Many artists avoid social media and Instagram because they believe it will consume too much of their time. Or, it is not the ideal place to sell their arts. However, none of them is true. It doesn’t take as much time as you might think to be active on social media if you plan and learn how to sell art on Instagram properly.
In most cases, artists like you are working for themselves or have a small business that can greatly benefit from Instagram strategies for small businesses. You can do the thing you love and make money from it as well. The best deal ever.
In this article, we will show you how to sell art on Instagram. There are some basic guidelines for posting your content and some helpful tips to encourage IG users to be more active on your page and become your supporters. Most importantly, we introduce the best platform to help you be more recognized by people and send bulk DMs very quickly, and make money through your fans’ engagement.
Can You Make Money From Selling Art on Instagram?
Let’s be honest, this is the first thing that comes to our mind in the first place, and the answer is a big Yes! Selling art on Instagram is profitable. Instagram gives you, as an artist, a great way to sell and display your work through features like Stories and shoppable posts.
Success stories may appear to come overnight, but it takes commitment and a well-planned approach to develop a successful Instagram art business. Building a devoted following that values your work and encourages your artistic endeavors is crucial in the process.
Now, let’s see what strategies you should follow to sell your artworks on Instagram.
How to Sell Art on Instagram? Top 9 Strategies
Let’s go through some of the things you must keep in mind and do while aiming to learn how to sell your art on Instagram:
1. Set up an Instagram Business Account
First, you should have an Instagram business or creator account. This way, you can access expert tools like Instagram Shop, Instagram advertisements, and comprehensive analytics to help you in your journey.
2. Use High Quality Images
An important step in learning how to sell art on Instagram is using high-quality content. When taking pictures of your artwork, always use a high-resolution camera or a smartphone with a good camera.
After you have high-quality photos, thoroughly edit them. Consider adjusting brightness, contrast, and sharpness with professional editing software like AI image editors. You also need to consider the right size for Instagram posts to make your IG page visually appealing for your fans.
By doing this, you can attract more attention to your profile and make your artwork stand out in a busy Instagram feed.
3. Use Instagram Reels More Often
These days, Instagram is giving Reels a lot of attention. Since they are increasing the organic reach of this video format as opposed to static image postings, why not try Reels?
Make it enjoyable and use your imagination! You may use time-lapse videos to visually show the significance behind your work and to record the steps you took to create one of your pieces.
4. Use Hashtags, Relevant Hashtags
Hashtags are crucial for selling artwork on Instagram. To reach a wider audience, combine popular, unique, and art-related hashtags.
To guarantee that your posts are seen by more people, change up your hashtags from time to time. Add a variety of hashtags to the comments and captions. Try to use 10–20 hashtags in every post to increase visibility without coming across as spam.
Source: best-hashtags.com
5. Utilize Instagram Ads
Your next step to learn how to sell Art on Instagram is Instagram Ads. Instagram advertisements can increase your reach and revenue. It achieves that by interacting with a target audience that is more likely to buy your artwork through Instagram shopping.
Begin by producing advertising content that complements your artwork and brand. To identify the demographics, hobbies, and habits of your ideal customers, use Instagram’s targeting features.
6. Use Limited Offers or Discounts
Limited discounts or promotions work well for creating a sense of urgency and accelerating sales. You can make special discounts for holidays, the anniversaries of art releases, or other noteworthy events.
To grab attention, use engaging posts and stories to announce special offers.
7. Optimize Your Profile
For optimizing your profile, there are some things you should pay attention to. First, make sure your brand is represented in your profile photo and explain the essence of your craft right away in your bio.
Additionally, to guide followers to several locations, think about adding a call to action, such as a link to your online store.
8. Have a Posting Rhythm
One more tip on how to sell your art on Instagram is to have a posting rhythm. You don’t have to post daily! Find the best time to post on Instagram, and choose a schedule that suits both you and your followers, then follow it. Keep in mind that consistency is essential!
Although you should follow a timetable, you are free to alter it whenever it best suits your objectives and your art business. When you first implement the adjustment, you may notice a decrease in involvement; nevertheless, don’t allow that to deter you from maintaining your new, steady routine.
9. Use Instagram Shopping Features
After setting up your Instagram shop, you can make it simple for followers to browse and purchase your artworks by tagging them immediately in posts and stories. To draw in potential customers, include informative product descriptions and high-quality photos, as we said before.
10. Use Instagram DMs
Did you know you can actually sell products on Instagram DMs? It may sound daunting for artists like you. But don’t worry, there are platforms made for this matter and people who can handle it in the best possible way.
This method is actually useful when you want to learn how to sell digital art on Instagram. Let’s see how it works.
Use DMpro: The Best Instagram DM Tool
DMpro is a powerful and trustworthy Instagram DM app that will help you sell art on Instagram using its DM.
Here are some of the features you can expect from this platform:
- Reach out to your audience: Interact with active followers through events, updates, and unique offers to promote your arts.
- Welcome Messages: Boost your relationships by automatically sending welcome texts to new followers.
- Account manager: By having a professional account manager send manual DMs, you can be sure that your account is safe from automated messages.
- Unique template for direct messages: Switch up your message formats for variation and effect.
How to Promote Your Art on Instagram?
Now that you know the primary things about getting your art noticed, let’s see how to promote your art on Instagram. (It’s not hard; everyone can do it easily.)
1. Go Live and Use Instagram Reels
Reels and videos seem more interesting than images. Go live and talk about the process of your work. Record behind the scenes and the work in progress. Talk about your upcoming plans and ask your followers to share their ideas and support you.
2. Check Instagram Insights and Make Q&A Polls, Quizzes, etc.
Try to engage your followers on your page. Ask questions in your posts and make Q&A polls in your stories to know about their favorites. This way, Instagram will also recognize you as an active and caring user.
Organize your stories into highlights and select appealing cover images for them. People are naturally drawn to aesthetics, so focus on making your Instagram account visually appealing.
3. Collaborate With Other Artists
Find people whose audience and style complement yours. When reaching out to influencers, make sure your proposal benefits both parties. Clearly state how your partnership will benefit their followers as well. Sincere partnerships have a greater impact on audiences on both sides and can boost engagement and revenue.
It may sound daunting at first, but you can use platforms like Ainfluencer that are built exactly for this purpose. Ainfluencer is an influencer marketing platform, and its main purpose is to find influencers and artists for collaboration. By using it, you give yourself the chance to find influencers and artists like you and stay in touch with them more easily.
4. Share User-generated Content
Sharing user-generated content and showcasing client endorsements will create a feeling of community and trust. Urge your followers to tag your profile in photos they share of your artwork in their accounts. Post these again on your feed or stories to demonstrate how your work is used in the real world.
Conclusion
How to sell art on Instagram? In short, if you want to start your artistic business, first change your account into a professional account and choose your username and logo carefully. Engage your followers as far as you can and use the tools that make your account appealing to their eyes.
Also, introduce your business to people in their DMs and let a professional platform do it right for you and save your time. In fact, you can simply sign up on DMpro and enjoy your Instagram growth without any concerns.
FAQs
Be transparent. Consider your time, materials, and creative value. Many artists also use tiered pricing—offering smaller prints or digital versions alongside original pieces.
While it’s not mandatory, switching to a business or creator account is highly recommended. These accounts provide access to insights, ad tools, and shopping features that help boost sales.
Not necessarily. Many artists sell directly through Instagram DMs or Shops. However, having a website or portfolio adds professionalism and gives customers more confidence in making a purchase.