• Niche: Fashion
• Amazon Storefront: @shopdandy
• Instagram Followers: 454K
• Eng Rate: 2.29%

7. Dominique Baker (@dominique.baker)

Dominique Baker, a Canadian influencer, is another well-known name among top Amazon influencers. She launched her blog, Style Domination, in 2015. Dominique has worked with popular brands such as Ford Canada, Sephora, and L’Oréa.

As an award-winning skincare expert and anti-bullying advocate, she focuses her social media and Amazon storefront on beauty products, including haircare favorites.

Dominique has been also recognized as a “Person 2 Know” by United Way (a non-profit organization focused on community improvement) for three years in a row!

• Niche: Skin, hair, travel
• Amazon Storefront: @dominique.baker
• Instagram Followers: 173K
• TikTok Followers: 195K
• Eng Rate (Instagram): 2.32%

8. Devyn Simone (@devynsimone) 

The next creator on the list is Devyn, a micro-influencer, working as a matchmaker, dating coach, and TV host. She became famous after appearing on MTV’s The Real World: Brooklyn. Devyn Simone is also Tinder’s Resident Relationship Expert, where she shares insights on dating trends. 

As an Amazon influencer, she shares various items from beauty essentials to home decor items on her Amazon storefront. 

• Niche: Home decor, fashion, beauty, health & wellness.
• Amazon Storefront: @devynsimone
• Instagram Followers: 62.3K
• Eng Rate: 1.15%

9. Stephanie Pernas (@stephaniepernas)

This fashion influencer and beauty blogger from Miami mainly focuses on affordable style. She started her blog, A Sparkle Factor in 2013 and worked for publications like Teen Vogue. 

Stephanie often shares tips on finding stylish pieces from budget-friendly retailers like TJ Maxx and Target on her Instagram account. Her Amazon storefront offers many gift ideas for fashion and beauty lovers.

• Niche: Lifestyle, fashion, beauty.
• Amazon Storefront: @stephaniepernas
• Instagram Followers: 60K
• Eng Rate: 0.55%

10. Chanel Tyler (@buymechanel)

known for her work as a YouTube executive and influencer, Chanel Tyler works to promote diversity in skincare and beauty, with a focus on empowering women, particularly those from underrepresented backgrounds. You can discover all worthy recommendations for skin, body, hair, and style on her Amazon storefront. 

• Niche: Beauty, fashion, travel.
• Amazon Storefront: @buymechanel
• Instagram Followers: 40K
• Eng Rate: 3.25%

How to Find Amazon Influencers and Their Storefronts?

Now that you’ve got a list of the most famous Amazon creators, let’s explore all the ways to discover them and their storefronts:

1. Influencer Marketing Platforms

One of the easiest and fastest ways to find influencers and connect with them is using a reputable influencer marketplace like Ainfluencer. 

Ainfluencer is a 100% free, DIY platform that allows you to search for creators using various filters, such as niche, follower count, age, location, and more. This gives you access to a rich database of over 1M verified creators on Instagram and TikTok who have worked with different brands. 

Here are more benefits Ainfluencer offers:

1. It’s All Free! You can use every feature and create unlimited campaigns without breaking the bank. Ainfluencer only gets 20% of the commissions from influencers,
2. 20+ AI Filters: You can also save time by searching for creators using various filters, such as demographics, niche, location, etc,
3. End-to-end Management: Ainfluencer lets you search, create campaigns, negotiate deals, communicate with influencers, and make payments within the platform, 
4. Detailed Data About Each Influencer: With demographics, follower count, engagement rate, past collabs, and reviews, you can choose your ideal influencer,
5. Track Campaigns: Ainfluencer allows you to monitor key metrics like conversion, ROI, engagement rate, and reach, assessing your campaign success,
6. Escrow Payment System: This payment method provides secure transactions and reduces the risk of any fraudulent activities.

Looking for the best Amazon influencers to boost your marketing campaigns? 

2. Use Amazon’s Influencer Program

Amazon Influencer Program allows influencers to create their own storefronts on Amazon. You can explore these storefronts directly on the Amazon website by searching for “Amazon Influencers” or visiting the dedicated influencer section.

3. Social Media Platforms

Many influencers promote their Amazon storefronts on social media platforms. Use hashtags like #AmazonInfluencer, #AmazonFinds, and #AmazonHaul to discover influencers sharing their recommendations.

You can also search for videos featuring Amazon product reviews or hauls on YouTube. Influencers often link their storefronts in the video descriptions.

4. Google Search

Another way to discover Amazon influencers is to do targeted searches using keywords such as “top Amazon influencers,” “Amazon influencer storefronts,” or “best Amazon finds.” This can lead you to articles, lists, and blogs that highlight popular influencers and their storefronts.

5. Brand Collaborations

Look for brands that frequently collaborate with influencers on Amazon. Many brands feature their partnered influencers on their websites or social media, which can lead you to the influencers’ storefronts.

FAQs

Here, we’ve answered some of the most common questions on the topic. Keep reading:

1. Who Are Amazon Influencers?

Amazon influencers are creators with many followers on social media or other online platforms who partner with Amazon to promote products. They create content such as reviews, recommendations, and shopping guides, often featuring products they use and like.

They earn a commission on any resulting sales by sharing these products with their audience through unique affiliate links. This way, they monetize their influence and help brands reach more consumers on Amazon.

2. How Much Do Amazon Influencers Make?

Amazon influencers can earn a wide range of income, typically from a few hundred to over $10,000 monthly, depending on their follower numbers and engagement levels. 

Most influencers report making between $300 and $4,000 monthly. However, their earnings fluctuate based on seasonal shopping trends and the number of videos they produce. Besides, influencers get commissions of around 4% on sales generated through their affiliate links. 

3. How Many Followers Do You Need to Be an Amazon Influencer?

There is no specified minimum follower count to become an Amazon influencer. However, having at least 1,000 followers can increase your chances of approval. Moreover, most successful creators have follower counts ranging from 2k to 30k.

4. Who Is the Celebrity Ambassador of Amazon?

Samuel L. Jackson is Amazon’s current celebrity ambassador. He has been in advertisements for Amazon’s Echo devices, including the ability to change Alexa’s voice to his own. 

Wrap Up

Top Amazon influencers like Alix Earle, Rocky Barnes, and Devyn Simone (mentioned earlier) can introduce your products to a wider audience, especially within specific niches. Their recommendations also help build trust and credibility for your brand.

However, it’s crucial to choose creators who resonate with your target audience and have high conversion and engagement rates. That’s where an influencer marketing platform like Ainfluencer comes in. It lets you search for verified influencers and access detailed data about them. So, if you’re looking for your ideal influencer, don’t waste any time!