Businesses use different channels to connect with their customers and drive more sales, and Instagram DM is one of them. Yes, you heard it right! In this article, you can learn how to sell on Instagram DM.
To use the power of Instagram direct messages for your business, you need to consider tips like building a community and creating engaging sales pitches.
From writing an effective DM script to selling on Instagram DM, we will cover all you need to know about this subject. We will also introduce you to DMpro’s app, which can help you in this process.
If you’re short in time, don’t hesitate to sign up for free on DMpro!
What Is Instagram DM Marketing
If you want to learn about how to sell on Instagram DM, first you need to know more about Instagram DM marketing. What is it?
Instagram direct message marketing involves using Instagram’s DM feature to engage with potential customers, build relationships, and promote your products and services.
Businesses use Instagram DM to offer daily deals, exclusive sales, free items, coupons, and more. Since they can’t add links to captions and comments, Instagram DM is the best place to link your followers to your product page. That’s the main purpose of Instagram DM marketing.
Why Instagram DMs Are a Great Place to Sell Products
Some businesses don’t believe they actually can sell on Instagram DMs. You’re right if you think so, because it seems uncommon.
The truth is that Instagram DMs offer a unique opportunity for businesses to engage in one-on-one conversations with potential customers, building trust and loyalty that can lead to conversions.
Here are some compelling statistics and metrics that highlight why Instagram DMs are an effective sales channel:
- Massive User Base: Instagram has over 1 billion monthly active users, with 90% of them following at least one business account. This vast audience provides a significant pool of potential customers.
- High Engagement: 83% of Instagram users visit the platform to discover new products and services, making it an ideal space for businesses to showcase their offerings.
- Time Spent on Platform: In 2021, Instagram users spent an average of 11.2 hours per month on the app, a 10% increase from the previous year, indicating that users are highly active and engaged.
- DM Usage: Over 150 million users communicate directly with businesses via Instagram DMs each month, showing a strong preference for private, direct communication over public comments.
- Engagement Rates: Posts with high engagement (likes, comments, and shares) can lead to DM conversations, with engagement rates typically ranging from 2-3% for average accounts, but targeted DM strategies can boost this significantly.
- Conversion Potential: Personalized DMs have higher open and reply rates compared to public posts, increasing the likelihood of converting leads into sales.
- User-Generated Content (UGC) Impact: 72% of customers believe seeing a product on Instagram makes them more likely to buy, and sharing UGC via DMs can enhance trust and authenticity, driving conversions.
These metrics underscore Instagram DMs as a dynamic channel for building relationships and driving sales, offering businesses a direct line to their audience without the limitations of algorithms affecting post visibility.
How to Sell on Instagram DM: 10 Essential Steps
Here are all the steps you should follow to sell your product or service through Instagram DMs:
How to Sell on Instagram DM
1. Find Potential Customers
The first step to DM selling is identifying your potential customers by:
- Using Instagram Insights: Analyze your followers’ demographics, active hours, and interests to customize your messaging.
- Researching Hashtags and Competitors: Identify relevant hashtags and monitor competitors’ accounts to find potential customers who engage with similar content.
- Engaging with Active Users: Focus on users who comment on or like posts from accounts in your niche, as they’re more likely to be interested in your offerings.
2. Build a Strong Relationship
You’ve found your potential customers and now it’s time to create a community. Here are a few tips to help you build your audience:
- Respond to comments, direct messages, and stories quickly and meaningfully.
- Regularly post engaging content (stories, reels, and carousels) about your products.
- Be open to clients’ ideas when you talk to them. DMing is not only for advertising and introducing your business but also for making a bond between you and your customers.
- Offer support after a purchase. It shows your customers that you value them. Moreover, it can create word-of-mouth and ultimately more sales.
Your audience must feel free to exchange their opinions with you, whether in DMs or comments. This way, you can buy their attention and loyalty for yourself.
4. Offer support after a purchase. It shows your customers that you value them. Moreover, it can create word-of-mouth and ultimately more sales.
3. Use Limited-Time Offers
If you want to get clients through Instagram direct messages, create compelling content like limited-time offers, flash sales, or early-bird discounts.
Ask questions in your stories and encourage your followers. Since your replies to polls and questions appear in the DM, using this feature of Instagram would be an excellent way to communicate with your clients. After answering the questions, you can extend your conversation.
These questions could be related to the type of business you’re involved in or could be just some simple entertaining questions. Polls can also be an excellent way to know about your users’ tastes and use them to your benefit when creating new content.
4. Use A Powerful DM Marketing Platform
Some apps can ruin all your efforts by sending THE SAME DM to everyone over and over. This way, Instagram considers you a bot and deletes your account.
So, be careful when you choose a DMing app for your Instagram growth. We suggest you DMpro, the safest DMing app you can wish for. Here, you can check some of DMpro’s features:
- Instagram experts and managers on DMpro send DMs to your targeted IG users.
- DMpro is careful not to exceed Instagram message limits. Using its desktop inbox, DMpro’s users have access to all their DMs in one place.
- Unlike Instagram DM automation tools, DMpro lets you send messages manually. This helps personalize your message and avoid risks.
Pro Tip: If you don’t have a website yet, consider using a link-in-bio tool like brandID to create a mobile-friendly webpage, collect all your social media links in one place, and compile a list of your products. Then, add this short link into your bio, or send it through Instagram DMs to lead your followers directly to the products you sell.
So, why hesitate? Grow your business by signing up on DMpro and start your journey in the world of Instagram DM marketing.
Also, read: How to Generate Sales Using Instagram Bulk DM Tool
5. Reach Out Your Potential Customers Strategically
This means to approach your customers in a thoughtful and targeted way. Here’s how you can do so:
#1 Present Your Brand/ Field of Activity Professionally
The first thing you need to do is create acceptable content to attract attention, look professional, and avoid posting unrelated, low-quality images or offering poor services and products.
#2 Try to Express the Value of What You Do
Attention! It’s true that you can target new followers and customers using Instagram DMs but don’t overdose on talking with your target audience, and don’t try to shout that you are unique and different, for God’s sake 🙂Show the value of your work by producing good content rather than exaggerating.
#3 Personalize Your Message
Wondering how to sell on Instagram DM effectively? You should understand each customer’s needs and create your message accordingly. Show them that you’ve taken the time to learn about their needs and interests. For example, use their names and suggest products or services based on their interests.
#4 Don’t DM People Out of Nowhere
You should note that if you send a DM to someone who doesn’t follow you, your message might go to their ‘DM Requests’ in their inbox. Most people ignore checking these messages.
So, don’t just start sending messages to anyone on Instagram. Try to interact with them first to turn them into your followers. Then, target them in your message based on what they have asked in the comments or what they have liked.
This way, you won’t seem too pushy. You first let your followers express interest in your product or service.
That’s what DMpro does for you! We send DMs to your target audience who are interested in your content. This way, you don’t seem pushy. You offer them value, making it a win-win situation! So, sign up on DMpro and handle selling your products or services more efficiently from now on.
6. Use Instagram Features to Connect with Your Audience
The good news is that Instagram is improving its DM features every day. Here’s a list of messaging features on Instagram that can help you streamline your communication with customers:
- Adding a ‘Send Message’ button to your profile.
- Placing an Instagram message link (ig.me link) on your website or emails.
- Using Saved Replies, FAQs, and Welcome Messages to manage your DMs easily.
- Using Instagram DM ads to boost a post.
7. Offer Excellent Customer Service
By a great customer service, we mean:
- Respond Quickly: Reply to inquiries and concerns quickly and efficiently.
- Offer Support: Help customers throughout the purchasing process and afterward.
- Fix the Issues: Manage customer complaints or issues professionally.
8. Direct Your Customers to Your DM to Purchase Your Product/Service
Seal the deal with a smooth purchasing process:
- Follow Up: Send a thank-you message after a purchase and check in later to encourage repeat business.
- Provide Clear Instructions: Guide customers on how to purchase (e.g., “DM us your order details, and we’ll send a payment link via Meta Pay”).
- Use Secure Payment Methods: Instagram supports payments via Meta Pay, protected by PayPal, for a safe transaction experience.
9. Add Some Users to Your Close Friends in Stories
You can credit the ones who engage most on your page. Users who answer polls and questions in your DM could be the chosen ones. Add these people to your close friends and reward them with discounts on your products or services.
10. Create A Compelling Instagram DM Sales Script
The most important thing to sell on Instagram DM is creating a persuasive sales pitch or script. An Instagram DM sales script is a pre-written template that you can use to start and continue conversations with your potential customers.
Here’s how using an engaging DM sales script can help you sell on Instagram:
Benefits of Using DM Sales Scripts
Let’s explore some of the most important advantages of using a DM sales script on Instagram:
- Consistency: First of all, using a sales script helps you keep a consistent tone and message across all your interactions, building trust and credibility.
- Saving Time: With pre-written scripts, you can speed up your responses and reduce the time on creating messages from scratch.
- Improving Your Sales Pitch: A well-established script can also help you highlight the benefits of your product or service persuasively.
- Personalizing Your Messages: DM sales scripts allow you to personalize your messages by using your customers’ names or addressing their interests and pain points.
Instagram DM Sales Script Examples
Now that you know all about the Instagram DM sales script and its benefits, let’s find some inspiring examples to use for your next sales pitch:
- {Hello l Hi} @username! We are {so happy l super excited} to share with you our {newest l most recent} product. With your first purchase, {get 10% off l receive 10% discount}.
- Hey there! Our new [Product] is now available. It’s [Unique selling point]. DM me for a special discount!
- Looking to [Solve a problem]? Our [Service] can help. Book a free consultation today!
- Hi [Customer’s Name], I noticed you’re interested in [Service]. How can we help you achieve your goals?
- Hi there! Have you tried our [Service] yet? What do you think?
- Hi [Customer’s Name], I hope this message finds you well. I wanted to follow up on our previous conversation about [Product or service]. Did you have any questions?
- Last day to get [Discount] on our [Product]. Don’t miss out!
How to Create Best DM Sales Scripts?
Wanna know how to DM potential clients on Instagram? You must keep in mind that people may ignore your DM if you do not know what to write in your message. Therefore, remember to:
Tips to Create Instagram DM Sales Scripts
1. Introduce Yourself
Your audiences need to know who you are and what you do. So, go with the introduction first.
2. Write Your Purpose Shortly
We all get bored reading a long text, especially when we know it’s DM advertising. So, don’t make your point long and tiring. Go with short lines and a few words to convey your purpose. Get help from AI tools to write your message in a short and precise way.
3. Choose Your Words Wisely
As you are supposed to write short sentences, you should make a good first impression with those few words as well. Here, you may use facts and figures and promote your business.
4. Know Your Target Audience
The type of language you use is so important. Gather info about your audience and use the right words that might attract their attention. How? Join their company and communities (if they have one) and see how they communicate.
5. Know Your Purpose
Before writing your sales scripts, ask yourself, “What do I want to achieve by sending this DM?”
Is your purpose selling a product, getting more views on your YouTube channel, or setting an appointment? So, decide on your goal, then write your DM.
For example, if you’re a nursing student looking to sell your services on Instagram, it’s important to make sure that you’re fully prepared for the nursing profession. How?
- One way to do this is by focusing on nursing exam preparation. This will help ensure that you have the knowledge and skills necessary to provide quality care to your clients.
- You can start by reviewing key nursing concepts and taking practice exams to identify areas where you may need to improve.
- Additionally, consider enrolling in a nursing review course or finding a study group to help keep you accountable and motivated.
By prioritizing your nursing education, you’ll be well-equipped to succeed as a nurse and in your Instagram business.
6. Don’t Send Cliche Messages to Every User
Try to personalize your DMs. Don’t send the same message to EVERY person on your page. Acknowledge their interests and prepare multiple scripts for users of different tastes.
7. Predict What They Might Ask You Afterwards
After sending bulk DMs, your audience might have some questions regarding what you have sent them. Some of these questions are frequently asked by clients. You can make a set of scripts for these FAQs and make answering much simpler by providing quick answers.
8. End the Conversation with Reaching the Desired Purpose
You have a purpose when sending DMs, right? Whether you want to sell something, set an appointment, introduce your business, or whatever else, make sure you have reached the desired purpose and ended the conversation appropriately.
Also, you may include a question at the end to continue the conversation and motivate your audience to buy from you or be active on your page.
9. Use an Appropriate App to Manage Scripts
You can provide quick answers or text messages using a DM app to send bulk DMs.
Also read: How to Sell Art on Instagram?
Conclusion
We walked you through 10 steps on how to sell on Instagram DM and drive more sales for your business. By identifying and knowing potential customers, building a loyal community, offering values, and creating compelling messages you can turn your followers into leads. However, if you don’t have enough time to manage your DMs, you can try a safe and reliable DM tool like DMpro.
FAQs on How to Sell on Instagram DM
Let’s answer some FAQs about our topic:
1. What Are Instagram DM Ads?
Instagram DM Ads, or Instagram Direct Message Ads, are a type of advertising format on the Instagram platform.
Instagram DM Ads are a way for advertisers to reach users through their Direct Message inbox. These ads would appear as sponsored messages within the Direct Message interface, alongside conversations from friends and other users.
The goal of DM Ads is to allow businesses to connect with users in a more personal and direct way, potentially leading to more engaging and personalized interactions.
2. Can You Send Links in Instagram DMs?
Yes, you can send clickable links in Instagram Direct Messages (DMs). This functionality allows users to share URLs with each other, making it easier to share content, websites, and other online resources directly through private messages on the platform.
3. How to Receive Payment on Instagram?
To sell on Instagram and receive payments, follow these steps:
- Meet Requirements:
Ensure you meet Instagram’s Partner Monetization Policies and Content Monetization Policies. Also, meet the minimum earnings threshold for the product or bonus scheme.
- Add Payout Account:
In the professional dashboard, go to “Payouts” and select “Update payout method.” Choose the type of payout account you prefer (bank account or PayPal). Follow the prompts to set up the account. You can have separate payout accounts for each monetization tool.
- Email Alert and Notification:
If you’ve met the minimum earnings but haven’t added payment details, Instagram will send you an email alert and a notification in the app to add your payment details in the professional dashboard.
- Edit Payout Account:
To edit a payout account, go to the monetization tool you want to edit, select “Payout account,” and choose the type of account you want to add. Follow the prompts to complete the setup.
Remember:
– Adding a payout account is crucial for receiving bonus payouts.
– If you don’t add a payout account within specified timeframes, you might lose monetization rights or forfeit payment rights.
4. What Is “DM for Business Inquiries” Meaning?
When someone says ‘DM for business inquiries,’ they’re asking you to send a question or set of questions about pricing, services, discounts, free trials, or other business-related topics to a company you want to purchase from.
5. What Does “DM for Purchase” Mean?
“DM to purchase” or “DM for purchase” is a common term on social media platforms like Instagram and Facebook. It suggests a person or business is inviting you to send them a direct message if you’re interested in buying their products or services.
6. How to Get Clients Through Instagram Direct Message?
Consider the following tips to attract potential customers through direct messages:
- Add a clear call-to-action to your bio like “DM for purchase”.
- Put an ig.me link on your website or emails.
- Clearly state what you offer in your bio or through a link in your profile.
- Use polls, questions, and quizzes to engage your audience and generate leads.
- Use a link in your bio to direct followers to a landing page where they can easily contact you.
- Create targeted direct message ads to reach potential clients with specific interests.
7. What Is “DM Sales” Meaning?
“DM for Sale” or DM marketing is all about using direct messages on social media platforms, such as Instagram, to sell products or services. It involves reaching out to potential customers directly to engage in conversations, build relationships, and ultimately convert them into paying customers.
