150 million users have a conversation with a brand every month. This suggests the importance of DMs for businesses. But do you know how to sell on Instagram DM?
To use the power of Instagram direct messages for your business, you need to consider tips like building a community and creating engaging sales pitches.
In this blog, we’ll guide you through selling on Instagram DM and how to create effective DM scripts. We’ll also unravel one of the best Instagram DM apps that makes direct messaging easier and saves time and effort. If you’re short in time, don’t hesitate to sign up for free on DMpro!
What Is Instagram DM Marketing
Instagram direct message marketing involves using Instagram’s DM feature to engage with potential customers, build relationships, and promote your products and services.
DM marketing on Instagram or DM sales is undoubtedly becoming a powerful tool for companies, brands, and bloggers. Businesses use Instagram DM to offer daily deals, exclusive sales, free items, coupons, and more.
Of course, there are some ways to make purchasing a simpler process. One is using hyperlinks on Instagram DM. Unfortunately, you can’t have hypertext on captions or comments, but it’s possible to do so on IG DMs.
The second is using a call-to-action in your posts or stories, asking people to refer to the direct message to talk to the admin(s) and purchase your product. (This is what DM marketing on Instagram is all about.)
But that’s not all. Let’s dive deeper into how to sell on Instagram DM.
How to Sell on Instagram DM: 10 Essential Steps
Here are all the steps you should follow to sell your product or service through Instagram DMs:
How to Sell on Instagram DM
1. Find Potential Customers
The first step to DM selling is identifying your potential customers through hashtags, relevant accounts, and influencers. You can go to the relevant accounts and engage with those who comment on their posts.
This way, you can also spot their interests, needs, and problems. Another way is to use Instagram insights to learn more about your followers’ demographics, most active time, and more.
2. Build a Strong Relationship
You’ve found your potential customers and now it’s time to create a community. Here are a few tips to help you build your audience:
- Respond to comments, direct messages, and stories quickly and meaningfully.
- Regularly post engaging content (stories, reels, and carousels) about your products.
- Be open to clients’ ideas when you talk to them. DMing is not only for advertising and introducing your business but also for making a bond between you and your customers.
Your audience must feel free to exchange their opinions with you, whether in DMs or comments. This way, you can buy their attention and loyalty for yourself.
4. Offer support after a purchase. It shows your customers that you value them. Moreover, it can create word-of-mouth and ultimately more sales.
3. Use Limited-Time Offers
If you want to get clients through Instagram direct messages, create compelling content like limited-time offers, flash sales, or early-bird discounts.
Ask questions in your stories and encourage your followers. Since your reply to polls and questions appears in the DM, using this feature of Instagram would be an excellent way to communicate with your clients. After answering the questions, you can extend your conversation.
These questions could be related to the type of business you’re involved in or could be just some simple entertaining questions. Polls can also be an excellent way to know about your users’ tastes and use them to your benefit when creating new content.
4. Use A Powerful DM Marketing Platform
Some apps can ruin all your efforts by sending THE SAME DM to everyone over and over. This way, Instagram considers you a bot and deletes your account.
So, be careful when you choose a DMing app for your Instagram growth. We suggest you DMpro, the safest DMing app you can wish for. Here, you can check some of DMpro’s features:
- Instagram experts and managers on DMpro send DMs to your targeted IG users.
- DMpro is careful not to exceed Instagram message limits. Using its desktop inbox, DMpro’s users have access to all their DMs in one place.
- DMpro has an extra option for the ones who want to put the link to their website or any other social media platforms in their bio.
- Unlike Instagram DM automation tools, DMpro lets you send messages manually. This helps personalize your message and avoid risks.
So, why hesitate? Grow your business by signing up on DMpro and start your journey in the world of Instagram DM marketing.
Also, read: How to Generate Sales Using Instagram Bulk DM Tool
5. Reach Out Your Potential Customers Strategically
This means to approach your customers in a thoughtful and targeted way. Here’s how you can do so:
1. Present Your Brand/ Field of Activity Professionally
The first thing you need to do is create acceptable content to attract attention, look professional, and avoid posting unrelated, low-quality images or offering poor services and products.
2. Try to Express the Value of What You Do
Attention! It’s true that you can target new followers and customers using Instagram DMs but don’t overdose on talking with your target audience, and don’t try to shout that you are unique and different, for God’s sake 🙂Show the value of your work by producing good content rather than exaggerating.
3. Personalize Your Message
Wondering how to sell on Instagram DM effectively? You should understand each customer’s needs and create your message accordingly. Show them that you’ve taken the time to learn about their needs and interests. For example, use their names and suggest products or services based on their interests.
4. Don’t DM People Out of Nowhere
Pre-interaction with followers is vital to some extent. When someone DMs you while they’re not following and have no particular interaction with you, their message goes to the ‘DM ‘Requests’ part in the DM inbox. You might ignore them easily or not pay attention to them at all in the first place.
So begin to interact with your followers before sending any direct messages. This interaction can be commenting, liking their post, and so on. Wait until they react to your comment, follow–request, or anything else that can be counted as engagement.
However, don’t be overly pushy. let customers express interest in your product or service in their own ways.
That’s what DMpro does for you! We send DMs to your target audience who are interested in your content. This way, you don’t seem pushy. You offer them value, making it a win-win situation! So, sign up on DMpro and handle selling your products or services more efficiently from now on.
6. Use Instagram Features to Connect with Your Audience
The good news is that Instagram is improving its DM features every day. Here’s a list of messaging features on Instagram that can help you streamline your communication with customers:
- Adding a ‘Send Message’ button to your profile.
- Placing an Instagram message link (ig.me link) on your website or emails.
- Using Saved Replies, FAQs, and Welcome Messages to manage your DMs easily.
- Using Instagram DM ads to boost a post.
7. Offer Excellent Customer Service
By a great customer service, we mean:
- Respond Quickly: Reply to inquiries and concerns quickly and efficiently.
- Offer Support: Help customers throughout the purchasing process and afterward.
- Fix the Issues: Manage customer complaints or issues professionally.
8. Direct Your Customers to Your DM to Purchase Your Product/Service
Your feed must display a collection of your work. Provided that you don’t have a website or any platform to direct your followers to, you can kindly ask your audience to make their purchase in a direct message.
If your business account has less than 10K followers, you can not add any links in your stories for users to swipe up.
So, you have to make another channel for your followers to buy from you. The best and easiest way would be a call-to-action in your posts or stories to refer your followers to your DM to purchase your product or service.
9. Add Some Users to Your Close Friends in Stories
You can credit the ones who engage most on your page. Users who answer polls and questions in your DM could be the chosen ones. Add these people to your close friends and reward them with discounts on your products or services.
10. Create A Compelling Instagram DM Sales Script
The most important thing to sell on Instagram DM is creating a persuasive sales pitch or script. An Instagram DM sales script is a pre-written template that you can use to start and continue conversations with your potential customers.
Here’s how using an engaging DM sales script can help you sell on Instagram:
Benefits of Using DM Sales Scripts
Let’s explore some of the most important advantages of using a DM sales script on Instagram:
- Consistency: First of all, using a sales script helps you keep a consistent tone and message across all your interactions, building trust and credibility.
- Saving Time: With pre-written scripts, you can speed up your responses and reduce the time on creating messages from scratch.
- Improving Your Sales Pitch: A well-established script can also help you highlight the benefits of your product or service persuasively.
- Personalizing Your Messages: DM sales scripts allow you to personalize your messages by using your customers’ names or addressing their interests and pain points.
Instagram DM Sales Script Examples
Now that you know all about the Instagram DM sales script and its benefits, let’s find some inspiring examples to use for your next sales pitch:
- {Hello l Hi} @username! We are {so happy l super excited} to share with you our {newest l most recent} product. With your first purchase, {get 10% off l receive 10% discount}.
- Hey there! Our new [Product] is now available. It’s [Unique selling point]. DM me for a special discount!
- Looking to [Solve a problem]? Our [Service] can help. Book a free consultation today!
- Hi [Customer’s Name], I noticed you’re interested in [Service]. How can we help you achieve your goals?
- Hi there! Have you tried our [Service] yet? What do you think?
- Hi [Customer’s Name], I hope this message finds you well. I wanted to follow up on our previous conversation about [Product or service]. Did you have any questions?
- Last day to get [Discount] on our [Product]. Don’t miss out!
How to Create Best DM Sales Scripts?
Wanna know how to DM potential clients on Instagram? You must keep in mind that people may ignore your DM if you do not know what to write in your message. Therefore, remember to:
Tips to Create Instagram DM Sales Scripts
1. Introduce Yourself
Your audiences need to know who you are and what you do. So, go with the introduction first.
2. Write Your Purpose Shortly
We all get bored reading a long text, especially when we know it’s DM advertising. So, don’t make your point long and tiring. Go with short lines and a few words to convey your purpose. Get help from AI tools to write your message in a short and precise way.
3. Choose Your Words Wisely
As you are supposed to write short sentences, you should make a good first impression with those few words as well. Here, you may use facts and figures and promote your business.
4. Know Your Target Audience
The type of language you use is so important. Gather info about your audience and use the right words that might attract their attention. How? Join their company and communities (if they have one) and see how they communicate.
5. Know Your Purpose
Before writing your sales scripts, ask yourself, “What do I want to achieve by sending this DM?”
Is your purpose selling a product, getting more views on your YouTube channel, or setting an appointment? So, decide on your goal, then write your DM.
For example, if you’re a nursing student looking to sell your services on Instagram, it’s important to make sure that you’re fully prepared for the nursing profession. How?
- One way to do this is by focusing on nursing exam preparation. This will help ensure that you have the knowledge and skills necessary to provide quality care to your clients.
- You can start by reviewing key nursing concepts and taking practice exams to identify areas where you may need to improve.
- Additionally, consider enrolling in a nursing review course or finding a study group to help keep you accountable and motivated.
By prioritizing your nursing education, you’ll be well-equipped to succeed as a nurse and in your Instagram business.
6. Don’t Send Cliche Messages to Every User
Try to personalize your DMs. Don’t send the same message to EVERY person on your page. Acknowledge their interests and prepare multiple scripts for users of different tastes.
7. Predict What They Might Ask You Afterwards
After sending bulk DMs, your audience might have some questions regarding what you have sent them. Some of these questions are frequently asked by clients. You can make a set of scripts for these FAQs and make answering much simpler by providing quick answers.
8. End the Conversation with Reaching the Desired Purpose
You have a purpose when sending DMs, right? Whether you want to sell something, set an appointment, introduce your business, or whatever else, make sure you have reached the desired purpose and ended the conversation appropriately.
Also, you may include a question at the end to continue the conversation and motivate your audience to buy from you or be active on your page.
9. Use an Appropriate App to Manage Scripts
You can provide quick answers or text messages using a DM app to send bulk DMs. For instance, Toggl or Toggl alternatives can be used to track activities on Instagram and help get the job done.
Also read: How to Sell Art on Instagram?
Conclusion
We walked you through 10 steps on how to sell on Instagram DM and drive more sales for your business. By identifying and knowing potential customers, building a loyal community, offering values, and creating compelling messages you can turn your followers into leads. However, if you don’t have enough time to manage your DMs, you can try a safe and reliable DM tool like DMpro.
FAQs on How to Sell on Instagram DM
Let’s answer some FAQs about our topic:
1. What Are Instagram DM Ads?
Instagram DM Ads, or Instagram Direct Message Ads, are a type of advertising format on the Instagram platform.
Instagram DM Ads are a way for advertisers to reach users through their Direct Message inbox. These ads would appear as sponsored messages within the Direct Message interface, alongside conversations from friends and other users.
The goal of DM Ads is to allow businesses to connect with users in a more personal and direct way, potentially leading to more engaging and personalized interactions.
2. Can You Send Links in Instagram DMs?
Yes, you can send clickable links in Instagram Direct Messages (DMs). This functionality allows users to share URLs with each other, making it easier to share content, websites, and other online resources directly through private messages on the platform.
3. How to Receive Payment on Instagram?
To sell on Instagram and receive payments, follow these steps:
- Meet Requirements:
Ensure you meet Instagram’s Partner Monetization Policies and Content Monetization Policies. Also, meet the minimum earnings threshold for the product or bonus scheme.
- Add Payout Account:
In the professional dashboard, go to “Payouts” and select “Update payout method.” Choose the type of payout account you prefer (bank account or PayPal). Follow the prompts to set up the account. You can have separate payout accounts for each monetization tool.
- Email Alert and Notification:
If you’ve met the minimum earnings but haven’t added payment details, Instagram will send you an email alert and a notification in the app to add your payment details in the professional dashboard.
- Edit Payout Account:
To edit a payout account, go to the monetization tool you want to edit, select “Payout account,” and choose the type of account you want to add. Follow the prompts to complete the setup.
Remember:
– Adding a payout account is crucial for receiving bonus payouts.
– If you don’t add a payout account within specified timeframes, you might lose monetization rights or forfeit payment rights.
4. What Is “DM for Business Inquiries” Meaning?
When someone says ‘DM for business inquiries,’ they’re asking you to send a question or set of questions about pricing, services, discounts, free trials, or other business-related topics to a company you want to purchase from.
5. What Does “DM for Purchase” Mean?
“DM to purchase” or “DM for purchase” is a common term on social media platforms like Instagram and Facebook. It suggests a person or business is inviting you to send them a direct message if you’re interested in buying their products or services.
6. How to Get Clients Through Instagram Direct Message?
Consider the following tips to attract potential customers through direct messages:
- Add a clear call-to-action to your bio like “DM for purchase”.
- Put an ig.me link on your website or emails.
- Clearly state what you offer in your bio or through a link in your profile.
- Use polls, questions, and quizzes to engage your audience and generate leads.
- Use a link in your bio to direct followers to a landing page where they can easily contact you.
- Create targeted direct message ads to reach potential clients with specific interests.
7. What Is “DM Sales” Meaning?
“DM for Sale” or DM marketing is all about using direct messages on social media platforms, such as Instagram, to sell products or services. It involves reaching out to potential customers directly to engage in conversations, build relationships, and ultimately convert them into paying customers.