Don’t you know what to cook for dinner? That’s not a problem anymore, as food influencers are here to help you cook easily and eat healthily. From easy-to-make recipes to nutrition tips, these influencers can really change the culinary trends for both consumers and food-related businesses.
If you’re looking to partner with foodie influencers, an influencer marketing platform can streamline the process, saving you valuable time and ensuring you connect with the right audience.
We don’t keep you waiting. Let’s get to know some food content creators on social media.
Top 10 Instagram Food Influencers
Let’s kick off our top influencers in the food industry with the best Instagram creators:
1. Jamie Oliver (@jamieoliver)
One of the top food and cooking influencers on Instagram is Jamie Oliver, a famous British chef, restaurateur, and cookbook author who gained fame with his television series The Naked Chef in 1999.
Here is a quick overview of what he offers on his Instagram:
- His cooking style focuses on using fresh ingredients and simple techniques.
- Easy-to-make recipes,
- Cooking tips,
- Behind-the-scene glimpses of his life as a father and a chef.
- He discusses the importance of nutrition in schools on Jamie’s School Dinners and Food Revolution campaign.
- Instagram Followers: 10.6M
He’s also won many awards for his work in food and teaching people about it, including becoming a Member of the Order of the British Empire (MBE) in 2003.
2. Ella Woodward (@deliciouslyella)
Here is another British influencer in the food and culinary niche. Ella Woodward, a well-known British food writer, entrepreneur, and wellness expert who’s famous for her plant-based recipes and focus on whole-body health.
On Instagram she shares:
- Eye-catching plant-based recipes,
- Cooking with natural ingredients,
- Focusing on healthy food.
- Instagram Followers: 2.5M
As you can see, Ella is a great influencer to follow if you are vegan or vegeterian. Additionally, Ella has written several cookbooks, including Deliciously Ella, which became the UK’s best-selling debut cookbook. Ella believes that “Healthy eating doesn’t have to be crazily complicated; it can actually be so fun.”
3. David Chang (@davidchang)
Let’s meet one of the American influencers on the list, David Chang, a TV personality who is best known for founding the Momofuku restaurant group.
Chang is known for his innovative dishes, particularly the pork belly bun, which often blends traditional Asian flavors with modern techniques.
On his Instagram you can see:
- Recipe highlights.
- Cooking tips.
- Behind-the-scenes food and kitchen moments.
- Shows and podcasts promotion.
- His cooking style is a combination of Asian and New American, with an emphasis on fermentation.
- Instagram Followers: 1.7M
As one of the top food content creators, Chang has won many awards, including multiple James Beard Awards and Food & Wine‘s Best New Chef.
4. Angie Caruso (@healthfulradiance)
Angie Caruso is one of the best NYC food influencers focusing on healthy eating and living. She created her Instagram account during her recovery from an eating disorder to promote body positivity and the joy of eating well.
On her Instagram account, Angie shares:
- Recipes,
- Wellness tips,
- And reflections on her recovery.
- Instagram Followers: 682K
Angie is not just a simple food content creator who gives some recipes to her followers because he is not considered a chef or cook. We can put her name on the list of lifestyle influencers as she promotes following a healthy lifestyle.
5. Katie Belly (@thebellychronicles)
If you are looking for a popular NYC foodie micro-influencer, then Katie Belly is a good choice. Unlike other food content creators on the list, Katie is not actually a chef or in the food business. She shares her personal and enthusiastic food journeys.
Her Instagram content is more about:
- Restaurant reviews.
- Home cooking.
- Food adventures on her trips.
- Instagram Followers: 51K
Checking out her Instagram, you can see most of her highlights are about the cities she has visited. This introduces her as one of the popular travel influencers who combines her passion for traveling with exploring different cuisines at her destinations.
6. Carleigh Bodrug (@plantyou)
Known for her PlantYou cookbooks, Carleigh Bodrug is one of the most popular food influencers on Instagram. In 2016, she created her Instagram account and started sharing plant-based cooking tips and videos.
She quickly gained popularity with her easy-to-follow, infographic-style plant-based recipe posts that make vegan cooking approachable and fun.
Her Instagram is where you can find:
- Plant-based, oil-free vegan cooking with easy, approachable recipes.
- Infographic recipe posts,
- Cooking videos,
- Sustainable food tips.
- Instagram Followers: 5.6M
Her popularity in this niche led her to write her first cookbook in 2022 with the advocacy of waste minimization.
Carleigh is also an active content creator on other social media platforms and has 3.7M followers on TikTok and 1.3M subscribers on YouTube.
7. Danielle Brown (@healthygirlkitchen)
If you are a fan of healthy recipes, Danielle Brown is one of the most popular food influencers you need to check out.
On her Instagram, she shares:
- Vegan and healthy food videos.
- Recipes made with 100% whole food ingredients.
- Easy-to-follow home-made food recipes.
- Instagram Followers: 5.2M
In 2009, she published her first cookbook, HealthyGirl Kitchen, which includes over 100 plant-based recipes.
8. Yumna Jawad (@feelgoodfoodi)
As the CEO and founder of a 15-year-old brand dedicated to healthy recipes, Yumna Jawad is one of the top food influencers on Instagram. She created her Instagram page in 2013 and to date, has appeared in multiple magazines, including Good Morning America, PEOPLE, Vogue, and the New York Times.
On her Instagram, Yumna shares:
- Healthy Mediterranean-inspired recipes.
- Classic dishes and weekday meals that are simple but nutritious.
- Healthy food recipes without sacrificing flavor.
- Instagram Followers: 4.8M
Yumna also published her book, The Feel Good Foodie Cookbook, in 2024.
9. iRick Wiggins (@ketosnackz)
Are you a fan of the Keto diet? Then, you must follow iRick Wiggins, who is one of the popular cooking influencers on Instagram because of his low-carb diets.
On his Instagram, you can see:
- Keto-friendly cooking videos.
- Simple snacks.
- Low-carb recipes.
- Instagram Followers: 3.7M
He started his career on TikTok in 2018 and eventually became a full-time content creator.
In 2020, he published his first book, Breaking Up with Carbs, which includes over 100 of the easiest Keto recipes.
10. Samantha Schnur (@thenaughtyfork)
By sharing artistic and colorful shots of her recipes, Samantha gained a lot of attention on Instagram. She created her Instagram page in 2018 and is currently one of the top food influencers on the platform.
What she shares are:
- Fun and innovative recipes.
- Food challenges.
- Viral recipe videos.
- With a strong emphasis on approachable home cooking.
- Instagram Followers: 2.3M
In 2019 and 2020, she was named to the Forbes 30 Under 30: Food & Drink.
Best TikTok Food Influencers
Let’s find some of the top food influencers on TikTok with millions of likes and engaging videos:
1. Emily Mariko (@emilymariko)
With over 12M followers and 761M likes on TikTok, Emily Mariko tops our list of the best food creators on this platform.
Born on January 9, 1992, in Los Angeles, Emily was formerly one of the known fashion influencers who used to work under “Sharewear”.
However, her career didn’t stop as a fashion content creator, and she became super popular because of her salmon rice bowl recipe, which uses leftover salmon, rice, soy sauce, Japanese mayo, avocado, and seaweed.
On TikTok, she shares:
- Simple, approachable recipes that focus on fresh ingredients
- Easy meal prep.
- Along with lifestyle clips featuring cleaning, exercise, and daily routines.
- TikTok Followers:12.7M
One video of this dish got over 70 million views and went viral.
2. Mariam (@mxriyum)
Over 198M likes and 7M+ followers have turned Mariaminto one of the most successful food influencers. Her TikTok includes:
- Easy-to-follow recipes
- Beautiful cakes, cookies, and other sweet treats.
- She emphasizes clear, easy-to-follow steps combined with visually appealing presentation, making her videos both educational and enjoyable to watch.
- TikTok Followers: 7.6M
3. Khairul Aming (@khairulaming)
Let’s meet one of Malaysia’s influencers, who’s especially popular during Ramadan for his “30 Hari, 30 Resepi” series—he shares a new recipe every single day of the month.
On TikTok, Khairula often posts about:
- Traditional Malaysian dishes.
- practical cooking tips.
- TikTok Followers: 5.4M
In 2023, Khairul Aming won Creator of the Year at the TikTok Awards Malaysia, showing how influential he is on the platform. This food content creator also founded Sambal Nyet, a successful sambal brand that’s seen huge sales growth since launching in 2021.
4. Tiffy Chen (@tiffyooks)
Tiffy Chen, known as @tiffyooks on TikTok, is originally from Taiwan. That shows she has a rich food culture to share with her fans.
Tiffy’s content includes:
- Under-60-second cooking tutorials that focus on “better than takeout” meals.
- Street-food-inspired dishes.
- 20-minute dinners.
- Home recipes inspired by her Taiwanese heritage.
She’s currently working on her cookbook, released in February 2024, featuring 88 family recipes that celebrate Taiwanese street food. Other than being one of the best food creators on TikTok, she also shares content on Instagram and YouTube.
- TikTok Followers: 3.4M
5. Josh Elkin (@thejoshelkin)
Born in 1982, Josh Elkin first got famous with the Epic Meal Time series, where he showed off some over-the-top meals. Since then, he has mostly focused on breakfast dishes; he even calls himself the “Undisputed Breakfast Champ.”
His TikToks are full of quick, eye-catching recipes that lots of people enjoy, and Josh often uses trending sounds and challenges to get people involved.
His content includes:
- Inventive cooking videos.
- Breakfast recipes.
- Combining cooking with music and entertainment.
- TikTok Followers: 2M
Besides, in his “Full Discourse Podcast,” this cooking influencer interviews food community members about the evolution of food and their personal journeys.
6. Sam Way (@samseats)
With over 9.8M followers on TikTok, Sam Way is one of the well-known food influencers on TikTok. He began posting content on TikTok in 2020 and has worked with known names such as Amazon, EA, Ooni, Uber Eats, and Nespresso.
His content includes:
- Fast-edited, global cooking videos.
- Tasting foods with ASMR sounds.
- Easy recipes.
- TikTok Followers: 9.8M
In 2023, he published his book, Sam’s Eats: Let’s Do Some Cooking, which includes over 100 simple recipes.
7. Stefan Johnson (@s_johnson_voiceovers)
Mostly known as a voice actor who has done multiple commercials for McDonald’s, Cartoon Network, etc, Stefan Johnson is also a food influencer.
On TikTok, he mostly shares:
- quick snack recipes.
- Reviews different restaurants.
- TikTok Followers: 8.6M
Other than TikTok, he is also active on Instagram and YouTube.
8. Logan Moffitt (@logagm)
Based in Ottawa, Logan Moffitt is one of the popular Gen-Z food influencers. He went viral for his entire cucumber salad recipe and is known as the “cucumber guy” on TikTok.
On his page, he creates:
- Food from around the world.
- Food reviews.
- Cucumber-based recipes.
- TikTok Followers: 7.2M
9. Meredith Hayden (@wishbonekitchen)
Now let’s check out a private chef who got famous for sharing videos of her workday as a live-in chef.
Meredith Hayden is one of the popular cooking influencers and started her career in 2020 as a private chef. She posts videos of the meals she cooks and has quickly gained lots of popularity.
Her content includes:
- Cooking tutorials,
- Private chef life,
- Grocery hauls,
- Seasonal recipes.
- TikTok Followers: 2.3M
In 2025, she published her first book, The Wishbone Kitchen.
Famous Food Influencers on YouTube
Here, you can find the most popular social media food influencers with high engagement and lots of followers on YouTube:
1. Andrew Rea (@bingingwithbabish)
Andrew Rea, the famous YouTuber, runs a popular food channel Binging With Babish with over 10M subscribers. The channel focuses on recreating iconic dishes from movies and television shows, often with a humorous and educational twist.
Andrew is an American filmmaker and cook who created Binging With Babish in 2006. He makes two main types of videos:
- “Binging with Babish,” where he recreates famous meals from movies and TV shows,
- and “Basics with Babish,” which teaches basic cooking skills to people cooking at home.
- YouTube Followers: 10.4M
2. Trevor James (@thefoodranger)
All foods are not served at luxury restaurants, and Travor James is the one who shows the other side of being a food influencer.
The Food Ranger is the channel he created to showcase street food from around the world, especially Asian countries, including Thailand, Vietnam, and Malaysia. As one of the popular Canadian influencers on YouTube, Trevor knows how to surprise his subscribers with the content he shares.
What you can see on his channel:
- Exploring food culture in Asian countries.
- Eating with locals.
- Talking to vendors and sharing the stories behind the foods.
- YouTube Followers: 5.9M
3. Emmeline Mayline Cho (@emmymade)
Emmeline Mayline Cho, another American food YouTuber, started her channel in 2010 as EmmyMadeInJapan. She used to focus on Japanese culture and cuisine while living in Japan.
Now, Emmeline posts:
- Diverse food-related videos,
- Taste tests of international snacks, military rations, and unusual food items from around the world.
- Recipe making.
- Food culture exploration.
- YouTube Followers: 3.1M
4. Ethan Chlebowski (@EthanChlebowski)
Ethan’s YouTube channel, with 400 videos, is all about teaching viewers the “hows and whys” of cooking and the science behind culinary techniques. His popular “Cooking Like a Chef” series shows him recreating dishes from famous chefs and has made him one of the most popular food influencers.
Other videos explore things like:
- Shopping for groceries without a list.
- Healthy cooking.
- YouTube Followers: 2.3M
Ethan launched his channel in 2018, inspired by family traditions and his grandmother’s baking.
5. Dzung Lewis (@honeysuckle)
Dzung Lewis is an American YouTuber who wrote “The Honeysuckle Cookbook”, including 100 wholesome recipes designed for busy home cooks. This 42-year-old influencer started her channel in 2009.
This food content creator makes fancy recipes easier, often adding Asian flavors. She also inspires young women to use food and lifestyle to be creative and build community.
Her content mixes:
- Food recipe testing.
- Viral TikTok recipe recreations.
- Cookbook and product tests.
- and entertaining challenges with a polished, engaging presentation.
- YouTube Followers: 1.7M
6. Joshua Weissman (@JoshuaWeissman)
Born in 1996, Joshua is a cookbook author and a popular food blogger with over 10M subscribers on YouTube. He created his YouTube channel in 2015 and started by sharing detailed cooking tutorials.
His videos include:
- Detailed cooking tutorials.
- Accessible restaurant-quality food.
- His approach is to focus on enjoying food while maintaining a balanced diet.
- YouTube Followers: 10.3M
In 2021, he published his first cookbook, Joshua Weissman: An Unapologetic Cookbook, which became a #1 New York Times bestseller.
7. Shivesh Bhatia (@BakeWithShivesh)
Listed on Forbes 30 under 30 Asia Honoree in 2023-2024 and also Top 100 Digital Stars by Forbes, Shivesh Bhatia is one of the top food influencers on YouTube. He is a self-taught baker and author of four cooking books.
His content style focuses on:
- Easy-to-follow recipes.
- Baking tutorials.
- Classic desserts.
- Food seasoning tips.
- YouTube followers: 2.2M
Other than YouTube, where he has over 2M subscribers, he is also active on Instagram, with 3.7M followers.
8. Nick DiGiovanni (@NickDiGiovanni)
Born in 1996, Nick DiGiovanni is one of the popular food influencers who started his career during his senior year of college. He has set multiple food-related Guinness World Records, such as the largest chicken nugget ever made.
His videos feature:
- Professional-level recipes broken down step-by-step.
- Making gourmet and restaurant-quality food approachable and fun for home cooks.
- His skill with knives and his signature knife toss at the start of his videos.
- YouTube Followers: 28.8M.
In 2023, he published his book, Knife Drop: Creative Recipes Anyone Can Cook.
How to Find Top Food Influencers on TikTok and Instagram?
The most effective and time-saving way to find your ideal food creator is using a reputable influencer marketplace like Ainfluencer, which enables you to search through a rich database of mega, macro, and micro food influencers on Instagram and TikTok.
Here are the reasons why Ainfluencer is your best solution to discover the right food content creators:
- Ainfluencer is the only 100% Free, DIY platform that lets you create unlimited campaigns at no cost (no contracts or subscription fees). It only gets 20% of commissions from influencers.
- You can use over 20 AI filters like niche, age, location, follower count, and more to search through 1M+ only-vetted influencers,
- It offers valuable data about each influencer including engagement rates, impressions, past collabs, and brands they’ve worked with,
- Ainfluencer also allows you to measure main metrics like engagement rate, conversion, and ROI,
- Its end-to-end management system enables you to create your campaign, message influencers, negotiate deals, and pay fees within the platform,
- With Shopify integration, you can track your campaign performance in real-time,
- Unlike many other platforms, Ainfluencer uses an escrow payment system, holding funds until both parties fulfill the agreed-upon terms.
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Bottom Line
We provided a comprehensive overview of the top food influencers on Instagram, TikTok, and YouTube. We also offered insights into their content style, follower demographics, and engagement rates.
Remember, the right creator can improve your brand awareness, sales, and audience engagement. Now that you know that, get started on creating your next influencer marketing campaign!
FAQs
A food influencer is an online content creator who specializes in food-related topics and has gained many followers across social media platforms like Instagram, TikTok, and YouTube. These influencers share a passion for culinary experiences, offering diverse content including recipes, restaurant reviews, cooking techniques, and food trends.
The most popular food content creator is Gordon Ramsay with 18.4 million followers on Instagram and 40M TikTok followers. He also has 21 million subscribers on his YouTube channel.
Gordon Ramsay is the most famous food YouTuber with 21.1M subscribers. He has shared 1.8k videos on his channel, focusing on recipe tutorials, tips, techniques, and the best bits from his archives.
The main difference between a food blogger and a food influencer lies in their content focus and platform usage. Food bloggers typically create in-depth articles, recipes, and reviews on their own websites, offering detailed information and personal experiences related to food.
In contrast, cooking influencers usually promote food trends and products through visually attractive content on social media like Instagram, TikTok, and YouTube.
To work as a culinary influencer, just follow these simple steps:
Find Your Niche: Decide what kind of food content you want to create (e.g., baking, vegan recipes, restaurant reviews),
Choose Your Platform: Next, select where you want to share your content (e.g., Instagram, YouTube, blog, TikTok),
Provide Required Equipment: Good lighting, camera/phone, and editing software are essential,
Develop Your Style: Find your unique voice, theme, and aesthetic for your content.
Create Consistent, High-quality Content: Post regularly and focus on engaging visuals and informative captions/descriptions,
Engage with Your Audience: It’s very important to respond to comments and messages, and participate in relevant communities.
Network with Other Creators: Collaborate with other creators and monitor their content to learn more,
Consider Monetization Strategies: You can also explore options like sponsored posts, affiliate marketing, or creating your own products once you’ve built your follower base.